MASS 2011 Conference Program Guide (Final Version)

Table of Contents

Part I MASS 2011 Conference Schedule................................................................................................................ 1

Part II Plenary Speeches ......................................................................................................................................... 4

Part III Oral Sessions.............................................................................................................................................. 7

Oral Session 1: Human Resource Management and Knowledge Management..........................................................7

Oral Session 2: Risk Management and Engineering Management.............................................................................8

Oral Session 3: Service Sciences................................................................................................................................8

Oral Session 4: Financial Management and Decision Support System......................................................................9

Oral Session 5: Enterprise Management and Energy Management..........................................................................10

Oral Session 6: Project Management and Supply Chain Management ....................................................................11

Oral Session 7: City Operation and Environment Protection ...................................................................................13

Oral Session 8: New Technologies...........................................................................................................................14

Part IV Poster Sessions......................................................................................................................................... 15

Poster 1: Enterprise Management .............................................................................................................................15

Poster 2: Engineering Management and Energy Management.................................................................................19

Poster 3: Financial Management, Business Management and City Operation .........................................................24

Poster 4: Service Science and Knowledge Management ..........................................................................................28

Poster 5: Information Systems and New Technologies ............................................................................................34

Part V Instructions for Presentations .................................................................................................................... 39

Part VI Hotel Information..................................................................................................................................... 40

Part VII Tour Information..................................................................................................................................... 41

Contact Information................................................................................................................................................. 42

1 MASS 2011 Conference Guide

11:15-12:15

08:50-11:10

Part I MASS 2011 Conference Schedule

Registration August 12-14, 2011

Registration Time Date Location

08:30 – 20:00 August 12

08:30 – 18:00 August 13 Lobby, 1st floor, Ramada Plaza Optics Valley Hotel

08:30 – 14:30 August 14

Saturday Morning, August 13

Time Activity Location: East Lake Hall, 5th floor, Ramada Plaza Optics Valley Hotel

08:30-08:50

Opening Ceremony

Plenary Speech Session

Plenary Speech: Strategic Innovations in Industry-University Collaboration for Advancing Services Science

Speaker: Prof. Michael Badawy (Virginia Tech University, USA)

Time: 08:50-09:30

Plenary Speech: Creativity Science: Emphasis on IT Role

Speaker: Prof. Kun Chang Lee (Sungkyunkwan University, Korea [South] )

Time: 09:30-10:10

Coffee Break Time: 10:10-10:30

Plenary Speech: Managing records in digital working environment: towards meta-synthetic support

Speaker: Prof. Xiaomi An (Renmin University of China, China)

Time: 10:30-11:10

Editorial Session - How to Publish in Scholarly Research Journals

Leader: Prof. Michael Badawy (Virginia Tech University, USA)

Saturday Noon, August 13

12:15 - 13:30 Lunch Buffet Location: 4th & 5th & 28th floor, Ramada Plaza Optics Valley Hotel


Saturday Afternoon, August 13

Time Activity (Coffee Break 15:00 – 15:20) Location

Oral Session 1: Human Resource Management and Knowledge

Management

South Lake Room I, 5th floor

Oral Session 2: Risk Management and Engineering Management South Lake Room II, 5th floor

Oral Session 3: Service Sciences South Lake Room III, 5th floor 14:00 - 17:30

Oral Session 4: Financial Management and Decision Support

System

West Lake Room, 5th floor

Saturday Evening, August 13

18:30 - 20:00 Welcome Banquet Location: East Lake Hall, 5th floor, Ramada Plaza Optics Valley Hotel

Sunday Morning, August 14


Oral Session 5: Enterprise Management and Energy Management South Lake Room I, 5th floor

Oral Session 6: Project Management and Supply Chain

Management

South Lake Room II, 5th floor

Oral Session 7: City Operation and Environment Protection South Lake Room III, 5th floor

08:30 – 12:00

Oral Session 8: New Technologies West Lake Room, 5th floor

Sunday Morning, August 14


Poster Session 1: Enterprise Management East Lake Hall(Front), 5th floor

09:00 – 12:00 Poster Session 2: Engineering Management and Energy

Management

East Lake Hall(Front), 5th floor

Sunday Noon, August 14

12:00 - 13:30 Lunch Buffet Location: 4th & 5th & 28th floor, Ramada Plaza Optics Valley Hotel


Sunday Afternoon, August 14


Poster Session 3: Financial Management, Business Management

and City Operation East Lake Hall(Front), 5th floor

14:00 –17:00 Poster Session 4: Service Science and Knowledge Management East Lake Hall(Front), 5th floor

Poster Session 5: Information Systems and New Technologies East Lake Hall(Front), 5th floor

Monday, August 15

08:00 – 17:00 Conference Tour Location: Wuhan city


Part II Plenary Speeches

Plenary Speech: Strategic Innovations in Industry-University Collaboration for

Advancing Services Science

Speaker: Prof. Michael Badawy, Virginia Tech University, USA

Time: 08:50-09:30, August 13, 2011

Location: East Lake Hall, 5th floor, Ramada Plaza Optics Valley Hotel

Abstract

The ever-increasing all-encompassing global forces reflect the manifestation of vast innovations and technological advancements. Economic competitiveness is

technology-driven, however, technology has its favorable and unfavorable consequences.? We find that technology transfer and its application, modification,

and utilization has more influence and greater impact on evolving economies.? As a great equalizer among companies and countries, technology and its

diffusion and utilization is a central mechanism for extending global economic reach.

Most global economies are “service-centric”. The range and output of service “industries” is enormous.? Such massive output is contributed by a variety of

industries, organizations, and economic sectors including : health care, education, transportation, information and communication industries, financial services,

research & development, government agencies,…etc.

The advancement of services science is essential for the strategic organization and management of service industries. Effective industry-university collaboration

serves as a strategic “differentiator” for enhancing organizational core competencies, strategic positioning, and competitive advantage. Therefore,

industry-university collaboration initiatives would provide valuable solutions to many complex problems. However, at the same time, we find that at the heart

of the industry-university collaborative linkages, there are major concerns and hindrances relating to the varying “cultures” characterizing the respective

relationships. Such obstacles tend to impede or at least limit the prospects of fruitful collaboration.

A good case in point is that “Knowledge creation” - but not knowledge application- is the dominant culture characterizing the traditional mission of the

university in society. Industry concerns, however, revolve around intellectual property matters, the extent and dimensions of possible collaborations, faculty and

students’ involvement, funding support, conflict of interest issues, confidentiality considerations, and problems relating to the utilization of university

laboratories and other physical facilities, …etc. In the services science context, tackling these issues is both timely and complex. Resolving these concerns

satisfactorily is absolutely essential for the emerging services science field to advance and grow into a well-respected discipline and a practice.

This Plenary presentation will focus on highlighting these issues, exploring paths for achieving progress, and identifying lessons that can be learned from more

“mature” disciplines and industrial practices. In addition, strategic innovations for building effective industry-university linkages will also be discussed.


Plenary Speech: Creativity Science: Emphasis on IT Role

Speaker: Prof. Kun Chang Lee, Sungkyunkwan University, Korea (South)

Time: 09:30-10:10, August 13, 2011


Abstract

Creativity is generally defined as an outcome of a new and useful idea and a resolution to a problem. It is also referred to as a process of creating an idea or

resolving a problem and as an actual idea or a resolution itself. Regarding the newness and usefulness of creativity, Simonton (1999) said that a variation

process stems from the newness of an idea and that a selection process is caused by the usefulness of an idea. The newness that is a key factor of creativity is

mostly determined by cognitive changes. The more cognitive changes, the more likely to be creative. Furthermoore, Levinthal and March explained that

exploration is associated with the pursuit of new knowledge, while exploitation is related to the use and development of things that already exist. Many

researchers have drawn various distinctions between exploration and exploitation using these guidelines. For example, some researchers have applied these

constructs to strategic alliances, product development, and organization innovation and performance. Especially, research fields on firm’s adaptation and

survival have dealt with, as an important topic, the delicate recourse allocation between exploration (new technology) and exploitation (existing knowledge).

Previous studies have used exploration and exploitation as dependent variables, and examined the effect of special independent variables on them. On the

contrary, researchers studied the effect of them on firm’s performance and its substitutes. For instance, Nerkar investigated the impacts of temporal exploitation

and exploration on later knowledge creation. Benner & Tushman studied the influence of process management on exploitative and explorative innovations.

It is known that the balancing of exploration and exploitation leads to increasing (individual, team, and organizational) creativity. Previous studies have shown

that maintaining an appropriate balance between exploration and exploitation activity might be a primary factor for the entirety of a firm's system survival and

prosperity.

This plenary talk will reveal how many forms of the cutting-edge ITs can enable creativity studies to be more pointwise in investigating the complicated

relationships among creativity, exploitation, exploration, and (individual, tream, and organization) performance. For this purpose, I will specifically talk about

potentials of multi-agent simulations, and its intergration with physiological technologies and network structures.

Plenary Speech: Managing records in digital working environment: towards

meta-synthetic support

Speaker: Prof. Xiaomi An, Renmin University of China, China

Time: 10:30-11:10, August 13, 2011


Abstract

Records are information created, received and maintained as evidence and as asset by an organization or person, in pursuance of legal obligations or in the

transaction of business (ISO/FDIS 30300:2011). With more and more applications and services online, more and more business processes are carried out in a

fully integrated, common digital working environment; huge amounts of records are born digital. Lost of products control of integrity, security & privacy

protection and over time access; lost of process control of reliability, authenticity, legal admissibility and compliance; lost of services control of accessibility,

availability, readability, reusability and cost are problems of recordkeeping frequently occurred in digital world. Managing records in digital working

environment faces ever increasing challenges demanding for meta-synthetic support to societal innovation and problem-solving. Literature review indicates


trends of recordkeeping awareness, recordkeeping regime, recordkeeping process and technology towards meta-synthetic support to digital society. However,

little has been discussed about ways of meta-synthetic support to digital recordkeeping.

To deal with problems and challenges of digital recordkeeping, there are opportunities and approaches to meta-synthetic support by adoption or adaption of

ISO/TC46/SC11 series of standards and integrated us of ISO management systems standards (ISO MSSs) in business process. ISO/TC46/SC11 has taken a

leading role in improving best practices in managing records by providing managerial framework, as well as standards and guidance for the design and

application of records practices and processes to ensure authoritative and reliable information and evidence of business activity in organization for as long as it

is needed for any purpose. ISO 15489-1: 2001 Information and documentation-Records management-Part 1: General provides integration approaches at

operational level, ISO/FDIS 30300: 2011 Information and documentation-Management systems for records-Fundamentals and vocabulary, and ISO/FDIS

30301: 2011 Information and documentation-Management systems for records-Requirements provide integration approaches at strategic level. Integrated use of

ISO MSSs provides ever increasing opportunities to meta-synthetic support for evidence-based collaborations and shared values of service integration, process

integration, product integration and compliance integration.

Meta-synthetic support approaches to digital recordkeeping including meta-synthetic system, enablers, methodologies and model proposed from studies in and

about integrated management of business continuity, records and knowledge; including embedded in digital continuity and knowledge sharing plans,

e-government information architecture & information services competence building, enterprise information governance & digital content management

programs and national strategies identified from case studies. Development of theories and practices indicates that the mechanisms of various ways of

meta-synthetic support are collaboration and coordination, optimization, innovation and compliance.

This plenary talk will reveal challenges, opportunities and trends of digital recordkeeping, will highlight various ways of meta-synthetic support to digital

recordkeeping based on integrated use of ISO MSSs and ISO 15489 approaches.


Part III Oral Sessions

Oral Session 1: Human Resource Management and Knowledge Management

South Lake Room I, 5th floor 14:00 - 17:30, Saturday, August 13

Paper ID Paper Title Author Affiliation

44079 The Breakthrough of Low Carbon Economy Technology

locked-in Research

Shasha

Zhang

Huazhong University of Science

and Technology, China

44167 Perceptions of Chinese Negotiation Behavior - A

Quantitative Study of Differences in Perceptions between

Chinese and Western Managers

Helmut

Kasper

Vienna University of Economics

and Business, Austria

90229 How Could Leader Inspire Front-line Employee's Trust

and Service Performance in Service Team: Evidence from

China

Yuntao Bai Xiamen University, China

90496 Promotion in the Israeli High-tech Industry: Managers'

and Workers' Perceptions

Moshe

Sharabi

The Max Stern Academic College

of Yezreel Valley, Israel

91020 Human Capital Accumulation, Economic Growth and

Social Harmony in Rural China

Lei Zhang Shenyang Aerospace University,

China

91805 A Qualitative Study on Safety Reporting in the Chinese

Shipping Industry

Conghua

Xue

Cardiff University, United

Kingdom

93621 Research on the Mechanism of Knowledge Transfer

Based on the Implicit Contractual Relationship

Huipo Wang Dalian University

93944 Risk Perception of Interpersonal Relationships among

Employees

Xiaoping

Liu

Sun Yet-sen University, China

93946 Development of Organizational Commitment Based on

the Social Exchange Theory

Xiaoping

Liu

Sun Yet-sen University, China

94162 Modeling and Analysis on Common Civil Servants'

Competence

Quan Ying Shandong University of Science


94724 Customer Knowledge Management of Mass

Customization Enterprises Based Value Chain

Jun Du Tianjin University, China

90768 The Moderating Role of Gender between Organizational

Citizenship Behavior and Team Effectiveness

Rentao Miao University of Science and

Technology Liaoning, China

91713 Argument on Human Resources Management Guided by

Autonomy Innovation

Yonggui Mu Aviation University of Air Force,

China

91714 To Exert the Role of Enterprises Culture, to Achieve

Effective Human Resources Management

Ming Jiang Aviation University of Air Force,

China

93223 Energy Management In The Perspective Of Global

Environmental Crisis: An Evidence From India

Sukanya

Ghosh

Meghnad Saha Institute of

Technology

93546 New Rural Old-Age Pension Program, Liquidity

Constraints and Human Capital Investment

Tao Xiang Northeastern University, China

91424 Understanding ICTs Adoption from an Evolutionary

Process Perspective

Yanqing

Duan

China Agricultural University,

China


Oral Session 2: Risk Management and Engineering Management

South Lake Room II, 5th floor 14:00 - 17:30, Saturday, August 13


44162 Evaluation for the Performance of Engineering

Consulting Service Facing Project Management

Jinfa Li Zhengzhou University, China

44240 Cost Overrun Control during Tunnel Construction Jianqin Ma Chang'an University, China

91608 Research on Spatial Distribution of Potential Fire Spots

and Risk Accessment in Urban Areas — Case Study of

Gulou District, Fuzhou, China

Qingming

Zhan

Wuhan University, China

91868 Negative Binomial Model with an Application to Special

Treatment Count Data

Zhongxin Ni School of Economics, Shanghai

University, China

92074 A Study on the Growth Ability of the Agricultural

Products Processing Enterprises Based on Fuzzy

Comprehensive Evaluation

Cuixia Li Northeast Agricultural University,

China

92681 Will Large-scale High Speed Railway Construction Push

Chinese Railway Industry over the Edge of

Self-development Capability?

Hongchang

Li

Beijing Jiaotong University, China

93152 An Empirical Study of Influencing Factors of

Cooperation Mode Selection for ERP Project

Implementation

Zongqian

Zhu

Xi'an University of Technology,

China

93313 Valuation of Universal Policies with a Smoothing

Scheme: The Chinese Case

Hua Zhou Central University of Finance and

Economics, China

93440 Financial Risk Management in Infrastructure Energy

Projects

Hamzeh

Zarei

Institute for International Energy

Studies, Iran, Islamic Republic of

93594 Using Hidden Markov Switching-Mixed Normal

Distribution Model to Study the Distribution of Chinese

Stock Index Returns

Hui Qu Nanjing University, China

94431 Risk Analysis of Athlete Transfer in Professional Sport :

A Case Study

Wang Li Beijing Sport University, China

94809 A Study of the Information Integrated Approach on CAx

and ERP for Aviation Manufacturing Enterprise Based

upon PDM

Jiang

Zhiqiang

Zhengzhou Institute of

Aeronautical Industry

Management, China

94961 Study on the Risk Control of Logistic Strategic Alliance

in Shipping Enterprises

Hui-Hui

Xuan

Wuhan University of Technology

94667 Air Material Support Optimal Strategy Based on Supply

Chain Management

Xinwei Li Beihang University, China

Oral Session 3: Service Sciences

South Lake Room III, 5th floor 14:00 - 17:30, Saturday, August 13




44120 An Empirical Study of the Customer Equity Driving

Factors Model of Travel Agency and Its Measurement

Haibo Chen Hunan City University, China

44466 Research on Chinese Services Outsourcing Vendors'

Capabilities Based on Fuzzy Comprehensive Evaluation

Yilei Pei Beijing Union University, China

91211 Research on the Mechanism and Evaluation of Fiscal

Revenue Policy's Employment Effect

Zhiyu Wang Harbin Institute of Technology,

China

92203 SP4SLM: A Synthesized Platform for Services Lifecycle

Management

Li Kuang Hangzhou Normal University,

China

93255 Local Residents' Attitudes and Ecotourism Development:

A Case Study of Zhangjiajie National Forest Park

Jingbo Li Central South University of

Forestry & Technology, China

93262 A Study on Application of Information Technology on

Tourism Development

Nilanjan Ray Meghnad Saha Institute of

Technology, India

94626 The Implementation Issues of Service Coproduction in

Public Service

Kun Yang Nankai University, China

94712 The Interaction Effect of User Participation on IT Service

Providing Process

Eldon Y. Li National Chengchi University,

Taiwan, China

94749 A Comparative study on behavioral factors of using

mobile IT service according to attribute of platform

Joonseo

Moon

Sungkyunkwan University

93253 Effectiveness of Training in Life Insurance Sector:

Evidence From India

Md Sahanur

Islam

Meghnad Saha Institute of

Technology

92330 Based on Service Oriented Primary and Secondary School

Teachers Training Mode Innovation

Xilong Tan Hubei University of Education,

China

92962 Research on Building West-Based Service Performance

of E-Government--- With the Grass-root Governments of

Xi'an Municipality as Case Study

Liu Hai Chang-an University, China

92528 Study Progress of Producer Services Xinya Gao Wuhan University of Technology,

China

Oral Session 4: Financial Management and Decision Support System

West Lake Room, 5th floor 14:00 - 17:30, Saturday, August 13


44073 DCC Analysis of Two Stock Returns Volatility with Two

Factors of MSCI Global and Europe Market Indices:

Study of Thailand and Malaysia Stock Markets

Wann-Jyi

Horng

Chia Nan University of Pharmacy

& Science, Taiwan, China

90330 Early Warning of The Financial Risk Based on

Combination Evaluation

Jinfa Shi Zhengzhou Institute of


Management, China

91011 An Analytical Network Model for Decision Support in

Global Manufacturing Operations Management

Shaofeng

Liu

University of Plymouth, United

Kingdom



91014 Maximum or Minimum Option Pricing Model in

Fractional Jump-diffusion Environment

Hong Xue Xi'an Polytechnic University,

China

91179 The Research of Port Competitive Strategies Based on

Quantified SWOT Analysis

Mengmeng

Zhou

Wuhan University of Technology,

China

91197 Study on Allocation Efficiency of Physical Capital of

Chinese Papermaking and Paper Products Industry

Zhong-Hua

Yin

Beijing Forestry University, China

92361 Research on Fuzzy Decision to Evaluate Comprehensive

Quality of Sponsor Representative

Lei Wang Beijing Technology & Business

University, China

92789 A New Hybrid Method for Short-term Price Forecasting

in Iran Electricity Market

Mohammad

Reza Vedady

Moghadam

Imam Khomeini International

University, Iran, Islamic Republic

of

92916 Forecast of Subsidy for Purchasing Agricultural

Machinery Based on Life Cycle Theory in China

Huang

Huang

China Agricultural University,

China

92977 Research into Valuation Model of Unitized With-Profit

Contract with Surrender Option

Haitao

Zheng

Beihang University, China

93281 A Novel Combination Forecasting Model for GDP Jiao Wang Ningxia University, China

94239 The Empirical Analysis on the Function of Avoiding

Risks for Stock Index Futures Market in China

Qiwen

Zhang

Northeast Agricultural University,

China

94808 A Study of Requirement and Development Stratagem on

Manufacturing Information System for Contemporary

Manufacturing Enterprise

Jiang

Zhiqiang



Management, China

91651 Insurance Intermediary and Cost X-efficiency of China's

Insurance firms

Chen Zhong Nanjing University

Oral Session 5: Enterprise Management and Energy Management

South Lake Room I, 5th floor 08:30 – 12:00, Sunday, August 14


44025 Exploring Internet-based Crisis Communication

Management in the Public Sector: A System Dynamics

Approach

Jian-Xin

Dong

Dept. of Economics, Guangdong

Peizheng College

44582 Some Suggestion on Gasoline Conservation Management

Policy---An Empirical Analysis Using Cointegration and

Error-correct Model Techniques

Xiaowei

Wang

Renmin University, China

91357 Analysis on the Influence Factors of the Regional Energy

Cooperation

Zhao Huiyue Changchun University of

Technology, China

91909 Balancing Exploration and Exploitation in Technological

Context: The Role of Strategic Flexibility

Feifei Yu Hohai University, China

92060 Carbon Impact of Supplying Energy to Air Curtains via

Hot Water. An Assessment of Options to Refit Services in

Existing Buildings

Tomas Gil Polytechnic University of Madrid,

Spain



93022 A Comparative Analysis Of Construction Industry

Internationalisation Performance Based Upon

International Advanced Index Between China and Japan

Peng Zhang School of Property, Construction

and Project Management, RMIT

University, Australia

93290 Research on the Design of Modular R&D Within

Standardization

Fang Fang Hunan University, China

93348 The Training of Innovation Ability in Civil Engineering

Education System

Xu Xuanyin Henan Institute of Engineering,

Zhengzhou University of Light

Industry, China

94133 A Study on the Consumptive Behavior of Innovative

Property Services Products - Based on the Construction

of Two-orientated Community

Yue Miao Changsha University, China

94314 Study on the Collaborative Tactics of Informationization

Planning and Enterprise Strategy

Yan-Ping

Chen

HoHai University, China

94398 Industry Technology Roadmapping Research Based on

Consensus System Emergence Modeling

Rui Tong Jinan University, China

94556 GM (1, 1) Grey Forecasting and Analysis on Energy

Production and Supply in Shandong Province

Wu ShiJian Shandong University of Science


94620 Agent-Based Modeling Approach to a Team Creativity

Pattern Analysis Based on Heterogeneity and Network

Structure

Do Young

Choi

LG CNS Co., Ltd., Korea,

Republic of

44304 Measuring Service Quality of Car Maintenance Chia-Huei

Wu

Chung Hua University, Taiwan,

China

44335 A Comparison Study on the Evaluation Criteria for

Corporate Social Responsibility

Tsai Sang

Bing


China

94614 Multi-Agent Simulation Approach for Investigating the

Evolution Pattern Analysis of Digital Creativity

Considering Task Diversity

Young Wook

Seo

National Information Promotion

Agency, Korea, Republic of

94606 Pattern Analysis of Organizational Creativity Revelation

Based on Agent-Based Modeling

Min Hee

Hahn

LG CNS Co., Ltd., Korea,

Republic of

94788 A Measurement Tool to Improve Individual e-Business

Capability in an e-Business Environment

Chui Young

Yoon

Chungju National University,

South Korea

Oral Session 6: Project Management and Supply Chain Management

South Lake Room II, 5th floor 08:30 – 12:00, Sunday, August 14


44397 New Method for DCPM by Substituting Critical Path Lihui Zhang North China Electric Power

University, China

44398 Criticality Analysis in Precedence Networks with

Multiple Time-Constraints

Lihui Zhang North China Electric Power

University, China



44414 Enhancing Visibility through Supply Chain Mapping:

Some Cases from the Hawke's Bay Region of New

Zealand

Ram Roy Eastern Institute of Technology,

New Zealand

90832 Policies, Customer-Supplier Relationships and

Information Systems and Technologies in the Purchasing

Function and Their Impacts on Purchasing and Supply

Chain Management Performance

Zhang

Dawei

Universiti Teknologi Malaysia,

Malaysia

91199 Research of Port Enterprises' Cooperative Strategy on

Emergencies

Xin Zhou Shanghai Maritime University,

China

91438 An Evaluation Model Research of Port Logistics Function

Based on AHP-FCE

Fangyang

Zhu

Qinzhou University, China

91973 Research on the Status of China's Processing Trades

–From the Perspective of International Supply Chain

Xinying Liu Shandong University of Finance,

China

92254 Changes and their main causes and effects in Iranian

projects

Ghazal

Almasi

Sharif University of science and

technology, Iran, Islamic Republic

of

93571 Hybrid Genetic Algorithm for Inventory Management

Based on Postponement Strategy and Bilevel

Programming Model

Liu

Bingbing

Wuhan University, China

93700 Study on Supplier's Quality Supplying Competence Index

in the Case of Multi-quality Characteristics with

Excursion

Li Kaipeng Shandong University of Finance,

China

94347 Application Fuzzy DEMATEL to Develop a Cause and

Effect Model of Risk in Supply Chain

Wei-Yu Sun National Chengchi University,

Taiwan, China

94358 A Fuzzy Objective and Subjective Decision Making

Method by Non-linear Normalizing and Weighting

Operations

Hamed

Niakan

Isfahan University of Technology,

Iran, Islamic Republic of

94692 Bilingual Economics Education for Business Schools in

Running Chinese-foreign Cooperation Programme

Yewei Chen Zhejiang University City College,

China

44412 Using DEMATEL to Implement LibQUAL+TM in

Evaluating Library Service

Hsieh

Yi-Fang


China

44587 Modifying IPA with Fuzzy DEMATEL Yu Cheng

Lee

Chung-Hua University, Taiwan,

China

91081 Principal Factors of Financing Structure Changqing

Liu



Management, China

Oral Session 7: City Operation and Environment Protection

South Lake Room III, 5th floor 08:30 – 12:00, Sunday, August 14




44016 The Application of Principal Component Regression

Models in Air Quality Analysis Based on SuperMap

GIS

Mintao Ma Beijing University of

Technology, China

44202 Estimate of Eco-environment Carrying Capacity of

Guangzhou

Yizhong Zhu South China University of

Technology, China

44220 On the Location of Financial Services Organizations

in Shanghai City

Chen YueGang Shanghai University, China

44226 Modeling of a Time Dependent Alternative Vehicle

Routing Problem with Time Windows

Yen-Yi Lee National Tsing Hua University,

Taiwan, China

44288 Strategy Cost Driver Research of Urban Railway

Transportation Based on the Analytic Hierarchy

Process

Hua Yuhong Beijing Jiaotong University,

China

44331 Noncooperative Game Theory Based Curb Parking

Policies Study

Chuanzeng Song Shandong Jianzhu University,

China

44403 Research of the Regeneration Mechanism of Urban

Residence Based on Field Theory

Yue Li Huazhong University of Science


90492 A Model-centered Planning Methodology for Point

Pollution Sources Control Around the River Bank

Xiaogang Tian Nankai University, China

93261 Measuring Rural Tourism Value for Money: the

Experience Economy of Leisure Agriculture in

Central Taiwan

Yu-Chen Yang National Chung-Hsing

University, Taiwan, China

93919 SPOT NDVI Change and its Correlation with

Economic Factors in China-Russian Border Area of

Heilongjiang River

Fan Xia Wuhan University, China

94166 Eco-economic System Evaluation and Sustainable

Management in Gansu Based on Emergy Analysis

Jing Wang Lanzhou University, China

94634 On Economic Lot Sizes with Quantity and Freight

Discounts: the Mixed Discount Cases

Hung-Chi Chang National Taichung Institute of

Technology, Taiwan, China

91418 Comparison Study of Construction Model of

Innovative City: Pittsburgh, Tsukuba and Singapore

Li Jinghua Zhejiang Gongshang University

44339 An Overview of the Stakeholder Approach -

Maintaining and Building the Effective Relationship

Management for Value Seeking Strategies

Yong-Chi Chang Chung Hua University, Taiwan,

China

44181 The Impact of Service Quality, Customer Satisfaction

and Customer Loyalty in the Travel Agency Sector:

Moderating Effect of Perceived Value

Nien-Te Kuo Ming Chung University, Taiwan,

China

91573 The Critical Service Quality of Museum

Interpretation-A Comparative Study of Tourists from

Mainland China and Taiwan

Nien-Te Kuo Ming Chung University, Taiwan,

China


Oral Session 8: New Technologies

West Lake Room, 5th floor 08:30 – 12:00, Sunday, August 14


44619 Research on Electronic Commerce Readiness of Small

and Medium-sized Tourism Enterprises

Yilei Pei Beijing Union University, China

54013 The Circulation Pattern of Online Scientific Journals Lifang Xu Wuhan University, China

54042 A Mathematical, Computational and Symbolic

Representation Framework towards Digital Marketing

Planning

Shuliang Li University of Westminster, United

Kingdom

54048 The Basics Issues on the Security Information

Management Practices in Organizational Environment

Mohammed

Musa Garba

Limkokwing University of

Creative Technology, Malaysia

90411 Research on Informationalization of Resourced-based

Enterprises — A Case Study of X Steel & Iron Company

Li Gao China University of Geosciences,

China

90898 An Empirical Study on the Consumer Motivations

Participating in Virtual Brand Community

Weihong

Zhao

Jiangxi Normal University, China

94301 Analysis of Influence Factors on Mobile Service Value

--A Case Study of Mobile Phone TV

Jinluan Ren Communication University of

China, China

94017 Research on E-commerce Transaction Cost-benefit

Characteristics and Evaluation Approaches

Xiaohong

Chen

Changzhou University, China

94042 Multivariate Kernels in GWR Model to Identify Climatic

Micro-basins

Massimo

Mucciardi

University of Messina, Italy

94108 A Research on Brand-recognition Dimensions of Online

Store

Dingding Li Ningbo University, China

94363 Reviews on Why Price Dispersions Exist in Electronic

Markets: A Multi-perspective Analytical Framework

Xudong Lin Shenzhen University, China

94382 A Study on Modeling and Measuring the Value Network

of Mobile Services

Hu Liu Communication University of

China, China

94663 A Study on Determining Marketing Strategies for

E-business

Yutong Yuan International College at Beijing,

CAU, China

94721 Early Supplier Involvement in Online Product

Configuration for Mass Customization

Jun Du TianJin University, China

91127 E-Government Challenges – from Applications to

Complex Solutions

Björn

Rosengren

Stockholm University


Part IV Poster Sessions

Poster 1: Enterprise Management

East Lake Hall (Front), 5th floor 09:00 – 12:00 Sunday, August 14

Paper ID Paper Title Author

44027 Review and Prospect of Research on Organizational Citizenship Behavior Yong Zhou

44045 China's Gold Industry, based on DEA Efficiency Analysis of Listed Companies Shi Ping

44055 Accounting of Three New Production Factors Ji Huiying

44058 The Progress and Future Directions of Social Stratification in the Scientific Community Ling Sun

44103 Classifying and Applying Study on Personnel's Ability Characteristics Ying Liu

44109 The Effects of Trainee Characteristics on Transfer of Training in Pre-training Stage Tseng Chang

Chiang

44212 An Empirical Study on Motivational Factors for Knowledge Workers Xinbo Sun

44285 The Impact of Cultural Differences on Applicants' Perceived Fairness Qingjuan Wang

44293 The Application of Expertise Knowledge Map in Human Resource Management Liu Ping

44356 Insights into Social Network Theory and Entrepreneurship Fanfan Yao

44392 HIV Related Stigma and Collectivism Orientation Acting as Predictors of Unemployment

of People living with HIV/AIDS

Ying Liu

44467 Mechanism Design of Multi-attribute Auction Based on Venture Capital Junjun Zheng

44559 A Structural Model of Value Cognition for Evaluating New Technology-based Firms Based

on RBT and BSC

Guofeng Luo

44571 The Conflicts of Geographical Indications between Mainland China and Taiwan Suyu Lu

44592 Network Competence: the Conception and the Functional Mechanism Xin Zhang

44593 A Competency Model of R&D Personnel in High-tech Manufacturing Enterprises Hu Lili

44638 Multi-dimensional Structure and Measurement of Relational Embeddedness: Evidence

from Chinese New Ventures

Weiming Li

90053 Study on the Measures and Basic Safeguard for Chinese Enterprises to Implement the

Intellectual Property Strategy

Feng Hu

90062 Evaluation of Residential Loan by Combining RVM and Logistic Regression Qinrong Meng

90071 An Evolutionary Game Analysis of Hidden Rules on Accounting Standard Change Li Ning

90091 Analysis of Influencing Factors on Rural Surplus Labor Transfer in China Xinli Wang

90147 Empirical Study on the Strategic Choice of the Important Industries in Wuhan Based on the

Grey Correlation Model

Zhihong Li

90209 An Empirical Study on Interactional Relationship among Psychological Ownership,

Organizational Socialization and Employees Performance

Yanfei Wang

90238 Building Four Subjects Model of National Innovation System and Analysis on Evolution

and Features of Chinese

Lu Zhang

90269 Research on Evaluation Index System of High-tech Enterprise Independent Innovation

Capability by Using Factor Analysis

Jieyi Pan

90309 Research on Market Innovation Action Path of Company Based on Customer Value Cheng Yun

90351 Study on Development of the High-Level Innovators in Science and Technology Matching

the Industrial Transformation and Upgrading

Zhihong Li

90356 Business Models Based on Open Innovation Strategy Chen Yuanzhi



90391 Research on Performance Appraisal System of Guizhou Sante Fan Jing Mountain Tourism

Co., Ltd.

Miaomiao Su

90441 Studied on Weights of Performance Evaluation Index for Middle-level Cadres of Enterprise

Based on Analytical Hierarchy Process

Yigang Sun

90458 Study On Dynamical Mechanism Of Industrial Agglomeration Innovation System Yuwen Peng

90477 Adding More Value in Place: Strategic Human Resource Planning for Industrial Cluster and

the Policies

Li Shen

90500 High Turnover of College Graduates in Hotel Industry in China And Its Countermeasures Songbai Li

90551 The Study on the Growth Path of OEM Upgrades to OBM Based on CAS Theory Huang Yongchun

90566 Research on Mechanism of Collaborative Innovation between KIBS and the Client Changjuan Zheng

90601 System Analysis and Model Construction of Innovative Culture Xian Jing

90630 Scientific and Technological Innovation Ability: Compare among Different Forms of

Ownership in Chinese Enterprises

Zhaoxi Zou

90645 Wave Curve Analysis on the Value Chain of Creative Industries Da Deng

90653 The Impact of China Industrialization on Higher Education---Based on Investigation to

Reality in Inner Mongolia

Ke Chao

90669 Cultural Conflict and Integration of Trans-national Corporation and Cross-cultural

Management Strategies

Qing Huang

90687 Empirical Studies on City Innovative Capacity Take example for Tianjin Binhai New Area Jian Zhang

90700 An Analysis of the Network Properties of Beijing Underground Transport System Ding Zhuo

90711 A Method for Determining and Applying Index Weights in the Sector Performance

Appraisal System Based on Process

Jiahai Yuan

90718 An Advertising Model of Duopoly with Consumer Searching Qihong Zhu

90798 The Incentive Mechanism of AA company LijiaZhao

90800 The Empirical Studies of Innovative Technology Source, Learning Mode and Innovative

Performance Relation on Technology-based SMEs

Xujun Zhang

90853 Calculation of Contribution in Advanced Manufacturing and Key Choice for Development Rong_Ping Li

90865 Embeddedness, Social Network Theory and Social Capital Theory: Antecedents and

Consequence

Xin Lin

90877 The Study of the Companies Distorted Marketing Behavior and Management Paths in the

Paradigm Shift

Li Xiping

90891 Research on Generalized Real Domain Probability Rough DEA Model Yang Yi

90912 Research and Design of Broadcasting and Television Decision Support System Fulian Yin

90920 Policy Options of Promoting Integrated Urban and Suburban Passenger Transport

Networks

Hongyang Wu

90937 A Study on Module Selection--Based on Transportation Programming Fanping Xiao

90972 Dynamic Analysis of Large Shareholders' Private Benefits from Control Power Kai Yao

90979 The Predictive Analysis of the Comprehensive Value of New District Housing Projects Jie Liu

90997 Employee Behaviors, Supervisor-subordinate Guanxi, and Workplace Exclusion Jun Liu

91050 Research on the Problem for Knowledge Staff and Task Assignment Yinping Zh

91068 Study on Compensation Structure in Enterprises Jingsheng Guo

91087 Evolvement and Structure of Cluster:A Research based on Tiexi Equipment Manufacturing

Industry

Weiguang Wang



91094 Current Situation and the Strategic Enhancement of the Power of Chinese State-owned

Enterprises

Lifen He

91105 Application of Quality Function Deployment to Higher Education Yilong An

91174 Study on the Relationship between Emotional Intelligence and Employee Performance Lu Kangyin

91186 The Research on Consumer's Attitude to Green ad Appeal Strategy Xin Dai

91243 Is Appreciative Inquiry Thinking Training also Effective in Virtual Environment? Chien-Tao Li

91267 An Introduction of Teaching Model for Entrepreneurship Education Jin Li

91273 Effects of Human Capital on Technological Innovation: A Literature Review Zheng Xia

91290 Design and Application of University Research Information Management System Zhiwei Ma

91295 Study on Teaching Outsourcing Strategy in Distance Education Zhou Suping

91299 CSM Homogeneous-interaction Innovation Model Based on Small-world Network Wei Zhao

91306 A Study between Value Congruence and Employees' Coping with Organizational Change Jie Tang

91354 Application of One Combined Algorithm in Enterprise Capability Appraisal Model based

on Rough Set and Fuzzy Theory

Li Shi

91378 Countermeasure Analysis on the Framework Construction of Regional Talent Market

Integration

Jing Tian

91379 Technology Spillover of FDI and Industrial characteristics----The Empirical Evidence of

China's High-Tech Industries

Zejun He

91396 Enterprise Group Governance Model Decision Changhong Zhao

91409 An Interaction Model for Organizational Support-Behavior Choice Based On Value

Orientation

Hong Chen

91442 The Research on Contextual Performance Management of the Core Employees Ping Wang

91458 Chinese Servant Leadership: A Qualitative Investigation Yong Han

91459 Chinese Psycholgogical Capital: A Grounded Investigation in Public Sector Yi Zhu

91462 Corporate Social Responsibility, Knowledge Sharing and Enterprise Independent

Innovation

Ying Mai

91465 Chinese Political Skills :A Inductive Study in South China Yong Han

91473 Employability Development of Graduates in China Jiangqin Xu

91484 Talent Demand Forecast in the " Twelfth-Five" Period of TangShan City Wang GuangFeng

91509 Efficient Strategic Bargaining Xianhua Dai

91544 A Study about the Fit between SHRM and Business Strategy Liu Xiangyang

91560 Why Talent Agglomerates in Industrial Cluster? Zhou Junxu

91582 Syndication Network, Centrality and Venture Capital Firm's Performance Mengzhou Xu

91611 An Empirical Study of Technology Innovation Efficiency of Regional High-Tech Industry

Based on DEA-Malmquist Index Approach

Lv Chunlei

91621 Research on Entrepreneurial Orientation and Entrepreneurial Behavior: An Empirical

Study

Gaoqi Chen

91648 Business Cycle and Enterprise's Manipulation of R&D and TECH-Transfer Junrong Liu

91712 Road of Brand Innovation for Private Enterprises in Main Tea Production Area--Analysis

on "Herding effect" in Mingshan County, Sichuan Province

Qingxian Yang

91732 Survey and Analysis on Design Management Facing Small and Medium Enterprises in

China

Yanmin Xue

91735 The Synergy between Technology Scouting and Open Innovation Chun Yan



91749 The Research on Knowledge Workers' Tacit Knowledge on TRIZ Liang Liu

91796 The Exploration for the Development Modles of Engineering Entrepreneurship Baesd on

Comparison between the Universities in China and the U.S.

Shuyu Gao

91828 Career Commitment of Hotel Employees in China Haiyan Kong

91836 Research on Network Marketing of Small and Medium-sized Enterprises Wenyi Hao

91885 Analysis & Optimization on Employee Performance Assessment Indicator System in

Xuzhou Coal Mining Group

Hongguang Dong

91924 The Tention of the Concept of Human Capital and the Evolution of its Scope of Investment

in the Creative Economy Times

Xiaohong Hu

91983 Population Quality and Economic Development Based on Gray Model Analysis Han Chengyan

91986 Research on Marketization of Chinese Civil Servant Training: A Case Study of Nanning

City

Fan Wu

91989 What Features of HRM System Can Build An Entrepreneurship Team Pei Zhu

92205 Technology Integration——An Approach to Accelerate Technology Transfer In CNPC You Zhang

92219 Eastern and Western Innovative Conception Differences Embodied in "Mouse" and

"Mickey Mouse"

Cui Zhong

92234 Forecast on Shanghai's Input-intensity of R&D Based on the Model DGM (1, 1) Bin Hu

92256 On the Development of Rural Human Resources in Sichuan Province Lixia Lu

92282 A Study in the Adaptation of Team Leader Style Zhang Weimei

92347 Study on Characteristic of Emerging Technology Lu Wenguang

92365 Research on the Competition Lock-in Strategy Based on Uniqueness of High-tech Products Mao Zhongming

92398 Research on Mass Incidents Leadership Path to Deal with Crisis Zhijie Zhang

92404 Application of Point Method in Job Evaluation Shunkun Yu

92446 Promoting Stewardship among Employees through Systemic Human Resource Practices Zhuming Li

92630 Research on the Product Whole Lifecycle Management under the Perspective of Integrated

Innovation

Xiaobing Pei

92634 Study on a Evaluation Index System of High-Tech Development Zone Brand

Competitiveness

Liu Bin

92639 Analysis on Wage Collective Bargaining Strategy of Central Government-owned

Enterprises

Zuo Chunling

92676 Application of AHP Method in Building Construction and Cultural Combined-by Human

Living Environment Construction of PengAn as the Background

Juhua Liu

92885 Staffs' Perceptions Towards Hotel Organizational Career Management in Hangzhou Yonggang Zhang

93000 The Evaluation of the Construction Degree of Dalian' Technology Innovation System

Based on Fuzzy Borda Method

Lijie Sun

93024 Study on Trust Model of SMEs R&D Alliance Based on Reputation Konglai Zhu

93027 The Study on the Theory of Integration Innovation Konglai Zhu

93095 Research on Interaction Technological Talent Accumulation and Economic Development

Level

Zhi Yang

93113 A Research on Tourism Human Resource Development Based on Competency Model Zhaoxi Zeng

93161 The Route Choice of the Brand Creation of Chinese Textile Original Equipment

Manufacturers in the Post-financial Crisis Era

Haiyan Tang

93323 A Study on the Modeling Process and Method of Competence Model in Enterprises Minpeng Xiong



93359 A Theoretical Framework for the Identifying, Assessment and Development of

Competency of Border Officers

Baozhong Qing

93402 Discussion of Need Theories' Applicability across Cultures Han Yudong

93412 Examine the Proposition That the Japanese System of HRM is Moving Closer to the

Anglo-American Model in the Postwar Period

Yanbin Wu

93616 Comparing of Compensation and Benefits of Chinese and American Enterprises Dongyi He

93666 Research on Innovation-Generating and Innovation-Transferring Wen Zhang

93716 Analysis of the Social Responsibility of State-owned Enterprises and Their Approaches to

Success

Shuhua Liu

93857 The Missing Theoretical Basis of Performance Management: Review and Prospect Yanyan Wang

94000 Forecasting the Price of the Candidate in M&A Based on Multiple-kernel SVMR Hongjiu Liu

94037 Evaluation of the Economic Impact of the Mega-event Based on AHP Minghai Jiao

94073 Reviewing the Barrier Factors of Team Creativity ----- From the Team Level Zhirong Yang

94104 The Empirical Research on Relationship between Critical Thinking Disposition and

Transformational Leadership

Yingshan Mao

94213 Optimization Analysis on Investment in Enterprise Human Resources training Zhu Yong

94286 Study on Competence Model Of Human Resources Managers in Chinese Family

Enterprises

Jin Juan

94309 Study the Evolution of Emerging Technologies from Multi-agent Perspective: A Literature

Review

Haiying Ren

94415 The Competency Level Measurement and Analysis of Marketing Personnel in Xi'an

Equipment Manufacturing Industry

Hu Lili

94475 Research on the Problems of the " Labor Contractor" in Chinese Construction Industry Jie Sun

94586 The Comparison of R&D Personnel Competency in Different Technology Innovation

Strategies——Case Study of High-tech Enterprise

Lili Hu

94793 Technological Leapfrogging Based on Enterprise Mergers & Acquisition Jianming Xiong

94915 The Research of GNH Based on Need-hierarchy Theory Huiru Zhao

94934 Specific Human Capital and Optimal Design of Pension Plans Lu Feng

91111 Research on the Relations between Managerial Self-efficacy and Job Satisfaction Kai Yao

Poster 2: Engineering Management and Energy Management

East Lake Hall (Front), 5th floor 09:00 – 12:00, Sunday, August 14


44019 Application of AHP in the selection of our country wind farm's location Xiaoyan Lv

44052 A Survey of Multi-agent Methods for Solving Resource Constrained Project Scheduling

Problems

Haiying Ren

44054 Research of Water Prices Based on Two-Part Water Pricing with TTWP Jinren Luo

44070 The Application of Factor Analysis and Logistic Model in Monitoring the National

Physical Fitness about Gansu Province

Hui Zhang

44088 Research of Ventilation Design for Highway Tunnel Min Huang

44102 Establishment and Realization of Project Culture during the Construction Project

Management in China

Xiaoli Yan



44132 The Study of Developing Modern Logistics Industry Chain in Qinhuangdao Yuguang Li

44156 Chinese Company Managerial Entrenchment Effect Governance and Corporate Debt

Maturity Structure Choice

Jie Hu

44157 Comparative Research between Shocks of the International Financial Crisis on Mainland

and Hongkong Stock Market

Ping Feng

44161 Research on the Mechanism of Rail Transit Construction Digital-Plat Si Haiyan

44171 A Study on the Theory and Method of Real Estate Market Harmony-degree Evaluation Zhang Shensheng

44208 Cost Evaluation for Hydropower Construction Using Multiple Monte Carlo Simulation

Method

Xun Liu

44228 Comprehensive Evaluation for Industry Economic Power of Mining Cities Based on

Nonlinear Mathematical Model

Yacui Gao

44262 Green Construction Bid Evaluation System Research Based on Comprehensive Evaluation

Method

Li Huiling

44265 Reflection on Mode of Construction of Government Investment Projects Zhang Hong

44270 Numerical Analysis on the Stress for the Portal of Two Parallel Tunnels Wanjun Zang

44374 Study on the Strategy Research of The Urban Low-carbon Development in the Post-disaster

Reconstruction ——Case Study of GuangYuan

Hongyong Liu

44436 Several Thoughts on GHG Emission Reduction and Traffic Congestion Control in Urban

Transport

Xumei Chen

44474 Research on Monitoring-based Risk Management of Deep Excavation Engineering Junyan Liu

44479 The Effect of Hostile Acquisition Threats on the Equity Value and Firm Value Wenxiu Hu

44550 The Engineering Construction Stanardand and Economic Benefits Hong Zhang

44595 Information Integration Solutions based on J2EE for Supply Chain Enterprises Haijun Zhang

44600 Research on Enterprise Application Software Project Implementation Model Yang Lvqing

44626 Reputation Model in Newsvendor-type Supply Chain with Long Term Cooperation Jianjun Zhang

90058 Study on the Risk Prevention of the Overseas Mergers and Acquisitions of Zhejiang

Scientific and Technological Enterprises

Feng Hu

90203 Internal Control Evaluation under Risk-based Audit Fenghua Wang

90253 Evolution of china's Energy Consumption Structure Based on Entropy Zhenhua Zhang

90324 The Effect Analysis of Adjustment and Monitoring Based on the AR(2) Process Li Zhang

90375 Study on Evaluation Indexes and Methods of Construction Project Standardization Level Shuyu Wang

90390 Integration of Standardized Management System for Tourism Enterprises Ping Wang

90405 On The Failure of Monte Carlo Simulation and "Catastrophe Insurance" Yongchen Zou

90428 The Study of the Integrated Risk Measurement of Insurance Enterprises by Copula Model Tian Ling

90431 Research on Trust Governance of Marketing Channel Partnership Zhonglun Wu

90467 An Empirical Analysis on Forecasting Stock Price by Maximum Lyapunov Exponent and

Fractal Dimension

Hanchao Yang

90486 Financial Risk Evaluation for High-Tech Enterprises in China - Based on the Perspective of

Grey System Theory

Yuan Guangjing

90494 Research on Measures of the Disaster Prevention and Rescue in Super-long Railway

Tunnels

Zhang Nian

90522 Multinational Company Talent Localization Strategy Transformation and Enlightenment Changming Liu

90536 Safety Assessment on Railway Crossings Based on Extension AHP and Set Pairs Analysis Hongde Wang



90567 Forced Caving Technique for Gas Disaster Prevention in Coal Mine Hui Wang

90736 Study On Size of Vertical RJVs Wenting Qin

90739 Integration Model and Approach to Quality Management Yizhong Ma

90745 Determination of the Concession Period in a Transportation Infrastructure BOT Scheme

Based on CPM Simulation

Sheng Shukai

90751 Model of Forewarning Risks of the Land Reserve Projects :A Case Study in Xi'an City ShengShukai

90754 Study of Residential Real Estate Based on the Customer Satisfaction Index Xiaozhuang Yang

90812 Research on Evaluating of Supply Chain Partners Based on Improved Euclid Norm in Lean

Logistics

Wang Jianhua

90888 Pricing Decision and Performance Analysis of Closed-loop Supply Chain with Third-Party

Reverse Logistics

Xiaofang Zhao

91023 Do Firms' Projectizing Businesses Boost Their Growth Performances? Xiaowei Liang

91042 Study on the Evolution Paths and Development Models of Brand Value Chain Xie Jiafeng

91046 The Monopoly and Competition of Port Logistics Service: Circle Model Li Nan

91099 An Initial Analysis on the Prevention, Control and Measures of the Financial Risks in

Enterprises

Hui Liu

91138 Energy Demand Prediction of China Based on the Theory of Co-integration and Error

Correction Model

Zhang Chuanping

91141 Analysis of China's Oil Self- sufficiency Zhang Chuanping

91151 The Implementation Planning of Construction Project Ping Cao

91172 The Impact of Global Management Factors on the Cash Flows of Japanese Discrete

Business Companies

Fumio Tateishi

91181 The Analysis on Carbon Emission Strategy of the High Energy Consumption Enterprise

Project Considering the Government Supervision

Guohong Wang

91187 Agile Supply Chain Management over the Internet of Things Ping Lou

91212 Risk Evaluation of Public-Private Partnership Projects of Urban Rail Transit Based on

Fuzzy Comprehensive Evaluation Method

Tongyin Han

91257 Risk Evaluation of PPP Project Based on Matter-element Analysis Juanfang Li

91279 The Principal-agent Models about Risk Seeking Players Dongdong Hua

91324 Integration and Optimization Analysis of Ecological Industry Chain of Mining Industry Xudong Xi

91368 A Thermal CAD Tool for Technical Risk Management in Power Projects Xiao Fu

91404 A Quantitative Model of Transformation of Project Organization in Life Cycle Shouke Chen

91428 Critical Success Factors for Implementing Traceability Systems in Chinese Food

Enterprises

Meiyin Miao

91453 Study on the Components of Supply Chain's Dynamic Capabilities Chengcheng Jiang

91469 Discussing on Uranium Resources Development Countermeasures under the Development

of Nuclear Power Generation in China

Baoqun Hu

91521 The Principal of the Rebate Hongjian Wen

91541 Research on Risk Management of Bleaching Powder Concentrate Production Hui Cui

91559 Researching on the Impact of the Medical Power Supply to the Electric Safety and Quality Yan Yong

91577 Research on Accident Early Warning Model Based on Entropy Weight and Extension

Theory

Kai Wang

91594 Application Approach of Energy Management Contract in Hebei Yu Qiang



91700 Research on Connotation and Implication of Organizational Resilience---A Comparison

Perspective

Dongxia Luo

91722 Logistics Network Design Problem with Information Sharing Strategy Wensheng Wang

91802 The Comprehensive Evaluation of Railway Freight Enterprises' Performance Based on the

Balanced Scorecard Card and AHP

Yan Guo

91810 Analysis for Construction Project Transaction Methods Decision Based on Fuzzy AHP Liu Hong-Mei

91813 Construction Project Transaction Mode Comprehensive Evaluation Based on Stochastic

Weight Assignment Method

Hong Wei-Min

92065 Leadership Research for Delivery Project Manger Based on Theory of Project Management Hui Wang

92148 Analyze On the Forecasting Demand of Front-line Worker in Logistics' Industry Zhang Zhenzhu

92225 Analysis of Energy-saving Service Operating Model for Building Resource-saving Society Ying Meng

92396 The Determinants of the Operational Performance for Food Ingredient Suppliers Chia-Chi Lee

92495 The Optimization Model and its Algorithms for Multiple Transportation Modes Selection

for Single-task in the Fourth Party Logistics

Guihua Li

92526 Research on Quantitative Model of the Bullwhip Effect Based on AR(1) Demand Zhangyi Xu

92535 Study on Management of Asymmetric Information in Equipment Procurement Chunzhou Yang

92570 The Mode for Constructing the Competitive Advantage of Modern Industrial Logistic

Enterprises

Qi Zhang

92577 Risk-Constrained Optimal Bidding Strategy in Pay-as-Bid Electricity Markets Yahya Abbasi

92590 Agency Costs of Engineering Project Procurement Shouke Chen

92613 Finance Intensification: From Finance Intensification to Finance Shared Service Xueli Wang

92747 Lean Production Assessment: Case Study in Auto Parts Companies from Brazil and Spain Felipe A. Calarge

92756 Review on Supply Chain Risk and Its Management Methods Z.D. Yu

92821 A Programme Implementation Model for Architecture/Engineering/ Construction

Enterprise

Fu Daochun

92877 Research for Crisis Management Plan and Service types of Library Consortium Chunguang Du

92881 Government leaders' Media Communication and Public Image Building in Emergency Shaoyuan Zhang

92939 Study on Factors Affecting Building Costs of Navy Ships Cencheng Kang

92945 Research on Credit Risks Prevention-Control System of Group-Affiliated Enterprise Lijing Zhang

92983 Research on the Role of Institutional Investors in Risk Management of Listed Chinese

Companies

Lu Qian

92993 Research on the Competitiveness Analysis and Evaluation of International Contractor

Based on the AHP Model

Shu Bai

93057 A Discriminant Analysis Model for Supply Chain Transaction Cost Jianbo Fan

93085 Evaluation Method of Software Development Risk Based on Grey Decision-making

Theory

Deng Hong

93139 Research on the Staff Relationship Risks in the Merger and Acquisition Process of

State-owned Enterprises

Liu Qiang

93175 Integrate Virtual Logistics with The Fourth Party Logistics Fu Deqiang

93193 International Experience for SME Credit Risks Identification-Based on

Monitoring-cashflow Method

Dan Xiao

93209 The Strategic Development Research of Chinese Fire Industry Qiyun Guo



93269 The Optimization of Empty Shipping Container Reposition Based on the Network Simplex

Method

Chunhui Huang

93272 Problem Analysis and Policy Recommendation on China's Engineering Consulting

Industry

Qinjiang Hou

93301 Regional Specialization, Transportation and Spatial Change of China's Wheat Processing

Industry

Wang Yonggang

93354 Empirical Study of Lean Production in Rationalization of Equipment Layout Zongze Li

93449 The Impacts of Modern Logistics on Shandong Foreign Trade Peizhi Wang

93456 Evolution Mechanism on Integration of Crops Variety R&D and Commercialization: A

Research Summary

Zhou Xiangyang

93464 Prediction and Management Research of Hi-tech Enterprises' Marketing Risks---An

Empirical Analysis of 35 Hi-tech Enterprises of Communication and relevance equipment

manufacturing industry

Meiying Yang

93545 A Comprehensive Evaluation of City Emergency Management Capacity based on Analytic

Hierarchy Process and Fuzzy Mathematics Method

Yinghua Song

93575 The Pattern of Chinese University Architecture Research Based on Institutional Research Yi Zhang

93751 An Empirical Study of Scope Economies in Chongqing Logistics Feng Li Peng

93810 The application of Analytic Network Process (ANP)based on WBS-RBS in project risk

analysis

An Hui

93834 Minimum Cross-entropy Transform of Risk Analysis Xue Feng

93876 Pricing Decision after Online Channel Introduction Xiaojun Fan

93897 Independent Certification Agency for Supplier Selection under Incomplete Information

Market

Xin Shen

93970 The Research on Index System of Concessionaire Selection in Traffic BOT Projects Wei Wang

94005 Channel Pricing Decision Based on Manufacturer Forward Integration Xiaojun Fan

94013 A Study of the Working Mechanism of the Workplace Emergency Capability Immune

System Based on Bio-inspired Theory

Liping Shi

94040 Research on Emergency Disposal Mode of Metro Fire Hua Lu

94055 A Study on the Effects of Demand Uncertainty Based on Stackelberg Game in Supply

Chain

Z.D. Yu

94084 Product Decision in a Flexible Production System: Pure Standard Product or Mixed Mass

Customization

Xiaofeng Shao

94138 Optimize International Portfolio via Stochastic Programming Libo Yin

94157 Customer-oriented Supply Chain Integration in SMEs Wen Li

94193 Analysis on the Logistics Outsourcing Risk Based on Supply Chain Circumstances Lan Wang

94196 The Contractor's Incentive Management Based on Interface Payment for the Owner Tao Yi

94223 Use Postponement Strategy to Control Ordering Modification Risk for Collaborative

Production Scheduling in Supply Chain

Jin Liu

94261 Experience from Social Assessment of Investment projects Financed by International

Financial Organizations

Shaojun Chen

94303 A Brief Discussion of EPCMM Mode Befitting the Improvement of General Contract

Management--Perfecting Measures Based on EPC and EPCM

Peng Zhang

94408 Retailer's Shelf-Space and Pricing Decisions under Revenue Sharing Contracts Manyun Tan



94468 the Impact of the High Speed Train in China Zhuojun Hang

94497 Study on the Logistic Decision-making of Third-party Logistics and Enterprises Haidong Xu

94537 An Empirical Study On Consumer Trust in B2C e-commerce in China Yujie Bao

94703 Timely Project Completion Probability and Stability Cost on the Interaction among

Uncertainty of Random Duration, Service level and Feeding Buffer in a RCPSP

Environment

Xiaoming Zhang

94851 To Strengthen the Role of Social Security in Emergency Management Yunhua Xiang

94922 On the Present Situation and Developing Countermeasures of Track-and-field Teaching in

High Colleges

Qiang Guo

93604 An emergency local group decision-making model based on variable precision rough set Li Jinlong

94172 Research on Dynamic Management of Safety Cost for Water Project Construction Fan Yang

Poster 3: Financial Management, Business Management and City Operation

East Lake Hall (Front), 5th floor 14:00 –17:00, Sunday, August 14


44022 Explanation of the Obstacles to Ningbo-Zhoushan Port Integration and its Countermeasure

Research

Wang Changjiang

44081 Assessment of Eco-environment in Qingdao Based on Urbanization Development Ren Xuehui

44083 Urban Risk Management Based on Urban Climate Analysis——Take Dalian as A Case Ren Xuehui

44303 Evaluation on the Performace of Urban Domestic Sewage Treatment Plants in China Dongmei Han

44385 The Correlation Studies of Economic Development and Environment Quality in

Northwestern Areas

Xiangyu Wang

44389 Simulation of the Self-Adapting Process of Urban Land-Use Structure based on Land Value

Indication: A Theoretical Demonstration

Lina Huang

44406 Groundwater Management in Shanghai, China: History, Problems and Recommendations Dongyu Wang

44563 Extended Producer Responsibility and Policies Selection: an Analysis Based on Product

Life Cycle

Guangsheng Sun

44611 Is Low-carbon Together with Pollution Reduction?——Calculation of CO2 Emissions

from Municipal Wastewater Treatment Plants

Kunyu Niu

90030 Empirical Study on IPO Underpricing of GEM Listed Companies in China Huayang Yin

90114 Research on Incentive Mechanism Based on Inter-temporal Choice Theory Yang Lu

90129 The Timing of Merger and the Decision of Information Search Based Synergistic Value

under Double Uncertainties

Hao Chen

90141 Research on IDSS by Matlab Integration:Theory and Method HuiYing Gao

90191 The Environment Effect Embodied in Export and Import of China's Industry: an Analysis

Based on the Industrial Data

Kai Wang

90226 Modern Logistics of Port: Concept Interpretation, Efficiency Measurement and Appraisal

as well as Enhancement Countermeasures

Wang Changjiang

90247 On the Regional Economic Growth Pattern Transformation in the Context of Ecological

Civilization of China

Fang Falong

90271 Cultural Diversity and Environmental Protection of National Parks in Perspective of

International Law

Jun Yu



90283 Analysis of the Relationship between China's Log Imports and Disaster of Forest Pests Shen Wenxing

90348 How to Protect China's Environment while Keeping Coal in the Game Jinke Li

90483 A Study on the Synergistic Effect of Commercial Bank Business Innovations Yuan Guangjing

90535 Green Design and Humanized Design in High Speed Train's Industrial Design Management Zhiyong Wang

90587 Bidding Strategy in Takeover Ping Jiang

90596 Simulating Study On Controlling Policy Mechanism About Yangtze River 's Pollution

Induced by Water Transportation

Yuan Qun

90614 Statistical Analyses of Credit Investment in Transmission Mechanism for Commercial

Bank of China

Qizhong Deng

90629 The Composition and Advantages of Financial Consultation Mode Based on XBRL and

Network Environment

Dalian Pang

90641 Interorganizational Cost Management in Supply Chain Based on Open Book Accounting Chen Xu

90642 Study on the Innovation of System of Financial Management of the Public Sectors Qiaoyi Wang

90648 Energy Conservation & Emission Reduction of Coal Mining and Value-Added Tax

Preferences

Gao Yanyan

90666 Option of the Housing Construction Model Based on the Multi-Objective Decision-Making

Method

Wei Chen

90695 New Changes and Effects of Korean Investment in China Qinhua Pan

90785 Countermeasures on PFI Financing Mode in Urban Infrastructures Yunpeng Hu

90791 Establishment of Negative Corporate Income Tax to Enhance SMEs` Independent

Innovation

Yinghui Xiang

90822 An Investigation of the Relationship among Tunneling, Asymmetric Information and

Discount of Private Placement: Evidence from China

Siyong Guo

90867 Economic Effects of Carbon-tariff Barrier Mei Zhang

90883 Review on the Technical Efficiency of High-tech Industry Xuemei Zhang

90914 Research of Data Acquisition and Data Mining for Broadcasting and Television Systems Fulian Yin

90933 Investigation and Reflection of the Development of Green Advertising in Chinese

Automobile Industry

Xin Dai

90954 The Availability of the Credit Finance: The Influence of the Entrepreneurs Different

Characters and the Marketization Degree

Luo Zhengying

90962 The Evaluation and Construction of Enterprise Financial Management Target Based on the

Scientific Outlook on Development

Zhang Yun

90967 Research on Relations between Fair Value and Stock Value Zhiliang Wang

90991 Stochastic Volatility, Takeover Threats and Defensive Payout Strategy Songhua Hu

91005 Accounting Problems of Safety Investment of Enterprise in China Jian Shen

91054 Research on Carbon Dioxide Emissions Performance of the Chinese Industry Sector Chengbo Zhao

91077 Innovation in Green Technology Research of Forest Products Trade in the Context of

Ecological Civilization

She Zhiwei

91090 Research on the Performance of Foreign Capital Merger&Acquisition of Chinese Listed

Companies Based on EVA

Zhenlian Xie

91103 Fuzzy Evaluation of Heilongjiang Coal Enterprise Financing Efficiency Xiaoying Peng

91113 The Study on Cross-border M&A of Chinese companies Based on Seeking Creative Assets Xiaojing Chen

91114 Study on the Collusive Corruption in Supervision and Examination of Bank Credit Xuguang Nan



91145 Evaluation on the Sustainable Development Level of the Marine Fishery in Shandong

Province

Lijuan Guan

91159 Study on Impacts of FDI on Competitiveness of China's Food Industries Wenli Yang

91182 Simulation and Analysis of Enterprises Competitive Interaction Haizhou Fan

91223 Investment and Financing Mechanism of Public Transport in China Yongsheng Wang

91229 Systematic Methodology for Coping with the Information Asymmetry of Eco-industrial

parks Planning and Construction

Qian Li

91230 Research on Financing Risk and Its Control in BOT Projects Zhuobin Wei

91234 Study on the Optimal Investment Timing of Visitor Attractions under the Uncertainty of

Tourism Demand

Guo Chunfan

91246 Game Research on "Official Position , Prestige and Effect " of CFO Jianglong Wu

91255 An Empirical Study on the Merger and Acquisition Performance of Chinese Private Listed

Companies

Hua Zhang

91288 Environmental protection and energy savings in HVAC systems from the higrothermal and

air quality standpoints

Tomas Gil

91292 An Empirical Study on the Correlation between Environmental Protection and Spillover

Effects of Foreign Direct Investment

Chunying Zhou

91388 Government and Producer's Game Analysis and System Design Based on EPR Zheng Yunhong

91447 Intelligent Management Model Research in Enterprise CIMS Xiaohua Liu

91470 Discussing on Pollution Sources, Status and Control Countermeasures of Uranium Mine in

China

Baoqun Hu

91491 The Decision-Making Theory of Foreign Direct Investment Based on Real Options Yongfeng Cao

91518 The Research on the Poyang Lake Eco-compensation Mechanism Based on the Beyond

Property Right Stimulation

Wu Jiu

91675 Optimal Portfolio and Equity Premium Puzzle Xianhua Dai

91900 FDI and Employment by Industry in China Liyan Liu

91948 Water Quality Prediction of Changjiang of Jingdezhen through Particle Swarm

Optimization Algorithm

Xing Xu

92098 Board Characteristics and Accounting Information Quality Qin Li

92191 Research on the Real-time Control of Enterprise Cash Flow under the ERP Environment Juan Sun

92210 Impacts of Public Listed Company Anti-takeovers From Legal Perspective Huiyun Gao

92212 The Reasonable Strategic Reserves of China's Much-lacking Mineral Resource Copper Zhitan Yu

92243 Theoretical Study on the Relationship between Technology Standardization and China

Economy Growth

Zhengdong Yang

92416 Financial Management in Network Economy Xu Hongbo

92431 Analysis on Problems of Service FDI in China Shuli Wang

92436 System Planning & Studying on Greenland Based on Low-Carbon Concept Yan Zhou

92457 Monetary Transmission Effect in County Economy: An Evidence in Hubei Province Qiong Li

92554 Issues on the Transfer of Multinational Pollution that China is Confronted with in

Conditions of FDI

Lu Tan

92571 Does Management Turnover Improve the Performance of the Distressed Firms? Tao Zhu

92621 AHP-Entropy Weight Method in Investment and Financing Decision-making of Project

——Study on Ecological Restoration Project in Taihu Lake

Wenwen Pan



92631 Business Advertising Strategy in Co-marketing Anping Li

92646 Designs of Company's Cash Flow Indicators & Case Analysis Yi Luo

92668 A Model of Managerial Overconfidence, Moral Hazard and Corporate Investments Bei Ye

92701 Research on the Measurement of IT-business Alignment Xiaohua Zhou

92721 Review on the Relationship between Transforming of Scientific and Technical

Achievements and Contribution of Science and Technology Advance

Hong Miao

92730 The Strategic Conception of Constructing a Modern Network & Garden City in Jiaxing Xijun Yu

92751 Study on Impact from Land Use/Cover Change on Eco-economic Harmony Qihui Gan

92761 Effects of Behavioral Parameters on Volatility of Asset Prices in China Lili Ma

92796 Measurement of Chinese Enterprises' Social Insurance Financial Burden Bo Yang

92810 Is the Small and Medium-sized Enterprises' Credit Default Behavior Affected by their

Owners' Credit Features?

Rubing Yang

92828 Studies on China's Foreign Reserves - Its Adequacy and Investment Strategy Suggestions Teng Yuan

92837 A Study on the Connotation of Brand culture and the Updated Advantages of Developing

Brand Culture

Jinsong Yan

92914 Disclosure of Accounting Information of Corporate Social Responsibility Based on

Stakeholder Theory

Shulan Dong

92917 The Analysis on the Feasibility and Outlook of Monetary Integration in East Asia Yan Wu

92942 Symbolic analysis of Shanghai Stock Market returns Mei Xu

92963 The Mechanism Financial Innovation Promotes China's Capital Market Renxiang Wang

92981 Research on Corporate Governance and Constraint Mechanism of Over-Investment

Behavior by Listed Companies

Qian Bi

92998 An Empirical Study on the Relationship between Stock Market Returns and

Macroeconomic Variables: the Evidence from China

Lei Zhang

93090 Stock Price Synchronicity and Limited Arbitrage Bingbing Wang

93168 Investor Sentiment and Stock Market Response to Earnings Announcement Yumei Jiang

93200 Empirical Analysis on CSI 300 Index Futures Hedging Xiaoyan Zhang

93222 Internal Control Information Quality Framework: Based on the Investors' Information

Demand

Deqiang Deng

93230 The Operating Mechanism and Supporting Platform for CI of SME Strategic Alliance Mei Guo

93250 How to Better Protect Biodiversity in Land Management Dingxuan Zhang

93314 Research on the Relationship between Corporate Governance Structure and Diversification

Strategy

Hai Xu Song

93345 An Empirical Study on the Rationality of GEM IPOs Pricing Based on SFA, Evidence from

China

Jinliang Li

93397 An Asset Allocation Model with Social Insurance Zhou Jin

93506 The Research of Development Models Based on Culture Creative Tourism Industry:

Example as Fujian Nanjing Tulou

Jiang Zhenna

93513 Research on the Governance Role of Institutional Investors in Listed Companies Based on

Panel Data Analysis

Lu Qian

93554 FDI and Economic Development in China:1978-2008 Liyan Liu

93559 The Impact of China-EU Trade on Climate Change Laike Yang

93564 Bank-based Versus Market-Based Financial Systems: Effect on Financial Markets Xiao Xiao



93570 Design of Equipment Health Management Information System Zhang Xueyan

93613 Study on the Influence of Overseas Moderate Investment on Economic Growth of China Nan Xu

93672 Study on Business Performance Correlation of Sporting Goods Manufacturing Enterprise

Based on SEM

Zhu Jianfeng

93678 The Empirical Analysis of Price Discovery Function in Steel Futures Hong Liu

93717 Market Integration in Resource-saving and Environment-friendly Society——Using

Chang-Zhu-Tan urban agglomeration as a case study

Zhangxin Yin

93784 Management Strength Measure of Rural Credit Cooperatives in Hebei Area Which is in the

Economic Circle Ringing Capital

Lixia Dong

93848 Analysis of The Relationship Between Pay Gap of Management Personnel & Corporation

Management Structure

Cheng Shuqiang

93890 Empirical Study on the Influence of the Rising Housing Price on Resident Consumption Dongmei Yuan

93988 Case Study of Analyzing the Brand Strategy Implementation of Zhengzhou Yu tong Bus

Co., Ltd.

Wang Wenliang

93997 Corporate Governance, Uncertainty and the Value of Cash Holdings Jianping Zhang

94075 Research on Chinese Beer Market Based on Quantitative Analysis Ying Sun

94112 Education and Teaching of Accountancy Ethics in Universities Xuwen Han

94198 Algorithm Optimization of the Project Internal Rate of Return Based on the Dichotomy and

Computer Technology

Huigang Yu

94211 Analysis of the Development Feature and Competitiveness in Anhui industrial cluster Wu Ci-Sheng

94273 Financial System Reform, Earnings Persistence and Debt Maturity Xiuli Zhu

94516 Approaches to Build Brand Personality for Chinese Corporations Xiaocui Li

94564 Car Cost Forecasting by Support Vector Regression with Tabu Search Algorithm Yi Li

94596 Price Recovery after Soared and Slump Kuangmin Liu

94707 Business Valuation in China's Transitional Period Jiang Wei

94761 Failure of State-Owned Enterprises In Benin Fabrice Boko

94814 The Office Automation System Research Based on the Product Engineering Department of

an Institute

Jun Qiao

94836 Interests Analysis of IPO for China's Listed Small and Medium Companies Zhu Yanyang

94918 On the Implementation of "Merry P.E." in the Curriculum Reform Yumei Tang

94926 Research on the Key Factors of Tourism Sudden Accident Diffusion Yinggui Qiu

94928 Applying Excel VBA to Implement Comparison among Physical Experiment Data Haibo Shi

90748 Analysis of the Development of China's Trade in Services Based on International Financial

Crisis

Kai Cui

93902 Analysis of the Development of International Service Outsourcing in China Kai Cui

Poster 4: Service Science and Knowledge Management



44092 Difficulty to Eliminate the Crux Problems with illegal Advertising via the Advertising

Management: An information economics framework

Hongyang Gao



44100 Research on Transactive Memory System, Knowledge Reuse and Team Team Efficacy in

Professional Service Teams

Yong Liu

44104 The Simulation Research on the Evolving Trade Network of the Cluster of the Information

Industry in Xi'an

Ping Hu

44105 Global Delivery of Service via Online Platforms Baozhou Lu

44160 An Empirical Research on the Relevance of Fair Value Xiaoyan Liu

44165 Evaluating the Elderly Care Community Services in Shanghai Xiaoyi Zhang

44184 The Co-evolution of The Knowledge Networks and The Learning Pattern of Core

Enterprise in Cluster: A Case Study of Chint Electric

Junjie Wu

44191 User Behavior Study in the Virtual Community Fen Chen

44253 On the Safety Measurement Standard of Grain Logistics in Hubei Province Zhen Zhang

44325 Discussion on the Social Role of Science and Technology Museum Under Service Sciences

Theory

Shanshan Wang

44365 A Gray Correlation Analysis of China's Industrial Structure and Economic Growth Wenxing Zhu

44509 Waste Analysis of Lean Service Qu Li

44517 Chinese Commercial Banks' Loan Innovation: Network Perspective Xinzhang Cheng

44543 Study on the Basic Process and Form of Consultation Service System for Human-machine

Interaction

Bo Wang

44613 Study on the Affecting Factors of Service Industry in China Zhang Ying

44641 Investigating Mediators between Customer Orientation and Customer Citizenship

Behaviors: A Conceptual Model

Zhang Yang

44650 An Exploration of New Educational Patterns for Patent Vocational Community in the New

Information Age

Yang Guancan

90183 Five-level Classification of Service Innovation Ming Xu

90212 Research on the Evaluation of TPL Logistics Service Quality on the Basis of The Language

OWA Operator and Customer Perception

Liu Lianhui

90219 Teaching Quality Evaluation Based on Student Satisfaction Heping Zhang

90248 A Bibliometric and Comparative Study on the papers in ISLS of Mainland China, Taiwan

and Hong Kong in the Last Ten Years Based on the SSCI Database

Wenqi Fu

90282 Systematic Analysis on the Factors That Influenced the Service Quality of the Domestic

Travel Agency

Lijun Xu

90304 Research on the Tactics of Service Recovery Based on Customer Satisfaction Xiaojuan Zhang

90312 Study on the Development of Grape Wine Tourism Based on Industrial Clusters——Yantai

city as an example

Tao Liu

90354 A Research of Comprehensive Quality Assessment of Accounting Personnel Based on the

BAGA-PPC Model

Yang Hui

90357 Research on Civil Servants' Tacit Knowledge Management Based on Topic Map Qiyong Zeng

90371 Customer-led Online Open Innovation of Consumer Goods: a Multiple-case Study Fachen Wei

90447 Empirical Research on Influencing Factors of Competitiveness of China's Undertaking

Information Technology Outsourcing

Yuan Li

90457 An Empirical Study on the Relationships of Knowledge Management Orientation, Market

Orientation, and Firm Performance

Peng Du

90474 Comprehensive Evaluation of Petroleum enterprise Knowledge Management Performance Xue Dawei



90481 Knowledge Management in Venture Funds Liang Ping

90489 The Impacts of Industrial Cluster's Network and Knowledge Integration Capability on

Firms' Innovation Performance

Youhua Cai

90529 Research on Knowledge Service Model of Digital Library Jinhu Niu

90563 The Characteristics of China's Health Policy Transition Xiaohua Li

90626 The Determinants of IT Outsourcing: An Empirical Investigation of Public and Private

Hospitals in France

Yun-Hsiang Tien

90643 The Application Study on the Appraisal of Corporate Performance Based on the Decision

Tree

Sun Chengai

90730 Evaluation of Service Quality of Restaurant Enterprise Based on SERVQUAL Shi Yuqiang

90735 Capability Coordination with Option-contract Based on Leader-follower Game Aiping Cui

90787 The Empirical Study of Service Quality in Inner Mongolian Agricultural and Pastoral

Banks

Lei Mei

90810 Research into the University Intellectual Property Management Jing Feng

90834 Key Factors Identification of Product Service Configuration Requirement Long Huijun

90838 Extention of Channel and Optimization of Management of Knowledge Sharing in Science

Group--- Based on Analysis of Interpersonal Network

Lei Gao

90897 Knowledge Management and Innovation for Firms Competitiveness: A Strategic Approach

for African SMEs

Olufemi Edun

90909 An Empirical Research on Internal Mechanism that Inter-organization Learning Affected

Cluster Growth

Liu Xia

90915 Managing Knowledge Management Tools: A Systematic Classification and Comparison Yang Xu

90916 A Study of Competitive Advantage on Services Package-Based Economy Hotel Yonghan Li

90923 The Application of the Service-Profit Chain in the Mobile Industry Veena

Lertkriangkraisorn

90927 A Study on the Strategic Positioning of China Service Outsourcing Fei Chen

91009 A Proposed Framework of eWOM and eTrust in Online Hotel Booking: the Influence of an

e-Intermediary

Jianyao Li

91029 Competitiveness Comparative Analysis of China Development Bank in Its Reform Tao Liu

91097 Study on Service Enhancement Competitive Strategy for Manufacturing Enterprise Shi Bo Qin

91161 Research on Knowledge Service System in Open Innovation Environment Qinghua Zhang

91169 "Land Ethics" in Hotel Management and the New Understanding of "People Oriented" Jie Xiong

91203 Study on the Resource Base of Timber Industry in China Zhong-Hua Yin

91261 The University Students Personal knowledge management strategy study Maweiqi Maweiqi

91272 Pricing of Water Resources Based on Consumption Pattern——Taking Water Resources of

The South-to-North Water Transfer Project as a case

Yufei Qu

91339 Land Resources Optimization Allocation Based On Smart Growth Qihui Gan

91340 Public Housing Service of China Xingshou Yang

91345 A Comparative Study on the International Competitiveness of the Service Trade in China,

Russia and Mongolia

Weihong Han

91390 Foreign Direct Investment and China's Service Economy Zhenrong Zhu

91392 Performance Measurement of Knowledge Sharing based on Knowledge Capital Lihong Li

91445 The Construction of MICE Customer Satisfaction Index Model Chunhong Li



91479 An Investigation of Knowledge Sharing on Campus among Teachers Tao Li

91530 Customer Satisfaction Index Model Building and Empirical Research of Sports Fitness and

Entertainment Industry

Bing Liu

91543 Theory and Method Research on Policy Evaluation of Hi-tech Industrialization: A Review Hua Li

91609 The Cases and the Mechanism Analysis on Different Development of Service Outsourcing

Enterprises

Wei Long

91622 A Learning Theory of the Corporation Governance Yan Chen

91625 The Analysis of Chinese Public Cultural Service System Efficiency Improvement from the

Perspective of Strategic Networks

Pingnan Ruan

91641 On the Effect of Brand Attitude on Brand Purchasing Dan Yu

91663 "Two Working Parts with One Spare Parts" Principle in Risk Management Zhe Yin

91738 A Research on the Mechanism of action of the Knowledge Management to the Core

Competitiveness in Publishing Enterprises

Zhong Tuo

91744 Empircal Analysis on the Quatitative Evaluation of Government Performance --Using

Break-even Analysis to Estimate the Performance of Visible Public Goods

He Xiangzhou

91777 Anlysis on the Chinese Government Cost of Administrative Expenses He Xiangzhou

91830 Web Video Consumption Behavior Research on a New Distribution Platform Ruiyuan Cui

91903 A Study on "Boxed Pigs" in Behavioral Economics with Linguistic Analysis --Based on

Complex Scientific Management Methodology

Xu Song Xu

91905 Empirical Research on Enterprise Technology Alliance Knowledge Transfer to Promote the

Development of High Technology Industry

Huang Hanyan

91919 Study on Characteristics and Management Methods of Youths' Network Self-organization

Behavior

Zhiming Feng

91957 An Empirical Study on the Dimensions of Consumer Perceived Value in Green Hotels Bing Hu

92021 Optimal Behavior of Government to Promote Enterprises' Technological Innovation Yan Lv

92084 Performance Measurement of Local Government's Public Service Quality Management

Based on Fuzzy Comprehensive Model

Jiahe Wang

92088 The Gray Correlation Analysis of Scenic Spot Customer Satisfaction Degree a Case Study

of Lianyungang City

Guo Yan

92128 The Construction and Management of Horticulture Experimental Teaching Demonstration

Center Laboratory Team

Li Guirong

92134 Establishing the Index System for Performance Measurement of Local Government's

Public Service Quality Management

Jiahe Wang

92153 Control Mechanisms and Market Knowledge Acquisition: an Empirical Study in China Ting Liu

92337 The Research Review of Service Innovation Yonghai Yu

92366 Research on Service Management Current Situation and Countermeasure of Chinese Large

Retail Chains

Guochen Wei

92371 Research on the Co-branding Strategy of Sports Event and Host City Qinqin Dong

92399 The Effectiveness of Negotiated Agreements and its Inspirations for Chinese Knowledge

Management

Hongwei Shi

92413 Research of the Content Product Pricing Method Based on Exploitation of Digital Media

Assets

Peiyi Song

92486 Research on Customer Relation Management in E-commerce Environment Haoqiang Liu



92528 Study Progress of Producer Services Xinya Gao

92548 Research on the Management and Utilization of Teaching Archives of University Men Hongyun

92572 Explicit Knowledge and Tacit Knowledge Sharing Guanlin Chen

92604 A Study on Travel Agency Brand Management --- Based on the Questionnaire of Beijing

Customers

Mengyang Sun

92614 Empirical Research on Sustainable Competitiveness of Heilongjiang Manufacturing SMEs

Based on PCA

Yingmei Li

92656 Exploration in Openness of Laboratories of Electronic Information Training Base of

Beijing Union University to Students

Shoujun Yin

92685 Evaluation and Empirical Analysis of Logistics Service Quality Based on Dynamic Fuzzy

Theory

Zhengsong Zhou

92689 Public Service Provision: an Analytical Framework based on the E-government Juling Xu

92788 An Identification of China's Producer Services and An Assessment of Its Growth by the

Effect of FDI

Yikun Meng

93068 Construction of Travel Agency Service System Based on Service Management Zhou Ting

93105 Constructing and scaling the Gross National Happiness Index of Farmers in New

Countryside building of Shaanxi province ——Empirical analyses on the base of

comprehensive fuzzy evaluation

Liu Junfeng

93132 Prediction Gross of China Research & Development Industry and Strategy Choosing Yanwei Wang

93157 Analysis on the Factors Affecting the Organizational Study Effect of the Textile Original

Equipment Manufacturers in the Global Value Chain system

Haiyan Tang

93179 Study on guest satisfaction based on brand promotion of theme park ——An example of

Ocean Park Hong Kong and Panyu Chimelong Paradise

Yingmei Qin

93213 The Employment Effection of Services Industry Wenji Chen

93229 Competitive Intelligence Service for SMEs Xinping Song

93334 Tourism Supply Chain Coordination by Tourism Websites Hongxia Peng

93363 Research on Customer Attributions of Service Failure and Strategies of Recovery Xiaojuan Zhang

93389 The Spatial Allocation of Factors, Factor Mobility and Agglomeration of Information

Service Industry——An Empirical Analysis from the Perspective of Provincial-level Panel

Data

Zhang Huiping

93426 The Management of Competitive Sports and Research on Sustainable Development of in

physical Education Institutes

Banjun Sun

93475 Business Valuation based on Intellectual Capital: A Hierarchical Clustering-MARS

Approach

Chuanrui Fu

93493 Designing an E-learning Course in C Language Based on Knowledge Management

Perspective

Jie Quan

93510 The Effect of Movement of Natural Persons on Bilateral Intra-Industry Trade: An Empirical

Analysis of the China as an Example

Lingyuan Ma

93523 Research on the Factors of Independent Innovation Pattern Based on Patent Data

Measurement

Wu Yang

93654 How To Design the Motivation Mechanism for Knowledge Sharing Lan Luan

93667 Commercial Presence vs Presence of Natural Persons of Trade in Service: Evidence of

Complementarity

Yinghua Meng



93696 Research and Application of Shared Memory in the Account Management System Benqing Dong

93705 Customer Retention Based on Trust and Commercial Friendship——Taking Financial

Sector for Example

Liu Jianhua

93771 Application of Fuzzy Set Pair Analysis Model for Evaluation of Hospital Medical Service

Efficiency

Yan Xin

93832 The Empircal Research of the Relationship between Board Governance and Corporate

Competitiveness of the Listed Companies of Iron and Steel Industry in China

Sun Hongmei

93861 Interactions between Cross Border Supply and Commercial Presence: Empirical Analysis

on US Bilateral Trade in Service

Yinghua Meng

93911 Theory Support of Establishing Emergency Rescue Force System in Public Crisis Haoqing Li

93950 Environmental Analysis on Developing Productive Service Industry in Shenyang City from

SWOT Methods

Ying Liu

93994 Impact of Knowledge Integration on independent Innovation in Software Industry Li Xiaohong

94018 Research on Learning Behavior of University Innovative Research Team——Based on

Knowledge-sharing Game Model

Guoxin Liu

94117 Data Envelopment Analysis: Surveys Chaohao Sun

94126 Evaluation of the Efficiency of the Supermarket Chain Based on the DEA Method Li Yuming

94188 Evaluation for e-service quality of Taobao Mall based on Fuzzy comprehensive evaluation Cai Min

94305 A New Framework to Deconstruct Customer Complaining Motivations: Based on

Consumer Self-concept and Self-threats Perception

Guoping Chen

94322 Study of Service Quality Evaluation Method based on Gray-Fuzzy Theory Xufang Li

94335 The Preliminary Research on Government Involvement and Mechanism for the New Era of

Sports

Yu Zheng

94368 Organizational Culture Construction based on Knowledge Sharing at Libraries Haoqing Li

94390 Research on Coordination Process Model of the Enterprise Network Resources Yonggui Shi

94419 Economic Analysis of the Existence of Illegal Motorcycle-taxi Liu Jiaqi

94424 Service Recovery Strategies Based on Customer "Second Satisfaction" Zhicheng Liu

94491 An Application of Bayesian Nash Equilibrium Model to Quality Surveillance of Service

Outsoucing

Xin Shen

94511 Ideas on Individual Information Service of Foreign Periodicals Yuantao Huo

94523 Items and Process Management of Libraries' Digital Information Service - A Case Study on

Tsinghua University Library Homepage and its Academic Information Resource Portal

Han Dong

94533 Perceived Developmental Performance Appraisal and Knowledge Sharing Behavior in

China: Do Traditionality and Organization Ownership Matter?

Wen Jie

94534 Sickbed Arrangements Optimization Based On Patients' Prioritization

94577 An Empirical Study of Consumer Satisfaction Based on Experiential Marketing of

Communications Enterprises

Li Liu

94599 Design Image Retrieval Based on Nonsubsampled Contourlet Transform and Neural

Networks

Yi Li

94608 Development of Service Industry and Rising of Service Economy in China Wang Gang

94695 Comparison of Service Industry Productivity of major Cities in Hebei Province Wenbo Sun

94832 Comparison on Two Analysis Methods of Strategic Network: Whole and Dyad Network

Analysis

Zheng Qun Zhan


Poster 5: Information Systems and New Technologies



44154 The Interaction Effect between Online Trust and Web site Interactivity on Highest

Purchasing Price

Jieqian Wu

44189 A Method of WEB Security Certification Based on Browser Middleware Xie Weihua

44368 Online Marketing of Luxury Goods -- Take Chinese Market as Example Fen Chen

44504 Thinking of Small and Medium-sized Enterprises Development Modern TV Shopping XiaWei Hong

44575 A Markov Regime-Switching Model on Foreign Trade: The Case of China Dongmei Li

44631 Empirical Analysis On Factors Of China's Household Savings Peizhi Wang

54027 The Application of Statistics and Analyzes in the Ultrasound Diagnosis Digital

Management System

Jing Luo

54034 Knowledge Competence Appraisal of Old Northeast Industrial Fangqiu Xu

54038 The Concept, Model and Function Expression about Patient Perceived Value Yaohui Wang

54052 Project Management and Project Integration Management In Relationship with Service

Marketing

Tshepo Molamu

54054 Poor Risk Management as One of the Major Reasons Causing Failure of Project

Management

Kaizer Boikanyo

Ratsiepe

54063 Governments' Involvement in Internet Governance: A Literature Review Xing Wang

54074 The Factors to Hinder Small Retail Entities from Developing E-Commerce and Its Strategy Bo Zhang

54079 Third-party Payment Problems and Countermeasures Bo Zhang

54082 Research and Implementation of Web Mail Forensics System Jiapeng Fan

54104 A Content-based Information Retrieval Model Using Non-negative Matrix Factorization

Method

Chengzhong Yang

54109 The Research on the Influence of Foreign Exchange Rate on the Outsourcing: Chinese Case

Empirical Study

Ma Xiang

54132 The Governance Structure and Innovation System of Chinese State Firms after the

Fundamental Reform: the mid of 1990s to the first decade of 2000s

Chun Liao

54147 Adverse Selection and Counteracting Mechanism in Taobao.com Yong Pan

54150 The Benefits and Limitations of Pairwise Understanding of IT Business Value Guangming Cao

54153 Organizational Context in Information Systems Research: Perspectives and Components Jin Xu

54162 Audience Distribution, Logistics and the information dissemination Boundary:Newspaper

Valid Issuance as an Example

Xu Tao

54180 A Relative Green Degree Evaluation Model for Equipments of Iron and Steel Enterprises Min Zhou

54183 Study on Strategy of ERP Implementation in Small and Medium-sized Manufacturing

Enterprises in Northern Jiangsu Area, China

Meiling Liu

54196 Ontology Language OWL Research Study Lei An

54228 A Comparison of Different Communication RTK Survey Systems He Liheng

90108 Analysis on How to Enhance E-Democracy through E-Government Yanqing Guo

90110 The Potential Opportunities and Challenges of E-Government Yanqing Guo

90161 Evaluate the Result of Consumer to Consumer Site Promotion Using Correspondence

Analysis

Li Yan

90176 Link Analysis of China's Governmental Tourism Websites Caihua Yu



90358 The Data Exchange Research of E-Government Application System Basing on Spatial

Information

Yi Zhu

90423 Visual Analysis of Hotspot and Frontier of Traditional Chinese Medicine Zhao Rongying

90699 Security Strategy of E-commerce in China Huo Songtao

90717 Analysis on the Coordination between Defense Spending and Economic Development Jingti Han

90733 Optimization of Production System by Simulation Based on UML and Flexsim Shi Yuqiang

90758 The Application of Emotional Experience Teaching Methodology in Tennis Teaching for

Colleges

Wei Wang

90782 Development of Learners' Output Ability in Oral Class Tao Zheng

90793 Service Self-aware and Data Adaptive-allocation for Scientific Research Information

System

Liao Rikun

90817 Quality Evaluation of E-Government Public Service Jinmei Huai

90860 Analysis and Evaluation of Urbanization Level of Harbin from Farmers' Angle------Taking

Shangzhi Bin County and Shuangcheng as example

Yan Hua

90863 Constructing Boolean Functions with Maximum Algebraic Immunity Cao Hao

90874 Chinese Consumer Ethical Beliefs: A Scale Development and Comparison Dai Qi

90875 Research on the Procurement Platform for MRO Materials Based on E-Commerce Hehua Li

90999 The Analysis of Society Design Chao Chen

91007 On Legal Issues of the Internet-based Digital Copyights Yupeng Dong

91061 Multilateral Multi-Issue Negotiation Model of Agent Based on Hybrid Genetic Algorithm Zhi Yang

91078 Research of the Development tendency of Tourism electronic commerce Chen Junhao

91166 Deformation Monitoring and Analysis and Result Analysis of in Excavation Engineering of

Qingdao Subway in Hexi Station

Su Xiuting

91296 A Short Introduction to Data Mining and Its Applications Haiyang Zhang

91389 China and Foreign Countries Electric Vehicles Industry Current Situation and Development

Countermeasures

Wu Feifei

91391 Development and Integration of Web Service in Virtual Experiment Systems Xianneng Lin

91449 On the Robustness Test of Border Effect Gravity Model for Shipping Trade Haixia Zhu

91467 Research and Application on Data Description Standard of Virtual Experiment Scene Li Xiaojing

91514 An Overview of Trust Mechanism and Applications of E-commerce Hongling Ma

91542 Research On Web-based Evaluation Information Service Platform Junping Qiu

91547 Defects and Improvement of 5S Implementation in the Workshop of MTO Electronic

Assembly Industry at the Pearl River Delta Economic Zone

Shangyou Zhang

91599 The Construction of Grass-roots E-government in China Juling Xu

91645 Transformation of Foreign Trade Growth Mode and Establishment of Harmonious Trade

Relations

Luhao Liu

91816 The Psychological Stress of Employees -A Questionnaire Survey Gao Shuncheng

91952 Correlation between the Technological Progress in Agriculture and the Income of Farmers

in Weifang City, Shandong Province in China

Xiyan Han

91987 Research on B2B2C-based Logistics Operation Patterns Xiaoping Wang

92037 The Evaluation of Agriculture Products Wholesale Market Modernization Based on

Analytic Hierarchy Process

Libing Tang

92112 The Research of Web Mining in E-commerce Haiyang Zhang



92246 Intra-product International Specialization, Global Value Chain and China's Manufacturing

Industries Upgrading

Xiuzhen Li

92263 Research into the Dynamic and Equilibrium Relationship of Henan Between Consumer

Demand in Rural and the Economic Growth

Hui Wang

92287 New Regional Airport Passenger Throughput Forecast Model Based on Airport Groups Hongjun Xu

92345 First-Price Auctions with Risk-Averse Bidders Sen Yang

92349 Inductivity Extracurricular Sport Competition Model on Colleges and Universities Yang Yaqin

92427 The Empirical Analysis on the Economy Growth of the New Silk Road Transportation

Economic Zone in China- A Panel Data Model on the Basis of Six Factors

Yuhong Liu

92485 Evolution Properties of Beijing Urban Rail Transit Network Jianjun Wu

92510 Evaluation of Management Information Resource Sharing Based on Grey System Theory Wang Yajun

92726 A Study on Teacher-student Communication of Online Education Dan Wang

92890 The Characters of the Eco-industrial Park in EU and US and the Inspiration for the Wuhan

Metropolitan Zone

Ming Li

92903 Theoretical Research on Highway Regionalization In Western China Jiangxia Yu

92936 Research in the Combination of Professional Knowledge and Drawing Skills in Teaching of

Building Electrical CAD

Jian Zheng

92974 The Application of Cognitive Neuroscience Methods in IS Research-A Retrospect of

NeuroIS Research Using the fMRI Technology

Qiuzhen Wang

93041 Analysis of Bulletin Board System Hot Topics Based on Multiple Keywords Combination Zhu Shidong

93046 Try to Persuade Sentimentally or Rationally Li Jianxin

93052 An Empirical Study of Consumer Adoption on 3G Value-added Services in China Zhenyu Cheng

93189 Analysis on the Construction Mode of Chongqing Public Rental Housing Jiafei Bai

93206 A Research of the Evaluation Index of County Economy Index System Based on the

Zhongyuan Economic Zone

Shuying Wang

93215 The Analysis of Dynamic Evolution of Academic Researches on Brand Equity Fenmian Wang

93225 Marketing Tactics for WAP-Based E-Commerce Ruiying Yang

93240 Research on Customer Perceived Risks in Internet Group Buying Lei Zhou

93245 The Demand of Alternative Red Meat: Factors Affecting Consumers' Perception and

Consumption Decision of Ostrich Meat in Taiwan

Yu-Chen Yang

93320 Knowledge Data Mining in Population Structure and Transition of Economic Development

Pattern

Jingyi Hou

93411 Characterization of Iran Stock Market Indices Using Recurrence Plots Nooshin Bigdeli

93472 The Factors Analysis Influencing on the Service Quality Disparity of the E-Banking

Information Security Ensuring Products

Bingjie Niu

93485 Structural Decomposition Analysis of Domestic CO2 Emissions from Export Products of

Industrial Sectors in China

Yun Zhang

93498 An Approach of End User Regression Testing for Semantic Web Services Tao Zhang

93512 Research on CUG-HBSC Base of Business Administration Practical Teaching Liu Yuqing

93516 Profit Models of Social Networking Service Jiayin Liu

93537 The Comparison Research of China's Aviation Network's Key Nodes Cui Bo

93643 How to Carry out Cross-Marketing: The Enlightenment of Tow Cases Yong Gan

93692 The Regional Sci-Tech Policy of the EU and its Inspirations for China Ming Li



93713 The Reasons and Countermeasures of Lacking Discourse Power of China in International

Iron Ore Price Negotiations

Zhirong Yang

93776 Consumer Satisfaction, Trust and Seller Loyalty in C2C Marketplace: The Moderator of

Involvement

Liao Liefa

93827 Analysis to Industry Agglomeration Degree for Changzhou Hi-Tech Zone Based on An

AHP Model

Xinwei Zhu

93830 The Realization of the WM8350 Charge Drive Based on WinCE6.0 Xiaohong Zhang

93874 Construction of Low-carbon Lifestyle Based on the Internet Long Wang

93977 Empirical Research on Perceived Risk Dimensions of Online-shopping Infant Commodity Sizhi Li

94009 A Bibliometric Analysis of Papers in the Field of Information Science and Library Science

of Mainland China Based on the SSCI Database from 2000 to 2010

Jing Li

94035 Emergency Communication in a Network Environment: An Example of Micoblogging Rui Huang

94106 Application of the Data Mining in the Personalized Information Service Xinying Gu

94143 Study on the Irrational Factors of LOFT Mode in Urbanization Song Chen

94145 Analysis of Factors Affecting the Human Behavior Safety in Metal Undergroud Mines Lv Zhenhua

94155 Study on Value of Low-carbon Economy of E-commerce Fengqin Xin

94180 Performance Evaluation about Development and Utilization of Public Information

Resource Based on Analytic Hierarchy Process

Yufeng Mo

94205 Managing Electronic Records in E-government: Current Trends and Future Directions

Internationally

Xiaomi An

94373 Study of Mobile Payment Business Model Based on Third-party Mobile Payment Service

Provider

Guoling Lao

94387 Construct Emergency-response Logistics System and Public Crisis Management Xingyi Ye

94403 Model of Determination for TOPSIS-based Global Value Chain Governance Structure Yongmei Zeng

94411 Influence and Countermeasure of the Middle Route of South- to- North Water Transfer

Project on the Sustainable utilization of water Resources in Xiangyang City

Zhang Zhong Wang

94448 A Research of Resource Scheduling Strategy For Cloud Computing Based on Pareto

Optimality M×N Production Model

Hao Li

94483 A Novel Approach for Performance Assessment in Mobile Commerce Wei Liu

94498 Research on the Agro-processing Industry in Yunnan Participating in International

Regional Cooperation

Cheng Guoping

94532 The Comparison of Five Discriminant Methods Hu Yan

94542 Purchase Intention to Undertake e-Commerce Transactions in Developing Countries:

Application of Theory of Planned Behavior in Indonesia

Ainur Rofiq

94562 Web-Service Oriented Computer Audit System Based on Agents Huang Zuoming

94612 The Design and Development of the Degree Management Information System Yanbao Ji

94625 Exploring the Dynamic Changes of E-business Market in China Cheng Chen

94639 A Study of Online Purchase Intention: Based on the Perspective of Customer Trust Fang Gao

94649 Research on Sino-EU Trade Frictions and the Countermeasures Pei Zhang

94698 Business Innovation of third-party Payment in China Sheng Zhou

94717 Research About E-commerce Customer Value Classification Based On Affiliations Cloud

Clustering Algorithm

Sa Li



94852 The Applied Research of the Spatial Defining Methodology of Metropolitan Area—Taking

the Pan-Guangzhou Metropolitan Area as an Example

Hongxiang Liu

94855 Development Strategy and Countermeasure of Capital College and University in

High-level Track and Field Event

Ren Suo

94856 Discussion on Relative Conception of Sports Management Gao Yang

94858 Strategic Research of Employee Sports development in the Northeast Haiying Xu

94862 Strengths and Weaknesses of Excellent Athletes in Track and Field of Capital College and

University and Applied Research in Track and Field Training

Ren Jinsuo

94867 A Research on How to Improve the Quality of Ordinary University's P.E. Teaching Guilan Wang

94872 Studies on the Implementation of National Standards for Student's Physical Fitness and

Health in the Collegiate Track Events

Li Liang

94875 The Opportunities and Challenges Brought by 2014 Guangdong Provincial Sports Meeting

to Zhanjiang's Tourism

Jian Qun An

94879 The Research of the Current Situation about the Sports Stars as Spokesperson in China Wei Wang

94880 The Study of the Core Competitiveness's Source and Formation Path of the Professional

Sports Club in China

Guangtao Zhao

94888 The Investigation of Health Investment Environment for Part of Small and Medium-sized

Fitness Clubs in Wuhan

Yifeng Li

94891 The Synthetically Estimation of Body Growth with Regression Analysis for the Youth of

Thirteen of the Han、Uygur、Kazak、Xibo Nationality in Xinjiang

Jing Lin

94897 Comparative Evaluation and Regional Development Strategies of Guangxi Sports Industry Xu Meng

94932 The Correlation Studies of Agricultural Investment Elements and Agricultural Benefits Yufeng Li

94939 Literature Review and Comment on Entrepreneurial Behavior Xingang Wang

94946 The Effect of Inflow Foreign Direct Investment on China's Trade Surplus Yuan Hu

94947 A Comparative Analysis of Administration-oriented and Customer-oriented Electronic

Government

Feng Yao

94950 Management of Zone of Tolerance Based on Weber-Fechner's Law Shunli Sun

94956 Word Co-Occurrence Network Analysis of Scientific Data Using NWB Tool Runda Liu

94963 Research on Railway Project Material Procurement Plan Based on Inventory Coordination Youwu Xie


Part V Instructions for Presentations

Oral Presentation

Devices Provided by the Conference Organizing Committee:

� Laptops (with MS-Office & Adobe Reader)

� Projectors & Screen

� Laser Sticks

Materials Provided by the Presenters:

� PowerPoint or PDF files

Duration of each Presentation:

� Regular Oral Session: 15 Minutes of Presentation, 5 Minutes of Q & A

� Plenary Speech: 30 - 35 Minutes of Presentation, 5 Minutes of Q & A

Poster Presentation

Materials Provided by the Conference Organizing Committee:

� X Racks & Base Fabric Canvases (60cm×160cm, see the figure below)

� Adhesive Tapes or Clamps

Materials Provided by the Presenters:

� Home-made Posters

Requirement for the Posters:

� Material: not limited, can be posted on the Canvases

� Size: smaller than 60cm×160cm

� Content: for demonstration of the presenter’s paper

Requirement for the Presenters:

� Stand beside his (her) Poster through the Session, and discuss with the

readers about his (her) paper


Part VI Hotel Information

About Hotel

Ramada Plaza Optics Valley Hotel is located at No.726 Luoyu Road, an award winning international

5-star hotel, ideally located in the business, shopping and entertainment center of Wuhan City,

integrating guest room, catering and entertainment and featured by fitness and recreation cultures.

Securing a superior geographic location, the Hotel is close to East Lake Scenic Area, Wuchang

Railway Station, Tian He Airport. The hotel offers fully equipped facilities and unrivalled

personalized services.

Address: No.726 Luoyu Road, Wuchang District, Wuhan City, Hubei Province, China.

URL: http://www.ramadaplaza-ovwh.com/

Tel: +86 027- 87806888

Fax: +86 027- 87806868

E-mail: [email protected]

How to Get to the Hotel

From the Tian He Airport:

Take a taxi to No.726 Luoyu Road, Wuchang District, Wuhan ( fee: about RMB 120. Time: 80

minutes)

From the Railway Station:

Take a taxi to No.726 Luoyu Road, Wuchang District, Wuhan ( fee: about RMB 30. Time: 20

minutes)

(The above traffic information is for your reference only)

For non-Chinese author, please show the following info to the driver if you take

a taxi:

请送我到：武汉市武昌区珞瑜路726号武汉华美达光谷大酒店


Part VII Tourism Information

Schedule:

8:00 Meet the travel agency

8:30-9:45 Wuhan University -is widely known for its most beautiful campus in China with more

than one hundred years of history. The university has rolling physical features with the

scenic Luojia Hill and the beautiful East Lake by its side. Wuhan University is directly

under the ministry of education key comprehensive university, as well as the national 985

project and 211 project key construction universities.

10:00-11:40 East Lake -is China's largest lake within a city. The lake covers 33 square kilometers

and stretches far into the distance. Ancient pagodas and temples scattered in 34 verdant

hills around the lake make the scenic spot more historic and imposing. You'll enjoy

yourself in Tingtao Pavilion and Moshan Hill.

12:00-13:00 Lunch

13:00-15:00 Hubei Provincial Museum -holds more than 20 million pieces of cultural relics,

including class A heritage 640 (sets), national treasure 16 (sets). It exhibits pottery,

porcelain, bronze ware, Qimu, Bamboo Slips, ancient musical instruments, ancient scroll,

bronze sword of Gou Jian (King of Yue), spears and bronze carvings of King Fu Chai

and so on, which are of high historical, scientific and artistic value.

15:00-17:00 The River Beach Park ("Jiangtan Gongyuan" in Chinese) - is located along the

Changjiang River in Wuhan. It is divided into three areas: Sightseeing Area, Center

Square Area, Relaxation Activity Area. There are green trees, beautiful flowers, statues

and sculptures in the park. It is a good place for the people to come for relaxation. The

following destination is Pedestrian Street of Jianghan Road, which is a famous

business road with more than a hundred years of history.


Contact Us

MASS Organizing Committee

E-mail: [email protected]

Ms. Zhang

Telephone: +86-155 2742 6990

Documents

MASS 2011 Conference Program Guide (Final Version)