Martec in Brief - 2016

MarketIntelligence ProductIntelligence CustomerIntelligenceCompetitorIntelligence

TheMartecGroup,Inc. Confidential

TheMartecGroup,Inc.TurningInsightIntoAction

C H I C A GO • D E TRO I T • G R E EN B A Y • F R A NK F UR T • S H A NGH A I • B E I J I NG

TheMartecGroup,Inc. Confidential2

Toprovidebest-in-classstrategicintelligenceandmarketresearchsolutions…helpingourclientstoconfidentlytakeactionandachievesuccess.

• Established in 1984

• We are a partnership of technical market research experts

• Providing B2B and select B2C market research solutions

• Expertise within an array of intelligence offerings to address your strategic needs

TheMartec GroupMission


TheMartec Experience – Turning Insight Into Action

…Acceleratingandenhancingclientsuccessthroughtacticalandstrategicdecisionsupport.

Expert

• Deep industry experience with seasoned professionals fosters agility and access toinformation

• Collaborative insights drawn from experience with diverse business structures,cultures, strategies

Innovative

• Customized “tool box” of proven research methodologies and techniques employed todeliver insights that fully address client objectives

• Creative solutions to provide research and assessment tailored to meet the uniqueneeds of each client engagement

Invested

• Long-term relationships to establish and maintain a comprehensive understanding ofclient goals and strategies

• Interactive, end-to-end visibility with veteran staff providing single point responsibilityfrom proposal through reporting – no “hand-off”

Global• Martec offices located in North America, Europe and Asia• 50%percent of our projects are global in scope


TheMartec Global Footprint

• Direct office presence in North America,Europe and Asia

• Long-standing alliance partners (20+years) in Tokyo, Japan and Sao Paulo,Brazil

• Full complement of language capabilities

• Quantitative data collection centerslocated the U.S., Germany and China

Martec- NorthAmerica- Chicago-- Detroit-

Martec- Europe- Frankfurt-

Martec- Asia- Shanghai -- Beijing-

…Ensuresseamless integrationacrosstargetgeographies.

JuniconSSRI

- Tokyo-

BSR- SaoPaulo-

Puente-Sur- Santiago-


Industry Knowledge

Chemicals

Energy

FinancialServices

Healthcare/LifeSciences

BuildingConstruction

PrivateEquity

Food/Nutrition

Automotive/Transportation

Ourglobalteamssupportabroadarrayofindustries,technologiesandmarkets.

AdvancedTechnologies

IndustrialEquipment


Our client base influences sectors served.

Wepartnerwithandstrategicallysupportawidevarietyofclientsonanongoingbasis.


Qualitative Quantitative

• We offer a team of IDI and focus groupmoderators, each with 15 to 20+ yearsof experience

• Our team collectively has moderatedhundreds of focus groups andconducted thousands of IDIs

• Phone centerslocated intheU.S.,EuropeandAsia

• CATIsystembasedrecruitingandlargescaletelephone interviewing

• Complex statisticalanalysis capabilitiesin-house

• Dyads,triads,minigroups, focusgroups• In-person/on-site IDIs• In-depthWAT(web-assisted telephone)

interviews• Decision-MakingUnit (DMU)groups

(interviewswiththekeystakeholders/decision-makers atasinglecustomer)

• On-line surveys utilizing customizedpanels

• Telephone interviews• LargescaleWATinterviews• SUS(simulateduserstudies)• Producttestingclinics

InformationGatheringMethodologies

Competencies

The Martec Group has over 30 years of experience employing bothqualitative and quantitative research methodologies.

Thiscomprehensivecompetencyofferstheabilitytofullyaddressclientinformationneeds;projectsrequiringbothskillsetsarecommon.


Martec’s Intelligence Solutions are organized into four core offerings:

IntelligenceSolutions

MarketIntelligence

CustomerIntelligence

CompetitiveIntelligence

ProductIntelligence


We function as your ‘feet on the street’ todetermine market opportunities and penetrationstrategies.

• Market/Segment Sizing & Growth

• Value Chain Analysis

• Opportunity Analysis – Market Potential

• Market Due Diligence (M&A)

• Adjacency Analyses

• Market Segmentation

• Platform Growth Assessment

• Trends and Forecasting

• Competitive Landscape

• RapidMarket Assessment (RMA)

Market Intelligence


Competitive Intelligence

Amplify your competitive positioning throughinsights into your competitors’ initiatives, coststructure and organization…

• Manufacturing Process/Production Analysis• Cost-to-Produce Analysis/Modeling• Core Competencies- Vulnerabilities

• Make-Buy Analysis• Strategy Audit• Supply Chain and Pricing Analysis• Feasibility Studies – Plant Location Support• Benchmarking – technology, organization,

labor, etc.• Product/Sample Acquisition• Import/Export Tracking


First-hand customer insight, from conceptdevelopment through product evolution andpositioning….

• Customer Needs (Pain-point Analysis)

• Feature/Benefit Trade-offs (Product Positioning)

• Concept Development and Testing

• Pricing and Price Elasticity

• Product Intelligence Clinics

• Penetration and Share Forecasting

• Value Proposition Development and Testing

• Awareness, Trial andUtilization Tracking

• Product Value Analysis

Product Intelligence


Customer Intelligence

Unlock customer frustrations and delights, digdeep into purchase motivations that matter…andthat lead to financial returns.

• CustomerSatisfactionandLoyaltyAnalysis• Behavior/Needs-basedSegmentationAnalysis• BrandImagery,PositioningandPreference

• EmotionMining™(non-rationaldecisiondrivers)

• KeyPurchaseCriteria• Win/LossAnalysis(LostOrderAutopsy)• MessageTesting

• CustomerIntelClinics


The Martec Engagement Model is designed with end-to-end visibility to provide our clients withsuperior research value.

• Executefield research• Ongoinganalysis, vigilantvalidation

• Interimupdatesandprogressmeetings

• Adjustments inscopeand/orapproach

• Cogentinterpretationandintegrationoffindings

• Finalpresentationandreporting

• Deliverablesturnover;fullknowledgetransfer

• Address andcloseany‘open’issues

• Furthersupportviaongoingresearchorinterpretationofresults

• Stakeholderalignmentonproposed scope, schedule,approachandcost

• Clear,concisereadonresearchdeliverablesandexpectations

• Exchangeoftechnicalandcommercialbackground

•Understandclientbusiness driversandpendingdecisions

•Discuss, developobjectivesblueprint• Keymetricsandchoiceinformationsources

•Methodology/approach; optimaldesignforresearchandbudget

DefinitionofRequirementsandDesign

ProjectAlignmentandKick-off

ProjectResearch

andReview

ReportandSupport

IndependentPerspective,InteractiveCollaboration

ClientConfidenceinResults

Martec Engagement Model


Our ongoing research in the Automotive sector underscores ourexpertise in this importance practice area.

AutomotiveResearch“Toolbox”

Capabilities ProjectExamples

• Powertrain• Emissionsystems• Electrics/Electronics• Interiorcomponents,modulesand

systems• Bodycomponents,modulesand

systems• Safetyandcomfort

• Worldwide Gasoline Engine Strategy and TechnologyAnalysis

• Worldwide Diesel Engine and Technology Analysis• Advanced Powertrain Technology Analysis• Steering Wheel and Shift Knob Analysis• Industrial Engine Market & Value Chain Analysis• Worldwide Automatic Transmission Technology Analysis• Seat Belt and Active Head Restraint Technology

Analysis• CVT Development& Opportunity Analysis• Mediation and Validation: Aftermarket Components• Analysis of the Worldwide Variable Valve-Actuation

Market• Global Advanced Fuel SystemMarket Analysis• Technology Analysis: Direct Ignition Systems• Worldwide ULEV Technology Analysis• Analysis of Electronic Throttle Control Market

Development• Global Assessment of Electric Power Steering• Powertrain Control ModuleManufacturing Analysis• Smart Tire Technology Forecast• Multi-part Micro-silicon ChemSensor Analysis• AutomotiveAdhesiveand SealantAnalysis

• OEMinterviews(Technicalandcommercial topics)

• Marketstudies• Sophisticatedtechnologystudies• Analysisofcompetingsuppliers• Marketingandsalessupport• Strategicconsultingprojectsfor

automotivesuppliers

Methodologies

Systems

Product Intelligence Market Intelligence Competitive IntelligenceCustomer Intelligence

Welook forwardtoworkingwithyou tocreatecustomizedsolutions thatwillhelpguideyour futurebusiness success.

MarketIntelligence ProductIntelligence CustomerIntelligenceCompetitorIntelligence

Weareconfidentinourabilitytoaddvaluetoyourstrategicbusinessplanningeffortsthroughourcustommarketresearchandanalysis.

Thankyouforthisopportunity.



Contacts

martecgroup.com

Asia- BeijingRoom1707, YinguBldgNo.9, WestRoad4th RingRdHaidian DistrictBeijing100190China+86(10)6617-3316

Asia- Shanghai121YanpingRoadSanhePlaza7DShanghai200042China+86(21)6246-2121

EuropeBerlinerStrasse21963067Offenbach/MainGermany+49698090360

Detroit27777FranklinRoadSuite1600Southfield,Michigan48034248.327.8000

GreenBay1445NorthRoadGreenBay,Wisconsin54313920.494.1812TollFree888.811.5755

Chicago105WestAdamsStSuite2900Chicago,Illinois60603312.606.9690

TollFree:888-811-5755

BillLuckenDirectorDirect: 248-327-8031Email: [email protected]

Documents

Martec in Brief - 2016