Masterful Presentations The AHA method L earning How to Learn Mark W. Hardwick, Ph.D

www.medicalpresentationpros.comwww.medicalpresentationpros.com

Masterful PresentationsMasterful PresentationsThe The AHAAHA method method

LLearning How to Learnearning How to Learn

Mark W. Hardwick, Ph.D.Mark W. Hardwick, Ph.D.


Learning ObjectivesLearning Objectives

Heighten your Heighten your awarenessawareness … …

Increase your Increase your knowledgeknowledge … …

Enhance your Enhance your skills .skills . . . . .

Move the needle…Move the needle…


AgendaAgenda

Learn how to establish instant Learn how to establish instant connectionconnection

Understand AHA Communication ModelUnderstand AHA Communication Model Review strategies for successful sessionsReview strategies for successful sessions Individual/team prepare a presentationIndividual/team prepare a presentation Real-time presenting—interjective Real-time presenting—interjective

coaching coaching Video learning and coaching— 1 on 1Video learning and coaching— 1 on 1 Create Individual Development PlanCreate Individual Development Plan


Our PhilosophyOur Philosophy

Prescription without diagnosis Prescription without diagnosis is malpracticeis malpractice


AHA “Process with AHA “Process with Structure”Structure”

AAUDIENCE-CENTERED- Actively UDIENCE-CENTERED- Actively InvolvedInvolved– unique connectunique connect– bring energy and passionbring energy and passion– discover and meet needs/expectationsdiscover and meet needs/expectations

assess strengths/areas for improvementassess strengths/areas for improvement ask open ended questionsask open ended questions actively listen- CPR Techniques actively listen- CPR Techniques two-way communicationstwo-way communications

– demonstrate empathy by using MMFI ruledemonstrate empathy by using MMFI rule


AHAAHA “ “Process with Process with Structure”Structure” continued … continued …

HHook audience by making message stick:ook audience by making message stick:

– demonstrate confident leadership presencedemonstrate confident leadership presence– message believable, evidence-basedmessage believable, evidence-based– surprise, insightful and unusualsurprise, insightful and unusual– share memorable examples, truthful storiesshare memorable examples, truthful stories– utilize utilize KnowledgeKnowledge Rule Rule :(I+rd)+(I+rd)= K :(I+rd)+(I+rd)= K


AHA “Process with AHA “Process with Structure”Structure” continued… continued…

AAuthentic and Natural Styleuthentic and Natural Style– insync gestures, eye contact, voice, content insync gestures, eye contact, voice, content – personalize stories, anecdotes, metaphorspersonalize stories, anecdotes, metaphors– self-knowledge and management—match self-knowledge and management—match

style to situation and play to strengthsstyle to situation and play to strengths– convert nervous energy to performance convert nervous energy to performance

enthusiasium enthusiasium – improvisational and spontaneous improvisational and spontaneous


From Your Experience…From Your Experience…

Characteristics of ineffective Characteristics of ineffective presentationspresentations

Characteristics of effective Characteristics of effective presentationspresentations


Remember Aristotle’s Remember Aristotle’s advice… advice…

““We are what we repeatedly do. We are what we repeatedly do. Excellence is not an act but a Excellence is not an act but a habit”.habit”.

ANDAND

It only takes 10,000 hours for It only takes 10,000 hours for masterymastery


Masterful Masterful PresentationsPresentations

“The 15- 30 Minute “The 15- 30 Minute AHAAHA””


Critical Success FactorsCritical Success Factors“AHA”“AHA” Presentation Presentation

Showing UpShowing Up ““Burning aha”— Passionate PurposeBurning aha”— Passionate Purpose Stay “in the moment”Stay “in the moment” 3 C’s-Connect-Credibility-3 C’s-Connect-Credibility-

ConfidenceConfidence Benefits of interaction—Benefits of interaction— WII-FMWII-FM Audience-centered CloseAudience-centered Close


Design Tips—Design Tips— Phase 1: Burning “Aha” Phase 1: Burning “Aha”

Align with audience’s expectations Align with audience’s expectations Get to the point - skip the jokesGet to the point - skip the jokes Quote an expert or studyQuote an expert or study Clear, concise and compelling messageClear, concise and compelling message Pose a challenging question or statisticPose a challenging question or statistic

– Purpose: grab audience attentionPurpose: grab audience attention

Completion time 3-5 min.Completion time 3-5 min.


Phase 2: Significant Overriding Phase 2: Significant Overriding Goal Goal

Identify why issue is relevant to audience Identify why issue is relevant to audience needsneeds

Connect past, present and potential Connect past, present and potential solutionssolutions– Purpose: show importance of issuesPurpose: show importance of issues

Completion time—3-5 min.Completion time—3-5 min.


Phase 3: Tangible “Main Idea” Phase 3: Tangible “Main Idea”

Show value of “main idea”Show value of “main idea”– Purpose: value audience Purpose: value audience

experience/trust experience/trust

Provide supporting evidence & dataProvide supporting evidence & data– Purpose: establish relevance/creditabilityPurpose: establish relevance/creditability

Engage the audience in dialogueEngage the audience in dialogue– Purpose: Align needs and solutionsPurpose: Align needs and solutions

Completion time: 3-5 min. Completion time: 3-5 min.


Phase 4: Payoffs for ActionPhase 4: Payoffs for Action

Increase Knowledge and impactIncrease Knowledge and impact Show benefits of new products or Show benefits of new products or

solutionssolutions– Purpose: influence and mobilize Purpose: influence and mobilize

audience— call for actionaudience— call for action

Completion time: 10-15 min.Completion time: 10-15 min.


Phase 5: Audience-Centered Phase 5: Audience-Centered CloseClose

Connect audience to Connect audience to passion/commitmentpassion/commitment

Review learning points and “aha’s”Review learning points and “aha’s” Summarize what you told themSummarize what you told them

– Purpose: To provide time for audience Purpose: To provide time for audience reflection, dialogue and interactionreflection, dialogue and interaction

Completion time: 5-10 minutes (more for Q&A)Completion time: 5-10 minutes (more for Q&A)


Magic Number 7Magic Number 7

You will have You will have 3300 secondsseconds to read the words to read the words below:below:

Read through the paragraph Read through the paragraph one timeone time onlyonly

Don’t study them. Just read the words to Don’t study them. Just read the words to yourself.yourself.

Analyze response and insights Analyze response and insights


How Adult Learning impacts How Adult Learning impacts retention?retention?

car deck table tree snow bottle money dog pole sand sky dogcar deck table tree snow bottle money dog pole sand sky dogPlant book soap psychotic music plant rug Freud plant cellar gate Plant book soap psychotic music plant rug Freud plant cellar gate HDL dog presentation skills trunk PAPER road knife stool hay HDL dog presentation skills trunk PAPER road knife stool hay

smilesmilestring plant string plant Grocho MarxGrocho Marx wheel air expert rain bird dog wheel air expert rain bird dog


THE MAGIC # 7THE MAGIC # 7

WHAT DO YOU WHAT DO YOU REMEMEBER ?REMEMEBER ?


Making Presentations Effective:Making Presentations Effective:

1.1. Primacy effect— 60 second “knockout rule”Primacy effect— 60 second “knockout rule”2.2. Create clear, truthful, compelling messages—Create clear, truthful, compelling messages—

support with evidencesupport with evidence3.3. Stickiness—make message unusual-relevant-Stickiness—make message unusual-relevant-

personal –answer question “wii-fm” personal –answer question “wii-fm” 4.4. Repetition, repetition—repeat key points/provide Repetition, repetition—repeat key points/provide

“hot spice” every 6-8 minutes “hot spice” every 6-8 minutes 5.5. Maximize audience involvement— unique Maximize audience involvement— unique

connections—create interactive format, tell connections—create interactive format, tell stories and ask questions stories and ask questions

6.6. Be Concise and Chunk— MAGIC # 7 rule Be Concise and Chunk— MAGIC # 7 rule 7.7. Recency effect– memorable ending-be Recency effect– memorable ending-be

inspirational inspirational


Your Impact on Your Your Impact on Your AudienceAudience

How are you perceived?How are you perceived? What to do increase your What to do increase your

impact?impact? Use Use Alignment PrincipleAlignment Principle

Merhabian, UCLA 1977Merhabian, UCLA 1977– Visual (non-verbal) 55%Visual (non-verbal) 55%– Vocal (voice) 38%Vocal (voice) 38%– Verbal (content and words) Verbal (content and words)

7%7%

7%

38%55%


Visual (non-verbal) 55% of Visual (non-verbal) 55% of total presentation impacttotal presentation impact

Presence—be warm, friendly, respectful & Presence—be warm, friendly, respectful & smilesmile

Connect—create physical and psychological Connect—create physical and psychological safety and closeness with audience safety and closeness with audience

Eye contact- one person one thought Eye contact- one person one thought Movement—smooth and naturalMovement—smooth and natural Gestures—open handsGestures—open hands Body position—leaning forward, noddingBody position—leaning forward, nodding Standing and speaking positionStanding and speaking position


Vocal – (voice) 38% of Vocal – (voice) 38% of ImpactImpact

Volume (Too loud …too soft)Volume (Too loud …too soft)

Pace (Too fast … too slow)Pace (Too fast … too slow)

Inflection (Monotone … affected)Inflection (Monotone … affected)

Pauses (Too long …too short)Pauses (Too long …too short)


Verbal – ( words) 7% of Verbal – ( words) 7% of ImpactImpact

Information and contentInformation and content How to improve?How to improve?

– Word pictures, stories, partial diagramsWord pictures, stories, partial diagrams– Use structuring comments-preview, review & Use structuring comments-preview, review &

summarysummary– Provide schema—help audience follow lecture Provide schema—help audience follow lecture

and process information; provide incomplete and process information; provide incomplete outline/or diagramoutline/or diagram

– Ask challenging and rhetorical questionsAsk challenging and rhetorical questions– Eliminate fill speech—pause Eliminate fill speech—pause – Make your message clear, concise, compellingMake your message clear, concise, compelling


Summary Ideas—message, Summary Ideas—message, mechanics, mental processesmechanics, mental processes

Visualize success…10 second stress toolVisualize success…10 second stress tool Primacy effect…Open with energy Primacy effect…Open with energy Unique connection…friendly & Unique connection…friendly &

approachableapproachable Be natural—align voice, gestures and Be natural—align voice, gestures and

contentcontent Provide data-based evidence—make Provide data-based evidence—make

messagemessage compelling and crediblecompelling and credible Involve audience— create interaction—Involve audience— create interaction—

align audience, material, presenter align audience, material, presenter Recency effect… end with passionRecency effect… end with passion


Your Turn to Present...Your Turn to Present...

Review your deck of slides—pick 3 slides Review your deck of slides—pick 3 slides Analyze slides—Analyze slides—

– what are key learning pointswhat are key learning points– develop a power question for audiencedevelop a power question for audience– identify “watch outs” about slideidentify “watch outs” about slide

Prepare Prepare AHAAHA presentation ( open, body & presentation ( open, body & close) close)

Make it interactive Make it interactive Deliver slides-receive interjective coachingDeliver slides-receive interjective coaching Feedback –what did well, what would change…Feedback –what did well, what would change…


Putting Theory Into Practice…Putting Theory Into Practice… Personal Development PlanPersonal Development Plan

Things to start doing…Things to start doing…

Things to stop doing…Things to stop doing…

Things to do differently…Things to do differently…

Things to learn more about…Things to learn more about…


Game of Life: Improvement Game of Life: Improvement is a Commitment to is a Commitment to

Growing Growing

“ “ If I always do what I’ve always done, If I always do what I’ve always done,

I’ll always get what I’ve always I’ll always get what I’ve always gotten.”gotten.”

- - Eric HofferEric Hoffer


Thank you for your Thank you for your active participation!active participation!


Extra Slides and Stress Extra Slides and Stress PresentationPresentation


Small Changes BIG Impact Small Changes BIG Impact

How many get anxious before a How many get anxious before a presentation?presentation?

What makes the difference between good What makes the difference between good stress and bad stress in your life ?stress and bad stress in your life ?


““Positive energy, not time,Positive energy, not time, is the fundamental currency of is the fundamental currency of

High Performance High Performance And Low stress”.And Low stress”.

Dr. James Loehr Dr. James Loehr

Documents

Masterful Presentations The AHA method L earning How to Learn Mark W. Hardwick, Ph.D