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Mastering B2B Social Media. I’m Brian Halligan . Nice to meet you. I’m Kipp Bodnar. Nice to meet you. @ KippBodnar. I’m Brian Halligan . Nice to meet you. I’m Jeff Cohen. Nice to meet you. @ JeffreyLCohen. I’m Brian Halligan . Nice to meet you. - PowerPoint PPT Presentation
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Mastering B2B
Social Media
I’m Brian Halligan.Nice to meet you.
@KippBodnar
I’m Kipp Bodnar.Nice to meet you.
I’m Brian Halligan.Nice to meet you.
@JeffreyLCohen
I’m Jeff Cohen.Nice to meet you.
I’m Brian Halligan.Nice to meet you.
amzn.to/b2bsm2
We wrote The B2B Social Media Book.
#SXB2BSM
We’re dorks.
We’ve got a a Problem.
73% of CEOs
don’t believe
marketers drive
revenue.
91FOURNAISE MARKETING GROUP: BIT.LY/PENSCQ
Your opportunity, to shine.
Leads fix the problem.
LEADS ARE A PROXYFOR SALES.
@KippBodnar
Your goal shouldn't be to buy leads. Your goal should be to buy customers.
“” Tweet This!
#SXB2BSM
1Tweet
Form
Landing Page
How Social Media Leads Happen
Lead
Like CTABlog Post
Landing Page
+1 CTAProduct Page
Landing Page
3 MUST-HAVES FORSOCIAL MEDIA LEADGENERATION:
3
Get people to connect with you.
2 Get people to share your stuff.
Place calls-to-action everywhere.
1
@JeffreyLCohen
“” Tweet This!
#SXB2BSM
Prospects don’t want to hear about your products. They want solutions to their problems.
60% of the sales
cycle is over – before a
buyer talks to your
salesperson.91
CORPORATE EXECUTIVE BOARD: BIT.LY/ZUB2I7
People to People
Follow. Friend. Connect. With People.
The shelf life of a social media
link is 3 hours.
BITLY, 9/2011
THE
10-4-1 RULE
Links to third-party articles
Links to company blog posts
Link to a company landing page
@JeffreyLCohen
“” Tweet This!
#SXB2BSM
Publishing and sharing content online is the single biggest lever to increase lead generation.
Get people to share your stuff.
Closed Millions In Sales From Online Leads
ROI – 2800%!
@KippBodnar
Maximize content discovery by producing awesome content and reducing the friction around sharing it.
“” Tweet This!
#SXB2BSM
Place CTAs Everywhere.
Embed Tweets
3
Get people to connect with you.
2 Get people to share your stuff.
Place calls-to-action everywhere.
1
Prove the CEO
Wrong
You’re the Star
THANK YOU
I’m Brian Halligan.Nice to meet you.
amzn.to/b2bsm2
We wrote The B2B Social Media Book.