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MASTER IN INNOVATION DESIGN

MASTER IN INNOVATION DESIGN - IAAD...MASTER OBJECTIVES AND METHOD The Master’s key objective is to form professionals who can act as producers and facilitators of innovation for

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Page 1: MASTER IN INNOVATION DESIGN - IAAD...MASTER OBJECTIVES AND METHOD The Master’s key objective is to form professionals who can act as producers and facilitators of innovation for

M A S T E R I NI N N O V A T I O ND E S I G N

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I A A D

H I S T O R Y , M I S S I O N

A N D D I D A C T I C

A P P R O A C H

IAAD - The Italian University for Design was founded in 1978 in Turin and, after more than 40 years of activity, it has grown becoming one of the main poles of high education in Italy and Europe. It is an incubator of talents able to promote an interdisciplinary vision of design and to provide students with the necessary tools to be an active and constructive part of the change that characterizes contemporary society.

Thanks to the agreement with the group AD Education - French leader among the private institutes of arts and design - today IAAD is part of a network consisting of 9 universities, 23 seats (2 in Italy and 21 in France), more than 8,600 students, 600 instructors. An integrated teaching system composed of over 40 majors of study between Bachelors and Masters Degrees ranging from Automotive Design to Fashion, from Photography to Virtual Reality and Innovation Design.

In order to meet the needs of a constantly growing student body, in addition to the Turin seat opened in 2013 within the new Lavazza headquarters complex, in 2017 IAAD opened its doors in Bologna as well, a city characterized by a great cultural ferment and an inestimable historical and artistic heritage.In 2018 the university expanded further in Turin, adding new spaces dedicated to educational activities, labs and offices.

For IAAD, design is a project-oriented culture, a cultural and intellectual process based on the idea that to train young professionals it’s necessary to combine the rigor of academic research with an experimental approach.

The brilliant careers of IAAD alumni are confirmation of the effectiveness of our method.

The Italian University for Design confirms an innovative training approach, constantly listening to the needs of the labor market for the benefit of structuring ad hoc training paths that are continuous updated.

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I N N O V A T I O N

D E S I G N

MASTERDigital technology is having a huge impact on society, economy and businesses. From planning tools to practices and processes, the role of digital technology is all pervasive, reshaping the business landscape for companies, organizations, institutions and individuals.Internet, automation, artificial intelligence, genetics, biomedical technology as well as the new space race: these are all challenges but they are also new opportunities which are causing dramatic changes in the fabric of modern society, and the pace of change will be like nothing before.It is, therefore, vital for companies and individuals to use their innovative abilities to transform themselves, turn these changes to their own advantage and – not least – reshape the marketplace.In recent years, the level of investment in innovation has increased: new models for accelerating innovation have attracted private sector investment while the Polytechnic, Boot Camp and the accelerator network have received significant support from the public sector. This shows that there is an ever-increasing demand for innovation professionals who can successfully navigate this new landscape.As innovation is more and more becoming a strategic process today, the new IAAD Master in Innovation Design has been specifically designed to bridge a gap in the current educational offering.

IAAD INNOVATION DESIGN DEPARTMENT PARTNER COMPANIES

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M A S T E R O B J E C T I V E S

A N D M E T H O D

The Master’s key objective is to form professionals who can act as producers and facilitators of innovation for both startups and organizations - companies, institution and ONG - combining a global perspective with a deep understanding of the local context.The participants will develop the mental tools to think across boundaries and introduce innovation into traditional areas, such as business development, strategy, human resources as well as research and development.

The training approach is inspired by two key features that revolve around the Italian heritage from the Renaissance until today: interdisciplinarity and beauty. On the first aspect, interdisciplinarity is regarded as the ability to draw knowledge from several other fields like design, technology, creativity, social skills, entrepreneurship and communication; on the second aspect, beauty and aesthetics values permeate every step of the creative process from an initial intuition to the final product/service, and therefore it can boost and generate added value.

The Master brings together six different themes with the aim of learning from and interacting with each other, and this results in an innovative approach that is internationally regarded as the one ingredient that makes Italy stand apart.

The themes are explored through various modern approaches and subjects: Human Centered Design

Thinking, practice of Service Design and Agile, platform and system design, open innovation, small signal analysis, technological foresight, generation of ideas within the organization, stakeholder analysis, story telling based on data, lateral thinking, problem solving.

Interdisciplinarity is a key concept that underlies the innovation of the Department. To blend various areas of knowledge - from art and humanities to technology and economy - is fundamental to the program’s teaching methodology. What’s more, the students will have the opportunity to act as trend scouts, providing support to projects carried out by other IAAD students as part of their coursework.

One of the distinctive traits of IAAD method is the constant collaboration with sector-specific companies and firms in order to realize bound projects. Both the partner companies’ business requirements and IAAD’s teaching requirements converge in these projects, creating a situation that is doubly positive: aspiring designers have the opportunity to work with companies that are leaders in their sectors and companies can monitor and invest on future talent.This system also allows to simulate working conditions in a professional environment: work is conducted under specific deadlines, correcting projects during their execution phase by following client feedback, through team and objective-oriented work.

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F A C U L T Y

Professionals working in the respective academic subject sectors, who know the main players of the sector and the skills needed to be competitive in the job market, make up IAAD teaching staff. Lecturers will be instrumental in helping students improve and comprehend which aspects of one’s professionalism need to be perfected to enter the job market with a lead.

PRESIDENT OF THE“INNOVATION DESIGN” DEPARTMENT// Geoff MulganGeoff Mulgan has been Chief Executive of Nesta since 2011. Nesta is the UK’s innovation foundation and runs a wide range of activities in investment, practical innovation and research.Between 1997 and 2004 Geoff had various roles in the UK government including director of the Government’s Strategy Unit and head of policy in the Prime Minister’s office. From 2004 to 2011 Geoff was the first Chief Executive of The Young Foundation. He was the first director of the think-tank Demos; Chief Adviser to Gordon Brown MP and reporter on BBC TV and radio. He has been a visiting professor at LSE, UCL and Melbourne University and is currently a senior visiting scholar at Harvard University.He has helped set up many organisations including Demos and the Young Foundation as well as the Social Innovation Exchange (SIX), Uprising, Studio Schools Trust and Action for Happiness. Geoff co-chaIrs a World Economic Forum group looking at innovation and

entrepreneurship in the fourth industrial revolution. He has advised many governments around the world and is currently chair of an international advisory committee for the Mayor of Seoul and a member of advisory committees for the Prime Minister’s office in the UAE, the Scottish Government and SITRA, the Finnish Innovation agency. Past books include “The Art of Public Strategy” (Oxford University Press), “Good and Bad Power” (Penguin) and “The Locust and the Bee” (Princeton University Press). His most recent book is “Big Mind: how collective intelligence can change our world” published by Princeton University Press. His books have been translated into many languages. Geoff has also given TED talks on topics including the future economy, happiness and education.

STRATEGIC DIRECTOR// Gianpaolo BarozziGianpaolo Barozzi is a Senior Director of Human Resources at Cisco: he designs and develops new HR solutions employing emerging and innovative technologies. Graduated in Physics, he dealt with applied research in both the private and public sectors and has authored over 40 technical papers and registered 7 international patents.His professional experience has developed along an interdisciplinary path that has led him to act different Regional and Global roles, including R&D and HR. He’s characterized by strong curiosity and passion about design, art and science, blending theory with experimentation.

COORDINATOR// Guido MeakGuido earned his Master’s Degree at the London School of Economics thanks to a scholarship from the Italian Government, and was a Visiting Scholar at the Stanford University in 1999, at the peak of the Internet hype. He founded two tech companies before turning twenty-eight, and three in total, based in Italy, Ireland, and the USA. The largest of these companies became an international e-commerce enabler with offices in four countries and a team of 50 people from 15 different nationalities. Guido lived in Silicon Valley for 4 years and closed funding rounds with investors from Italy, Switzerland and the USA. As a recognized pioneer in his field, he introduced concepts to the European market that became tech standards, including the idea of end-to-end e-commerce outsourcing. In addition to his passion for technology, Guido has been a successful athlete: he raced with the Italian National Ski Team and represented his country over two seasons at the Alpine Skiing Europa Cup.

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VISITING PROFESSORSThrough out the academic year our students will have the opportunity to participate in a series of conversations and lectures with internationally recognized experts talking about latest trends, practices and approaches to innovation in large organizations, accelerators and academic institutions.Among the others:

// Geoff MulganGeoff Mulgan has been Chief Executive of Nesta since 2011. Nesta is the UK’s innovation foundation and runs a wide range of activities in investment, practical innovation and research. Between 1997 and 2004 Geoff had various roles in the UK government including director of the Government’s Strategy Unit and head of policy in the Prime Minister’s office. From 2004 to 2011 Geoff was the first Chief Executive of The Young Foundation. He was the first director of the think-tank Demos; Chief Adviser to Gordon Brown MP and reporter on BBC TV and radio. He has been a visiting professor at LSE, UCL and Melbourne University and is currently a senior visiting scholar at Harvard University. He has helped set up many organisations including Demos and the Young Foundation as well as the Social Innovation Exchange (SIX), Uprising, Studio Schools Trust and Action for Happiness. Geoff co-chaIrs a World Economic Forum group looking at innovation and entrepreneurship in the fourth industrial revolution. He has advised many governments around the world and is currently chair of an international advisory committee for the Mayor of Seoul and a member of advisory committees for the Prime Minister’s office in the UAE, the Scottish Government and SITRA, the Finnish Innovation agency. Past books include “The Art of Public Strategy” (Oxford University Press), “Good and Bad Power” (Penguin) and “The Locust and the Bee” (Princeton University Press). His most recent book is “Big Mind: how collective intelligence can change our world” published by Princeton University Press. His books have been translated into many languages. Geoff has also given TED talks on topics including the future economy, happiness and education.

// Toshi HooToshi Hoo leads the Emerging Media Lab (EML) at the Institute for the Future where he researches and explores the implications of the rapidly evolving technologies and platforms that are transforming human communication.He brings years of creative, new media, large-scale production expertise that bridges IFTF emerging media research to create immersive futures experiences that span a wide variety of domains and sectors. He has worked on a broad range of cutting-edge experiential media projects utilizing interactive and immersive technologies such as AR and VR. Under Toshi’s direction, the EM Lab at IFTF serves as a prototyping studio, an independent research group and an active participant in the continually evolving relationship between humans and the sophisticated media systems we create.Prior to joining IFTF, Hoo served as media technology consultant for famed futurist Ray Kurzweil and produced live VR demonstrations with Kurzweil for the TED stage. In 2007, Hoo co-directed the feature length documentary “The Singularity is Near” with Kurzweil, based on his best-selling book.Hoo’s work explores not only the direct applications of emerging technologies, but also the wider implications and impact on individuals, organizations, and society at large.

Other to be announced.

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FACULTY// Antonio BatticciottoAntonio Batticciotto gained an international reputation in companies in the fashion sector, dealing with general management, marketing, communication, commercial development and retail. He is currently a Sales & Marketing Advisor and deals with accompanying companies in the development of brand and sales.

// Matteo CampelloneMatteo Campellone currently manages a privately-owned holding group that invests in a variety of industrial businesses, in Venture Capital, and on financial markets. In 2017 he founded Brain, a research company that develops algorithms for investment firms. In the past, he worked as Risk and Value Based Manager in Leonardo S.p.A. and in the Financial Advisory area in KPMG Consulting.He holds a Ph.D. in Physics from the University of Padova (Italy) and an MBA from IMD International (Switzerland). He has written several publications on Complex Systems and non-linear stochastic equations.

// Stefano DavanzoCEO and co-founder of Tacoma Partners, he has been helping people and companies to express their business potential for over 10 years. After a first experience in MasterCard as Technology Account Manager at the offices in Brussels and Rome,

he began a startup in Turin dealing with business development in the biotech field.Two years later, the startup was sold to a multinational and Davanzo moved to a consulting career in the field of business development where he followed dozens of projects in various industries - ranging from plastic surgery to toys, from insurance to food delivery - thanks to a transversal methodology based on the most recent academic studies of the Harvard Business School and other important universities. Beyond his passion for business development, Davanzo has acquired an international background through training and work experiences in Norway, Belgium and Spain.

// Luca EgittoAn expert in intellectual and industrial property, IT, privacy, commercial and corporate law for entertainment, sports and electronic commerce industries, Egitto completed his studies with a Master in Entertainment Law and Intellectual/Industrial Property Law.Now he works with Fondazione Istituto Tecnico Superiore per le Tecnologie dell’Informazione of Turin and with Università Cattolica of Milan, where he teaches juridical subjects.He is author and contributor to the Journal of Information, Law and Technology (UK), World Sports Law Report (UK), Computer Law Review International (DE).

// Danilo GasparriniDanilo Gasparrini studied Business and Finance at the Bocconi University (Milan) and spent the following years in London, gaining his first work experiences in online and digital marketing with Godado UK Ltd, Columbus Travel Insurance and Pegasus Solutions. During his career he filled roles in online brand strategy and positioning, digital marketing and advertising and entrepreneurship, due also to his collaboration with AdGlow and experience as CEO and Founder of Hotelyo (2009-2013) and Babotel (2008), which he currently manages.

// Alessio PisaAlessio Pisa is an entrepreneur and CEO of Instilla. Thanks to the participation in several startup projects he approached the world of digital strategies, deepening the issues of SEO digitalization and marketing conversion.In 2017 Alessio joined Instilla, a digital strategies company where he initially held the role of CMO and then CEO. For several years he has dedicated himself to the study of web strategies with the aim of guiding his clients to express their maximum potential in the digital environment.

// Marco RissoAfter 10 years as a self-employed HR consultant and facilitator, since 2006 Risso has been working for the HR Leadership Development Center of Expertise

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of CNH Industrial, both at global level and at EMEA region level. Within this complex multi-national, multi-matrix organizational environment covering more than 63.000 people at 66 manufacturing sites and 53 research and development centers, Risso designs and delivers programs and activities for Talent and Leadership Development, customizing solutions for many different corporate businesses, departments, brands and locations.He is particularly interested in social and cultural networks and how these can enable creativity and innovation across cultures and borders.

// Claudio RamondaClaudio holds a Master degree in Ecocompatible Product Design at the Polytechnic University of Turin.He founded and still collaborates with several consulting company of marketing and communication. Coordinator of the Systemic Food Design Lab at the University of Gastronomic Sciences, he works as project manager on vertical research projects concernig innovation and systemic approach with the most famous companies in the food sector in Italy.He is a consultant for Starboost, a company that scouts innovative startup projects.In the last years he has dedicated himself to the technological development of Myvisto platform, a digital video contest startup that has just closed the second round of investment with well-known Italian and foreign investors.

// Massimo TemporelliAfter graduating in Physics, he worked for 10 years as Curator at the National Museum of Science and Technology ‘‘Leonardo da Vinci’’ in Milan. He is now an entrepreneur in the field of Digital Fabrication and a private consultant for innovation and industrial culture.Temporelli is President and Co-founder of TheFabLab, a digital fabrication lab with locations in Milan, Turin and Bologna. He appears on Radio24, Sky and Rai as a tv and radio host, as well as writing for Wired and Millionaire.His most recent books are “4 punto 0” and “Innovatori” (Hoepli Editore). In 2016, he won the “Federico Faggin Innovation Award”.

// Marco ZappalortoMarco is the Chief Executive of Nesta Italia. He joined Nesta in 2011 and before setting up Nesta Italia he was Head of European Development of the Foundation and contributed to setting up the Challenge Prize Centre, dealing with most of the Centre’s European and international work. Before joining Nesta, Marco worked for OmniCompete (now Innocentive), dealing with the execution of prize competitions in a wide range of sectors, public and private as well.He also worked for the London Chamber of Commerce and Industry, supporting SMEs on European issues. Marco majored in European Political Economy from the London School of Economics.

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Graduates and postgraduates in: // Computer Science and IT// Engineering// Chemistry// Physics// Mathematics// Natural Sciences// Environmental Studies// Economics// Business Administration // Administration, Finance & Control// Finance// Marketing// Psychology// Philosophy// Product Design// Communication Design// Digital Communication Design // Science Communication

Different qualifications will have to be judged on an individual basis

M A S T E R

S T R U C T U R E

The Master has a full-time 9-month program.

The Master’s key objective is to form professionals who can act as producers and facilitators of innovation for both startup projects and organizations – companies, institutions and ONG – combining a global perspective with a deep understanding of the local context.The participants will develop the mental tools to think across boundaries and introduce innovation into traditional areas, such as business development, strategy, human resources as well as research and development.

Admission based on the evaluation of academic titles

and curriculum vitae

INNOVATIONDESIGN 400 HOURS

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M A S T E R

P R O G R A M

DURATION400 hours // 9 months (November 2019-July 2020)

LANGUAGEEnglish

FRAMEWORK Full-time (a mixture of lectures, workshops, frontal lessons and group work). Lessons are taught Monday to Saturday - extra classes and activities may be scheduled on Sunday - compulsory attendance.

ATTENDANCE AND PARTICIPATIONStudents will be required to attend all classes, to participate in competitions, seminars and workshops, and to develop a final thesis project.

THESISEvery edition of the Master includes the development of a Thesis in collaboration with a company of the sector.The project path starts with a briefing with the company, followed by intermediate presentations and feedback from company referents, and ends with the final discussion of the Thesis.

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E D U C A T I O N

Q U A L I T Y

A C C R E D I T A T I O N

C O M M I S S I O N

EQAC - Education Quality Accreditation Commission - was established with a mission to promote the development and maintenance of education quality and ethical standards in higher education and training programs.EQAC identifies and accredits the educational qualifications issued by the partner universities, certified thanks to the excellence of their educational program.

ECTS CREDITSECTS is the credit conversion system used by Italian and European universities to certify academic results in terms of learning and workload of a course.ECTS is a credit system designed to facilitate the transfer of students in different countries.

MASTER’S ACCREDITATIONThe Master in INNOVATION DESIGN is accredited by EQAC.By enrolling in EQAC, students can get a Degree validation Diploma of the qualification obtained and the conversion of credits acquired in US credits and ECTS credits.To successfully complete the Master, students must pass all the exams included in the study plan and acquire 60 credits (passing the exams and the TOEIC test, developing the project of thesis and obtaining the extra credits for the student’s autonomous activities).

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S U B J E C T S

O F T H E M A S T E R

THE COMPANY: WHAT IT IS, HOW IT WORKS,WHERE TO BUILD IT AND WHYAn enterprise is a dynamic structure of people and resources designed to reach a goal. This course will teach how to set-up a company, or thrive within an existing one. Both capacities require the innovator to understand a company’s functions and departments, and to handle financial statements, budgets and reporting documents.A successful innovator must navigate internal relationships and corporate as well as market calendars. The course covers the company statute and Shareholder agreements, looking as well at stakeholders, shareholders, and partners.Consideration is given to just what shares are and how they influence the rights, duties and incentives of each player. Attention is given to both how decisions are taken and how to operate in a startup or in a consolidated enterprise.The course maintains a very practical international cut: by its end, students will know how and where to set-up their company and where to build their goods or services.

THE MARKET.WHAT IT IS, HOW IT WORKS.HOW TO MEASURE IT AND WHY An innovation is not the invention in itself, but rather the market utilization of something new, hopefully used by many.

The market is therefore part of the innovation process, and this course teaches how to approach and measure it and provides the necessary tool-set.The course looks at the market, at its size and reactions, introduces the concepts of market discovery and market validation, both outside the company and inside it when the innovator moves within a large existing structure.We take here classical marketing concepts and apply them to the process of innovation, focusing on data, market analysis and measurement, both pre and post launch.

INNOVATION DESIGN & DEVELOPMENT This course applies the Design Thinking approach to the innovation process. Students will learn when they need a prototype and when instead a Minimum Viable Product or a Proof of Concept, what these terms mean and how to get a result in different situations, environments and industries.We will look at the implication of beauty on the innovation process, and the impact of aesthetics on adoption and on user feedback. By the end of the course, students will dominate the iterative process through use, feedback, and measurement.The course covers contemporary views on how to innovate: Lean, Agile and innovation success based on experience rather than functions. During classes we will provide examples applied to products, to services and to entire companies.

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BRANDING, POSITIONING, AND COMMUNICATION Being or becoming a brand is often key to ensuring visibility and ultimate success, for companies, for teams and for individuals. The course treats how a brand becomes a brand and how to gauge its value, who are its owners or defenders and how they think. Students will come to understand the implications of branding for an innovator, how they can sell innovation to a brand, how to build a brand on their own - independently or within an established organization - and how it is possible to innovate when you are a brand and need to evolve.This course covers all elements of branding: claim, pay-off, positioning, heritage and perception. It bridges from conventional, old-style communication and tools towards the new unconventional advertising, mostly data-fed and rooted in technology and contemporary social relationships. The course covers the evolution of channels, technologies, geographies and cultures, from ’80 commercial TV to contemporary Internet channels such as Instagram, Facebook or the chatting platforms.

INNOVATE & MOVE IDEASWITHIN COMPLEX CONTEXTS Innovation is teamwork rather than an individualistic creative effort. It relies on the ability to read subtle signals and uncover hidden opportunities, on the talent to move ideas ahead through understanding the environment, assessing allies and opponents, building coalition and winning support.

This course teaches the innovator how to thrive in existing large organizations: a company, an industry, the society itself. Having a good idea is not enough: ideas must be sustained, developed and rationalized within an environment and within given exogenous constraints. The course provides the tools and the mindset to navigate complex organizations and manage chaotic environments. We will provide the perspectives, the instruments and the specific skills needed to create, guide, facilitate and manage innovation.

TECH AND VISION To successfully innovate you need to understand our society’s present and imagine its future. You cannot do that without a clear idea of the latest technology trends and their potential. In ten fascinating lectures, we will uncover the future of the Internet, we will see what computer programming is and the consequences of it, we will discover if your microwave is a computer or if your car is or will be. We will gain a strategic understanding of why Google, Facebook, Amazon, Tencent and the other Tech Titans are what they are and why, and how they decide and evolve.We will dedicate lessons to the state of the art and the future of Blockchain and of the cryptocurrencies, of Machine Learning, of Computer Networking, of Cyber-security and the hacking phenomenon. Students will gain a clear view of why digital “is eating the world” and the implications for innovators, but also for the relations among countries, and therefore for every

decision maker in policy or in business. The course will be supported by dedicated hands-on lab experiences. This material is fundamental to understanding where human society is heading.

FINANCE FOR INNOVATION.STRATEGY AND INSTRUMENTS Building something new and bringing it to market always requires investment. This may start with the innovator’s time, but often takes the form of a money injection. This course examines the secrets of the financial markets: what are angels, accelerators, venture capitalists, and private equity funds. It looks at the nature of an investment contract and its main articles, as well as the incentives of the different stakeholders. Students will learn the relevant mechanics of an investment fund, what to expect from whom, and what the finance people will expect from them and their company.The course covers the construction of a two-pager, a slide deck, a business plan, an elevator pitch, and just what is needed when: highly relevant information for innovators in organizations of any size. Students will be given a framework to structure a business plan, to identify its strengths and weaknesses, and to recognize the key factors a potential investor will look for.By the end of the course, students will possess the tool-set to find the funding they need, to structure the incentives of all stakeholders, and to avoid seeing money and shareholding problems come back to bite them in the long term.

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NEW DATA-ROOTED COMMUNICATION “Data, data, data. I cannot make bricks without clay” [Sherlock Holmes] Data are comparable to a form of energy - the “new oil” - and are critical to effectively communicate within your company, with stakeholders and with the market. We’ll cover elements of digital communication and its measurement, looking at what channels to choose according to the communication objective we want to obtain.The course will provide a working knowledge of the primary communication tools of the moment: Facebook, Google, Instagram and newer emerging ones. We will cover the concepts of paid search, as well as social and search optimization. Students will learn how to design a holistic communication plan, define its KPIs and measure its conversion.By course-end, students will know what data to use, how to leverage this information in a compelling narrative and how to maintain and enrich data within the legal framework. This is a contemporary communication course focused on measurement and iteration. The course is completed by a Lab on data-based story-telling.

GO-TO-MARKET Most new ventures fail because the innovators fail their own attempt to go to market, either within their own organization or externally. This course covers how to design a well-planned go-to-market strategy and

how to practically implement it. Students will learn why they should go to market as early as possible and what this means.They will see practical examples of how to define and adjust their business model. The course also covers pricing methods - freemium, SaaS, license models - and will spell out what actions are best undertaken and when, including how to adapt to situational changes. We will come to understand what to take from competitors, how to iterate and measure, and how to treat and exploit early adopters, both within a large organization or on the external market.Students will learn the main models of how to sell an innovative product or service and how to grow from serving just few users into supplying a larger mass of clients, both in business and in consumer markets. The course will present examples of retail models and will provide elements of international growth hacking.

ETHICS, SUSTAINABILITY, CULTURES, OPPORTUNITIES Some of the most advanced societies evolved from a focus on consumption and possession into a culture of protecting consumers and workers, and of reducing the exploitation of the environment. This course examines concepts of circular economy, sustainability, ecological footprint and ecological overshoot.It will further cover recycling, reuse and renewable energy. We will look at the nature of a social enterprise and its difference with respect to a not-for-profit enterprise, as well as the alternative appeal such

concepts may have in different cultures and at different levels of economic development.The course will analyse macro-trends in our own ethics, in economics, technology and ecology, showing by way of examples how the contemporary goal of reducing human impact in fact generates opportunities for innovation, business growth and overall global influence.

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I A A D

F O R P L A C E M E N T

With the goal of training young professionals, IAAD recreates within the educational program what happens at work.

One of the hallmarks of IAAD method is the constant collaboration with leading companies in the sector for the realization of joint projects and internships. Converging in the projects educational needs and those of partner companies, it creates a doubly favorable situation: aspiring designers have the opportunity to work with leader industries and the latter can monitor the future talents to be included in their organic.This system also allows to simulate the conditions of work in a professional environment: you work with precise deadlines, correcting the work in progress by following customer feedback, working in teams and by objectives.

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M A S T E R

A D M I S S I O N P R O C E D U R E S

ADMISSION REQUIREMENTSThe Master can be accessed by graduates and post graduates in Scientific, Economics and Humanistic studies. Admission depends on the evaluation of the candidacy, which will have to be presented thorough a cover letter and curriculum vitae.IAAD reserves the right to ask the candidate, when deemed necessary, an additional interview at the head office or via Skype.

Access to Master is possible only with the authorization of the Coordinator based on the evaluation of academic titles and professional curriculum.

ADMISSION PROCEDUREApplications need to be submitted by 12 September 2019, via e-mail or traditional mail.

Applications have to contain these documents:- curriculum vitae- cover letter

The Master Coordinator, assisted by the Academic Board, will evaluate the candidacies received.The result of the application will be communicated by the Career Guidance Office to each candidate.

SCOLARSHIPSIAAD offers 5 scholarships to be assigned to candidates according to curriculum vitae evaluation.

The available scholarships are://1 worth 100% the tuition fee//2 worth 50% the tuition fee//2 worth 20% the tuition fee

Scholarships will be awarded with merit criteria from a board selected from the Direction and from the Master Coordinator.

- Degree type and work experience- Cover letterwill be specifically evaluated.

Candidates who pass pre-selection will be invited for an interview at the head office or via Skype. In case of tied candidates, IAAD can decide to divide the assigned scholarship. Applications can be sent by e-mail to [email protected] or by traditional mail to Istituto d’Arte Applicata e Design, Via Pisa 5/d, 10152 Torino - Italy.

FOR INFORMATION For further information on master contents, professor board and scolarships please contact Career Guidance Office:[email protected]+39 011 54 88 68

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Via Pisa 5/d10152 Torino - Italia+39 [email protected]