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OFFICIAL WEBSITE OF PROFESSIONAL TOOL & EQUIPMENT NEWS
OFFICIAL WEBSITE OFPROFESSIONAL TOOL & EQUIPMENT NEWS
OFFICIAL WEBSITE OF PROFESSIONAL DISTRIBUTOR
OFFICIAL WEBSITE OFPROFESSIONAL DISTRIBUTOR
OFFICIAL WEBSITE OF FLEET MAINTENANCE
OFFICIAL WEBSITE OFFLEET MAINTENANCE
2014 MEDIA plAnnEr
rich Carron, Owner, Valley paving
One of the largest road pavers in the Minneapolis/St. Paul area
Shakopee, MN• Responsiblefor22Class8trucks,large
fleetofassortedtrailersandwiderangeofroadpavingequipment.
• Supervisesupto80additionalowneroperators(dependingupondemand).
• Vehicleandequipmentserviceandmaintenancedonein-house.
Jeff Schueller, Director of Fleet Maintenance
Schwan’s Home Service Largest direct-to-home frozen
food delivery provider in the U.S.Marshall, MN
• Oversees all vehicle maintenance; partners with acquisitions team to purchase new equipment.
• Vehicle fleet: 4,500 light and medium duty vehicles.
• Minor vehicle service and maintenance done in-house; other work by local service providers.
mission statement
Fleet Maintenance is the only magazine reaching corporate, fleet and maintenance management with dedicated maintenance content. This maintenance environment is unique and the perfect setting for
your advertising message.
Fleet Maintenance reaches across all sectors of fleets - whether common carrier, private fleets, construction and mining, food and beverage, petroleum, refuse and recycling, manufacturing and processing, retail and wholesale delivery, municipal and government, utilities or buses.
Consistent in format, Fleet Maintenance subscribers are charged with keeping all vehicle types and fleet sizes operating with minimal loss of operating time.
Fleet Maintenance continues to serve the fleet marketplace with maintenance specific content that is organized by Best Practices and Heavy, Medium and Light Duty.
In print or online at VehicleServicePros.com, your message in Fleet Maintenance reaches an audience that acts upon your product.
I look forward to the opportunity to work with you.
Tom neil, Publisher
TOTAl FM AuDIEnCE OVErVIEw
Superior Market reachFleet Maintenance + VehicleServicePros.com= 191,729
Total Reach: + 61,750 Fleet Maintenance circulation + 71,687 VehicleServicePros.com monthly unique visitors + 33,194 Fleet Maintenance Daily eNewsletter + 25,098 Fleet Maintenance Digital EditionSource: Google Analytics-Unique Monthly Visitors May 1-July 31, 2013, June 2013 BPA and Publisher’s Data.
All MAInTEnAnCE All MAnAgEMEnT All VEhIClE ClASSES All ThE TIME!
2
editorial excellence
Fleet Maintenance rECEIVES SEVEn TwnA AwArDS
EDITOr OF Fleet Maintenance, DAVID A. KOlMAn
Widely recognized throughout the North American trucking industry for his passion, dedication and zeal for people, Kolman has been actively involved in this industry for more than 30 years.
Primarily, he has served as a journalist reporting and analyzing developments in the transportation industry. He is respected by his industry peers as an accomplished writer and radio and TV broadcaster with a sharp wit
and genuine concern for the truck driver and technician.His career has included a stint as a heavy truck sales-
person, long-haul trucker, owner operator and positions in fleet and warehouse management.
An award-winning journalist, Kolman shared in the founding of the Used Truck Association and the Truck Writers of North America (TWNA). He was commis-sioned an Honorary Kentucky Colonel for his work promoting highway safety.
Kolman maintains his Commercial Driver License and U.S. DOT medical card and frequently takes on driving assignments for area motor carriers to keep his finger on the pulse of the industry.
The TWNA awards program is a competition that recognizes excellence in trucking industry journalism in both the trade and the mainstream
press, as well as excellence in communication by public relations professionals. Among the most recent awards:
Photo courtesy of Jonathan Roberts/AddMedia
BEST OF DIVISION AWARDFleet Maintenance- September 2011 IssueAwarded to David A. Kolman, editor, and Fleet Maintenance
GOLD AWARDSBest Single Issue- September 2011 IssueAwarded to David A. Kolman, editor, and Fleet Maintenance
Magazine / Business- Technician Training & Recruitment Awarded to David A. Kolman, editor, and Fleet Maintenance
Magazine Graphics / Cover Design - April 2012 Issue Awarded to David A. Kolman, editor, & Erin Brown, art director, Fleet Maintenance
SILVER AWARDMagazine Writing / Environmental/Regulatory - 2010 EPA UpdateAwarded to David A. Kolman, editor, Fleet Maintenance
Magazine Writing / Editorial - Are You Losing Focus? Awarded to David A. Kolman, editor, Fleet Maintenance
BRONZE AWARDMagazine Writing / Technical - Fuel Cell VehiclesAwarded to David A. Kolman, editor, Fleet Maintenance
3
reader insights
Fleet Maintenance subscribers are the decision-makers for a wide variety of
products and services.
QuICK FACTS:
2.3%
0%
1.4%
0 vehicles
1-10 vehicles
11-50 vehicles
51-100 vehicles
101-500 vehicles
501-999 vehicles
10,000-24,999 vehicles
1,000-9,999 vehicles
25,000+ vehicles
Maintenance Management
Fleet Management
Corporate Management
Maintenance Management
Fleet Management
Corporate Management
Other
x%
x%
x%
x%
x%
x%
x%
15.7%
17%
15.2%
27.7%
8.3%
12.4%
What Best Describes Your Job responsibility?*
»93%* of Fleet Maintenance subscribers have direct or supervisory influence over maintenance work.
»47%* of our readers say their biggest concern is keeping
the fleet operating with minimal downtime and
»87%* say they are concerned about the training needed
on the increasing complexity of the vehicles, tools and equipment.
»81%* of our readers say they would read Fleet Maintenance magazine
before any other fleet magazine if they all arrived on the same day.
*2013 Fleet Maintenance Reader Survey
Fleet management:
31%
maintenance management:
34%
corporate management: 18%
other: 17%
4
reader insights
2.3%
0%
1.4%
0 vehicles
1-10 vehicles
11-50 vehicles
51-100 vehicles
101-500 vehicles
501-999 vehicles
10,000-24,999 vehicles
1,000-9,999 vehicles
25,000+ vehicles
Maintenance Management
Fleet Management
Corporate Management
Maintenance Management
Fleet Management
Corporate Management
Other
x%
x%
x%
x%
x%
x%
x%
15.7%
17%
15.2%
27.7%
8.3%
12.4%
How Many Vehicles Are in Your Fleet?*
Fleet Maintenance AuDIEnCE purChASIng pOwErFleet Maintenance subscribers are critical decision-makers or key influencers for everything from new vehicles to mud flaps. We asked the decision-makers if they specified the following categories by either being recommended by management to specify or if they had the final say for brand selection.
replacement parts:
87% purchaseorrecommend
Tires:
82% purchaseorrecommend
Oil and lubricants:
85% purchaseorrecommend
new Vehicles:
85% purchaseorrecommend
Fuel: Component parts:
66% purchaseorrecommend
86% purchaseorrecommend
Telematics: Trailers:
62% purchaseorrecommend
78% purchaseorrecommend
* * * *
****
*2013 Fleet Maintenance Reader Survey
5
Fleet Maintenance (FM) delivers the best practices that maintenance managers need to keep their vehicles operating with minimal downtime.
FM provides an editorial environment that is focused on helping our subscribers address their number one concern — keeping vehicles/fleets operating efficiently with minimal loss of operating time. Our chapter format covers all aspects of fleet maintenance to ensure our subscribers receive a curriculum for running a top-notch maintenance operation. And, your message reaches our subscribers at the precise time maintenance is at the forefront.
As operating conditions for vehicle fleets have become more challenging, maintenance managers are playing even more of an integral part when it comes to vehicle and equipment decisions. Purchasing decisions are made to get the greatest ROI, and no one knows more about what vehicles, specs, equipment, accessories and shop tools and equipment perform best than maintenance managers.
Primary business & audience
ProFile
Source: June 2013 BPA Statement
prIMAry BuSInESS
common carrier:
17,205
independent repair garages
and contract maintenance:
17,001
construction/mining: 6,691
Food/beverage: 2,423
Petroleum: 1,394
refuse/recycling: 1,175
manufacturing/Processing: 2,895
retail/Wholesale delivery: 4,490
municipal/government/Public safety: 6,473
utilities: 1,227
bus: 776
6
Interested in contributing to Fleet Maintenance? Contact our editor at [email protected].
Print editorial calendarManagement –
Fleet Maintenance subscribers have direct or supervisory influence over maintenance work. Our Management depart-ment stimulates thinking surrounding successful maintenance operations.
Training – From the shop floor to the corner office, this department offers training for maintenance managers that targets personal and organization development.
guest Editorial – With each issue, industry leaders are invited to share their viewpoint on a wide variety of subjects. Specific equip-ment, tools, legislation, events or maintenance councils might be the point of focus.
new products – This industry researches products and uses the Internet extensively to find products needed at their maintenance facility. This regular feature, combined with our Online Product Guide, provides one of the most extensive resources in the industry.
In EVEry ISSuE
2014 prInT EDITOrIAl CAlEnDArJAN/FEB MARCH APRIL MAY JUNE
Best Practices
Technician Recruiting and Hiring
Alternative Fuel-Powered Vehicles
Leadership/Management Skills
Technician Health Computerized Maintenance Management Systems (CMMS)
Heavy Duty Onboard Technology Shorepower Proactive Maintenance Programs
Cooling Systems Tire Management and Maintenance
Medium Duty Vehicle Maintenance Technologies
Fuel Reduction Technologies
Natural Gas-Powered Vehicles
Vehicle Leasing Spec’ing Dump Bodies
Light Duty Wireless Maintenance Management
Carbon Buildup on New Fleet Vehicles
Remanufactured Transmissions
Hybrid Vehicles How to Maintain Warranty Coverage
Oil, Tires, Brakes and Components
Engines Tires Oil Brakes and Components Engines
Bonus Distribution Mid-America Trucking Show, The Work Truck Show, TMC (Technology & Maintenance Council) Annual Meeting
Mid-America Trucking Show, The Work Truck Show, TMC Annual Meeting
Editorial Deadline 1/2/2014 1/30/2014 3/4/2014 4/2/2014 5/2/2014
Ad Close 1/8/2014 2/6/2014 3/11/2014 4/9/2014 5/9/2014
Materials Deadline 1/13/2014 2/11/2014 3/14/2014 4/14/2014 5/14/2014
Planned Mail Date 2/11/2014 3/12/2014 4/11/2014 5/12/2014 6/12/2014
JULY AUGUST SEPTEMBER OCTOBER NOV/DEC
Best Practices
TMCSuperTech Special Change Management 2015 Showcase Issue - Product Report
Shop Safety Benchmarking Maintenance
Heavy Duty HVAC Systems Special Feature - Third Annual great prize giveaway
Fleet Maintenance Management Trends
Used Trucks
Medium Duty Lighting/Electrical Systems
Drive Cycles vs. Duty Cycles
Spec’ing Vocational Trucks for Safety
Light Duty Propane-Powered Vehicles
Brake Service Tire Repairing
Oil, Tires, Brakes and Components
Tires Oil Brakes and Components
Bonus Distribution TMC Fall Meeting & National Technician Skills Competition (TMCSuperTech)
All Shows APPEX/SEMA HDAW (Heavy Duty Aftermarket Week)
Editorial Deadline 6/2/2014 7/2/2014 8/4/2014 9/2/2014 10/31/2014
Ad Close 6/9/2014 7/10/2014 8/11/2014 9/9/2014 11/7/2014
Materials Deadline 6/12/2014 7/15/2014 8/14/2014 9/12/2014 11/12/2014
Planned Mail Date 7/11/2014 8/12/2014 9/12/2014 10/10/2014 12/12/2014
20142014
7
Tabloid Page
Bleed: 101⁄2" x 14"
Trim: 101⁄4" x 133 ⁄4"
Live: 93⁄4" x 131⁄2"
Tabloid Page Spread
Bleed: 203⁄4" x 141⁄4"
Trim: 201⁄2" x 14"
Live: 20" x 131⁄2"
Jr. Page Standard
Bleed: 81⁄4" x 111⁄4"
Trim: 8" x 11"
Live: 7" x 10"
2/3 Page Standard
49⁄16" x 10"
1/2 Page Horizontal
7" x 47⁄8"
1/2 Page Vertical
33⁄8" x 10"
1/3 Page Standard
49⁄16" x 47⁄8"
1/3 Page Vertical
23⁄16" x 10"
1/4 Page Standard
33⁄8" x 47⁄8"
1/6 Page Standard
23⁄16" x 5"
1/2 Page Standard
49⁄16" x 73⁄8"
Jr. Spread
Print SpecificationsPrint ready PDF is the preferred file format. If file is more than 10MB, please upload to Wes Gray at our FTP site: http://ge.tt
1x 6x 10x 12x 18x
2-pg Spread $22,624 $21,671 $20,435 $18,102 $16,748
Tab 13,308 12,494 12,020 10,650 9,852
Junior page 10,274 9,677 9,085 8,219 7,607
2/3 7,674 7,189 6,726 6,139 5,681
1/2 6,165 5,778 5,377 4,934 4,563
1/3 5,068 4,764 4,465 4,058 3,749
1/4 4,120 3,827 3,389 3,301 3,049
1/6 2,055
Black & white Subtract
Fp $1,750 2/3 & 1/2 $1,050 1/3 & 1/4 $750
(for island page spread)
Bleed: 161⁄4" x 111⁄4"
Trim: 16" x 11"
Live: 151⁄2" x 101⁄2"
Gross Pricing
prInT SpECIFICATIOnS
Send ad materials toWes Gray Media Production Representative 800-547-7377, ext 1337920-563-1699 [email protected]
2014 prInT ADVErTISIng prICIng
Website metrics
8
digital editorial calendar
JAnuAry FEBruAry MArCh AprIl MAy JunE
Ask the Expert
Diagnostic Test Equipment/Electrical Systems Tools and Equipment – Hand Tools, Specialty Tools, Power Tools, Air Tools
Tech Tips
J2534 Pass Thru / Reprogramming
Computers & Software
A/C Service & Repair Tire Safety & Maintenance
Green / Environmental Safety
Lifts, Jacks & Stands
July AuguST SEpTEMBEr OCTOBEr nOVEMBEr DECEMBEr
Ask the Expert
Safety Information / Government Regulations / In the Shop Maintenance and Routine
Shop Equipment – Tire, Wheel Service; Compressors, Lifts, Jacks and Stands
Tech Tips
Battery-Powered Tools
Powertrain, Oil & Lube
Scan Tools Battery Starting / Charging Systems / Inverters
Telematics Body Shop
Ask the ExpertThis section
features an expert to answer reader-submitted questions.
Companies have the opportunity to provide their expertise (see schedule above) on different topics. The expert supplies four (4) “dummy” questions pertaining to that topic that they’ve come across with the development of their tools or products. These Expert Q&As will be featured on the website, as well as the eNewsletters.
Daily NewsUpdated daily, visitors can read pertinent and
exclusive industry news on our website and by receiving our daily eNewsletter.
BlogsGet the industry perspective from editors and
guest bloggers on this weekly updated section of the website.
Tech TipsThe Tech Tips section of our website, VehicleServicePros.com, features a different category of
tool each month. Each week of that month, a different tool company will provide our readers with tips about using their specific brand of tools. For instance, if you make scan tools, your tip might tell the reader how to do something using your tool, maybe something few people know about or something that other scan tools don’t do. Or your tip could describe how to minimize wear, save time, avoid skinned knuckles or how to take care of the tool. Tech Tips are updated each week and featured on the daily eNewsletter. The previous Tech Tips are archived and available at all times. As the searchable archive grows, it will gradually be-come a valuable resource for readers hoping to learn more about a specific tool’s capabilities.
2014 DIgITAl EDITOrIAl CAlEnDAr
ExCluSIVE DIgITAl COnTEnT
To participate, email: [email protected]
9
Website metrics
A rApIDly grOwIng AuDIEnCE
Source: Google Analytics
Fleet Maintenance and its official website, VehicleServicePros.com, provide powerful capabilities to help tool and equipment manufacturers connect with influential customers in the fleet maintenance industry.
Source: Google Analytics
MOnThly unIQuE VISITOrS
Sept. 1. 2012-Aug. 31. 2013
Sept. 1. 2011-Aug. 31. 2012
Sept. 1. 2012-Aug. 31. 2013
Sept. 1. 2011-Aug. 31. 2012
Sept. 1. 2012-Aug. 31. 2013
Sept. 1. 2011-Aug. 31. 2012
May 1-July 31, 2013
May 1-July 31, 2012
May 1-July 31, 2013
May 1-July 31, 2012
382,952 Visits
710,314 Visits
138,353 Visits
514,168 Visits
521,305 Visits
1,224,482 Visits
36,616 Monthly Unique Visitors
71,687Monthly Unique Visitors
96,304 Monthly Page Views
207,275 Monthly Page Views
96% Increase
MOnThly pAgE VIEwS
Sept. 1. 2012-Aug. 31. 2013
Sept. 1. 2011-Aug. 31. 2012
Sept. 1. 2012-Aug. 31. 2013
Sept. 1. 2011-Aug. 31. 2012
Sept. 1. 2012-Aug. 31. 2013
Sept. 1. 2011-Aug. 31. 2012
May 1-July 31, 2013
May 1-July 31, 2012
May 1-July 31, 2013
May 1-July 31, 2012
382,952 Visits
710,314 Visits
138,353 Visits
514,168 Visits
521,305 Visits
1,224,482 Visits
36,616 Monthly Unique Visitors
71,687Monthly Unique Visitors
96,304 Monthly Page Views
207,275 Monthly Page Views
115% Increase
VehicleServicepros.com rEAChES...
Sept. 1. 2012-Aug. 31. 2013
Sept. 1. 2011-Aug. 31. 2012
Sept. 1. 2012-Aug. 31. 2013
Sept. 1. 2011-Aug. 31. 2012
Sept. 1. 2012-Aug. 31. 2013
Sept. 1. 2011-Aug. 31. 2012
May 1-July 31, 2013
May 1-July 31, 2012
May 1-July 31, 2013
May 1-July 31, 2012
382,952 Visits
710,314 Visits
138,353 Visits
514,168 Visits
521,305 Visits
1,224,482 Visits
36,616 Monthly Unique Visitors
71,687Monthly Unique Visitors
96,304 Monthly Page Views
207,275 Monthly Page Views
MOrE nEw BuyErS nEw VISITOrS
85% Increase
MOrE rEpEAT BuyErSrETurnIng VISITOrS
Sept. 1. 2012-Aug. 31. 2013
Sept. 1. 2011-Aug. 31. 2012
Sept. 1. 2012-Aug. 31. 2013
Sept. 1. 2011-Aug. 31. 2012
Sept. 1. 2012-Aug. 31. 2013
Sept. 1. 2011-Aug. 31. 2012
May 1-July 31, 2013
May 1-July 31, 2012
May 1-July 31, 2013
May 1-July 31, 2012
382,952 Visits
710,314 Visits
138,353 Visits
514,168 Visits
521,305 Visits
1,224,482 Visits
36,616 Monthly Unique Visitors
71,687Monthly Unique Visitors
96,304 Monthly Page Views
207,275 Monthly Page Views
272% Increase
MOrE OF ThE TOTAl MArKETTOTAl VISITS
Sept. 1. 2012-Aug. 31. 2013
Sept. 1. 2011-Aug. 31. 2012
Sept. 1. 2012-Aug. 31. 2013
Sept. 1. 2011-Aug. 31. 2012
Sept. 1. 2012-Aug. 31. 2013
Sept. 1. 2011-Aug. 31. 2012
May 1-July 31, 2013
May 1-July 31, 2012
May 1-July 31, 2013
May 1-July 31, 2012
382,952 Visits
710,314 Visits
138,353 Visits
514,168 Visits
521,305 Visits
1,224,482 Visits
36,616 Monthly Unique Visitors
71,687Monthly Unique Visitors
96,304 Monthly Page Views
207,275 Monthly Page Views
135%Increase
10
OFFICIAL WEBSITE OF PROFESSIONAL TOOL & EQUIPMENT NEWS
OFFICIAL WEBSITE OFPROFESSIONAL TOOL & EQUIPMENT NEWS
OFFICIAL WEBSITE OF PROFESSIONAL DISTRIBUTOR
OFFICIAL WEBSITE OFPROFESSIONAL DISTRIBUTOR
OFFICIAL WEBSITE OF FLEET MAINTENANCE
OFFICIAL WEBSITE OFFLEET MAINTENANCE
digital oPPortunities
Wallpaper and Welcome AdsProminent wallpaper and welcome ads generate superior click-through rates and unrivaled visibility and impact.
< ChannelsVehicleServicePros.com offers you an opportunity to sponsor and “own” a channel. The marketing category that drives your business is all yours. Deliver your message with an integrated approach designed to increase engagement with your customers and prospects, provide a highly credible vehicle for your marketing and drive superior click-through rates to your advertising.
Online Product GuideThe online product guide is the single most popular section at VehicleServicePros.com. Now, an all-new redesign makes it an even better place for buyers to find your products. The online product guide sponsorships put your brand on top and deliver sales leads directly to your inbox.
welcome Ad
wal
lpap
er A
d
wal
lpap
er A
d
Take charge of your marketing campaign by utilizing our digital products for lead generation and brand
awareness. Banner advertising on the VehicleServicePros.com website (including mobile), Fleet Maintenance daily email newsletters, updated online product guide, tablet apps, email marketing, whitepapers, case studies, video, webcasts and the new channel program is designed to provide category dominance.
MOrE OF ThE TOTAl MArKETTOTAl VISITS
11
digital oPPortunities
Tablet AppsCustom-built apps, including apps for the industry-leading iPad platform, can be built to your specification. Tablet apps are the perfect format for sales brochures, catalogs and other sales and marketing materials and presentations. Our in-house team of app designers and developers has created numer-ous apps of various types. We bring your app ideas to the market quickly and efficiently.
MOBIlE
FM Daily eNewsletter Banner AdvertisingSend your advertising message to industry leaders with eNewsletter banner advertising. Increase your brand awareness and help drive traffic to your website.
Customized Email Campaigns Drive leads, introduce new products, create improved awareness and drive buyers directly to your website with email messages sent to our highly qualified list. Customized emails are sponsored exclusively by yOu.
BrOughT TO yOu By
Powered by
Reach Truck-Part Buyers at the Point of Sale!With access to more than 9 million truck parts, FleetPartsBuyer.com is a one-stop shopping experience for buyers.FleetPartsBuyer.com makes it easy for buyers to find and purchase parts from local dealers and distributors.
FleetPartsBuyer.com allows buyers to:• Locate replacement parts from thousands of manufacturers• Find local parts distributors• Locate alternative parts
• Submit requests for quotes on pricing and availability•Purchase online via a single shopping cart, in cases where
parts are available from multiple distributors
Contact one of our sales experts for more information.
now, you can place your advertising message at the point of sale!
12
digital oPPortunities
MOBIlE
VIDEO
Video SponsorshipThis is a week-long campaign that features and promotes your video in the following ways to our subscribers and visitors: enewsletter and 120x120 static image on video carousels; primary video in video carousels hosted in the VehicleServicePros.com video library and keyword optimized.
wEBCASTSLaunch new products, share solutions to critical issues within the indus-try, offer your own product training with a direct communication path to talk to your prospects. Webcasts are great for sales lead generation and interacting with your LIVE audience.
Profile VideoFeature your product, company or key executive, captured on location at your facilities or a trade show. This is blended with supplemental video shot on location, and can also include images and existing video of the product. The end result is an engaging and informative video to drive sales.
Kolman’s Korner NewscastFleet Maintenance magazine captures industry happenings bi-monthly with the Kolman’s Korner newscast, featuring David A. Kolman, Editor. Sponsorship packages are available. Contact a sales representative for more information.
All you need is an idea or objective you need to meet. From there, the Fleet Maintenance team can be your full-service video production house. From conception to completion we’ve got the resources to produce a high-quality product — and at a competitive price.
Custom Video
13
cygnus analytics
EngagementReport
TRACKtionLeads
Cygnus Analytics is a revolutionary technology tool that incorporates social media, proprietary research
questions, personal URLs and multi-channel tracking to augment your marketing campaign.
It’s not good enough to generate sales leads without a plan to make the sale. Cygnus Analytics can give you a competitive advantage by transforming data into meaningful information and actionable market knowledge.
Engagement ReportWith the Cygnus Analytics Engagement Report, you will be able to learn how you stack up against the competition, and how well your marketing strategy is performing by insights into what the market finds interesting and acts upon and what content increases engagement and sales.
The Engagement Report also measures your exposure versus your competitors, engagement by market segments and titles and the volume of your outbound communications.
TRACKtion LeadsThe best way to know if your brand/message is gaining traction is to track who’s seeing your message in the marketplace. The TRACKtion Leads program provides complete campaign transparency. Receive reports on progress, engagement and results.
CygnuS AnAlyTICS
Convert data intoactionable knowledge
Contact a sales representative for more information.
EngAgEMEnT rEpOrT & TrACKtion lEADS
14
digital rates & sPeciFications
DIgITAl rATES
Interactive Ad SizesWe accept ads in GIF, JPEG and Rich Media formats. Other formats must be tested and approved on a case-by-case basis.
Email products: Animation and flash are not recommended.
For file size specifications and digital standards, go to www.iab.net/guidelines/508676/508767.
DIgITAl SpECIFICATIOnS
Send digital materials torhonda Dennis Digital Ad Material Coordinator800-547-7377, ext 2112920-563-1699 [email protected]
website Advertising CpM
Top Leaderboard 970x90 + Smartphone (320x50)* 15% Premium on Top Leaderboard if expandable to 970x415
$95
Top Medium Rectangle 300x250 $95
Secondary Medium Rectangle 300x250 $70
Large Rectangle 300x600 $80
Bottom Leaderboard 970x90 $30
Page Peel $110
Wallpaper $120
Welcome Ad $120
Roadblock - available and priced by product category
Contextual - available and priced by product category
FleetpartsBuyer Top Leaderboard 728x90 $65
Skyscraper 160x600 $60
Contextual Button 120x90 $85
Online product guide
(per Month, 3-month min.)
3 Months
6 Months
12 Months
Category Sponsorship (970x90 Leaderboard, 300x250 + 320x50 mobile)*
$1,450 /month
$1,275 /month
$1,075 /month
Featured Listing $995
Video $595
lead generation per program
Case Studies and White Papers
Base Fee $950
+ Each Lead (fee applies to first 100 leads only)
$65
TRACKtion Leads
Base Fee $2,975
+ Each Lead (All) $20
+ Each Lead (Qualified Only) $40
Channel Sponsorship 3 Months 6 Months 12 Months
(Monthly per Channel, 3-month min.)
100% Share of Voice
50% Share of Voice
100% Share of Voice
50% Share of Voice
100% Share of Voice
50% Share of Voice
$2,465 $2,075 $2,345 $1,975 $2,220 $1,870
• Green • Powertrain/Oil & Lube • Repair Info/Diagnostics • Tire & Wheel • Truck & Trailer • Undercar/Suspension/Brakes • Work Truck Accessories (Each channel includes category sponsorship in the Online Product Guide at no additional cost.)
Net Rates
Daily enewsletter 1 Month 3 Months 6 Months 12 Months 24 Months
Top Banner 468x60 $2,765 $2,190 $2,050 $1,840 $1,530
Skyscraper 120x600 $2,510 $2,010 $1,890 $1,685 $1,405
468x60, position 1 $1,660 $1,120 $1,035 $935 $780
468x60, position 2 $1,615 $1,085 $1,005 $905 $760
468x60, position 3 $1,575 $1,065 $985 $890 $740
Newsletter to Website (300x600) Retargeting Add-on
$250
Tablet Apps
Custom App Available and priced per app
ToolChest App Product Feature $2,500
Sponsorship $5,500 Digital Edition 1x 6x 12x
Front Cover (Advertiser) $845 $725 $640
Front Cover (Non Advertiser) $1,490 $1,360 $1,275
eMail Blasts 1x 3x 6x
Full List CPM $215 $190 $170
Partial List CPM $405 $340 $320
webcast $6,375
Video weekly 1 Month 3 Months 6 Months 12 Months
Newscast sponsorships (Per Month, 3-month min.) $2,650 $2,255 $2,000
Sponsor Video (Per Week) $595
Customized Video Available and priced per shoot
eproduct Showcase $1,695
*Note: 728x90 (in the 970x90 position) is still supported
15
contact us
Contact us today to find out more about all of the print and digital marketing opportunities that Fleet Maintenance has to offer.
800-547-7377
tom neil - [email protected]
MulTIMEDIA rEprESEnTATIVES
sarah shelstrom - Multimedia [email protected]
cortni Jones - Multimedia Representative / East [email protected]
Kylie hirko - Multimedia Representative / West Coast [email protected]
Patrick Krill - Multimedia [email protected]
megan russell - [email protected]
EDITOrIAldavid a. Kolman - Editor800.547.7377, ext [email protected]
erica schulz - Managing Editor Digital/[email protected]
ADVErTISIng MATErIAlSWes gray - Media Production Representative 920.568.8337 Fax - [email protected] MaterialsPrint ready PdF is the preferred file format. send materials to: [email protected]. if file is more than 10mb, please upload to Wes gray at our FtP site: http://ge.tt
rhonda dennis - Digital Ad Material Coordinator800.547.7377, ext 2112 Fax - [email protected] Materialsinteractive ads: We accept ads in giF, JPeg and rich media formats. other formats must be tested and approved on a case-by-case basis.
Maximum file size: banner - 16K animated giF or JPeg, 35K rich media leaderboard, sponsorship or skyscraper - 30K animated giF or JPeg, 50K rich media button - 10K animated giF or JPeg, 35K rich media.
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