THE NEXT WAVE OF FLASH STORAGE IN

THE DATA CENTER – CAN IT BE CLIENT?

IRI TRASHANSKI

THE NEXT WAVE OF FLASH STORAGE IN THE DATA

CENTER – CAN IT BE CLIENT?

STORAGE DRIVERS

CLIENT MARKET UPDATE

HYPERSCALE DIRECTION

FUTURE TRENDS

WHAT HAPPENS ON THE INTERNET IN A MINUTE?

639,800 GB OF GLOBAL IP DATA TRANSFERRED

FACEBOOK VIEWS

6 MILLION NEW ACCOUNTS

320+ PHOTO VIEWS

20 MILLION

VIDEO VIEWS

1.3 MILLION SEARCH QUERIES

2+ MILLION

NEW ACCOUNTS

100+

IN SALES

$83,000

BILLIONS OF NEW DEVICES CREATING MORE DATA

1960 1970 1980 1990 2000 2010 2020 2030

1,000,000

10,000

100

1 MAINFRAME

1MM+UNITS

MAINFRAME

10MM+UNITS

PC

100MM+UNITS

DESKTOP

INTERNET

1BN+UNITS/USERS

MOBILE INTERNET

BILLIONS OF UNITS

INTERNET OF THINGS

TENS OF BILLIONS

OF UNITS

DEVICES/USERS (MM IN LOG SCALE)

SOURCE: MORGAN STANLEY

RESULTING IN HUGE DEMAND FOR STORAGE

2008 2009 2010 2011 2012 2013 2014 2015 2016 2017

SOURCE: IDC, CISCO VNI, GARTNER, MMI

DRIVING SSD VOLUMES IN ENTERPRISE AND CLIENT

-

50

100

150

200

250

2013 2017

0

5

10

15

20

25

2013 2017

Enterprise

Client

UNITS / MILLION $ / BILLION

SOURCE: MARVELL MARKET INTELLIGENCE

HUGE NAND GROWTH IN DATA CENTER SEGMENT

75%

8%

17%

2014

59%

6%

35%

2018

Client

Enterprise

Data Center 15EB

85EB

SOURCE: MARVELL MARKET INTELLIGENCE

MULTIPLE SSD SEGMENTS

PCIe Cards

ENTERPRISE GRADE

DATA CENTER

ENTRY LEVEL

Direct PCIe attached, VDI,

analytics, software aware ,

extreme performance

~4GB/s IO, random

IOPS, high capacity,

server attached

>4GB SCSI IO,

SAS highly random, high

redundant, backup, dual

data path, failover,

<2GB/s SATA/PCIe,

read intensive,

client-like

CLIENT: LESS BUT FASTER NAND CHANNELS

2010 2012 2014 2016

NU

MB

ER

OF

DIE

S F

OR

DR

IVE

CA

PA

CIT

Y

FEWER BUT BIGGER NAND DIES

SP

EE

D P

ER

CH

AN

NE

L

SOURCE: MARVELL MARKET INTELLIGENCE

CLIENT MARKET TRENDS

2013 2017

80% 4CH

8CH

81% PCIe

SATA

75%

M.2

2.5"

mSATA

73% PCIe

SATA

71%

M.2

2.5"

mSATA

70%

2CH

4CH

8CH

HYPERSCALE ≠ ENTERPRISE

Spend time to save $ vs. Spend $ to save time

Software orientated

Huge Capacity Growth

CapEx and OpEX calls for efficiency

Interactive applications support

Write Intensive

Mixed-use

Read Intensive

HYPERSCALE SSD PRICING

IS GETTING SIMILAR TO CLIENT

COST PER GB HIGHER THAN FOR CLIENT

Demand for over provisioning and longer endurance NAND

Specific FW features

Power loss data protection

Security

2013 2014 2015 2016 2017 2018

Co

st p

er

GB

($

)

Client

Hyperscale

0

5

10

15

20

2012 2013 2014 2015 2016 2017 2018

PCIe

SATA

SAS

SERVER ATTACHED TO DRIVE BULK OF UNITS

SOURCE: MARVELL MARKET INTELLIGENCE

0

5

10

15

2012 2013 2014 2015 2016 2017 2018

PCIe

SATA

SAS

WITH 75% OF THE VOLUME

GOING TOWARD HYPERSCALE

311GB 2.8TB

SOURCE: MARVELL MARKET INTELLIGENCE

SSD NEEDS: HYPERSCALE IS NOT ENTERPRISE

SAS

Enterprise SSD Controller

SATA/PCIe

Client SSD Controller

SATA/PCIe

Client SSD Controller

Dual path Cloud redundant data Single path

SLC/eMLC LDPC MLC/TLC LDPC MLC/TLC

Advanced processor and

data flow

New adaptive multi-core/DMA

architecture Dual/ Tri-Core

Complex SCSI protocol

ATA and New defined Flash-

optimized SSD protocol for all

SSDs: NVM Express

Simple ATA command and

NVMe

RAID host bus adaptor Direct PCIe interface, SATA SATA and PCIe

IOPS centric Highly sequential, high random User experience

ENTERPRISE CLIENT HYPERSCALE

LEVERAGING ENTRY LEVEL MASS MARKET TECH

THE FISHER SPACE PEN

SEALED PRESSURIZED INK

CARTRIDGE

RUSSIANS USED

A PENCIL

ENDURANCE

PE

RF

OR

MA

NC

E

CLIENT 5K RandomW

DWPD<0.5

<4W

HYPERSCALE 8-10K RandomW

DWPD<3

<5W

ENTERPRISE 10K< RandomW

DWPD<10

<6W

SATA: VARIOUS TIERS BASED ON CLIENT HW

PR

ICE

NVMe TO DRIVE ADOPTION OF PCIe SSDs

6 X BANDWIDTH

4 X IOPS

8 X IMPROVED LATENCY

EQUIVALENT POWER

STANDARD BASED

NVMe PCIe vs SATA SSD

Bandwidth

IOPS

Power Latency

Cost

NVMe SSD

SATA SSD

0

2

4

6

8

10

2012 2013 2014 2015 2016 2017 2018

M.2

2.5"

Cards

M.2 & 2.5 TO DRIVE PCIe ADOPTION IN HYPERSCALE

SOURCE: MARVELL MARKET INTELLIGENCE

ENDURANCE

PE

RF

OR

MA

NC

E

CLIENT 200K IOPS

DWPD <0.5

<6W

HYPERSCALE >200K IOPS

DWPD <3

<9W

PCIe CARDS >700K IOPS

DWPD <10

<25W

PATH TO LEVERAGE CLIENT TECHNOLOGY IS OBVIOUS

PR

ICE

88SS1093 – PCIE GEN3X4 NVMe SSD CONTROLLER

PCIe Gen 3x4 NVMe 1.1 LDPC

LATENCY

PR

ICE

PE

R G

B

DRAM

DIMM SSD

PCIe SSD SSD

HDD

PCIe Cards

NEW TECHNOLOGY DRIVING INNOVATION AND

LOWERING PRICES

FUTURE INNOVATION

REPURPOSING

INTEGRATION

M.2 AGGREGATION

STORAGE SEPARATION

FUTURE OF DATA CENTER

Distributed Efficient Reliable Scalable Economical

COMMODITY HARDWARE OPEN SOURCE SOFTWARE

THANK YOU!