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Business analysis provides the foundation for almost every kind of Business change. The craft of Business Analysis is to investigate the Business, to find its problem hot spots and recommend ways to improve them. Business Analysis is a combination of modelling, systemic thinking, innovating, communicating, root cause analysis, persuasion and several other analytical skills. In short, Business Analysis is about understanding the real Business and providing ways to make it better. The Business analyst is a modeller and a communicator. Models are used to understand the processes, information and behaviours that make up the Business.
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TECHNOLOGY TRANSFER PRESENTS
BUSINESS ANALYSIS
JAMESROBERTSON
OCTOBER 28-29, 2010RESIDENZA DI RIPETTA - VIA DI RIPETTA, 231
ROME (ITALY)
MASTERING
MASTERING BUSINESS ANALYSIS
ABOUT THIS SEMINAR
Business analysis provides the foundation for almost every kind of Business change. The craft of Business Analy-sis is to investigate the Business, to find its problem hot spots and recommend ways to improve them. BusinessAnalysis is a combination of modelling, systemic thinking, innovating, communicating, root cause analysis, per-suasion and several other analytical skills. In short, Business Analysis is about understanding the real Businessand providing ways to make it better. The Business analyst is a modeller and a communicator.Models are used tounderstand the processes, information and behaviours that make up the Business. This understanding is not su-perficial, but a knowledge of the real, underlying Business policy, and the root cause of any problems within thisBusiness. Further, the analyst must communicate this understanding so that all stakeholders arrive at the sameview of their Business. The analyst understands what people do, not what they say they do if he or she is to helpbring the Enterprise to its optimal state. Our Businesses thrive or struggle on the effectiveness of their Businessprocesses, both automated and manual. Businesses with good processes provide better service and are more re-sponsive to their customers. The converse is true. Business Analysis is the craft of enlightened improvement toBusiness systems and processes.Moreover, Business Analysis gives you ways of identifying the areas where im-provement projects will yield the highest value. This two-day course in Business Analysis gives you the skills andtools to discover your client’s real Business, and to determine and demonstrate the best ways of improving it.
LEARNING OBJECTIVES
• Discover real Business needs, not just the most talked-about ones• Improve the Business processes by applying automationor other means• Define the most beneficial scope for the analysis project• Usemodels to understand and communicate the Business processes, and ensure stakeholders also understand• Understand how to employ Business events as a way of partitioning the Business for easier understanding• Be better at interpersonal communication• Think systemically, and find truly the best way to improve your client’s Business• Be a better business analyst
WHO SHOULD ATTEND
• Business Analyst• Systems Analyst• Project Leader• Requirements Engineer• Product or ProgramManager
or similar titles. We also find Users and Software Customers benefit from learning state-of-the-art BusinessAnalysis techniques, and how they can contribute to this vital activity.
This course has been endorsed by The International Institute of Business Analysts. As such, this course hasbeen approved as being aligned to the Business Analysis Body of Knowledge (BABOK) and hence are recom-mended training for Business analysts who wish to sit the exam to become Certified Business Analysis Profes-sionals (CBAP). For further information on how to register for the CBAP examination please refer to certificationat www.theiiba.org.
OUTLINE
1. Business Analysis - What arewe trying to do?
Business analysis is about improv-ing your business. To do this, busi-ness analyst studies the enterpriseand establishes the difference be-tween the business as it is, and asit wants to be, or should be. Thebusiness analyst employs systemsthinking to see past the technologi-cal bias of the current way of doingthings, and see the ideal business-what should be happening. This in-volves looking at a wide scope ofbusiness processes, seeing theessence of the business, and ulti-mately delivering a model of thedesired future state. The desiredfuture state takes advantage ofbusiness opportunities discoveredalong the way, as well as fits withthe management’s goals for theenterprise.
2.ModellingBusinessProcesses- Techniques for studying theBusiness’s response to theevent
The Business analyst may use avariety of modelling tools to arriveat a complete and agreed under-standing of what the Business iscurrently doing. The current state isby no means the desired futurestate, but nevertheless provides abaseline for future improvements. Itis also vital that the all opportuni-ties for improvement are recog-nised at this stage. We use Busi-ness Process Modelling Notation(BPMN) as a standard way ofmodelling the process. This is anestablished technique that is easyenough for Business users to un-derstand well enough to participatein the modelling process. We alsolook at alternative ways of model-ling, each having its own advan-tages. Scenarios are perhaps themost “Business friendly” way forthe Business analyst to show thestakeholders what their Business isdoing, and what it is supposed tobe doing. UML models are alsopopular. Data models show the in-formation used by the Business. Indiscovering the stored information,
the Business analyst uncovers al-most all of the Business policy.Data are often confused with data-base design schemas, but herethey are used in “Business normalform” as an easy-to-understandway of discovering the underlyingBusiness policy.
3. Business Events - Organisingmy Analysis
Business events are things thathappen outside of the Business,but are significant in that the Busi-ness must respond to the event. Bydiscovering the Business events,the Business analyst sees the ac-tual triggers that make the Busi-ness function. Business analysis isconcerned with modelling the re-sponse to the Business event. Thisresponse is known as a Businessuse case or BUC, and is the basisfor the subsequent investigation ofthe Business processes. The re-sponse to the event is modelled asan end -to-end process. This givesthe analyst the advantage of see-ing the big picture, as well as find-ing more and better opportunitiesfor process improvement.
4. Systems Thinking - Not get-ting carried away with solu-tions, but seeing the essenceof the Business
The essence of the Business-orthe real Business -is quite differentfrom the current solution, and in-deed different from the proposedsolution. The essence is not a so-lution at all, but the underlyingBusiness seen without the burdenof technology. By discovering theessence of the problem, the Busi-ness analyst avoids the age-oldproblem of developing what isasked for, only to find that it is notwhat is needed. The essence is anabstract statement of the Busi-ness; one that is free of technologi-cal bias. By gaining this pure state-ment of the Business, the businessanalyst ensures that any systembuilt is the right one, and one thatlasts longer than any current tech-
nological fad. Systems thinkingmeans looking at the Business as awhole, not just one small part of it,or one Business user and his soft-ware system. The systemic-think-ing analyst is concerned about theeffect of one part of the Enterpriseon another, and the detrimental im-pacts of changes.
5. The Human Element - Inter-viewing, resolving conflicts,facilitating workshops, com-munication skills
The business analyst is above alla communicator. He or she ischarged with understanding a pieceof the Business using informationcollected from the people in thatBusiness. Clearly, the needed skillis an ability to talk to people, listento them, and then ensure that bothparties arrive at the same under-standing of the Enterprise. More-over, the Business analyst fre-quently has to facilitate workshops,and to use communication skills tobring the sometimes disparateviewpoints to a consensus.
6. Delivering - Now that you un-derstand the Business, here’show tobring about the changesto improve it
A thorough understanding of theenterprise means that the Busi-ness analyst is able to identify themost beneficial changes to theBusiness. Usually, this means de-veloping software systems, butsometimes it means updating andchanging the Business processesto be more effective. The Businessanalyst is also charged with identi-fying the high-value projects. Theseare the ones that give the greatestadvantage for the cost and effortexpended, and the ones that re-sult in the most beneficial changesto the Enterprise.
JAMES ROBERTSONMASTERING BUSINESS ANALYSIS
October 28-29, 2010Residenza di RipettaVia di Ripetta, 231Rome (Italy)
Registration fee:€ 1200
If registered participants are unable to attend,or in case of cancellation of the seminar, thegeneral conditions mentioned before areapplicable.
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Send your registration formwith the receipt of the payment to:Technology Transfer S.r.l.Piazza Cavour, 3 - 00193 Rome (Italy)Tel. +39-06-6832227 - Fax +39-06-6871102info@technologytransfer.itwww.technologytransfer.it
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INFORMATION
PARTICIPATION FEE
€ 1200
The fee includes all seminardocumentation, luncheon and coffeebreaks.
VENUE
Residenza di RipettaVia di Ripetta, 231Rome (Italy)
SEMINAR TIMETABLE
9.30 am - 1.00 pm2.00 pm - 5.00 pm
HOW TO REGISTER
You must send the registration form withthe receipt of the payment to:TECHNOLOGY TRANSFER S.r.l.Piazza Cavour, 3 - 00193 Rome (Italy)Fax +39-06-6871102
withinOctober 13, 2010
PAYMENT
Wire transfer to:Technology Transfer S.r.l.Banca Intesa Sanpaolo S.p.A.Agenzia 6787 di RomaIban Code:IT 34 Y 03069 05039 048890270110
GENERAL CONDITIONS
GROUP DISCOUNT
If a company registers 5 participants tothe same seminar, it will pay only for 4.Those who benefit of this discount are notentitled to other discounts for the sameseminar.
EARLY REGISTRATION
The participants who will register 30 daysbefore the seminar are entitled to a 5%discount.
CANCELLATION POLICY
A full refund is given for any cancellationreceived more than 15 days before theseminar starts. Cancellations less than15 days prior the event are liable for 50%of the fee. Cancellations less than oneweek prior to the event date will be liablefor the full fee.
CANCELLATION LIABILITY
In the case of cancellation of an event forany reason, Technology Transfer’sliability is limited to the return of theregistration fee only.
James Robertson is a consultant, teacher, author, project leader whose area of concern is the requirementsfor products, and the contribution that good requirements make to successful projects. His work in the area ofBusiness Analysis and requirements gathering is valued by clients in many parts of the world. He is co-authorof Mastering the Requirements Process, Second Editions (Addison-Wesley 2006), Requirements-Led Pro-ject Management (Addison- Wesley 2005) and the Volere approach to requirements engineering. He is also afounder of The Atlantic Systems Guild, a think tank known for its innovative systems engineering techniques.
SPEAKER
