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The Hybrid Crowd:Automation, Crowds,andExperts
19 SEPTEMBER 2013
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Who are we?
PeterMarneyProfessionalServices
AdamDevineProductMarke8ng
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?
[your logo here]
Our SaaS platform turns sustainable work
resources into revenue growth.
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Public crowdsourcing is a powerful tool,
but it doesnt work on its own.
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OMG!
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Public crowd workers cant / shouldnt
do every step of a business process.
VOLUME
COMPEXI
TY
JUDGMENT
WORK
REPETITIVE
TASKS
HIGH
VALUE??
?zzz
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Automation and Experts
complete the talent trifecta.
VOLUME
COMPEXI
TY
JUDGMENT
WORK
REPETITIVE
TASKS
HIGH
VALUE
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CROWDCOMPUTING
AutomationCrowdExperts
=
The Hybrid Crowd
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Subject matter experts and automation
complete the talent trifecta.
CASEPROFILE:Informa4onVendors
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Directory products all follow a
similar method of work.
!" # $% $# & " '()*! + , -.#-(/ (( & 0 (1 2 3 45%65-
7! 8 6-5 94%+5-55 7&&:$$3'; 3> B5 %$ 4 $ % /
54 %9)> 946 7!A 5954CD ;' @7!A EF 3; #-5C.#5 .#!A 9-. + C4
@7!A & @7!A !! " &") &:>> #C%%)) /1"!" " 555D !"
+( & &3 ! -64D 0& G& 5-C &D B73&&!" !A
44D
! " F 3 ;
0 3 ! / : & !
' 3: ! ' 3: 7"!A ;:!' 7 :;'
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Work is siloed between subject matter experts
(SMEs) and lower-cost outsourced workers.
!"#$!"#$%&'#$("(%&)*+,-(++
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Human workers do almost all the work.
[evenupda8ngtheaddress]
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How does the ACE Hybrid Crowd work?
START
VISITWEBSITE,
PULLDOCUMENT1.
SCRAPE
DOCUMENT
2.
STRUCTUREINFO
INTODATABASE3.
CROWDFLAGS
CORPORATEEVENT
.
EXPERT
REVIEW5.FINISHED
RECORD
COMPLETE
REMAININGINFO6.
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500,000
1,000,000
1,500,000
2,000,000
2,500,000
3,000,000
3,500,000
4/1/13 4/2/13 4/3/13 4/4/13 4/5/13 4/6/13 4/7/13 4//13 4/9/13
4/10/134/11/134/12/134/13/134/14/134/15/134/16/134/17/13
PEAK
ACEscales up
TROUGH
ACEscales down
The ACE Hybrid Crowd is an output based
cost model and works on-demand.
WORKVOLUME
TIME
BPO / CAPTIVE CAPACITY
SH#T!
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Q&Ainfo.crowdcompu8ngsystems.com/Massolu8on-NYC2013
