Martin Woolnough

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    Central & West Africa Region | LEADING IN THE HOT ZONE

    Improving Food

    Security and

    Nutrition in Nigeria

    Martin WoolnoughManaging Director and Chief Executive,Nestl Nigeria

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    Central & West Africa Region | LEADING IN THE HOT ZONE

    Ensuring High Quality Grains for farmers

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    Central & West Africa Region | LEADING IN THE HOT ZONE

    Why Grains improvement Project?

    High temperature, rainfall andhumidity in sub-saharanAfricapermit growth of mycotoxin

    Lack of good agricultural andstorage practices by farmers

    Negative impact of mycotoxinon human and animal health

    Significant nutritional andeconomic losses in grains dueto mycotoxin contamination

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    Central & West Africa Region | LEADING IN THE HOT ZONE

    Educating farmers on Mycotoxin Management

    Train and sensitize agric

    extension officers,

    suppliers village heads

    on mycotoxinmanagement

    Diffuse technologies for

    reduction of mycotoxin

    impact

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    Central & West Africa Region | LEADING IN THE HOT ZONE

    High quality grains for factory use

    Factory gate rejection rate reduced

    from 16% rejection in 2009 to 0.1%

    in 2011

    Mycotoxin risk management under

    control

    Sustained local supply of high quality

    grains for Nestl Factory

    10,000 farmers trained in

    2010/2011 farming season

    Increased awareness of health

    hazard of mycotoxin contamination

    High quality grains for householdconsumption

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    Central & West Africa Region | LEADING IN THE HOT ZONE

    Improving productivity per hectare in cassava farming

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    Central & West Africa Region | LEADING IN THE HOT ZONE

    ensuring local supply of agric raw materials

    through import substitution

    TIMELINE 2011 2013 GOAL Replace imported corn starch requirements

    KEY HIGHLIGHTSNestl buys about 6 million USD worth of cassava and corn starch annually (binderfor MAGGI cubes)

    Training of 500 farmers to establish 500 ha of improved cassava variety

    MULTISTAKEHOLDER PARTNERSHIP

    Nestl

    International Institute of Tropical Agric

    Local processors

    Cassava farmers

    BENEFITS FOR NESTL

    Cost savings of about USD 200000/year as a result ofcassava starch replacingcorn starch

    BENEFITS FOR COMMUNITY

    Increased yields (from 8 10Tto about 18 - ha & improvedrevenue

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    Central & West Africa Region | LEADING IN THE HOT ZONE

    Supporting smallholder farmers with improved cassava

    varieties

    Multiplication and disseminationof improved high yielding and

    disease resistant varieties

    Smallholder farmers benefit from

    improved cassava managementpractices

    Guaranteed sustainable supply of

    cassava roots to local processors

    (MATNA and NSM)

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    Central & West Africa Region | LEADING IN THE HOT ZONE

    250 farmers mobilized

    27.9ha strategic multiplication

    plots established

    203ha farmers fields

    established under improved

    management practices220 farmers trained on

    competitive cassava production

    3 on-farm experimental trials

    on resource use efficiency

    establishedExtension guides for training of

    farmers developed

    Baseline study conducted

    Achievements

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    Central & West Africa Region | LEADING IN THE HOT ZONE

    Promoting Healthy Eating Habits and Physical Activity

    in Children

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    Central & West Africa Region | LEADING IN THE HOT ZONE

    Our pre-assessment study showed

    Nutrition taught but

    Pupils participate inphysical activity but

    Many schools lack toiletfacility

    Good source of water notalways available

    Hygiene and sanitationpractices lacking

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    Central & West Africa Region | LEADING IN THE HOT ZONE

    Consequently

    23% mean nutritionalknowledge

    40% of pupils showed normalnutritional status

    44% mild/moderate Obesity 16% mild/severe under-nutrition

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    Central & West Africa Region | LEADING IN THE HOT ZONE

    StoryTelling

    Play-lets

    Containergardening

    to helpinvolve

    parents

    Games

    Pupilstestimonials

    in class

    Classroom

    teaching

    Well employ simple local approaches to teaching to

    engage pupils

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    Central & West Africa Region | LEADING IN THE HOT ZONE

    Instructional Materials adapted for West Africa

    Using simple affordableexamples of food and goodpractices

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    Central & West Africa Region | LEADING IN THE HOT ZONE

    Reducing micronutrient deficiencies in Nigeria via fortification

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    Central & West Africa Region | LEADING IN THE HOT ZONE

    Julius MAGGI, 1869

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    Central & West Africa Region | LEADING IN THE HOT ZONE

    His vision has been ourown since 1966 in

    Nigeria.

    Pooraccess to nutrient richfood

    A lack of knowledge

    The deterioration of familymealtime

    And the lack of transmission ofgood food habits

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    Central & West Africa Region | LEADING IN THE HOT ZONE

    MAGGI creates shared value by promoting the

    goodness of every day cooking

    1- Understanding the local nutritional gaps

    18

    Anemia (Iron Deficiency)in Pre-School Age Children

    Source: WHO, 2007 & 2008

    Vitamin A Deficiencyin Pre-School Age Children

    Iodine Deficiency

    in School Age ChildrenRisk of Zinc Deficiency

    in PopulationIZiNCG, Food and Nutrition Bulletin, 2004

    Source: WHO, 2007 & 2008

    Source: WHO, 2007 & 2008

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    Central & West Africa Region | LEADING IN THE HOT ZONE

    MAGGI creates shared value by promoting the

    goodness of every day cooking

    3- Helping people to cook balanced every day

    Salt Reduction11,300 tons reduced worldwide

    3,800 tons in CWAR

    FortificationIodised salt

    Iron

    Sustainable OperationsLocal Sourcing (i.e. soy)

    Educating, informing people how to cookbalanced meals everyday

    Passing down the goodness of cooking toyounger generations

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    Central & West Africa Region | LEADING IN THE HOT ZONE

    Fortification : Priority given to products with high

    penetration / regular use potential

    Iodine Iron2012 70% +Penetration Daily use

    Usage

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    Central & West Africa Region | LEADING IN THE HOT ZONE

    Develop tastier,healthier, more

    sustainable products:- Salt reduction- Fortification

    - Local soya beans &cassava starch

    Educate and promote

    knowledge ofbalanced cooking

    3-Pillar Approach

    Promote the use offresh ingredients

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    Analysis Capability :

    3 analysis check-points toensure accurate dosing proprietary in-house analysis:speed and reaction time

    Ensuring Quality &

    Compliance ofManufacturing : comprehensive operatorawareness and training dosing method / mass distribution/ mixing cycles optimal particle size

    Organoleptics :

    no compromise to theconsumers expected taste,colour, aroma of the

    final dish

    2.

    1.

    3.

    Consumer Trust & Product Quality

    At The Heart Of Development

    15% RDA of Iron : 2.1mgferrous pyrophosphate

    per serving

    Dosage

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    Central & West Africa Region | LEADING IN THE HOT ZONE

    MAGGI Nigeria : April 2012

    Iron Fortification : Cube

    15% RDA of Iron :

    2.1mgferrous pyrophosphate

    per serving

    Dosage