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8/8/2019 Maryland Poll October 2010
1/21
www.gonzalesresearch.com
Marylands leader in public opinion polling
Maryland Poll
Part 1
Governors Election
U.S. Senate
October 2010
Contact: Laslo Boyd 443-812-4883
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Methodology
Patrick E. Gonzales graduated from the University of Baltimore in 1981 with a
degree in political science. He began his career as an analyst withMason-DixonOpinion Research and is the former president ofMason-Dixon Campaign Polling.
Mr. Gonzales has polled and analyzed hundreds of elections in Maryland since
the mid 1980s. Additionally, he and his associates have conducted numerousmarket research projects and crafted message development programs for
businesses and organizations throughout the state.
Laslo V. Boyd is a partner ofGonzales Research & Marketing Strategies. Dr.
Boyd received his Ph.D. from the University of Pennsylvania and has over 30
years of experience in higher education, government, and public policy.
Hilary Duff Gonzales is Director of Sales and Marketing for Gonzales Research
& Marketing Strategies. Mrs. Gonzales has over 20 years experience promotingthe state of Maryland, particularly in the tour and travel industry.
This survey was conducted by Gonzales Research & Marketing Strategies from
October 11th
through October 16th
, 2010. A total of 816 registered voters inMaryland who are likely to vote in the 2010 general election were interviewed by
telephone. A cross-section of interviews was conducted in each jurisdiction within
the state to reflect general election voting patterns.
The margin of error (MOE), according to customary statistical standards, is no more
than plus or minus 3.5 percentage points. There is a 95 percent probability that the
true figures would fall within this range if the entire survey universe weresampled. The margin for error is higher for any demographic subgroup, such as
gender or race.
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Maryland Statewide Poll Sample Demographics
PARTY AFFILIATION Number Percent
Democrat 450 55.1 %Republican 269 33.0 %
Independent 97 11.9 %
Total 816 100.0 %
RACE Number Percent
White 623 76.3 %
African-American 170 20.8 %
Other/Refused 23 2.8 %
Total 816 100.0 %
GENDER Number Percent
Male 400 49.0 %
Female 416 51.0 %Total 816 100.0 %
REGION Number Percent
Eastern Sh/So MD 114 14.0 %
Baltimore City 69 8.5 %
Baltimore Suburbs 310 38.0 %
Washington Suburbs 229 28.1 %
Western MD 94 11.5 %
Total 816 100.0 %
Regional Groupings are as follows:
Eastern Shore/
Southern Md Baltimore City
Baltimore
Suburbs
Washington
Suburbs
Western
Maryland
Calvert Co. Baltimore City Anne Arundel Co. Montgomery Co. Allegany Co.
Caroline Co. Baltimore Co. Prince Georges Co. Carroll Co.
Cecil Co. Harford Co. Frederick Co.
Charles Co. Howard Co. Garrett Co.
Dorchester Co. Washington Co.
Kent Co.
Queen Annes Co.
Somerset Co.
St. Marys Co.
Talbot Co.Wicomico Co.
Worcester Co.
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Summary
Most Important Issue facing State
The economy and jobs refuse to go away as the number one issue for Maryland voters, cited by aclear majority two weeks before Election Day.
Statewide, 55% of the electorate says that the economy is the most important issue facing the
state (up 3 points from July), while 12% say education, 10% say the budget deficit, and 9% saytaxes.
A longitudinal look at the most important issue for Marylanders since January 2008:
Can any incumbent keep his or her head above water in such a morass?
10%
23%
42%
61%
43%
54%52%
55%
0
10
20
30
40
50
60
70
Jan '08 Mar '08 Sept '08 Jan '09 Sept '09 Jan '10 July '10 Oct '10
Economy
Education
Taxes
The economy ranks43 points ahead of
the second issue
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Governor Martin OMalley Job Approval
Martin OMalley seems to be.
Statewide, 48% of Maryland voters say they approve of the job Martin OMalley is doing as
governor, while 44% disapprove of the job he is doing, and 8% had no opinion.
By party, 71% of Democrats approve of the job OMalley is doing as governor and 22%disapprove; while among Republicans, 13% approve of the job OMalley is doing and 81%
disapprove.
Among registered independents, 40% approve and 44% disapprove.
OMalley Job
Approval Approve Disapprove No opinion
October 2010 48% 44% 8%July 2010 48% 39% 13%
January 2010 46% 36% 18%
September 2009 48% 37% 15%
January 2009 49% 37% 14%
September 2008 45% 35% 20%
March 2008 37% 48% 15%
January 2008 39% 49% 12%
October 2007 46% 31% 23%
March 2007 52% 21% 27%
OMalleys negatives among Republicans and independents are up since July, but this electionhas always been about securing the base, and his campaign appears to be doing that heading into
the November 2nd
election.
Former Governor Bob Ehrlich
Among Maryland voters, 40% have a favorable opinion of Bob Ehrlich (down 6 points sinceJuly), 34% have an unfavorable opinion (up 9 points), and 25% have a neutral opinion.
By party, 74% of Republicans have a favorable opinion of Ehrlich and 9% have an unfavorableopinion; while among Democrats, 21% are favorable and 50% are unfavorable.
The OMalley campaigns media barrage against Ehrlich is having its intended effecttwo
weeks before the election, Ehrlich has become the incumbent.
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Gubernatorial Election
If the election were held today,47% of Maryland voters say theyd vote for OMalley, 42%
would vote for Ehrlich, 4% say theyd vote for a third party candidate, and 6% are undecided.
The results by party:
OMalley Ehrlich Undecided
Democrats 72% 17% 6%
Republicans 9% 85% 4%
Independents 36% 42% 12%
A lookat the governors race by region:
Figure 2 Governor's Election by Region
32%
70%
41%
65%
28%
57%
16%
49%
25%
64%
0
10
20
30
40
50
60
70
80
East Sh/So
MD
Balt City Balt Subs Wash Subs West MD
O'Malley
Ehrlich
17% among Democrats for Ehrlich on
Election Day wont do it
This election for Ehrlich was always going
to be won or lost in the Baltimore suburbs.
An 8 point advantage is not enough to
offset OMalleys tally in the Washingtonsuburbs.
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The race for governor over the past year:
Gubernatorial
Match-up OMalley Ehrlich Undecided
October 2010 47% 42% 6%July 2010 45% 42% 8%
January 2010 48% 39% 13%
September 2009 49% 38% 13%
Survey Sampling
Much has been written and talked about recently with regard to the numerous polls promulgated
and the disparate methodological approaches employed. Wed like to briefly describe our
approach and why we arrived at that methodology. Turnout, as they say, is the key to many
elections. Here is our party breakdown for this survey:
PARTY AFFILIATION Number Percent
Democrat 450 55.1 %
Republican 269 33.0 %
Independent/Unaffiliated 97 11.9 %
Total 816 100.0 %
We did not arrive at these figures or this model by chanceit is derived from these facts.
There are 1,948,008 registered Democrats in Maryland
There are 920,181 registered Republicans in Maryland
There are 580,418 registered voters in Maryland affiliated with neither of these 2 parties
In 2006, 59.30% of registered Democrats voted in the general election, 62.75% of Republicans
voted in the general election, and 41.97% of independents voted in the general election. In the
2010 primaries last month, turnout in the Democratic primary was down 27 percent from 2006,while turnout in the Republican primary was up 23 percent from 2006.
Based on this information, we have constructed the following Election Day model:
Democratic turnout will drop 7% in 2010, going from 59.3% to 55%.
1,948,008 Democrats times 55% = 1,071,400
Republican turnout will increase 11% in 2010, going from 62.75% to 70%.
920,181 Republicans times 70% = 644,200
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Unaffiliated turnout dropped 3.5 points from 2002-2006, and will drop 2 points this year.
580,418 independents times 40% = 232,000
November 2nd
Electorate
Democrats - 1,071,400 (55%)
Republicans - 644,200 (33%)
Independents - 232,000 (12%)
Total Voters - 1,947,600
President Barack Obama Job Approval
A majority of Maryland voters still approve of the job President Obama is doing, but the
electorate is becoming polarized.
Statewide, 52% approve of the job Barack Obama is doing as president (up 1 point), while 43%
disapprove (up 5 points).
Obama Job
Approval Approve Disapprove No opinion
October 2010 52% 43% 5%
July 2010 51% 38% 11%
January 2010 56% 30% 14%
September 2009 58% 31% 11%
January 2009 80% 11% 9%
By party, 80% of Democrats approve of the job Obama is doing (up 7 points since July), while85% of Republicans disapprove (up 10 points). Among independents, 45% approve (down 11
points and 51% disapprove (up 18 points).
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U.S. Senate Election
Statewide, 53% of voters approve of the job Barbara Mikulski is doing as a United States
Senator (down 6 points since July), 37% disapprove (up 8 points), and 9% offered no opinion.
Mikulski Job
Approval Approve Disapprove No opinion
October 2010 53% 37% 9%
July 2010 59% 29% 12%
January 2010 64% 23% 13%
September 2009 67% 22% 11%
October 2004 59% 25% 16%
June 2004 65% 21% 14%
March 2004 62% 23% 15%
If the election were held today, 55% of Maryland voters say theyd vote forMikulski, 38%
would vote for Republican Eric Wargotz, and 7% are undecided.
The results by party:
Mikulski Wargotz Undecided
Democrats 82% 13% 5%
Republicans 11% 84% 5%
Independents 55% 27% 19%
Further evidence of a polarized
electorate: A better than 3-to-1 job
approval ratio in September 2009for Senator Mikulski has fallen to
less than 1.5-to-1 today
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Direction of State and Economic Conditions
Statewide, 43% say Maryland is moving in the right direction, while 42% say it is moving in the
wrong direction.
The results by party:
Right Direction Wrong Direction
Democrats 67% 20%
Republicans 3% 80%
Independents 42% 42%
Eleven percent of Marylanders say that their familys financial situation is better today than ayear ago, while 30% say its worse today than a year ago, and 59% say that their familysfinancial situation is about the same today as a year ago.
Among Marylanders, 36% think economic conditions in Maryland will be better a year from
now, 18% think economic conditions in Maryland will be worse a year from now, and 46% think
theyll be about the same as they are today.
The results by party:
Better Worse Same
Democrats 48% 7% 45%
Republicans 20% 31% 49%
Independents 25% 31% 44%
and even further evidence of a
polarized electorate
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QUESTION: What do you consider the most important issue facing Maryland today?
STATEWIDE RESULTS Number Percent
Economy/jobs 445 54.5 %
Education 97 11.9 %
Budget deficit 78 9.6 %
Taxes 76 9.3 %
Environment 23 2.8 %
Illegal immigration 15 1.8 %
Transportation/roads 14 1.7 %
Crime/drugs 13 1.6 %
Health care 7 0.9 %
Affordable housing 7 0.9 %
No answer 41 5.0 %
Total 816 100.0 %
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QUESTION:Do you approve or disapprove of the job Barack Obama is doing as president?
JOB APPROVAL: BARACK OBAMA Number Percent
Approve 422 51.7 %
Disapprove 353 43.3 %
No answer 41 5.0 %
Total 816 100.0 %
JOB APPROVAL: BARACK OBAMA
Approve Disapprove No answer
PARTY AFFILIATION
Democrat 361 75 14
80.2% 16.7% 3.1%
Republican 17 228 24
6.3% 84.8% 8.9%
Independent 44 50 3
45.4% 51.5% 3.1%
JOB APPROVAL: BARACK OBAMA
Approve Disapprove No answer
RACE
White 255 338 30
40.9% 54.3% 4.8%
African-American 160 1 9
94.1% 0.6% 5.3%
JOB APPROVAL: BARACK OBAMA
Approve Disapprove No answer
GENDER
Male 188 193 19
47.0% 48.3% 4.8%
Female 234 160 22
56.3% 38.5% 5.3%
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QUESTION:Do you approve or disapprove of the job Martin OMalley is doing as governor?
JOB APPROVAL: MARTIN O'MALLEY Number Percent
Approve 393 48.2 %
Disapprove 362 44.4 %
No answer 61 7.5 %
Total 816 100.0 %
JOB APPROVAL: MARTIN O'MALLEY
Approve Disapprove No answer
PARTY AFFILIATION
Democrat 320 100 30
71.1% 22.2% 6.7%
Republican 34 219 16
12.6% 81.4% 5.9%
Independent 39 43 15
40.2% 44.3% 15.5%
JOB APPROVAL: MARTIN O'MALLEY
Approve Disapprove No answer
RACE
White 242 340 41
38.8% 54.6% 6.6%
African-American 145 5 20
85.3% 2.9% 11.8%
JOB APPROVAL: MARTIN O'MALLEY
Approve Disapprove No answer
GENDER
Male 174 197 29
43.5% 49.3% 7.3%
Female 219 165 32
52.6% 39.7% 7.7%
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QUESTION:Do you have a favorable, unfavorable, or neutral opinion of Bob Ehrlich?
NAME ID: BOB EHRLICH Number Percent
Favorable 330 40.4 %
Unfavorable 279 34.2 %
Neutral 206 25.2 %
Don't Recognize 1 0.1 %
Total 816 100.0 %
NAME ID: BOB EHRLICH
Favorable Unfavorable Neutral
Don't
Recognize
PARTY AFFILIATION
Democrat 94 226 130 0
20.9% 50.2% 28.9% 0.0%
Republican 200 25 44 0
74.3% 9.3% 16.4% 0.0%
Independent 36 28 32 1
37.1% 28.9% 33.0% 1.0%
NAME ID: BOB EHRLICH
Favorable Unfavorable Neutral
Don't
Recognize
RACE
White 286 183 154 0
45.9% 29.4% 24.7% 0.0%
African-American 36 88 45 1
21.2% 51.8% 26.5% 0.6%
NAME ID: BOB EHRLICH
Favorable Unfavorable Neutral
Don't
Recognize
GENDER
Male 168 123 108 1
42.0% 30.8% 27.0% 0.3%
Female 162 156 98 0
38.9% 37.5% 23.6% 0.0%
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QUESTION:Do you approve or disapprove of the job Barbara Mikulski is doing as a United
States Senator?
JOB APPROVAL: BARBARA MIKULSKI Number Percent
Approve 435 53.3 %
Disapprove 304 37.3 %
No answer 77 9.4 %
Total 816 100.0 %
JOB APPROVAL: BARBARA MIKULSKI
Approve Disapprove No answer
PARTY AFFILIATION
Democrat 346 86 18
76.9% 19.1% 4.0%
Republican 40 185 44
14.9% 68.8% 16.4%
Independent 49 33 15
50.5% 34.0% 15.5%
JOB APPROVAL: BARBARA MIKULSKI
Approve Disapprove No answer
RACE
White 303 261 59
48.6% 41.9% 9.5%
African-American 121 35 14
71.2% 20.6% 8.2%
JOB APPROVAL: BARBARA MIKULSKI
Approve Disapprove No answer
GENDER
Male 200 162 38
50.0% 40.5% 9.5%
Female 235 142 39
56.5% 34.1% 9.4%
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QUESTION:If the November 2010 general election for Governor of Maryland were held
today, for whom would you vote?
The Democratic ticket of Martin OMalley and Anthony Brown, The Republican ticket of Bob Ehrlich and Mary Kane, The Green Party ticket of Maria Allwine and Ken Eidel, The Libertarian Party ticket of Susan Gaztanaga and Doug McNeil. The Constitution Party ticket of Eric Knowles and Michael Hargadon.
GUBERNATORIAL ELECTION Number Percent
O'Malley 384 47.1 %
Ehrlich 345 42.3 %
Allwine 15 1.8 %
Gaztanaga 10 1.2 %Knowles 11 1.3 %
Undecided 51 6.3 %
Total 816 100.0 %
GUBERNATORIAL ELECTION
O'Malley Ehrlich Allwine Gaztanaga Knowles Undecided
PARTY AFFILIATION
Democrat 324 76 11 6 4 29
72.0% 16.9% 2.4% 1.3% 0.9% 6.4%
Republican 25 228 1 0 5 10
9.3% 84.8% 0.4% 0.0% 1.9% 3.7%
Independent 35 41 3 4 2 12
36.1% 42.3% 3.1% 4.1% 2.1% 12.4%
GUBERNATORIAL ELECTION
O'Malley Ehrlich Allwine Gaztanaga Knowles Undecided
RACE
White 238 321 11 6 8 39
38.2% 51.5% 1.8% 1.0% 1.3% 6.3%
African-American 139 14 3 3 2 9
81.8% 8.2% 1.8% 1.8% 1.2% 5.3%
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GUBERNATORIAL ELECTION
O'Malley Ehrlich Allwine Gaztanaga Knowles Undecided
GENDER
Male 171 191 7 1 2 28
42.8% 47.8% 1.8% 0.3% 0.5% 7.0%
Female 213 154 8 9 9 23
51.2% 37.0% 1.9% 2.2% 2.2% 5.5%
GUBERNATORIAL ELECTION
O'Malley Ehrlich Allwine Gaztanaga Knowles Undecided
REGION
Eastern Sh/So MD 36 65 1 1 3 8
31.6% 57.0% 0.9% 0.9% 2.6% 7.0%
Baltimore City 48 11 3 2 1 4
69.6% 15.9% 4.3% 2.9% 1.4% 5.8%
Baltimore Suburbs 126 151 5 4 3 21
40.6% 48.7% 1.6% 1.3% 1.0% 6.8%
Washington Suburbs 148 58 4 3 3 13
64.6% 25.3% 1.7% 1.3% 1.3% 5.7%
Western MD 26 60 2 0 1 5
27.7% 63.8% 2.1% 0.0% 1.1% 5.3%
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QUESTION:How would you describe your familys financial situation: would you say youre
doing better today than a year ago, worse today than a year ago, or about the same today as a
year ago?
FINANCIAL SITUATION Number Percent
Better 91 11.2 %
Worse 242 29.7 %
Same 483 59.2 %
Total 816 100.0 %
FINANCIAL SITUATIONBetter Worse Same
PARTY AFFILIATION
Democrat 67 92 291
14.9% 20.4% 64.7%
Republican 9 119 141
3.3% 44.2% 52.4%
Independent 15 31 51
15.5% 32.0% 52.6%
FINANCIAL SITUATION
Better Worse Same
RACE
White 51 212 360
8.2% 34.0% 57.8%
African-American 37 19 114
21.8% 11.2% 67.1%
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QUESTION:Do you think economic conditions in Maryland will be better a year from now,
worse a year from now, or about the same as they are today?
ECONOMIC CONDITIONS Number Percent
Better 294 36.0 %
Worse 145 17.8 %
Same 377 46.2 %
Total 816 100.0 %
ECONOMIC CONDITIONS
Better Worse Same
PARTY AFFILIATION
Democrat 217 31 202
48.2% 6.9% 44.9%
Republican 53 84 132
19.7% 31.2% 49.1%
Independent 24 30 43
24.7% 30.9% 44.3%
ECONOMIC CONDITIONS
Better Worse Same
RACE
White 206 130 287
33.1% 20.9% 46.1%
African-American 80 12 78
47.1% 7.1% 45.9%
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QUESTION:If the November 2010 general election were held today, for whom would you vote
for United States Senate: Barbara Mikulski, the Democrat or Eric Wargotz, the Republican?
U.S. SENATE ELECTION Number Percent
Mikulski 452 55.4 %
Wargotz 309 37.9 %
Undecided 55 6.7 %
Total 816 100.0 %
U.S. SENATE ELECTION
Mikulski Wargotz Undecided
PARTY AFFILIATION
Democrat 370 57 23
82.2% 12.7% 5.1%
Republican 29 226 14
10.8% 84.0% 5.2%
Independent 53 26 18
54.6% 26.8% 18.6%
U.S. SENATE ELECTION
Mikulski Wargotz Undecided
RACE
White 298 297 28
47.8% 47.7% 4.5%
African-American 141 4 25
82.9% 2.4% 14.7%
U.S. SENATE ELECTION
Mikulski Wargotz Undecided
GENDER
Male 198 173 29
49.5% 43.3% 7.3%
Female 254 136 26
61.1% 32.7% 6.3%