Masala Country

8/6/2019 Masala Country

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MASALA COUNTRY 1

The street food of INDIA

Oxford CollegeHubli

Exclusively for MAGSCAN-09


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MASALA COUNTRY 2

Executive Summary



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MASALA COUNTRY 3

Goals & Missions

1.To be the market leader in the whole of

Bijapur in the business of the street food.

2.To expand into the other places nearby as

well as open new centres in Bijapur.

3.To reach a huge and wide market of Bijapur

in order to have a sustainable growth

4.To provide high quality food to the Bijapur

audience.



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Business Description

The Masala Country , a place which basically is

associated with the selling of various kinds of street foods

under a roof. Here we sell variety of street food items

ranging from the very famous Pani Puri to Dhai Puri,

from the north to all the chats of the south.

This acts an added advantage of our restaurant as all of

these street food is available under a single roof where

the localities and their families can come and have a blast

especially during the evenings.

Masala country is a place for the youth of Bijapur

where they can come and spend the whole of their

evenings and even to the people who visit the place for a

tour even they can have the advantage of the restaurant.



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MASALA COUNTRY 5

Location

The location we are going to select for the

business is solapur road (location F) there are

various advantages for this location as this is the

main hub for our target market.

As this location is consists mainly of the colleges

the audience here will be mostly students,

doctors, relatives of patients, & teachers. Thus

there is a huge population which is our target

market and thus we are planning to set-up the

business in this location.



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Objectives of the business

1. To provide the various street food under a single roof.

2. To provide quality service to the customers

3. To provide the services at an economical price so as to

retain a long-run business

4. Design a customer driven menu so as to retain the

customers for a longer duration.

5. To compete with various single vendors of the street

food



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Advantages

1. Hotteling service industry is the highly sought after

industry.

2. First of its kind in Bijapur

3. Multiple street food available at a single place

Licensing

The license for starting a restaurant in Bijapur needs to

be obtained from the concerned authorities as well as the

franchising license from the parent company known as the

club city.



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Future Vision

The vision into the future is to expand the business

primarily in Bijapur itself by opening up of new branches,

as well as expanding into nearby two and three tier cities

nearby Bijapur.



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MASALA COUNTRY 9

Marketing Mix



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The Four Ps of Marketing

Product and service Mix

As the business is associated mainly with the

hospitality industry it is a combination of both the product

and service mix.

A Good quality product along with a high quality

service is the key to the successful running of the business

in todays market.

Product mix is one of the important mix of the

marketing mix as Masala country is mainly associated with

the hotteling business its products are various chats and

street foods available throughout the country. The product

which the company has chosen is perishable and therefore

due care will be taken for the perseverance of the same.



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MASALA COUNTRY 11

PricingPricing plays a very important role in functioning of any

business, pricing, thus has to be given special attention before it

is set.

The price of the products will depend upon the types of

the products. The prices will vary from dishes of the various

regions and also the price the other sole vendors are charging.

Price will have a great impact with the objective of the firm.

That price will also depend on the kind of expenses the

company has over the advertisement and marketing and also the

royalty charged by the parent company.

The company has aims of getting heavy budget advertisementsso it will also affect the price of the product. There are many

others factors that will influence the price some of them are the

present market condition and the marginal profits of the firm.

The price initially will be kept at a nominal level keeping the

customers taste in mind, as the customers increase the demandfor the dishes the price will also be taken into consideration and

increased.



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PlaceThe place we are going to set the business has all the

requirements for the including that of the nearby reach of

the main target audience so it has all the advantages

required for the successful running of the business in the

locality of Bijapur.

As this place requires the businesses associated with the

food industry we are selecting this place for starting this

place. Thus there is presence of huge youth crowd in the

locality. So there will be huge crowd expected during the

evenings.



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MASALA COUNTRY 13

PROMOTION

Promotion has always been the most integral part of the

companies efforts for building the goodwill of the

company. Promotion will be the base for building the

companies brand.

MEDIAS OF ADVERTISEMENTS

Television

The television is still the dominant media for

advertisement, so we will also use the television as

the advertisement medium

Banners

Banners are also one of the effective ways of

advertisements so it will be included into our

advertisements. There will be sufficient banners

throughout the city.



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Sponsoring the cricket team

Cricket is more than a sport in India, its a

religion. As each and everyone in Bijapur is aware

of their hometown cricket team BIJAPUR BULLS

As a part of the promotion plan we would also

sponsor the team so that there is oneness built

among the localities of the city.

News papers

News papers are cheap yet effective means for

advertisements. News dailies reach most of the

people so its a medium for mass appeal.



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Segmenting Targeting Positioning

(S.T.P)

Segmenting Geographically: this market is mainly concentrating on

the localities of Bijapur as well as the tourists visiting

Bijapur

Demographic: the segmentation will be done on the

basis of age, Income group.

Psycho graphically: this segmentation will be done on

the basis of Social class which is mostly Middle class,

upper Middle class and upper class.

Behavioural: this segmentation is done on two

characteristics occasions and loyalty status.



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Targeting

The basic concentration will be on the age-group of

15-30 as these are the main audience for the restaurant.

The people mostly of the middle & upper class are the

main target. The reason for targeting this audience is that

these set of audience are not having any kind of fixed

interest they are quickly adaptable to changes as well as

these are the ones always searching a hotspot to spend

their evenings. Thus targeting these audiences is the

primary motive.

PositioningIt would not be hard positioning MASALA

COUNTRY in the minds of people as this is one of a

kind in Bijapur and people would be more than interestedto accept it as their brand.



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S.W.O.T Analysis

Strengths

One of a kind in Bijapur

Competitive pricing technique

Weaknesses

As the restaurant is a new one people may be reluctant

to change to it in the initial stage.

The prices may be a little more than the local vendors



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Opportunities

The restaurant has the opportunity to capture the wide

untapped market of BIJAPUR

Has the opportunity to expand its business into various

nearby towns

Threats

Other business persons may come up with a same

project.



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Human Resource

Mix



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Man-Power-Planning

1. Forecasting total staffing level

2. Forecasting number of managers and key

personnel.

3. Estimating the net human resource requirements.

Human resource planning is a vital sub-activity of

employment function. Employment begins with

human resource planning.



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The net human resource requirements and the

staffing level are given in the organizational chart.

Position No.of EmployeesManager 1Supervisors 2Waiters 5Cleaners 5Chefs 6Receptionist 1

Accountants 1Watchmen 2Total Employee 23



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Functions of various staff

1. Manager:

The hotel manager is appointed for the smooth running of the

restaurant. He has to keep a regular check on the all round

working of the restaurant. He is hired by the head authority to

report in the functioning of the restaurant.

2.Supervisors:

Supervisors are the immediate subordinates of the managers. The

working of the restaurant is supervised by them on a daily basis,

and reported to the manager.

3. Waiters:

They are the ones who attend to the customers, by serving

the dining experience. They are to be hospitable and attend to

the customers every need which is a service motive.

4. Cleaners:

They are the ones who have been given the job of clearing thetables after the customers leave.



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5. chefs:

Chefs are the persons who handle all the orders that are

received. They specialize in field of cooking and are at their

best in it.

6. Receptionist:

The receptionist is the front office wherein they are seen

seated at the entrance of the restaurant. They have all the

appointments of the day and the receptionist receives calls

from the various customers.

7. Accountant:

Hes the one who manages the accounts of the restaurant. He

is the one who keeps record of all the cash flow in and out of the restaurant. He also manages the expenses to be incurred in

the restaurant.

8. Watchmen:

These people take care of the security concerns of the

restaurant.



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Sources of Recruitment

1. Campus Recruitment: -Professionals like new chefs, waiters, and front

office can be recruited from colleges for hotel

management, as there are many colleges, which

are providing courses for hoteliering.

2. Employment Agencies: -

Such agencies perform the recruitment functions

on behalf of the company they will provide

cleaners and other menial staff.

3. Employees working in other hotels can be recruited

which will provide work experience for the job and

hence is beneficial for the hotel



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Salary structure of various employees


Position No. of Employees Monthly salary Total salary

Manager 120,0

00 20,000

Supervisors 214,0

00 28,000

Waiters 55,500 27,500

Cleaners 5 2,500 12,500

chefs 612,0

00 72,000

Receptionist 15,000 5,000

Accountants 18,000 8,000

Watchmen 23,500 7,000

Total Employee 2370,5

00 180,000


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Human resource policies1. Training and Development

2. Identification Cards3. Employment

4. Disciplinary Action

5. Compensation

6. Service Awards

7. Worker's Compensation8. Time and Attendance Records

9. Hours of Work

10. Holidays

11. Annual Leave

12. Sick Leave

13. Personal Leave

14. Leaves of Absence Without Pay

15. Exit Interviews

16. Retirement

17. Smoking

18. Drugs

19. Employment Assistance Program

20. Sexual Harassment



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Finance Mix



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Working capital requirement(for 1 Month)

Raw Materials 80,000

Rent (1 Month) 18,000

Labour 180,000

Electricity 2,500

Other Expenses 3,000

---------------------------------------------------------

Total 2,83,500

Total yearly requirement of working capital

2,83,500* 12 == 34,02,000

Total investment in working capital

34,02,000

Fixed capital investmentExclusively for MAGSCAN-09


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Furniture 3,50,000

Kitchen and other equipments 10,75,000

Fixtures 5,00,000

----------------------------------------------------------

Total fixed assets 19,25,000



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Sales forecasts and BEP analysis

Sales for 1st

year is 43,11,700Variable expenses 34,02,000

-------------------

Contribution 9,09,700

BEP == Fixed cost / Contribution

19,25,000/ 9,09,700

= 2.11

We except the BEP to be achieved at the beginning of

the 3 rd year



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Balance sheet


Liabilities Amt Assets Amt

Promoters Capital 21,00,000 Fixed assets 3,50,000

Net profit 8,09,700 Kitchen equipment 10,75,000

Fixtures 5,00,000

Cash 1,00,000

Debtors 2,84,700

Goodwill 5,00,000

Investment 1,00,000

29,09,700 29,09,700


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Profit and loss account

2nd

year Particulars Amt Particulars AmtTo Stock - By Sales 5,211,00

0To Purchases 1,152,000

To Gross profit 4,059,000

5,211,000 5,211,000To Salaries 2,450,000 By gross profit 4,059,000

To Rent 350,000To electricity 45,000To other expenses 50,000To advertisement 150,000

To net profit 1,014,0004,059,000 4,059,000



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Balance sheetLiabilities Amt Assets Amt

Promoters Capital 21,00,000 Fixed assets 425,000

Net profit 1,014,000 Kitchen equipment 10,75,000Fixtures 5,00,000Cash 1,00,000

Debtors 3,84,000Goodwill 5,00,000Investment 1,30,000

31,14,000 31,14,000



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Profit and loss account3rd year

Particulars Amt Particulars AmtTo Stock 8,000 By Sales 6,018,000

To Purchases 1,545,000

To Gross profit 4,473,0006,018,000 6,018,000To Salaries 2,680,000 By gross profit 4,473,000

To Rent 412,000To electricity 55,000To other expenses 80,000

To advertisement 175,000

To net profit 1,071,0004,473,000 4,473,000



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Balance sheet

Liabilities Amt Assets Amt

Promoters Capital 21,00,000 Fixed assets 425,000

Net profit 1,071,000 Kitchen equipment 1,081,000Fixtures 505,000

Cash 116,000

Debtors 414,000Goodwill 500,000

Investment 130,000

3,171,000 3,171,000



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Masala Country