Upload
martin-baker
View
37
Download
0
Embed Size (px)
Citation preview
Martin
Bake
r
Noth
ing B
ut B
lue
Skie
s
Small fanzine of which I was given full control. As the zine had no clear branding or trademark style when I took over, I had the task of building the zine from scratch from a design perspective.
It was a fantastic experience as the content could vary from light hearted to divisive, forcing me to think about consequence and how to present information in relation to its importance or impact on the readers.
After the first year, the zine was voted as one of the top 3 football publications in Australia, as voted for by fans.
Client
Delivered
Awards
The Cove
Art directionPage layout and designEditingSourcing material
2014 FFDU Print Publication of the Year Top 3
Promotional material design for a New Orleans jazz night at a local wine bar.
The event aimed to faithfully reproduce the atmosphere of early New Orleans jazz clubs with live jazz bands, special cocktails and spatial alterations. Therefore it was essential to carry this ethos into the design of the promotional material for the event.
Client
Delivered
Blackout Bar
Advert for print and social services
Martin
Bake
r
Gum
bo
Fever
The design of motifs and
type stick as closely to the
original aesthetic of early
jazz posters as possible.
Bold and contrasted
typefaces capture the raw
energy of the early jazz club
room, whilst the motifs and
borders help to give it order
and direct attention.
Martin
Bake
r
Gum
bo
Fever
Artwork and CD case design for a funk mixtape. The driving force behind the resulting designs is a translation of the aesthetic of funk into a graphic style.
What was clear early on was the need to represent the eccentric and jovial nature of funk music. This meant the abandonment of clean lines and intricate detail in exchange for imagery that’s loud and unpolished.
Client
Delivered
Self initiated
Packaging Design
Martin
Bake
r
FIR
E
Branding, CD case artwork and poster artwork for the second volume of the FIRE funk mixtape series.
Whilst the first FIRE compilation aimed to create a cross section of the funk genre, the second aims to build on this by also weaving a story through the arrangement of songs.
Using the existing universe created by Parliament Funkadelic, the design not only compliments the music but also broadens
the experience through the creation of lore.
The CD case takes on the form of a bible, using hieroglyphs to depict narrative in a manner that departs from simple story telling, rather a mysterious monument to legend.
Client
Delivered
Self initiated
Poster designPackaging design
Martin
Bake
r
FIR
E V
ol. II
Interface design for a conceptual music library and player. The main goal for the design is an interface that is immersive, capturing the magic of music, whilst still empowering the user with a host of tools that are both simple and powerful.
Taking cues from contemporary web design, music artwork is displayed as much, and as large as possible, so as to add excitement which is lacking in many current offerings.
Equally important to the design was to remove the clutter that one would find in current programs, giving room to breathe without sacrificing on usability.
Client
Delivered
Self Initiated
User ExperienceUser Interface
Martin
Bake
r
Music
Tea package design for a student project at TAFE. The project was to research tea packaging and apply the resulting knowledge to create a tea brand and packaging for 3 types of tea.
From my research I was most impressed with Asian, and in particular, Japanese packaging. By the creation and careful design of layers of packaging, the act of opening is no longer banal, but rather an informative and expressive one.
The brand aesthetic takes inspiration from early Japanese wood block designs, meaning a clean and flat design.
Each tea is represented by its own silhouette and colour, not only on the tea box itself but on the sleeve that wraps around the box, and the perforated outter casing. Every layer thus creates a unified experience that is much deeper than your standard tea package.
Client
Delivered
TAFE
BrandingPackaging
Martin
Bake
r
oC
ha
Martin
Bake
r
oC
ha
1. Perforated outter casing 3. Inner sleeve inside 4. Tea box2. Inner sleeve outside
2 34
1
My
nam
e
is
Martin
B
ake
r.
I'm a designer from Sydney interested in
exploring the boundaries of design.
Whether its print, branding, web or
interface design, I want to tell your story
in the most beautiful way possible.
Get in touchemail
the loop
Hi there!
Martin
Bake
r
Ab
out