MAR

LEY

COFF

EE

PROBLEM

SOLUTION

Marley Coffee was started in Jamaica by Bob Marley’s son, Rohan. The brand has a limited presence in U.S. stores and is missing a major opportunity to gain market share in the rapidly growing organic coffee industry.

Use Jamaican language and popular Bob Marley lyrics to emphasize the mellow, smooth, and lively qualities of Marley Coffee.

PRINTLOGO

OLD

NEW

PACKAGING

net wt 340g (12oz)

ORGANICFAIR TRADE

Don’t be caught steppin’

to the wrong beat.

A combination so nice,

it got you jammin’

to the irie rhythm.

The floral notes & blueberry accents

be vibin’ in perfect harmony.

Sip it slowly & discover them hints of

cocoa ‘n spice.

Make way for the positive day.

Brew some

ONE LOVE

in your cup.

ONELOVE

Marley Coffee bags were redesigned in order to better communicate the unique flavor and vibe of the coffee through the use of Jamaican phrases and well-known Bob Marley lyrics.

These Marley Coffee branded spoons will be given to those who purchase a bag of coffee online or at a trade show.

DIGITAL

Marley Coffee ads will appear on the online music sites Pandora, YouTube, and Grooveshark when a listener chooses to play Bob Marley or another similar artist. When clicked, the ads will take the listener to the Marley Coffee website.