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Martin Baker Folio

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About

WorkNothing But Blue Skies

Gumbo Fever

Fire

Fire Vol. II

Music

oCha

Conte

nts

Martin

Bake

r

Martin

Bake

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ut B

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Small fanzine of which I was given full control. As the zine had no clear branding or trademark style when I took over, I had the task of building the zine from scratch from a design perspective.

It was a fantastic experience as the content could vary from light hearted to divisive, forcing me to think about consequence and how to present information in relation to its importance or impact on the readers.

After the first year, the zine was voted as one of the top 3 football publications in Australia, as voted for by fans.

Client

Delivered

Awards

The Cove

Art directionPage layout and designEditingSourcing material

2014 FFDU Print Publication of the Year Top 3

Martin

Bake

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Martin

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Martin

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Promotional material design for a New Orleans jazz night at a local wine bar.

The event aimed to faithfully reproduce the atmosphere of early New Orleans jazz clubs with live jazz bands, special cocktails and spatial alterations. Therefore it was essential to carry this ethos into the design of the promotional material for the event.

Client

Delivered

Blackout Bar

Advert for print and social services

Martin

Bake

r

Gum

bo

Fever

The design of motifs and

type stick as closely to the

original aesthetic of early

jazz posters as possible.

Bold and contrasted

typefaces capture the raw

energy of the early jazz club

room, whilst the motifs and

borders help to give it order

and direct attention.

Martin

Bake

r

Gum

bo

Fever

Artwork and CD case design for a funk mixtape. The driving force behind the resulting designs is a translation of the aesthetic of funk into a graphic style.

What was clear early on was the need to represent the eccentric and jovial nature of funk music. This meant the abandonment of clean lines and intricate detail in exchange for imagery that’s loud and unpolished.

Client

Delivered

Self initiated

Packaging Design

Martin

Bake

r

FIR

E

Martin

Bake

r

FIR

E

Martin

Bake

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FIR

E

Branding, CD case artwork and poster artwork for the second volume of the FIRE funk mixtape series.

Whilst the first FIRE compilation aimed to create a cross section of the funk genre, the second aims to build on this by also weaving a story through the arrangement of songs.

Using the existing universe created by Parliament Funkadelic, the design not only compliments the music but also broadens

the experience through the creation of lore.

The CD case takes on the form of a bible, using hieroglyphs to depict narrative in a manner that departs from simple story telling, rather a mysterious monument to legend.

Client

Delivered

Self initiated

Poster designPackaging design

Martin

Bake

r

FIR

E V

ol. II

Clockwise from top left :

Front cover

Poster

Back cover

Martin

Bake

r

FIR

E V

ol. II

Martin

Bake

r

FIR

E V

ol. II

Interface design for a conceptual music library and player. The main goal for the design is an interface that is immersive, capturing the magic of music, whilst still empowering the user with a host of tools that are both simple and powerful.

Taking cues from contemporary web design, music artwork is displayed as much, and as large as possible, so as to add excitement which is lacking in many current offerings.

Equally important to the design was to remove the clutter that one would find in current programs, giving room to breathe without sacrificing on usability.

Client

Delivered

Self Initiated

User ExperienceUser Interface

Martin

Bake

r

Music

Martin

Bake

r

Music

Martin

Bake

r

Music

Tea package design for a student project at TAFE. The project was to research tea packaging and apply the resulting knowledge to create a tea brand and packaging for 3 types of tea.

From my research I was most impressed with Asian, and in particular, Japanese packaging. By the creation and careful design of layers of packaging, the act of opening is no longer banal, but rather an informative and expressive one.

The brand aesthetic takes inspiration from early Japanese wood block designs, meaning a clean and flat design.

Each tea is represented by its own silhouette and colour, not only on the tea box itself but on the sleeve that wraps around the box, and the perforated outter casing. Every layer thus creates a unified experience that is much deeper than your standard tea package.

Client

Delivered

TAFE

BrandingPackaging

Martin

Bake

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oC

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Martin

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oC

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1. Perforated outter casing 3. Inner sleeve inside 4. Tea box2. Inner sleeve outside

2 34

1

Martin

Bake

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oC

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My

nam

e

is

Martin

B

ake

r.

I'm a designer from Sydney interested in

exploring the boundaries of design.

Whether its print, branding, web or

interface design, I want to tell your story

in the most beautiful way possible.

Get in touchemail

the loop

linkedin

Hi there!

Martin

Bake

r

Ab

out