Markstrat Simulation

Industry 5Firm I

Growth of the Industry

0

500

1000

1500

2000

2500

0 1 2 3 4 5 6 7 8 9

Period

Vodite

Sonite

Total

MARKET SIZE

0

200

400

600

800

1000

1200

0 1 2 3 4 5 6 7 8 9

Period

Vodite

Sonite

Total

MARKET SIZE

By Volume By Value

Movement of Stock Price Index of firms in the industry

500

1,000

1,500

2,000

2,500

3,000

0 1 2 3 4 5 6 7 8 9

Period

U

O

I

E

A

STOCK PRICE INDEX

Pricing in the Industry

300

400

500

600

700

800

900

1000

1100

0 1 2 3 4 5 6 7 8 9

Period

Vodite

Sonite

Total

AVERAGE MARKET PRICE

Firm I JourneySonite Market: Shift on focus from Singles and Others market(Singles & Others through SIBI and SIRO) to Professionals and High Earners

Vodite Market: Focus on Early adopters. Led to 24.3% market share in the vodite market at end of period 7

Reason for fall in SIRO and SIBI: Low focus on R&D to improve performance in period 3 and 4

Strategy

• Be Close to Our Customer Requirements• Make Better Products by investing on R & D

when and where needed• Offer better options to the target segment as

compared to competitors

Competitor Analysis Firm Buffs

Singles Pros

HiEarners

Others

A SALE SAMA

E SELF SEAL SEMI SECK

I SIKA

O SONO SOSO SOLD SONE

U SULI SUPR

Firm Innovs Adopters Followers

A VAVA VAVA VAVA

E VETO VETO

I VITA VITA VITA

O

U VULF

SIBI

SIRO

SIKA

VITA

Market Research Reports

Going Concern

Mistakes

• Price Forecasting: Contribution Margin – Adv Costs – Sales Force

• Reading Market Research Reports• R & D Projects were not upto the mark

Learning

• Design products as per the customer requirements