Master of Journalism and Television Production under CUCSS

MASTER OF JOURNALISM AND TELEVISION

PRODUCTION (MJT)

Detailed Syllabus

MASTER OF JOURNALISM AND TELEVISION PRODUCTION.

Syllabus and Curriculum

Introduction

Conventional notions of mass media and other related subjects have undergone

enormous changes. Convergence and integration of communication technologies have

contributed greatly to a communication revolution that we are witnessing all around us.

Master of Journalism and Television Production Programme ( MJT) is designed taking

into account the dynamic changes that take place in the world of visual media. The

programme primarily intends to groom students into media professionals and also to

enable them carry out quality research in media related areas especially in Television

Journalism.

Objectives

There has been no dearth of programmes in Journalism and Mass communication at

degree level in Kerala. Besides degree courses, these subjects are offered as

complementary courses with undergraduate programmes of English and Malayalam

Literature. But at P.G. level, despite growing demand for visual media channels and

institutions, the opportunities are rather scanty. As for visual media studies, the

opportunities are almost nil. No universities or colleges affiliated to universities in Kerala

offer PG programmes in the subject. Our talented youngsters with urge and spirit for

media studies thus seek admission in the colleges or universities in Tamilnad and

Karnataka paying huge fees.

Since there is shortage of well-trained professionals in the media world, and

considering the seemingly expanding space of media world, a flood of opportunities await

the pass-outs. As the course content includes training in all genres of media, MJT holders

will be qualified for all academic placements open to MCJ holders also. Beyond this, the

vast and expanding space of Television and Film industry opens a big world of

opportunities for them. The programme also paves the way for students to

research/higher studies or teaching field. The distinct multifocal nature of the syllabus

enables the students work in different domains of media like Newspaper, TV, Radio, New

Media, Film, Advertisement and so on, according to her/his aptitude.

It is this context that makes the MJT programme relevant.

syllabus

The MJT is spaced over four semester as per the regulations of the Credit Semester

system. The main objective of the course is to mould masterly and trained professionals in

the media scenario. This demands an approach far beyond conventional class room

studies. A deep and extensive awareness of the print/TV/Film industry is an essential

requirement. This can be realised only by intensive practical training. The programme of

MJT is conceived as a marked deviation from the conventional method giving utmost

importance to practicals and projects. The first two semester having four core papers each

and last two semesters having both core and elective papers. Two electives have to be

offered in the third semester and one elective in the fourth semester

The total number of credits for the MJT programme is 80. The increase in the

number of credits was necessary to meet the practical nature of the programme

Evaluation

The evaluation scheme for the MJT course is in two parts

1. Internal assessment : 25 marks

2. An-end semester external examination ( theory papers) ; external assessment

(practical papers) : 75 marks

The ratio of assessment should follow the 25:75 pattern.

The total marks awarded for the entire MJT course will be 1800.

Internship

Besides practical classes, visit to media institutions both news papers and channels is part

of the practicals. The direct experience acquired by the students will provide strong

backing and support to the projects prepared in each semester. During the 4th semester

every student will have a 120hrs. ( one month) Internship in any of the media house in the

state.

Laboratory

The laboratory which is capable of giving very effective practical training is a minimum

pre-requirement. It should include the following:

1. Studio Complex

a. Two Edit suit with FCP

b. Professional sound Recording Studio with Protools

c. Graphics suit

d. Preview Theatre

e. Internet Kiosk

2. Shooting Floor

a. News and Programme Floor

b. Production control room with Switcher

c. Chroma Shoot Facilities

d. Production Desk

e. Professional Cameras (DSR/HD/P2)

f. Full Light Unit with H.M.I

g. Crane Unit

h. Jimmy Jib

i. Make-up room

Faculty

Apart from regular faculties appointed as per UGC norms, the service of highly

experienced professionals (with required basic qualifications) from Print/TV/Film

industry will be made use of as Guest Lecturers.

Eligibility for Admission

The eligibility criteria for the course should be at par with the Calicut University

Regulations for PG admission ie, General candidates to secure at least 45% of aggregate

marks at the degree level. Relaxation of 5% of the aggregate marks for the OBC/OEC

candidates is applicable. SC/ST need only a pass minimum .

Admission Procedure

Admission is on the basis of merit as determined by the weighted scores obtained

by the candidates in the entrance test and interview conducted by the institute . 5%

weightage will be given to candidates who have studied Journalism/Mass communication

as main/subsidiary subjects in the undergraduate level. The entrance test will cover

English language skills, Current Affairs, Media-related issues and questions to test aptitude

for media. The candidate’s writing ability and analytical thinking will also be tested. The

venue, date and time of the entrance examination will be intimated through Admit Card by

the institute.

Weightage

Entrance Exam; 150

Interview: 50

Total 20

Fee Structure:

Rs. 60,000/- for each semester inclusive of Tuition Fee, Special Fee & Fee for

Practicals, Industrial Visits and Academic trips out side the state.

Note : The fees proposed is to be seen in the backdrop of the wide range and scope of

the course on the one hand and the excellent facilities provided on the other. The programme

commands state of art facilities on the practical side, like shooting floor, Studio complex,

Internet Kiosk and well equipped library. Compared with some other institutions like St.

Joseph’s college, Changanasseri, affiliated to M.G. University, where Rs. 50000 is collected per

semester for even a programme like M.A. Television and Cinema, with much less facilities for

practicals, the proposed fee is quite reasonable by any standard.

Intake: 15 (As per Order No. GAI/G3/6494/2011 dt. 04.5.2012 University of Calicut)

Course Structure

Semester I

Code No. Core Course Credit

MJT: 1C 01 Introduction to Mass Communication and

Elements of Print Media

4

MJT: 1C 02 Principle and Methodology of Radio Journalism 4

MJT: 1C 03 Film – History and Criticism 4

MJTP: 1C 04 Practical 1 - Lab Journal Production 4

Total Credits 16

Semester II


MJT: 2C 05 Media Ethics and Laws 4

MJT: 2C 06 Basic Principles of Television Reporting 4

MJT:2C 07 Techniques and Methods of Screenplay Writing 4

MJTP:2C 08 Practical 2 - Television News Story Production 4

Total Credit 16

Total number of Credits of MJT Programme : 80

Semester III


MJT: 3C 09 Introduction to New Media 4

MJT: 3C 10 Media Research Methodology 4

MJTP: 3C 11 Practical 3 - Production Of Television Programes 4

MJTP: 3C 12 Practical 4 -Production Of News Bulletin 4

Elective Course

MJT: 3E 01 Public Relations: Theory and Practice 4

MJT: 3E 02 Advertising : Theory and Technique 4

MJTP : 3E 03 Practical 5 – Production of Advertisement Film 4

At least Two Elective have to be offered

Total Credits 24

Semester IV


MJT: 4C 13 Direction - Principles and Methods 4

MJTP: 4C 14 Practical 6 - Production of Short film 4

MJTP: 4C 15 Practical 7 – Dissertation/Viva voce/Internship 8

Elective Course

MJTP: 4E 04 Practical 8 - Production of Documentary 8

MJTP: 4E 05 Practical 9 - Production of Corporate Movie 8

At least one Elective has to be offered

Total Credits 24

SEMESTER : 1

MJT 1C 01 : INTRODUCTION TO MASS COMMUNICATION

AND ELEMENTS OF PRINT MEDIA

Objective

This course offers advanced lessons for improving skills for effective communication and

provides an insight into the historical, conceptual and critical approaches to print media;

provides a frame work for familiarization to technical and material aspects to print-based

practices.

Exam : 75 Marks Internal assessment : 25 Mark Total : 100 Marks

Internal Assessment : Writing stories from news releases, seeking more information, attending press conferences, reporting speeches and other events under deadline pressure.

Course Contents

Module – 1

• Essential and significance of communication

• Definition of Communication

• Effective communication

• Mass Communication and Media

• Different models of Communication

• Communication Theories

• Seven C’s in Communication

Module – 2

• Introduction and Definition of Journalism

• Principles, Canons and Ethics of Modern Journalism

• History and the Role and Functions of Print Media

• News – Concept of News- Elements of News – Nose for News

• Qualities of Reporters and Editors

• Reporting Norms

• The Art of Interview

• News Sources : Beats

• Press Releases – Press Conference

• News Agencies

• Collection, selection and compilation of News

Module – 3

• News Rooms

• Functions of News Editor and Sub Editors

• News Story

• Headlines, Leads

• Fundamentals of Copy Editing

• Rewriting Techniques

• Style sheets/ Style book – SLANT

• Photo Journalism

• Principles of Lay out

Module – 4

• Newspaper organization

• Different Department : Editorial

• Advertising

• Works – Production

• Accounts – Personnel

• Marketing – Circulation

Module – 5

• Advantages of Print Media

• Ailments of Print Media : Elitism

• Commercialism , Consumerism, Racialism, Regionalism

• Corruption

• The present and future status of Print Media

Suggested Readings

1. Communications – B.N. Ahuja and S.S. Chabbra, Surjeet Publications, 2003

2. Transactional Analysis – Eric Burne.

3. Interpersonal Skills Training – Philip Bernad, Viva Books, 2004.

4. Mass Communication in India – Keval J Kumar, Jaico Publishing House, 2003.

5. Mass Communication – An Introduction to theory and Process - James Watson,

Palgrave , Macmillan Publication.

6. Key Concepts in Communication – John Hartley, Rout ledge

7. Text Book of Mass Communication and Media – Uma Joshi, Anmol Publication

8. Theory and Practice of Journalism – B.N Ahuja, Surjeet Publications, 2003

9. Editing - B.N. Ahuja and S.S. Chabbra, Surjeet Publications, 2004

10. A Concise in Reporting for Newspaper, Magazine, Radio and TV - B.N. Ahuja and

S.S. Chabbra, Surjeet Publications, 2004

11. News agency Journalism – Jan R Hakemulder, Fay Ac De Jong C, Anmol Publication

12. Before Headlines – Chandrakant P Singh, Macmillan Publication

13. Newspaper Reporting and Editing – K.M. Srivasthava, Steling Publication

MJT 1C 02 : PRINCIPLES AND METHODOLOGY OF

RADIO JOURNALISM

Objective

To provide in-depth knowledge in Journalism in Radio and making of stories through

Radio, their editing and best presentation. With the recent introduction of Radio in

private sector, Radio Journalism has attained additional significance and relevance.


Internal Assessment : Basic sound recording and editing software, news reading and anchoring exercises, analysis and discussion of news bulletins etc.

Course Contents

Module : 1

• Invention of Radio

• World Radio Network

• History of Radio Journalism with special emphasis in India.

• Evolution of Radio in India and Functions of All India Radio

• Network impact of Radio on the social, cultural and economical development of the

country.

Module : 2

• Functioning of Radio Stations

• AM and FM

• Programming

• Infra structure

• Co- ordination

• Interacting with the listeners and ensuring their participation

• Local Radio Stations

• Community Radios

Module :3

• Radio Journalism

• Basics

• Broadcasts

• Sentence structure

• Charges and allegations

• Leads and teases

• Tool of Radio Journalism

• Writing for Radio

• Concept

• Research

• Analysis

• Reporting

• Editing

• Presenting News

• Radio drama

• Sports

• Commercials

Module :4

• Advanced Radio Studies

• News Bulletins

• Different types of Radio Programmes

• Documentaries

• Radio Hosting and Presentation

• Style

• In-depth style

• Network style

• Vivid style

• Judgment

• Avoiding bias

• Be enterprising

• Dealing with profanities

• Polls

• Surveys

• Studies

• News Room

• Improving on AIR delivery

• Rip N Read

• School and weather stories

• Public meetings

• Technical Difficulties

• Common Radio terms

• Glossary

Module :5

• Radio of Tomorrow

• Changing Concept

• Challenges and Possibilities

Suggested Readings

1. Broadcast Announcing- Hagerman William L , Prentice Hall Inc. (New Jersey, 1993)

2. Television and Radio Announcing – Hyde Stuart W, Hong Ton Mifflin Co. (Bostom,1995)

3. Broadcast Journalism – Cohier David Keith, Prentic Hall ( New Delhi, 1987)

4. Radio and TV Journalism- K.M. Sreevastava, Sterlin Publishers (New Delhi, 1994)

5. Your Voice and How to use it Correctly – Benny Cicely, George Harap and Co. ( London

1975)

6. Voice Production and Speech - Colson Greta, Pitman and Sons (London 1973)

7. The Broadcast Voice Workshop – Joshy H M, Indian Institute of Mass Communication,

New Delhi.

8. Integrating News Across Radio, Television, Internet and News Paper- Blakeslee Besty,

Assn: for Edn: In Journalism and Mass Communication, Miarni Beach, Fla.

9. The Changing Culture of the News Room – Skew Neil, www.anse.org/index.cfm

10. Story Crafting – Kenneth L Rosenauer, Surjeet Publications – [email protected]

MJT 1C 03 : FILM – HISTORY AND CRITICISM

Objective

To provide extensive and deep knowledge of cinema—concept, relation with other

arts, history, technique and criticism.


Internal Assessment : Watching films of different genres and reviewing them.

Module: 1

• What is cinema?

• Definition of cinema.

• The concept of persistence of vision.

• Film’s relationship to each of the arts: music, dance, literature, theatre, architecture,

photography and painting.

• The relationship between film and 20thcentury art movements: impressionism, cubism,

surrealism.

Module: 2

• Visual literacy

• The vocabulary of film: shot, scene, sequence, frame, composition in depth, point of

view, transitions, Mise-en-scène etc.

• The tools of expression- frequency and number of shots, the size of the subject in the

frame, the angle of view, composition and balance, the use of lighting and color, the

movement of camera and lens, how images come to express meanings and its relation

with the word-meanings.

• Film formats: celluloid and digital, Element of sound: dialogues, background score,

music, silence, ambience.

Module:3

• Film styles and Genres: Image and editing.

• To what extent does film manipulate reality?

• Different genres.

• Analysis of recurrent themes, images, and narrative structures.

• Action, adventure, comedy, drama, epic/historical, horror, Sci-fi, war etc.

• Other formats i.e. short films: fiction & non-fiction, promotional, propaganda, corporate,

educational, advertising films.

Module: 4

• Film history: Development of film in Europe, US and India. Important directors and their

contribution to world cinema, film companies and films.

• World cinema: D. W. Griffith, Sergie Enstine, Robert Flaharty, Vittorio De Sica, Walt

Disney, Charles Chaplin, Franscois Trufautt, Jean Luc Godard, Ingmar Bergmen,

Andrei Tarkovsky, Sergei Eisenstein, Alfred Hitchcock, Jean Renoir, Federico Fellini,

Akira Kurosowa, Andre Wajda, Yashizoro Ozu, Steven Speilberg, Majid Majidi, etc.

• Indian cinema: V. Shantaram, Satyajit Ray, Shyam Benegal, Ritwik Ghatak, Girish

Karnad, Rajkapoor, Guru Dutt, Adoor Gopalkrishnan, Mrinal Sen, Bimal Roy, Basu

Bhattacharya, Maniratnam, and contemporary trend-setting directors. Special focus on

Marathi films: classics and contemporary.

Module: 5

• Film Studies: Film appreciation, analysis, criticism etc. Reviewing films for various

media. Censorship: need, relevance, Censor Board. Influence of cinema on society,

culture, arts.

• Film Festivals Authority of India, Children Film Society. Film Society movement,

International film festivals. Films as an industry. Interrelationship of film industry with

other media.

Suggested Readings

1. Film Culture – Adam Sidney , Cooper Square Press, 2000

2. Feeling and Film – Susanne K Langer

3.

a) Cinema, Sahithyam, Jeevitham – Current Books, Thrissur;

b) Cinemanubhavam – Mathruboomi Books, Kozhikode;

c) Cinemayude Lokham – D.C. Books, Kottayam;

--- Adoor Gopalakrishnan.

4. Cinemayude Padanangal – Jose K Manual – Current Books Kottayam

5. Theory of the Film – Balaz S Bela – Dove Books, New York – 1970

6. Novels into Films – The Metamorphosis of Fiction into Cinema – Bluestone George-

John Hopkins University Press, Baltmore, 1957

7. Double Exposure-Fiction into Film – Boyum Joy Gould – Seagull Books Calcutta, 1989.

8. Film Language - A Semiotics of Cinema – Michael Taylor, Oxford University Press –

New York, 1974

9. Script Analysis for Directors , Actors and Designers – Thomas James – Focal Press,

New Delhi, 1999.

10. Pudovkin - Film Technique – M.M Varkey, Amateur Movie Makers, Kottayam

11. Bharathamuni Natyasastram - Kerala Sahithya Academy, Thrissur.

12. Cinemabhinayam – M.M. Varkey, Amateur Movie Makers, Kottayam.

13. Narration in the Fiction Film – David Bordwell – University of Wisconsin Press, 1985

14. Fantasy and Cinema – James Donald – London: British film Institute, 1989

15. Cinema, a Critical Dictionary – Richard Roud : The major Film Maker New York , The

Viking Press.

16. Movies and Meaning: An Introduction to film – Stephen Prince – Boston : Allin and

Bacon, 1997.

17. So Many Cinemas : The Motion Picture in India – B.D. Garga – Mumbai , Eminence

Designs Pvt. Ltd, 1996.

18. Our Films; Their Film – Satyajith Ray – Orient Largmain , India

19. Film Language – Christian Metz – University of Chicago Press

20. Film Theory – Siegfried Karacauer

21. The Martage of Film Aesthetics – S. Eisentein.

22. 75 Years of Indian Cinema – Firoze Rangoonwalla

PRACTICAL - 1

MJTP 1C 04 : LAB JOURNAL PRODUCTION

Objectives :

The course makes the student acquaint with different stages in the making of a

newspaper. He/she gets practical training in all newspaper-related works, viz, News

collection, Editing, Lay-out and printing.

Course Contents

Module 1

Identifying Stories and Sources

Module 2

Preparing Stories

Module 3

Editing

Module 4

Lay out

Module 5

Printing

Experimental Journal Each student must produce an issue of the experimental journal wherein the student gets the opportunity to work as a reporter, sub-editor and feature writer. The size and frequency of the journal will be specified by the department . However, minimum 60% content should be news based. a) Sem-end evaluation 100 marks External Examiner appointed by University of Calicut will assess each student’s work – 75 marks. b) Viva-voce – 25 marks

SEMESTER II

MJT 2C 05 : MEDIA ETHICS AND LAWS

Objective

To shape the conduct of the students as future media practitioners by creating an

awareness on their impact on mass media in general, on others and society in

particular. To help students test, build and improve their personal values with special

emphasis on “an informed concern for truth, accuracy, fairness, diversity and respect”


Internal Assessment : Identifying a special case connected with mass media laws and preparing an analytical study on that case.

Course Contents

Module : 1

• Define Mass Media Ethics

• Press Freedom and Responsibilities

• The Right to Publish and The Right to Privacy

• Social Commitment of Media

• Norms of Journalistic Conduct

• Principles and Ethics

• Accuracy and Fairness

• Pre-publication Verification

• Right of the Press to comment on the acts and conduct of public officials

• Right to Privacy – Right to interviews and phone conversation

• Conjecture, comment and fact

• Eschew suggestive guilt-Corrections-Right to replay-Letters to editor

• Obscenity and vulgarity to be eschewed – Violence not to be glorified

• Covering communal disputes/ clashes

• Cast, religion or community references – Plagiarism.

Module : 2

• Ethics in communication

• Ethics of Telecasting

• Ethics of Cinema

• Ethics of Persuasion

• Historical perspectives of mass media laws

• Laws applicable to mass media

• Freedom of speech and expression

• Article 19 of Indian Constitution

Module : 3

• Salient features of Indian Constitution

• The Directive Principles

• Fundamental Rights and the Federal Nature of the Constitution

• Provisions of the Constitution

• Laws and codes applicable to Mass Media in General

• The Indian Penal Code

• The Press and Registration of Books Act,1867

• The Copyright Act, 1957 – The Contempt Of Court Act, 1971

• The Official Secret Act, 1923

• The Civil Law of Defamation

• Libel – Slander

• Right to Information Act -2005

• Cable TV Act.

Module : 4

• The Indecent Representation of Women (Prohibition) Act, 1986

• Indian Post Office Act, 1998

• The Indian Telegraph Act,1885

• The Press Council Act, 1978- Powers and Functions of the Council

• Prasar Bharathi Act, 1990

Module : 5

• Broadcasting Policy

• Code of Commercial Advertising on All India Radio and on Dooradashan

• The Code of Advertising Practice of the Advertising Standards Council of India.

Suggested Readings

1. Press Laws of India

2. Mass Communication in India – Keval J Kumar, Jaico Publishing House, 2003

3. The Journalist’s Handbook – M.V. Kamath, Vikas Publishing House Pvt. Ltd, 2002

4. Theory and Practice of Journalism – B.N. Ahuja, Surjeet Publication, 2003.

5. Rights, Wrongs and Responsibilities – Laws and Ethics in News Room – Journal of

Mass media Ethics - Voakes Paul

MJT 2C 06 : BASIC PRINCIPLES OF TELEVISION REPORTING

Objective

To provide in depth knowledge about Journalism in Television Media and the

making of stories through Television, their editing and best presentation. With the

recent introduction of Television in private sector, Television Journalism has

attained additional significance and relevance.

Exam : 75 Marks Internal assessment : 25 Marks Total : 100 Marks

Internal Assessment : Preparing news story script for Television.

Course Contents

Module : 1

• Development of Television Broadcasting

• Television’s Global Networks

• Television as a tool of Modernization

Module : 2

• Functions, Qualities and responsibilities of a Television reporters - How he differs

from Print Media reporters

• Structure and Functions of a Modern News Room-Planning ( Assignment )

Production (output) Reporting Team ( Bureaus )

• Writing for Television

• Writing for video

• Reference to visuals to words

• Important of good visuals

• Research

• Visualization of production script

• ENG ( Electronic News Gathering)

• Live Reporting- Tele in Phono, Piece to Camera

• Voice over

• Verbal communication skills

• Appearances

• Audio

• Clarity in speaking.

• Packages - Bite (SOT)-VO SOT - Vox – pops - Graphic Stories - Walk through -

Deferred live.

• Big Stories

• Soft/ Hard Stories

Module : 3

News sources:

• Reporters

• Contacts

• Newsrooms Diary

• Files

• Check Calls

• Emergency Service

• Radio

• Politicians

• Pressure Groups

Staged events :

• The protest

• The announcement

• The set place

• News releases

• Syndicates taps

• Freelances

• Duties of the reporters and stringers

• Tips-offs

• Hoaxes

• Wire service and News Agencies

• The Networks

• Other news media

Module : 4

Different types of News :

• Emergencies

• Politics

• Crime

• Local and national government

• Planning and developments

• Conflicts and controversy

• Pressure groups

• Industry

• Health

• Human interest

• Personalities

• Sport

• Seasonal news

• Special local interest

• Weather

• Traffic

• Animals.

Module : 5

• Specialisation

• Investigate Reporting

• Economic Reporting

• Sports Reporting

• Development Reporting

• Legal Reporting

• Crime Reporting

• Human Interest Stories

• Covering a Press Conference

• String Operation

Suggested Readings

1. Journalistic Work and Television - Borestsky R and G, International Organization of

Journalists ( Prague 1981).

2. Television News – Yorke, Ivor, Focal Press, Oxford, 1995.

3. Broadcast Journalism – Cochier David Keith, Prentice Hall New Jersey, 1987.

4. Radio and TV Journalism –K.M Sreevastava, Sterling Publishers,New Delhi 1994

5. Voice Production and Speech – Colson Greta, Pitman and Sons London 1973.

6. Script to Screen – Sharda Kaushik, Mamillian India Ltd., Trivandrum.

7. Integrating News Across Radio, Television, Internet and News Paper - Blakeslee Besty,

Assn: For Edn. In Journalism and Mass Communication, Miami Beach, Fla.

8. The changing Culture of the News Room – Skeve Neil, www.asne.org/index.cfm

9. Rough Draft Revision, Final Draft.

10. Components – News as Story.

11. The Journalist’s Handbook – M.V. Kamath, Vikas Publishing House Pvt. Ltd. 2002

12. Broadcast Announcing – Hegerman William L , Prentice Hall Inc. ( New Jersey, 1993.

13. Television and Radio Announcing – Hyde Stuart W, Hong ton Mifflin Co. ( Boston, 1995)

14. Broadcast Journalism – Cohier David Keith, Prentice Hall ( New Jersey, 1985)

15. Radio and TV Journalism – K.M. Sreevastava, Sterling Publishers ( New Delhi, 1994)

16. Your Voice and How Use it Correctly – Venny Cicely, George Harap and Co. Ltd.

(London 1975)

17. Voice Production and Speech – Colson Greta, Pitman and Sons( London 1973)

18. The Broadcast Voice Workshop- Joshy H.M, Indian Institute of Mass Communication

(New Delhi)

19. Story Crafting – Kenneth L Rosenauer, Surjeet Publications – [email protected]

MJT 2C 07 : TECHNIQUES AND METHODS OF SCREENPLAY

WRITING

Objective

To make the student travel through the stages of the growth of cinema and

television, make him appreciate , understand, analyze and interpret classics and

initiate him to the theory and practical of the Screenplay Craft and to lead them to

understand, innovate and create new styles of narrative committed and wedded to

visuals.


Internal assessment : writing a screenplay for short film.

Course Contents

Module : 1

• Beginning of Cinema

• Silent films, Entry of sound, colour

• Early film industry

• Cinema in India, Kerala.

Module : 2

• Concept of Screenplay

• What is Screenplay

• Building a Character

• Building the Screenplay

Writing the Screenplay

Module : 3

• What is the story – preparation

• How does a story work out?

• Structure – Narration – Theme

• Construction of events

Module : 4

• Treatment – Synopsis

• Thread line

• Interaction of Characters in constructing events

Module : 5

• Time and space

• Dialogues – Sound track – Components

• Effects – Music – Silence

• At the editing table

• Last minute changes

• Cinematic writing

Suggested Readings

1. Technique of Screenplay Writing- Eugane Vale, Souvenir Press Ltd, 1980

2. Film Script Writing – Dwight V Swain, Focal Press, 1982

3. Script Writing for Short Film – James Beveridgr, Unipub, 1969



6. Screenplay- Syd Field, MJF Books, New York

7. Cinema, Sahithyam, Jeevitham – Current Books, Thrissur;

8. Cinemanubhavam – Mathruboomi Books, Kozhikode;

9. Cinemayude Lokham – D.C. Books, Kottayam;

10. Elippathayam – Keraia Basha Institute, Thiruvanathapuram;

11. Kodiyettam – Olive Publications, Kozhikode;

12. Mukhamukham - – D.C. Books, Kottayam;

13. Vidheyan – M.G. University Kottaym

1. --- Adoor Gopalakrishnan.

14. MT vasudevan Nair –

15. Oru Cherupunchiri- Katha Thirakkatha, Cinema – D.C Books, kottayam

16. Ente Priyappetta Thirakkathakal – D.C Books, kottayam

17. M.T yude thirakkathakal -– D.C Books, kottayam

18. Nalu Thirakkathakal – Sandhya Books, Pala; Panchagni Current Books, Thrissur

19. Vaishali – Malayalam Publications, Kozhikkode.

20. Malayala Cinemayude Katha – Vjayakrishnan, KSFDC, Thiruvananthapuram

21. Cinemayude Padanangal – Jose K Manual – Current Books Kottayam ; Thirakkatha

Rachana: Kalayum Sidhanthavum – Current Books Kottayam






New York, 1974


New Delhi, 1999.

27. M.T. Oru Anuyathra – John Paul – Kerala State Chalachithra Academy,

Thiruvananthapuram.

28. Aravinthante Kala – Johnny O.K.- Bodhi Publishing House , Kozhikode.

29. Thirakkathakal – Padmarajan P _ Thinkal Books, Thrissur

30. Padmarajante Thirakkathakal – D.C. Books Kottayam.

PRACTICAL - 2

MJTP 2C 08 : TELEVISION NEWS STORY PRODUCTION

Objectives

The student acquires practical knowledge of (1) television Channel Newsroom (2) The

job of a reporter. The student has to prepare five different News Stories. He/she gets

close knowledge of the functioning of Camera, Editing, Sound Graphics etc.

Course Contents

Module 1

Finding Stories.

Module 2

Shooting Stories with Camera

Module 3

Preparing Script

Module 4

Video Editing

Module 5

Graphics

Posting Audio

Experimental Television News Story Production Each student must produce at least 5 different stories where in the student gets the opportunity to work as a reporter, sub-editor, camera man, video editor and commentator. Institute may decide the size and frequency of the stories. However minimum 60% content should be news based. a) Sem-end evaluation 100 marks External Examiner appointed by University of Calicut will assess each student’s work – 75 marks. b) Viva-voce – 25 marks

SEMESTER – III

MJT 3C 09 : INTRODUCTION TO NEW MEDIA

Objective

Introduce the students to the evolution of Electronic Media Journalism and Web

world and also to initiate them to the Fine Arts so as to be enabling them competent

and proficient in judging a good work from the other.


Internal Assessment :Develop a dynamic website with member’s login page, feedback forms etc.

Course Contents

Module 1 :

• What is internet?

• Salient features and advantage over traditional media

• History and spread of internet in India, reach and problem of access

• Internet and Knowledge Society

• Convergence and Multi-media: Print, radio, TV, internet and mobile. Module 2 :

• Earlier websites of newspapers, E-books and E-publishing

• Basic knowledge of HTML and use of a content management system

• Basics of web designing.

• Hyper-textuality, Multi-mediality and interactivity.

• Use of various online tools to manage text, links, photos, maps, audio, video, etc.

• Status of online journalism today Module 3 :

• Tools of multimedia journalists

• Learn to report

• write and produce in a manner that is appropriate for online media.

• Feature writing for online media.

• Story idea, development and news updates.

• Podcast and Webcast.

• Responding to the audience.

• Annotative reporting.

• Citizen Journalists.

• Problem of verification, accuracy and fairness.

• Use of blogs, tweets, etc. for story generation and development .

• Protecting copyright.

Module 4:

• Dynamics of social media networks-novelty, strength and weakness.

• Growing personal sphere and online communities.

• New business model: advertisements, marketing and online revenue.

• Future trends.

• Multimedia storytelling on individual and group blogs.

• Media research and Internet.

• The new breaking news medium.

• Changing role of E-journalist.

• Impact on news values.

• Global or Local or Glocal.

• Presenting the news and views. Module5 :

• Digital divide

• Problem of access and other issues.

• Use of internet for development, by NGOs and E-governance.

• Politics 2.0 and Virtual Democracy.

• Social sharing to social activism;.

• National and international campaigns on environment

• Human rights and other issues.

Suggested Readings

1. Mass Communication-Critical Analysis – Keval J Kumar, South Asia Books ( Nov. 1999)

2. Communication Process - K David Berlo, Eiateneo, Aug. 2000

3. Communication Models - Dennis Mc Quail, Saga Publications 4th Edition ( May 15 2000)

4. More Effective Communication – J.V. Vilanilam, Saga Publications ( May 15 2000)

5. Content Analysis – B. Berelson, Saga Publications ( March 15 2000)

6. Public Opinion – Walter Lippmann, Free Press Reissue Edition ( June 12 1997)

7. Mass Communication Theory – Dennis Mc Quail, , Saga Publications 3rd edition ( june

1994)

8. Dynamic Web Publishing Unleashed – Shelley Powers, Techmadia 1998

9. Mass Media Research Methods – Dominic & Winner.

10. Assessing the State of Web Journalism.- Nath, Shyam- Authors Press, New Delhi, 2002

11. Net, Media and the Mass Communication. - Chakravarthy, Jagdish. Authors press, New

Delhi, 2004

12. Mass Media and Information Revolution. - Bhargava, Gopal. - Isha Books, New Delhi,

2004

13. The Communication Revolution.- Menon, Narayana. - National Book Trust.

14. Media in the Digital Age. - Pavlik J.V. -Columbia University Press.

15. Newspaper and magazine articles about New Media

MJT 3C 10 : MEDIA RESEARCH METHODOLOGY

Objective

To equip the students with basic knowledge and skill in Research Methodology in general

and the methodology of media research in particular.


Internal Assessment : Assessment of the students’ basic knowledge and skill in employing research methods.

Course Contents

Module - 1

• What is research?

• Characteristics of scientific research

• History, relevance and nature of media research.

• Research procedures: determining topic, stating hypothesis, elements of research,

variables.

Module - 2

• Qualitative research methods: nature, limitations, interpreting qualitative data.

• Various methods: i) field observations: participant, non-participant; techniques, ii) focus

groups: procedure, advantages and disadvantages, iii) intensive interviews: procedure,

advantages and disadvantages, iv) case studies: utility and process

Module - 3

• Quantitative research methods: nature, uses, generalization etc. Various methods: i)

Content Analysis: definition, uses and limitations; steps, unit and categories, ii) Survey

Research: Descriptive and analytical surveys. Types of surveys, advantages and

disadvantages, constructing questionnaire, pre-testing, data collection. Analysis; iii)

Longitudinal research: types: trend analysis, cohort analysis, panel studies; iv)

Experimental Research: Laboratory experiments, design; field experiments.

Module – 4

• Sampling: population and sample, probability and non-probability samples, measuring

sampling error.

• Introduction to Statistics: descriptive and interpretive statistics. Introduction to Statistical

software.

Module – 5

• Allied issues: Research ethics. Research report writing, bibliography, in-text citations

etc.

• Preparing a questionnaire, analyzing content, studying research papers, dissertations,

using statistical techniques etc.

Suggested Reading:

1. Berger, Arthur Asa. (2005). Media Analysis Techniques. (Third Edition).California: Sage.

2. Hansen, Anders et al. (2004).Mass Communication Research Methods. 1998

Macmillan.

3. Lindolf, Thomas R. (1995). Qualitative Communication Research Methods. California:

Sage.

4. Murthy, DVR. (ED.) (2008). Media Research: Themes and Applications. New Delhi:

Kanishka.

5. Rubin, Rebecca B. et al (Eds.) (2009). Communication Research measures: A

Sourcebook. New York: Routledge.

6. Sparks, Glenn B. (2006). Media Effects Research. (Third Edition) Boston: Wadsworth

(International Edition).

7. Wimmer, Roger D. and Joseph Dominick. (2006). Mass Media Research. New Delhi:

Wadsworth (Indian Edition).

PRACTICAL - 3

MJTP 3C 11 : PRODUCTION OF TELEVISION PROGRAMES

Objectives

The student acquires practical knowledge of the method of production of different Television Programmes like Programme Planning, Shooting, Multi-camera shooting and Programme presentation.

Course Contents

Module 1

Planning and Research

Module 2

Finalising format

Module 3

Shooting ( indoor and outdoor)

Lighting

Module 4

Multi Cam and Live Switching

Module 5

Post Production

Experimental Production of Television Programes Each student must produce two different television programes wherein the student gets the opportunity to work as a co-ordinator, programe producer with 3cam switching and post production director. Institute may decide the size and frequency of the journal. However minimum 50% content should be news based. a) Sem-end evaluation 100 marks External Examiner appointed by University of Calicut will assess each student’s work – 75 marks. b) Viva-voce – 25 marks

PRACTICAL - 4

MJTP 3C 12 : PRODUCTION OF NEWS BULLETTIN

Objectives

To provide knowledge for Preparing News bulletin for News Channel. The importance of News, the responsibility of Producer, the job of News Editor, Camera positioning, Switching are all part of this phase.

Course Contents

Module 1

Preparing Rundown

Module 2

Preparing Copy and Stories

Module 3

Preparing Visuals, Audio and Graphics

Module 4

Anchor

Module 5

PCR Control

Experimental Production of Television Programes Each student must produce a news bulletin where in the student gets the opportunity to work as a news room co-ordinator , graphics co-ordinator out put head, news reader, news producer. Institute may decide the size and frequency of the bullettin. a) Sem-end evaluation 100 marks External Examiner appointed by University of Calicut will assess each student’s work – 75 marks. b) Viva-voce – 25 marrks

MJT 3E 01 : PUBLIC RELATIONS: THEORY AND PRACTICE

Objective

Provide the students with extensive knowledge of Public relations in relation with

Media.


Internal Assessment : Preparing a PR plan for an organisation, evaluating media publicity given

to various organisations, writing Press Releases etc.

Course Contents

Module - 1

• Understanding PR.

• Definitions, purpose and utility; relevance to democratic society.

• Difference between PR, advertising and propaganda.

• Status of PR in India.

• Ethics and legalities of the new digital world.

• Publics of PR- internal, external.

• Different ways to address them.

• Concept of ‘Communication audit’.

Module - 2

• Role of PR in different sectors: government, corporate, defence establishments,

educational institutions, hospitals, individuals, political parties, trade and commercial

organizations, professional associations, labour unions NGOs etc.

Module - 3

• Types of PR: Internal/external, publics of PR, communication audit.

• Qualities required of a PR professional.

• Role and responsibilities of PR professional.

• In-house PR department.

• PR consultancy

Module - 4

• PR Tools:-

Internal: house journals, bulletin boards, events, mailing groups, social networking sites;

External: exhibitions, trade fairs, external journals, media publicity.

• Traditional modes of communication (yatra, melas etc.), campaigns, movements etc.

• Programmes and events.

• CSR projects.

Module - 5

• Media Relations as a PR function.

• Importance of media publicity in PR.

• Necessity and ways of building and maintaining media relations.

• Organizing press conferences and visits.

• Writing press releases and arranging other publicity material (audio, video, CDs, etc.)

• citizen journalism .

• Social media: blogging, LinkedIn, Facebook, Twitter etc. and use of the Internet.

• Websites: a toll for faster dissemination of information, photographs and A/V material.

Suggested Readings

1. Public Relations : Cases and Poblems – B.Canfield and Moore Homewood III, Irwin

Publications

2. Corporate Communication : Principles, Techniques and Strategies - Kogan Page 1997

3. Planning and Managing a Public Relations Campaign – a step by step guide – Anne

Gregory

4. Public Relations – a Scientific Approach – Baldev Sahai

5. Handbook of Public Relations in India – D.S. Mehta

6. Public Relations – Frank Jefkins

7. Effective Public Relations – Scott M Culti and Allen H Center

8. Public Relations in India – J.N. Kaul

MJT 3E 02: ADVERTISING: THEORY AND TECHNIQUE

Objective

To equip the students with the basic knowledge in the concept of Advertising in relation with

marketing communication. To provide them skill in methods of the Advertisement world.


Internal Assessment : Quiz on advertising, scrap book of ads, analysing social effects of ads,

study of an ad agency, copywriting exercises: writing headlines, slogans, body copy etc. MJMC-

Credit Point Pattern 29

Course Contents

Module – 1

• Basics of advertising: Purpose, development, nature, role in economy. International

advertising scenario.

• Advertising industry in India: size, major ad agencies and campaigns

• social and cultural context of Indian advertising

• advertising ethics and social responsibility.

Module - 2

• Advertising as Marketing Communication

• Need for integrated communications.

• Importance of, and role in marketing mix.

• Advertising goals and strategies: advertising and sales promotion goals.\

• Segmentation and positioning strategies, niche marketing.

• Brand management and building brand equity.

• Developing brand personality.

Module - 3

• Types of advertising: Advertising in different product categories: consumer, industrial,

corporate, service, financial, social marketing etc.

• Different advertising media and their comparative strengths and weaknesses.

• Structure of an ad agency,

• types of ad agencies.

Module - 4

• Advertising Planning and execution.

• Brand positioning.

• Importance of research inputs- market research, situation analysis, consumer behavior

etc.

• Developing message strategy and media strategy.

• Preparing advertising plan. Media planning, media buying.

Module - 5

• Advertising Creativity: Creative brief.

• Elements of good advertising.

• Copy and art.

• Importance of visual thinking.

• Appeals and promises.

• Importance of design and layout.

• Use of typography, graphics etc.

• Copywriting: Writing ad copy for different media.

• Types of headlines and body copy, slogans; taglines.

• Translation of copy.

• Writing for brochures, mailers etc.

Suggested Readings

1. Advertising Management – David Aaker, Rajeev Batra and John Mayers 1992, New

Delhi. Prentice Hall of India

2. Marketing Management – Philip Kotler, 1999, New Delhi, Prentice Hall of India

3. Principles of Marketing (4thEdition) – Philip Kotler and Gary Armstrong (2001), New

Delhi, Prentice Hall of India.

4. Advertising Fundamentals – Philip Ward Burton

5. Advertising Management – Rajiv Batra Etal

6. Advertising Management – T. Klappner

7. Advertising-its role in modern Marketing –Dunn, Barban, Krugman, Reich.

8. Advertising, Sales and Promotion Management – S.A. Chunawalla

9. Advertising : Principles and Practices (5thEdition) – William Wells, John Burnett and

Sandra Morioty

PRACTICAL - 5

MJTP 3E 03 : PRODUCTION OF ADVERTISEMENT FILM

Objectives

To get a clear picture about the production of Ad films. Every aspect of Ad- production including concept, Story Board, script, production and post production comes under the purview of this phase.

Course Contents

Module 1

Discussion with Client and finalising concept

Module 2

Writing Script

Module 3

Preparing Story Board

Module 4

Shooting

Module 5

Post production

Experimental Production of Advertisement Film Each student must produce an advertisement film wherein the student gets the opportunity to work as a copy writer , co-ordinator, creative head and director. Institute may decide the size and frequency of the advertisement film. a) Sem-end evaluation 100 marks External Examiner appointed by University of Calicut will assess each student’s work – 75 marks. b) Viva-voce – 25 marks

SEMESTER – IV

MJT 4C 13: DIRECTION – PRICIPLES AND METHODS

Objective

To familiarize the students with history and evolution of cinema, making them

acquainted with different components of a film and television with their structural split-

up from the perspective of Direction and Montage


Internal Assessment : Watching films of different genres and reviewing them.

Course Contents

Module : 1

• Direction

• Definition.

• Concept.

• Role.

• Duties.

• Production Methodology

• Study of the theme and subject.

• Cinema aesthetics and Video aesthetics.

• Visual Culture.

• Viewing sensibility.

• Setting the scene

• Emphasizing climax

• Adding emotional meaning

Module : 2

• The Camera and Film Structure

• The Impression of Motion on Screen

• Cinematography

Module : 3

• Differences at different stages.

• Production Design

• Duties of Producer and Production Designer.

• Costume Design

Module : 4

• Film and Theatre

• Method and Technical approaches to performing

Module : 5

• Editing

• Sound Editing

• Synchronous and non synchronous sound

• Off-screen sound space

• Sound montage

• Types of sound

• Sound bridges.

• Movie Music

• Dialogue, Effects and Music.

Suggested Readings



3.

4. Cinema, Sahithyam, Jeevitham – Current Books, Thrissur;

5. Cinemanubhavam – Mathruboomi Books, Kozhikode;

6. Cinemayude Lokham – D.C. Books, Kottayam;

1. --- Adoor Gopalakrishnan.

7. Cinemayude Padanangal – Jose K Manual – Current Books Kottayam






New York, 1974


New Delhi, 1999.

13. Pudovkin - Film Technique – M.M Varkey, Amateur Movie Makers, Kottayam

14. Bharathamuni Natyasastram - Kerala Sahithya Academy, Thrissur.

15. Cinemabhinayam – M.M. Varkey, Amateur Movie Makers, Kottayam.

16. Narration in the Fiction Film – David Bordwell – University of Wisconsin Press, 1985

17. Fantasy and Cinema – James Donald – London: British film Institute, 1989

18. Cinema, a Critical Dictionary – Richard Roud : The major Film Maker New York , The

Viking Press.

19. Movies and Meaning: An Introduction to film – Stephen Prince – Boston : Allin and

Bacon, 1997.

20. So Many Cinemas : The Motion Picture in India – B.D. Garga – Mumbai , Eminence

Designs Pvt. Ltd, 1996.

21. Our Films; Their Film – Satyajith Ray – Orient Largmain , India

22. Film Language – Christian Metz – University of Chicago Press

23. Film Theory – Siegfried Karacauer

24. The Martage of Film Aesthetics – S. Eisentein.

PRACTICAL - 6

MJTP 4C 14 : PRODUCTION OF SHORT FILM

Objectives:

To give Practical training in Short film production—story, screen play, plot, one-line, dialogue, direction and acting are part of this course.

Course Contents

Module 1

Pre-production

Module 2

Preparing Plot, Story, One-line and Script

Module 3

Co-ordinating Artists and Crew

Module 4

Shooting

Module 5

Post Production

Experimental Production of Short Film Each student must produce a Short Film wherein the student gets the opportunity to work as a script writer, production controller, performer and director. Institute may decide the size and frequency of the Short Film. a) Sem-end evaluation 100 marks External Examiner appointed by University of Calicut will assess each student’s work – 75 marks. b) Viva-voce – 25 marks

PRACTICAL - 7

MJTP 4C 15 : DISSERTATION / VIVA VOCE / INTERNSHIP

semester IV

Objective

To provide strong backing and support to the projects prepared in each semester and also help

to understand the day today activities happening in the industry.

Dissertation Viva-voce Internship Total : 100 marks

Internship and viva: The internship has to be done before the end of IV Sem. It is mandatory

to do it in a newspaper office/channel/production house/add film agency. The minimum

requirement is 120 hours of work for 30 days @four hours a day. A file containing a detailed

report about the Internship (containing details of schedule and nature of work, copies of

published and unpublished material, and assessment by concerned authority). Using the file as

reference, the External Examiner will interview the student about Internship.

PRACTICAL - 8

MJTP 4E 04 : PRODUCTION OF DOCUMENTARY

Objectives

Different stages of Documentary Production. The student gets familiar with planning,

script, shooting and post production works.

Course Contents

Module 1

Selection of Subject

Module 2

Research and Planning

Module 3

Preparing Script

Module 4

Shooting

Module 5

Post Production

Experimental Production of Documentary Each student must produce a documentary wherein the student gets the opportunity to work as a researcher, script writer, commentator and director. Institute may decide the size and frequency of the documentary. a) Sem-end evaluation 100 marks External Examiner appointed by University of Calicut will assess each student’s work – 75 marks. b) Viva-voce – 25 marks

PRACTICAL - 9

MJTP 4E 05 : PRODUCTION OF CORPORATE MOVIE

Objectives

To get a clear picture about the production of Corporate Movie making. Every aspect of Corporate Movie making including research, presentation, script, production and post production comes under the purview of this phase.

Course Contents

Module 1

Identifying Client

Module 2

Discussion with Client and finalising style of presentation

Module 3

Writing Script

Module 4

Shooting

Module 5

Post production

Experimental Production of Advertisement Film Each student must produce an Corporate Movie wherein the student gets the opportunity to work as a copy script writer , co-ordinator, creative head and director. Institute may decide the size and frequency of the advertisement film. a) Sem-end evaluation 100 marks External Examiner appointed by University of Calicut will assess each student’s work – 75 marks. b) Viva-voce – 25 marks

Documents

Master of Journalism and Television Production under CUCSS