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Must stocksMarket insight

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www.bestway.co.uk www.batleys.co.uk

MARKET INSIGHT

97.5% of UK households buy Hot Beverages,

that’s more than Alcohol (90.5%), Mineral Water (70.7%) & Toilet Tissue 92.7%)

Black Tea accounts for 20% of hot beverage sales

but is declining due to changes in shopper trends

Premium Coffee is the fastest growing +10.4%

(Source: IRI w/e 25/02/17)

Speciality Teas are in growth +4%, Fruit & Herbal +7% and Green Tea +1%

(Source: Nielson w/e 25/02/17)

Total Hot Beverages category is worth £1.7bn

(IRI Data 25.02.17),

Instant Coffee is the largest segment with 41% of sales

Hot Beverages are a highly loyal and planned purchase – 84% of shoppers

plan to buy hot beverages

MARKET INSIGHT

Ensure good availability on PMPs as the top 3 PMP coffee lines account for 48% total coffee sales (Nescafé 50g, Nescafé 100g, Gold Blend 100g)

Get back to basics – focus on driving core range by simplifying choice whilst still focusing on growth trends

60% of volume of the Caffe Menu range (Nescafé Mocha, Cappuccino, Latte) is purchased in addition to Instant Coffee

Stock a good range of Speciality Tea to meet shopper demands such as Twinings Green Tea, Twinings Peppermint Tea, Earl Grey and English Breakfast

Make space for both Premium and Super Premium Coffee on your fixture for brands such Nescafé Azera, Carte Noire and Douwe Egberts

Drive your sales through implementing up weighted promotions on key lines

MUST STOCK LINES

These are the ‘Must Stock’ lines which customers expect to see in a convenience store. By stocking these lines, you will be meeting your customers’ needs and therefore they will visit your store again.

We suggest you stock the following range:

1 2 3 4 5 6 7 8 9 10

11 12 13 14 15 16 17 18 19

20 21 22 23 24 25

TEA

inSTAnT CoFFEE

SPECiAliTy CoFFEEroAST & GroUnd CoFFEE

SPECiAliTy TEA

HoT CHoColATE & mAlTEd drinKS

New Best-one

Own Label Tea

launching in

Autumn 2017

Scotland north East

london

TETlEy Pm £1.75 80’s

SKU Code: 276046

BEST-in PrEmiUm TEA BAGS Pm £1.49 80’s

SKU Code: 25138

PG TiPS dECAF Pm £1.59 40’s

SKU Code: 32084

yorKSHirE TEA Pm £2.79 80’s

SKU Code: 310341

1PG TiPS Pm £1.35 40’s

SKU Code: 186748

2

5

6

3 7

4 8

MUST STOCK LINES

SCoTTiSH BlEnd Pm £2.49 80’s

SKU Code: 274363

PG TiPS Pm £2.65 80’s

SKU Code: 273854

TETlEy TEA BAGS Pm £1.35 40’s

SKU Code: 41767

Scotland

New Best-one

Own Label Tea

launching in

Autumn 2017

north East

9

10

11

12

13

14

15

16

MUST STOCK LINES

nESCAFÉ Gold BlEnd Pm £3.99 100g

SKU Code: 335270

nESCAFÉ 3 in 1 oriGinAl Pm £1 17g

SKU Code: 299796

KEnCo rEAlly SmooTH Pm £3.49 100g

SKU Code: 123033

BEST-onE inSTAnT CoFFEE Pm £1.19100g

SKU Code: 330936

TwininGS PUrE PEPPErminT 20’s

SKU Code: Bestway 332284 Batleys 568374

nESCAFÉ Pm £2.19 50g

SKU Code: 337920

nESCAFÉ inSTAnT CoFFEE Pm £3.49 100g

SKU Code: 337897

TwininGS PUrE GrEEn TEA 20’s

SKU Code: 332734

17

18

19

20

21

22

23

24

25

nESCAFÉ CAPPUCCino oriGinAl Pm £3 10’s

SKU Code: 764456

nESCAFÉ lATTE 8’s

SKU Code: 402044

CAdBUry drinKinG CHoColATE Pm £1.99 250g

SKU Code: 67437

CAdBUry CoCoA 125g

SKU Code: Bestway 331209 Batleys 217275

ovAlTinE +50% 200g

SKU Code: 660095

BEST-onE riCH roAST inSTAnT CoFFEE Pm £1.99 100g

SKU Code: 322927

BEST-onE Gold roAST inSTAnT CoFFEE Pm £2.19 100g

SKU Code: 322938

nESCAFÉ AzErA 60g

SKU Code: 313328

lAvAzzA qUAliTÀ roSSA 250g

SKU Code: 762073

MUST STOCK LINES

london

1mx3 SHElFPlAnoGrAm

SHElF

1

SHElF

2

SKUs

SKUs

067437 067437 CADBURy DRINKING CHOCOLATE PM 250G

737591 737591 BEST-IN CHOCOLATE DRINK PM £1.99 400G

059985 059985 HORLICKS TRADITIONAL MALT PM 200G

660095 660095 OVALTINE ORIGINAL +50%EF 200G

764478 764478 NESCAFÈ GOLD BLEND PM 100G

322938 322938 BEST-ONE GOLD ROAST PM £2.19 100G

322927 322927 BEST-ONE RICH ROAST COFFEE PM £1.99 100G

192851 192851 LAVAZZA QUALITÀ ROSSA 250G

313328 313328 NESCAFÈ AZERA 60G

332687 332687 NESCAFÈ AZERA LATTE 2 GO 2 CUP

123055 123055 KENCO REALLy SMOOTH PM 100G

123033 123033 KENCO REALLy RICH PM 100G

337897 337897 NESCAFÉ COFFEE PM 100G

337920 337920 NESCAFÉ COFFEE PM 50G

100685 100685 NESCAFÉ ORIGINAL DECAF PM 100G

330936 330936 BEST-ONE INSTANT COFFEE PM £1.19 100G

355832 355832 NESCAFÉ 3IN1 ORIGINAL PM £1 17G

337918 337918 NESCAFÉ CAPPUCCINO ORIGINAL PM 8’S

402033 402033 NESCAFÉ CAPPUCCINO ORIGINAL 10’S

402044 402044 NESCAFÉ LATTE 8’S

BESTWAy BATLEyS

BESTWAy BATLEyS

SHElF 1

SHElF 2

SHElF

1

SHElF

2

SHElF

3

SHElF

3 SKUs273854 273854 PG TEA FREE FLOW PM 80’S

186748 186748 PG TEA FREE FLOW PM 40’S

324478 324478 TETLEy TEA BAGS PM 80’S

025138 025138 BEST-IN PREMIUM TEA BAGS PM £1.49 80’S

285597 285597 TWININGS EARL GREy TEA BAG 50’S

332734 332734 TWINING PURE GREEN TEA 20’S

332284 332284 TWININGS PURE PEPPERMINT 20’S

BESTWAy BATLEyS

SHElF 3

1mx3 SHElFPlAnoGrAm

SHElF

1

SHElF

2

SHElF

3

1mx5 SHElFPlAnoGrAm

SHElF

1

SHElF

2

SHElF

3

SHElF

4

SHElF

5

SHElF

1

SHElF

2

SKUs

SKUs

621166 621166 NESCAFÉ ALTA RICA 100G

335270 335270 NESCAFÉ GOLD BLEND PM 100G

322938 322938 BEST-ONE GOLD ROAST £2.19 100G

322927 322927 BEST-ONE RICH ROAST COFFEE PM £1.99 100G

192851 192851 LAVAZZA QUALITÀ ROSSA 250G

313328 313328 NESCAFÉ AZERA 60G

332687 332687 NESCAFÉ AZERA LATTE 2 GO 2 CUP

332676 332676 NESCAFÉ AZERA AMERICANO 2 GO 2 CUP

123033 123033 KENCO REALLy RICH PM 100G

123055 123055 KENCO REALLy SMOOTH PM 100G

337897 337897 NESCAFÉ COFFEE PM 100G

337920 337920 NESCAFÉ COFFEE PM 50G

100685 100685 NESCAFÉ ORIGINAL DECAF PM 100G

330936 330936 BEST-ONE INSTANT COFFEE PM £1.19 100G

BESTWAy BATLEyS

BESTWAy BATLEyS

SHElF 1

SHElF 2

1mx5 SHElFPlAnoGrAm

SHElF

1

SHElF

2

SHElF

3

SHElF

4

SHElF

5

SHElF

3 SKUs059985 059985 HORLICKS TRADITIONAL MALT PM 200G

660095 660095 OVALTINE ORIGINAL +50%EF 200G

067437 067437 CADBURy DRINKING CHOCOLATE PM 250G

737591 737591 BEST-IN CHOCOLATE DRINK PM £1.99 400G

331209 331209 CADBURy COCOA 125G

260046 260046 CARNATION COFFEE MATE 200G

355832 355832 NESCAFÉ 3IN1 ORIGINAL PM £1 17G

764467 764467 NESCAFÉ CAPPUCCINO UNSWEETENED PM 172G

337918 337918 NESCAFÉ CAPPUCCINO ORIGINAL PM 8’S

402044 402044 NESCAFÉ LATTE 8’S

BESTWAy BATLEyS

SHElF 3

SHElF

5

SHElF

4 SKUs

SKUs

273854 273854 PG TEA FREE FLOW PM 80’S

186748 186748 PG TEA FREE FLOW PM 40’S

032084 032084 PG TIPS DECAF PM 40’S

025138 025138 BEST-IN PREMIUM TEA BAGS PM £1.49 80’S

310341 310341 yORKSHIRE TEA BAGS PM 80’S

324467 324467 TETLEy TEA BAGS PM 160’S

324478 324478 TETLEy TEA BAGS PM 80’S

251696 251696 TETLEy TEA BAGS PM 40’S

285597 285597 TWININGS EARL GREy TEA BAG 50’S

332734 332734 TWINING PURE GREEN TEA 20’S

332284 332284 TWININGS PURE PEPPERMINT 20’S

BESTWAy BATLEyS

BESTWAy BATLEyS

SHElF 4

SHElF 5

Go to www.bestway.co.uk/categoryadvice

to find all Hot Beverages information

and boost your profits today!