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1marketnoun, often attributive\mr-kt\: a place where products
are bought and sold: a store where foods and often household items
are sold
: an area (such as a country or part of a country) where a
product or service can be sold
DEFINITION of 'Marketing'
Marketing define marketing as ' The management process
responsible for identif ying ,
anticipating and satisfying customer r equirements profi
tably'
Marketing Definitions
Philip Kotler defines marketing as 'satisfying needs and wants
through an exchange process'
Customers will only undertake the exchange, if they feel that
their needs are being satisfied,clearly the transactional value can
not be more than the amount customers are prepared to pay to
satisfy their need.
Definition of Marketing
What is Marketing: According to Phil ip Kotler, The term
Marketing is defined as a social and
managerial process by which individuals and groups obtain what
they need and want through
creating, offering and exchanging products of value with others
is knownas Marketing.
- See more at:
http://www.whatismarketingconcept.com/what-is-marketing-kotlers-
definition/#sthash.ygG3saKs.dpuf
The activities of a company associated with buying and selling a
product or service. Itincludes advertising, selling and delivering
products to people. People who work inmarketing departments of
companies try to get the attention of target audiences byusing
slogans, packaging design, celebrity endorsements and general media
exposure.The four 'Ps' of marketing are product, place, price and
promotion.
Marketing Research:
Marketing research is the function that links the consumer,
customer, and public to themarketer through
information--information used to identify and define
marketingopportunities and problems; generate, refine, and evaluate
marketing actions; monitormarketing performance; and improve
understanding of marketing as a process.Marketing research
specifies the information required to address these issues,
designs
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the method for collecting information, manages and implements
the data collectionprocess, analyzes the results, and communicates
the findings and their implications.(Approved October 2004)
consumer1.Apurchaserof a good orservicein retail.
2.Anend user,and not necessarily a purchaser, in thedistribution
chainof a good or service.
A consumeris the person who consume goods,he may be a customer
or may not but acustomer is the buyer who buy goods.
A customerpurchases and pays for a product or service
A consumer is the ultimate user of the product or service; the
consumer may not have paid for
the product or service
branding
Definition
Theprocessinvolved in creating a unique name andimagefor
aproductin theconsumers'mind, mainly
throughadvertising campaignswith aconsistenttheme.
Brandingaimstoestablishasignificantand
differentiated presence in themarketthat attracts and retains
loyalcustomers.
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