MARY BUTLERDec 1, 2015

Visual Merchandising -- Visual merchandising is the most important

factor when it comes to drawing a person to a

store, event, promotion etc. It is the easiest

way to express the stores theme and target

market. The most important parts of visual

merchandising are the lighting and the wall

displays. There are elements of surprise that

can be added such as giant shoes, moving

mannequins, or actual flowers.

…ContinuedThese elements move the eye around in a

sense of balance and rhythm. It causes

people to feel the mood and style of the

store without having to even step foot in the

front door. Good visual merchandising will

increase customers. The key is to make sure

to always keep styling exciting and fresh to

the eye to keep them coming back for

more!

Street Style To make people aware of the everyday street style around seen around them.

To demonstrate how to wear this year's fall trends.

There was minimalistic props in the display case (Blocks, a sign, and small pops of color). To show fall trends and popular colors the clothing was layered on top of each other and placed over one shoulder to suggest that any combination could work.

We chose a theme that was different from everyone else at the time, in order to stand out. We chose to add in color with extra clothing and accessories. We created a brick wall background and used actual street signs from London, England.Ball State University

Dr. Paula SampsonLocation: Ball State University, AT, Building

Everyday Shoes To draw the customer to the

store. To sell fall boots. The women’s wall and men’s wall

were switched on opposite sides of the store to create a changed look or surprise the customer as they walked by. The men’s wall in particular had rhythm to it and moved with your eye over the brand labels and styles.

This display dealt entirely with shoes which, although proved challenging and meticulous at the time, seemed like a self achievement in the end. No other shoe stores in the mall covered their walls from head to toe in shoes to attract the customers.

Tradehome Shoes Manager: Josh Wieman phone: (756) -286 -0687

Location: Muncie Mall, 3501 N. Granville Ave,

47303

Fall Chic To educate the Midwest on popular fall fashion.

To entice the eye of the students.

We hung real leaves to have a fun fall feel. We used the oversized sign technique.

We wanted to pick something that was simple and relatable to the students but do so in a unique way so we went out and handpicked fall leaves to hang around our mannequin to give off a more artistic affect. We placed the mannequin in the leaves with a large price tag to make it look like she was also a cute encased toy item. No one else had anything quite as trendy or simple.Ball State University

Dr. Paula SampsonLocation: Ball State University, AT, Building

Boho chic To sell multiple items to the

customers. To sell women’s bohemian chic,

and layered fall, Buckle brand clothing.

We layered as many casual fall clothing items as we could onto the mannequins. We only used items from certain brands, so we incorporated different belts and jackets to complete the layers.

The mannequins are in two different groups, however each garment is layered and still portrays theme of the Buckle. The store is known for their layered looks. Their large pictures, layered mannequins, and jeans stand out in almost any mall when comparing there visual merchandising to other stores.

Buckle Store Manager: Jessica Phone: (765)- 741- 9990

Location: Muncie Mall, 3501 N. Granville Ave, 47303

Vintage Webpage To interest customers in

purchasing from our store.

To show how vintage looks can still be trendy.

We created a webpage that was easily accessible and targeted toward younger women. We chose a girly layout and had plenty of descriptions to communicate with the customers.

We chose to focus on vintage clothing which was something that most people did not do. Ball State University

Dr. Paula SampsonLocation: Ball State University, AT, Building

Thank You!