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Masterplanning New Communities to
Meet Housing NeedShared Learning Event
Wednesday 16 October 2019 Dominic Houston
Lin Cousins
Emily Howbrook
The challenge• What mix and type of dwellings should be provided
on large new developments?
• EBC acquired land 2018 (for 1,800-2,000 new homes)
• Landowner and developer role
• Demand? Need? Aspiration?
• Can we ‘prescribe’ a mix at the outset?
• Inputs to masterplanning?
Approach to the study• Focused on “……….the Council’s approach to providing mixed and
balanced communities………..”
• Research tasks – responded to the issues:– Review of housing delivery - Eastleigh plus ‘family’ of comparator authorities
– Review of dwelling mix on other strategic sites
– Consultation with council officers
– Consultation with local development industry (9 house builders, housing associations and estate agents)
– Consultation on arrangements for delivering large strategic site elsewhere
• Important emphasis on comparators –
‘holding a mirror to Eastleigh’
Horton Heath
Context ……….• Existing – c.1,300
households (new scheme
1,800 dwellings)
• Established residential area
• Predominately family
housing
Picture from the data reviewSale House Prices (new
build since 2016)
• Like Fareham and Test
Valley
• Others much higher
priced e.g. Winchester
• But coastal conurbation
lower prices
Picture from the data reviewRecent newbuild
homes delivery
• Emphasis on
detached homes
• Very low %
apartments
Not the policy!2003 SPD
Requires:
1 and 2 bed – 35%
3 bed – 50%
4+bed – 15%
• Market housing being built
• 44% detached (est. as 4 bed)
Industry views • “Mainly a family market - 3 and 4 bed…”
• “Still demand for family houses - Would prefer to see
larger houses built in new areas - Eastleigh has plenty of
first time buyer properties in traditional terrace areas.”
• “3 bed houses most popular, but also 2 beds.”
• “Mix of products - 2 to 5 bed houses all do well - biggest
demand is 3 and 4 beds but 2 beds recently more
successful.”
Comparator strategic developments • Illustrations of format of large-scale developments in
this area
• 10 strategic sites – Hampshire - website
• 540 to 6,000 dws (4 out of 10 = 2,000+)
• But different approaches in different locations
• Only 3 with a density policy
• Variety of approaches to mix – but somewhere between 60% and 70% are 3+ bedroom
Market v affordable housing
• Very different dwelling types
• Market – 23% semi & 44% detached (est. as 3 & 4 bed
respectively)
• Affordable - 67% 1 and 2 bedroom
• Issues in achieving SPD (2009) objectives for AH -
“……generally reflect the size and characteristics of the
market units,….”
Achievability of (draft) local plan objectives
• Density – minimum 40 dph
• NDSS
• Accessibility – 80% to M4(2)
• Open space/gardens
• 75% of market, 65% of affordable sector …………should be two or three bedroom
Goldsmith Street, Norwich -
82 dph
OutcomesPut forward a mix
Type All Market Affordable
1 bed flat 6% 0% 18%
2+ bed flat 9% 5% 16%
2 bed house 28% 25% 33%
All 1 and 2 bed
dwellings43% 30% 67%
3 bed house 41% 50% 24%
4+ bed house 16% 20% 9%
Need to plan for:
• Mixing smaller affordable housing
units interspersed with (larger)
market housing
• Resolving tension between
density policy and other policy
objectives
Horton Heath – a family housing area
but can accommodate a shift to more
mixed development – but not a total
change
Learning points from the study• Flexibility in planning new schemes:
– ‘Exit strategies’ and tenure switches
– Review mix by phase
• Test accommodation schedules in design terms too
• Understand volume and SME housebuilders (and buyers)
• Avoid uniformity
Learning points from the process• Be prepared to crack on
• External ‘critical friend’ advisor
• Welcome the challenge
• Focus on the scope
• Involve your councillors
• Work backwards from the practical application of the findings
Questions & Discussion