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Mobile Advertising Committee – Suggested Process & Logistics for 2009 Publication 2 April 2009

Markus MünklerStephanie Bauer Marshall

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Status after Las Vegas F2F meeting

• One 2009 publication; target end of September 2009• Contribution phase closing end of April 2009• Priority areas discussed remain subject to contribution

– Mobile application guidelines– XXL formats

• 2-3 face-to-face editing meetings to lead us to publication– Early May in Duesseldorf, back to back with Amsterdam conference– 4 June in NYC with possible satellite meeting in London– Early September, back to back with MMF Berlin.

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Milestone plan for 2009 work program

C

April June DecemberAugust October

Production (3 weeks)

Publication (end September)

Final editing + committee digestion (3 weeks)

M

M

Public Review (6 weeks)

Sub-committee editing and approval (6 weeks, mid June)

Committee Drafting (closing end of April)

M

M

M

M

North America, NYC

2/3 June

EMEA, Berlin

1 September

NA, San Diego

November

Committee review and approval (4 weeks, mid July)

C CCC

MC

Committee all-hands F2F

Sub-committee calls

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F2F and call editing meetings

MContribution & preparation

– Contributors make sure their inputs get copied to MMA.

– MMA distributes all inputs received and most recent version of the mobile ad guidelines (“meeting pack”) to all Committee members minimum five working days in advance of editing meetings/calls.

– Late input submissions may not be treated in the respective editing meeting.

– Meeting minutes are distributed within one week after the meeting including a version containing all changes and amendments agreed during the meeting.

Logistics & invitation– F2F (call) editing meeting dates and agenda

are communicated with minimum six (four) weeks notice.

– Meeting times accommodate EMEA and NA “stretched” working hours. Once APAC members participate regularly, night times will be suffered in turn.

– Members are asked to volunteer hosting F2F meetings. MMA endeavours hosting meetings in their own premises or alongside MMA events where practical.

– MMA/host facilitates in-meeting communication using voice conferencing. MMA facilitates electronic document sharing (e.g. webex, Google Apps).

CC

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Immediate next steps

• Agree milestone plan among sub-committee leadership team• Confirm specific dates for individual milestones• Communicate final milestone plan to wider committee a.s.a.p.

– Contribution deadline end of April– F2F editing meeting dates– Emphasize full-day editing nature of meetings with slots for all

sub-committees (not just programme update)

• Agree hosting and communicate meeting logistics– May and June a.s.a.p.– September meeting by June at the latest