Master of Science in Innovation Management Prof. Ed Nijssen
(Program Director) 3 February 2014 Welcome on board: a brief
overview
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Succesful innovations: a paradigm shift Paradigm shift
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Why? Complexity larger than ever Connection between engineers
and sales/marketing remains problematic More instruments for proper
risk management required; recognize good ideas How to best use
crowdsourcing and other options to learn from customers Failure
rate remains high
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Why? Complexity larger than ever Connection between engineers
and sales/marketing remains problematic More instruments for proper
risk management required; recognize good ideas; criteria per
stage-gate Failure rate remains high
Slide 5
Further, heroes of yesterdays are failures of tomorrow
Why?
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Next to innovation management, entrepreneurship is an important
theme
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Innovation Management studies Understanding the innovation
challenge and processes of firms Understanding, modeling and
redesigning innovation process Project management & human
aspects involved Strategic and market drivern issues
Entrepreneurial/Intrapreneurial issues Perspective of the engineer
Focus on radical vs incremental innovation Open innovation
Entrepreneurial/intrapreneurial spirit
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IM: Characteristics Academic level (Re)design the business
process of innovation Multidisciplinary and project-like context
Apply knowledge in academia, industry and consulting context
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Program structure Semester 3 Semester 2 Semester 4 Semester 1
Core Courses Master Thesis Specialisation Courses Other electives
Thesis Preparation International Term
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11 Schedule 2 semesters 2 periods per semester 8 weeks classes
per period 2 weeks exams per period Interim period
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Credit system European Credit Transfer System Based on student
estimated workload 1 cp = 28 hrs of workload Most courses: 5 cp 30
cp in one semester typically 6 courses per semester
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Program characteristcs -All classes conducted in English -Core
courses: 8 x 5 = 40 ECTS -Electives: 40 ECTS 3 suggested sets of
electives note that you are required to have a mix of AB
(technical) and C courses (social) -Master Thesis Preparation (10
ECTS), Thesis work: (30 ECTS)
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IM Core Courses New Product Development Marketing &
Innovation Project management Human Aspects of Product Development
Philosophy of Science Research design, data collection and analysis
Design methodology System Dynamics
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Core courses Electives 15 Job market Link to the Job Market
through electives
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New Product Development Management Human Performance in
Innovative Organizations (1JM27) Strategy & Technology
management (1ZM40) Service Engineering & Marketing (1ZM55)
Selling New Products (1ZM60) Open Innovation Strategic Sourcing
& Supply Management (1ZM35) Strategy & Technology
Management (1ZM40) Innovation Networks (0ZM05) Innovation &
Intellectual property (0EM88) Governing Innovation (0EM25)
E-Business Architectures & Systems (1BM10) Technology &
Entrepreneurship Technology Entrepreneurship (1ZM20)
Entrepreneurial Finance (1ZM70) Innovation & Intellectual
Property (0EM88) New Media, Entrepreneurship & Innovation
(1ZM80) Entrepreneurial Marketing (1ZM75) Three recommended sets of
electives
http://onderwijs.ieis.tue.nl/en/ie/master-im/1/all/courses-master-im-en-oml-2012-2013
Check the website for all electives/options
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New Product Development & Leadership 1BM62Enterprise
Information SystemsA5 1BM10E-Business Architectures & SystemsA5
1ZM60Selling New ProductsA5 1JM30Managing team dynamics and team
performanceA5 1JM27Human Performance in Innovative OrganizationsB5
1ZM40Strategy & Technology ManagementB5 1ZM35Strategic Sourcing
& Supply ManagementB5 Marketing and Technology
Commercialization 1BM62Enterprise Information SystemsA5
1BM10E-Business Architectures & SystemsA5 1ZM60Selling New
ProductsA5 1ZM75Entrepreneurial MarketingA3 1ZM55Service
Engineering & MarketingB5 1ZM35Strategic Sourcing & Supply
ManagementB5 1ZM40Strategy & Technology ManagementB5 Technology
Entrepreneurship 0EM25Governing InnovationA6 0ZM05Innovation
NetworksA5 0EM88Innovation and intellectual property for IMA5
1ZM20Technology EntrepreneurshipA5 1ZM75Entrepreneurial MarketingA3
1ZM70Entrepreneurial FinanceB5 1ZMxxOpen InnovationB5 FYI: New
structure as of 2014/2015 A
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Nature of Courses Learning by reflection and application Hence,
Interactive lectures Assignments and Group work Master Thesis on
Innovation topic (building your individual skills) Related to
research of the schools researchers Theory-driven and
Multidisciplinary Ultimately making suggestions to managers/desing
a solution
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Thesis topics Examples of thesis subjects New Product
Development possibilities to reduce lead time in innovation
projects crowdsourcing Strategic Alliances network relationships
between a research lab and technology suppliers Entrepreneurship
success or failures of technopreneurs Knowledge Management managing
knowledge in a product development lab Marketing service
performance of products in the market how to motivate sales to sell
new products? Supplier development NPD in the relationship between
a hi-tech company and three key suppliers See also individual
professors personal webpages
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20 Mentor system Matching process at the end of the first
semester! (11 November) Allocation through enrolment and indication
of preferred topics (mentors do the same) Algorithm matches for
meeting set of possible mentors Cannot match earlier Must match
before end otherwise mentor will be assigned Role of mentor:
assistance with choosing electives/designing your personal study
program advise on study planning; international semester assistance
with selection and preparation of thesis topic, proposal,
company/internship supervision of thesis project
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STUDENT TASKMENTOR TASK IM MASTER MENTOR PROCEDURE student
preference mentor areas for thesis domainof expertise TOPICS(please
select 4) (please select all that apply) NPD PROCESS TRACK [NPD -
new product development process; process decisions; sociotechnical
aspects [NPD - fuzzy front end; creativity ] [NPD - customer
involvement in new product development] [NPD - knowledge management
& information systems] [NPD - open innovation; alliances;
collaborative networks] [NPD - change management; competence
development; innovation & cross functional teams] [NPD -
innovation and leadership] [NPD - innovation strategy &
culture; ambidextrous organizations] MARKETING TRACK [Marketing -
marketing and R&D interface; strategic marketing] [Marketing -
new product selling; selling teams; sales performance] [Marketing -
learning in the frontline; using customer insights for innovation]
[Marketing - launch decisions; commercialization] [Marketing -
supply chain/purchasing and innovation] [Marketing - adoption of
new technologies; self service technology; marketing channels]
[Marketing - market forecasting; market research for new products;
market(ing) info systems] [Marketing - service design and
monitoring; service quality; service recovery] TECHNOLOGY
ENTREPRENEURSHIP TRACK [TE - lead founder; entrepreneurial teams;
personal characteristics; entrepreneurial education] [TE -
corporate entrepeneurship; new venturing] [TE - effectuation;
entrepreneurial decision making] [TE - strategies for survival] [TE
- opportunity identification; business models] [TE - ecosystems;
social network and resources] [TE - valorisation; university spin
outs] [TE - financial issues in entrepreneurship; venture
capitalists] METHODE Coaches identify all areas of their expertise.
Students select 4 topics they like best. Coaches and students will
be asked to fill in using Survey monkey or other wise. Using
algorithm a match will be made between students and coaches
Education officers check results based on face validity and correct
as deemed necessary
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22 Options within the program Semester abroad for students with
standard program (no deficiencies) Ask international office Option
for dual degree with Innovation Science master In general you then
need to use your electives to follow the core courses of that
master track For information, please ask prof. Nijssen
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23 Options within the program Honours program for excellent
students with objective to start PhD extra modules at PhD level
Special research assignments only after admission by admission
board with thesis project conducted on theoretical topic Students
interested in the program and who think they meet the criteria are
invited to apply. An application should include a clear motivation
letter, CV and overview of study results. This information should
be send to the Director of the IE Graduate School program, Prof.
G.J. van Houtum, with cc to program director Prof E.J. Nijssen.
Brochure: on line:
http://onderwijs.ieis.tue.nl/en/ie/master-im/0/all/honors-
program-oml-imhttp://onderwijs.ieis.tue.nl/en/ie/master-im/0/all/honors-
program-oml-im
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24 Options within the program Honors program The MSc Honors
Program is an additional program to the Master program (20 ects
extra) Research assignments Some Phd course The MSc Honors Program
starts in the second semester of the master program. for excellent
students with objective to start PhD only after admission by
admission board Application procedure will be announced shortly;
You should apply in semester #1 with thesis project conducted on
theoretical topic/proposal to send in for national funding
contest
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3 courses (9 ECTS) About entrepreneurship and: new media,
corporate entrepreneurship, marketing, finance E-Assessment &
Skills Training Negotiating, creativity, networking, sales
pitching, leadership etc. Final Project Writing a business plan
based on your own idea with the help of a BCE coach CTE:
Certificate Technology Entrepreneurship
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26 More information Program related information:
http://onderwijs.ieis.tue.nl/en http://onderwijs.ieis.tue.nl/en
Program description Certificate and honors programs etcteras.
Examination schedule and registration News site graduate college:
http://education.tue.nl/Nieuws/Pages/Default. aspx
http://education.tue.nl/Nieuws/Pages/Default. aspx
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Questions? We hope you will enjoy your time in the master
program and at TU/e If, you want to engage in discussions and
improving the program please contact Industria's Education
coordinator