MARKETING YOUR STUDENT MONEY MANAGEMENT CENTER

Patsy Collins, MA, AFC, CPFC

Director; Student Money Management Center

Sam Houston State University

SAM HOUSTON STATE UNIVERSITY

• The Student Money Management Center (SMMC) provides pre-paid financial education services for SHSU Students

• Financial Literacy Education:• Classroom (Total of 35 presentations in 2015-2016)• Workshops (Total of 49 presentations in 2015-2016)• Financial Literacy Week (Total of 14 events and 684 Attendees)• Coaching (528 Coaching Sessions in 2015-2016)

• The SHSU SMMC Consists Of:• 1 Director• 3 Full-Time Employees (CPFC©)• 3 Peer Coaches (CPFC©)

WHO IS THE SHSU SMMC?

• Letting people know about your products and services

• Identify Your Products• One-on-One Coaching• Classroom Presentations• On-Campus Workshops• Financial Literacy Week Events• Scholarship Opportunities

WHAT IS MARKETING?

BASIC MARKETING CYCLE

SUMMER

FALL

SPRING

• Advertise Upcoming Fall Events in Student Newspaper, On Social Media, On Campus with Fliers and Digital Ads, and by Tabling in High-Traffic Areas On Campus

• Summer Orientation – Breakout Sessions• Discuss Paying for College• Introduction of Workshops and Scholarships for the Academic Year• Giveaway T-Shirts and Other SMMC Swag

• Continue to Advertise Upcoming Fall Events and Scholarships• Begin Advertising Financial Literacy Week (Spring) by sending “Save the Date”

emails to Faculty, Staff, Greek Life, and On-Campus Organizations • Begin Advertising Next Semester’s Spring Events and Scholarships

• Advertise Upcoming Spring Events in Student Newspaper, On Social Media, On Campus with Fliers and Digital Ads, and by Tabling in High-Traffic Areas On Campus

• Begin Advertising Confirmed Speakers for Financial Literacy Week• Begin Advertising for Financial Literacy Month (April)• Begin planning and advertising for Summer Orientation, Fall and Spring

Workshops, Events and Scholarships

MARKETING MIX

•On-Campus Offices•On-Campus Events

PEOPLE

•Student Newspaper•On-Campus TV’s, Bulletin Boards, Tabling•Social Media

PRODUCT•Financial Education•Personal Coaching•Scholarships

PROMOTION

•Mentoring•Internal and External Collaboration•Piggybacking

PUBLIC RELATIONS

•Team of Certified Personal Finance Counselors at SMMC•Clients (Students) Who Need Financial Education and Guidance

PUBLICATIONS

PEOPLE

• Marketing begins with the client – not the institution

• Adult Learning Theory – Andragogy• INVOLVED ADULT LEARNERS

• Adults need to be involved in the planning and evaluation of their instruction

• ADULT LEARNERS’ EXPERIENCE• Experience including mistakes provides the basis for the

learning activities

• RELEVANCE & IMPACT TO LEARNERS’ LIVES• Adults are most interested in learning subjects that have

immediate impact on their job or personal life

• PROBLEM-CENTERED• Adult learning is problem-centered rather than content-

oriented

PRODUCT

TOPICS• College

Survival• Professional

Styles on a Dime

• FAFSA Application

• Scholarship Applications

• Student Loan Repayment

FALL TOPICS• Eating Healthy

on a Dime• Apartment

Hunting 101• Weddings on a

Dime• Student Loan

Repayment

SPRINGOTHER POSSIBLE TOPICS:• Holiday Spending

• Destination Spring Break

• Investing in Your Future

• Penny Pinching

• Preparing Your Wallet for Grad School

• Relationships and Money

• Starting Your Own Business

• Purchasing Your Own Home

• The Good Credit Game

• Young & Broke in Huntsville, TX

PROMOTION – SOCIAL MEDIA

PROMOTION - TABLING

• Tabling is a great way to engage with students who may not know that the SMMC exists

• What We Bring to the Table• Tablecloth• Signage or Tri-fold Board• Scrapbook• Upcoming Events Poster• Event and Scholarship Fliers• Candy or Food• Giveaways (T-Shirts and Swag)• Business Cards

PROMOTION – WALKING ADVERTISEMENTS

PROMOTION – AROUND THE OFFICE

PROMOTION – AROUND THE CAMPUS

PUBLIC RELATIONS – MENTORING

• Mentoring Internal Groups at SHSU is a Great Way to Spread the Word About the SMMC and Show What We Have to Offer

• Who We’re Mentoring• Bearkat F.O.R.W.A.R.D. Friend• Phi Chi Theta• Theta Chi• Sigma Lambda Beta International

PUBLIC RELATIONS – COLLABORATION (INTERNAL)

• TRIO Student Services• SH Elite• Student Legal and

Mediation Services• Office of Financial Aid

and Scholarships• College of Education• College of Business

Administration

• Career Services• Residence Life• Leadership Institute• Public Relations• School Newspaper• Bursar’s Office• First Year Experience

• Partnering With Internal Groups at SHSU is a Great Way to Ensure Financial Literacy Across the Campus

• Who We’re Collaborating With:

PUBLIC RELATIONS – PIGGYBACKING

• The Student Activities’ Welcome Week is a Great Way to Start Off the Semester for Getting the Attention of Incoming Freshman and Having SMMC on Their Event Calendar

• First Class Day• SMMC – First Session, First Class Day• Casino Night

PUBLIC RELATIONS – COLLABORATIONS (EXTERNAL)

• Local• High School – FAFSA; Budgeting for College• Public Library – Financial Literacy Month

• Regional• Houston Money Week

• State• TACFEP Members

• National• National Endowment for Financial Education• Association for Financial Counseling,

Planning, Education

PUBLICATIONS

• Writing Articles for Local Journals, Books, and Online Publications is a Great Way to Have and Even Wider Reach

• Books• Danns, D.E. (2014). Financial education in U.S.

state colleges and universities: Establishing and building programs. New York: Springer Briefs• SHSU SMMC Personnel mentored Donna

Danns, doctoral student from the University of North Georgia

• Liebowitz, J. (2015) Financial literacy education: Addressing student, business, and government needs. New York; CRC Press.• Director of the SMMC wrote a chapter in Dr.

Liebowitz’ book