MasterTag Merchandising Solutions 2010

For three generations,

MasterTag has servedthe horticultureindustry exclusivelysince 1949, when Lou

Schmidt designed the first

plastic horticultural label

for greenhouse growers.

Now, we’re helping anew generation ofhorticulturecustomers with labeling

and merchandising

products that respond to

the challenges of today’s

industry.

Just like many of our

customers, MasterTaghas been owned bythe same family sinceit was founded. We

believe that good customer

relationships are the

greatest strength of our

company.

The horticultureindustry remains ourprimary focus. We are

driven by the same

combination of practicality

and creativity that led Lou

Schmidt to create the first

plastic horticultural label.

MasterTag started creating bar coded labels in orderto assist retailers in increasing speed and accuracyat the checkout register.

1

Ludwig "Lou" Schmidt startedMaster Products Company with the purpose of making smallinjection molded plastic parts. His first product was a line offishing bobbers, called Master Float, which he designed.

A line of plastic horticultural labels forgreenhouse growers wasintroduced to replacewood labels, at thesuggestion of HarryWeesies of Weesies Greenhouse.

By rebuilding old equipment himself, Mr.Schmidt was able to print plant varietynames on the labels.

Master Products Company developed a labelwith a full color picture of the plant. Familymember Richard K. "Dick" Hughes joined thecompany as Master Products became one ofthe first producers of full, four-color processprinting on plastic.

Current owner Richard K. "Rick" Hughesjoined the company and brought thetotal employment up to six people. Thisyear, a new plastic sheet extrusionprocess was implemented.

The picture label line wasredesigned to better matchcustomers' needs and wasnamed the Master Tag. Thischange also sparked acompany name change fromMaster Products Company tosimply, "MasterTag."

Today, MasterTag offers managedinventory services, merchandisingprograms, creative new label designsand sustainable options to best servean ever changing marketplace.

A new headquarters buildingwas constructed to helpfacilitate office and productionoperations.

1949

1950

1963

1977

1979

1989

2000

Today

1956

2

It has been said that people like change, but nobody likes to be changed.

The greenhouse industry has certainly gone through change since my grandfatherproduced the first plastic plant tags 58 years ago. We have seen a change from woodstakes that were difficult to write on to high quality labels and merchandisingsignage. The rate of change has increased recently in our industry like every other,and where appropriate for our customers, we have tried to be leaders of that change.Yet, we have stayed true to the core principles that have guided us to help make ourcustomer more successful, make MasterTag an enjoyable place for our employees towork and make a fair and honest profit. Additionally, we have sought to be positivecontributors to our community and environment.

I am thankful as a family business we continue to grow and succeed as a result ofyour loyalty. We are blessed to have a staff of talented and dynamic employeesdedicated to continuing your success. I invite you to review our products frequentlyand evaluate how you may be able to use these new ideas to further your businessand to share in our commitment to our industry and its people.

From our family to yours, I offer a sincere wish for your success and an enthusiastichope for our continued relationship.

Rick Hughes, President

a commitment to change.a commitment to our customers.

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The MasterTag promise is a continual focus on improving quality in the marketplace, the workplace,the environment and the community.

MARKETPLACE: We will adhere to the highest ethical standards, knowing that the quality of ourproducts and the dedication of our employees build trust and strengthen relationships. We willserve our customers through innovation, superb service and a commitment to assisting them ingrowing their business and our mutual profitability.

WORKPLACE: We will treat each other with dignity, fairness and respect. We will foster aninclusive environment that encourages all employees to develop and perform to their fullestpotential. MasterTag will be a place where everyone’s ideas and contributions are valued, andwhere responsibility and accountability are encouraged and rewarded.

ENVIRONMENT: We will continue to conduct our business in ways that protect and preserve theenvironment. We will integrate principles of sustainability into our business decisions, processesand products.

COMMUNITY: We will seek to improve the quality of life through locally relevant initiatives inour community.

social and environmental responsibility

BADA BOOM®

MIX

SUN

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A014345

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RootNIA

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45

MasterTag estimates we willuse almost 1 million pounds ofrecycled plastic that could otherwise end up in alandfill. This means less use of petroleum based raw materialresources that must be extracted from the earth to produce.Can I order this new sustainable label in otherMasterTag standard shapes like the ones I currentlyuse? Since the substrates are key differentiatingelements for a an environmental statement or newprogram, the materials are available on the evo stake,DN1320, and the classic Master Tag only, at this time.

I currently buy a custom shape. Can I have thiscustom shape made of the sustainable material?Yes, this can be done within the specification of use.Custom shape non-locking stake labels can be madefrom the Recycled/Recyclable material. However, thereis currently not a sustainable option for locking labels.

I currently buy a custom design on a MasterTagstandard shape like a DN1241. Can you put thisdesign onto the new substrate? Yes, we can placeyour custom design onto the new substrate as long asit is printed on the new shape introduced for sustain-able labels.

Where is the raw material produced? West Michigan

4

ENVOY™ MIX

PART SHADE

TO SHADE

Ht. 20-24"

(50-60cm)A

010112

IMPATIENS

'MARGARITAORANGE'

FULL SUN

Ht. 6-8"(15-20cm)

A017640

PORTULACA

'WHISKERSYELLOW'

SUN TOPART SHADE

Ht. 8-10"(20-25cm)

A004032

PANSY

A

'WY

SUNPARTPART

Ht. 8(20-2

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PAPANSY

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QUALITY

LOBELIA

SNAPDRAGON

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French

MARIGOLD

an evolution in horticulture labeling

How much of this product is made fromrecycled material? We have engineeredthe material to be a balance of new andrecycled material. The proportion is selectedfor this application to utilize as muchrecycled material as possible whilemaintaining the label’s functionalperformance.

Are there any special requirements torecycle these labels myself? Dispose inany local recycle program that handlesrecyclable plastic.

Because of the use of recycled material,will I notice any difference in the qualityor finish of my labels? They are fullytested to provide no change in quality orperformance.

Why is the back of this label a differentcolor than it used to be? The back is thevisible part of the recycled material used inthese more earth friendly tags.

Do you offer any of your stock labels inthis recycled/recyclable material? Yes, theMaster Tag shape is now produced on thisrecycled content completely.

Will the score strength change?No, it will not. We have adjusted ourmanufacturing processes to allow usto provide the quality you havelearned to expect from our products.

Should I expect a change in mytagging efficiencies? No, thetagging machine performance shouldremain at the level of efficiency youhave come to expect from ourproducts.

RECYCLED/RECYCLABLE Stake LabelsThe plastic used in the production of this product is 100% consumer recyclable in manycommunity recycling programs. It provides growers, retailers and consumers an opportunity to participate in sustainableactions by ensuring that material is put back into the production stream, reducing the need for raw material resources.

from custom to stock, we have a sustainable solutionEVO™ contact MasterTag for other sustainable label solutions

5

6

stock items � order online now at www.mastertag.com

Hanging basket collars are versatile and can be customized to fit anybasket product. Easily attached at planting or shipping for flexibility inapplication. It is utility patented for its unique design which no otherlabeling company offers.

MasterTag Shape #DN1137Actual size 5.7”W x 6.19”H.

Order stock in increments of 100 per variety. Product description andavailable varieties can be found in the MasterTag Product Lister.

hanging basket collar™

The Premium Hanging Basket labels are equipped with a proven die-cutstar design that easily slides over plant hangers. They are made ofdurable material that is guaranteed to hold up under the stress ofgreenhouse conditions.

MasterTag Shape #HB102Shown actual size 2”W x 4.5”H.

Order stock in increments of 100 per variety. Product description,available varieties and unprinted labels can be found in the MasterTagProduct Lister.

premium hanging™basket label

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For your vegetative specialty annual labeling needs, choose theconvenience of the Mid-XL™ locking label. This tag draws consumers toyour 4” potted annuals and easily works with most locking pots.

MasterTag Shape #MT492Shown actual size 1.7”W x 4.7”H.


specialty annualson Mid-XL™ Locking Labels

The classic Master Tag is an affordable solution for your labelingneeds. In stock and ready to go, these popular labels are suitablefor automatic tagging machines and perfect for use ingreenhouse production. An extensive selection of varietiesavailable as stock for annuals, vegetables, herbs, perennials,ornamental grasses, flowering pot plants, foliage and ferns.

MasterTag Shape #MTShown actual size 1”W x 4”H.

Order stock in increments of 100 per variety. Product description,available varieties and unprinted labels can be found in theMasterTag Product Lister.

master tag® labels


The Quick Tag is an affordable solution for your labeling needs. In stockand ready to go, these popular labels are suitable for automatic taggingmachines and perfect for use in greenhouse production. Printed QuickTags are available in 4” white only. An extensive selection of varietiesavailable as stock for annuals, vegetables, herbs, perennials, ornamentalgrasses, flowering pot plants, foliage and ferns.

MasterTag Shape #QTShown actual size 0.625”W x 4”H.

Order stock in increments of 100 per variety. Product description,available varieties and unprinted labels can be found in the MasterTagProduct Lister.

quick tag™ labels

Exclusive vegetable and herb selection from Grimes Horticulture.



garden leaderson Mid-XL™ Locking Labels

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Extensive listing of the top selling vegetables and herbs. Colorful andcoordinated POP creates a display that gets noticed. Easy to implementin any retail setting

MasterTag Shape #MT492Actual size 1.7”W x 4.7”H.MasterTag Shape #CD711Actual size 11”W x 7”H.

Available varieties can be found in the MasterTag Product Lister.

MT492Mid-XL Locking Label

CD711 Display Card

Bench Tape (4” x 100’ w/ 24” repeat)

tasteful harvest™

9


The Gardener’s XL stake tag includes a large, dramatic size, edge to edgeprinting, and gloss coating for brighter graphics. To draw attention toyour quality products, choose to excel with Gardener’s XL.

MasterTag Shape #DN1241Shown actual size 1.95”W x 6”H.

Order stock in increments of 25 per variety. Product description, availablevarieties and specialty merchandising varieties can be found in theMasterTag Product Lister.

gardener’s XL tags

Native plants offer new options to the gardenerlooking for alternatives to the ordinary selection ofgarden plants. Ever growing in demand, native plantsoffer the gardener an opportunity to grow speciesthat are resistant to pests and disease. MasterTagoffers the only selection of native plant labels thatare in stock and ready to order.


Order stock in increments of 50 per variety. Productdescription and available varieties can be found in theMasterTag Product Lister.

native plantson Mid-XL™ Locking Labels

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Large color photo shows red, pink, and white brachts.Push-on design is perfectly suited for Poinsettias!

MasterTag Shape #HB302Shown actual size 2”W x 4.37”H.

Product description can be found in the MasterTagProduct Lister.

poinsettiapush-on label

The Premium MT™ is an affordable solution foryour labeling needs. In stock and ready to go,these popular labels are perfect for use ingreenhouse production. An extensive selection ofvarieties available as stock for annuals,vegetables, herbs, perennials, ornamentalgrasses, flowering pot plants, foliage and ferns.


Order stock in increments of 100 per variety.Product description, available varieties andunprinted labels can be found in the MasterTagProduct Lister.

premiumMT® labels

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Capture the magic of an evening garden. Promotes the use of any whiteflower to be put in a location that will result in a glowing, moonlitgarden. It is extremely flexible and easy to implement. Enchanted Nightoffers a unique opportunity to support a popular and growing trend ingardening.

MasterTag Shape #CD2820Actual size 20”W x 28”H.MasterTag Shape #DN1241Actual size 1.95”W x 6”H.

Program can be found in the MasterTag Product Lister.

CD2820Poster 4” Bench Tape

DN12411.95” x 6”

enchanted night™

GX

009750

GROWERS CAN EXPERIENCE... IT’S EASY TO PRODUCE!

Quick turn crop time.

Wholesale pricing higher than a hangingbasket or a flat of annuals.

A new product that clearly addressestoday’s garden consumer needs.

Patio Pronto uses less space on the greenhouse bench than a traditional flat.

Annual plugs can easily be used for quick turns.

The return per square foot can well exceed a flat of 4” pots of annuals takingthe same amount of space.

Can be a new item as a late spring, quick turn follow-up to the initial Mayshipments.

RETAILERS WILL NOTICE...

It’s the ultimate “Do it for Me” item in the garden center. It’s easy for consumers to make a selection for a finished patiocontainer. A higher markup item that meets the needs of today’s garden consumer.

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Patio Pronto™ MT4006 label and container sold together.Program can be found in the MasterTag Product Lister. Mini Marquee(DN1205) is also available.

patio pronto™container system

MT4006Label Dual Stake4.50” x 4.45”

ContainerTop Outside Diameter = 10”Top Inside Diameter = 9.687˝Height = 3.50˝

14


serenity herb™

Your plants will get noticed in any retail setting with the XL display cardsand posters. These beautiful photographic products provide the consumerwith a visual of a plant in peak bloom or foliage and gives them plenty ofhelpful care information.Program and available varieties can be found inthe MasterTag Product Lister.

MasterTag Shape #CD1108Actual size 11”W x 8.25”H.MasterTag Shape #MT492Actual size 17”W x 25”H.

XL™ designer series posters and cards

“Custom look” stock herb selections. Poster is part of a kit which includes cards. Cards can bepurchased separately.Program and available varieties can be found in the MasterTag Product Lister.

MasterTag Shape #CD711Actual size 11”W x 7”H.MasterTag Shape #MT492Actual size 1.7”W x 4.7”H.

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Gardener’s XL™ and Mid XL locking labelssupport popular breeder programs. Availablevarieties can be found in the MasterTag ProductLister.

MasterTag Shape #DN1241Actual size 1.95”W x 6”H. Bleed available.MasterTag Shape #MT492Actual size 1.7”W x 4.7”H. Bleed available.

specialtymerchandisinglabels

Gardener’s XL and Mid XL Locking labelssupport Gloeckner’s celosia and campanulaprograms. Available varieties can be found inthe MasterTag Product Lister.

MasterTag Shape #DN1241Actual size 1.95”W x 6”H. Bleed available.MasterTag Shape #MT492Actual size 1.7”W x 4.7”H. Bleed available.

gloeckner labels


AAS winner, Ornamental Millet, can be effectively merchandisedwith the help of this card. Product can be found in the MasterTagProduct Lister.

MasterTag Shape #CD1108Actual size 11”W x 8.25”H. Bleed available.

MasterTag Shape #CD711Actual size 11”W x 7”H. Bleed available.

halloween fright fest

ornamental millet'purple majesty' patio planter™ labels

The tall dimensions of the Patio Planter makes your varietiesnoticeable in the retail marketplace. This label promotes thespontaneous purchase of plants for decks and patios. Availablevarieties can be found in the MasterTag Product Lister.

MasterTag Shape #MT702Actual size 2”W x 7.5”H. Bleed not available.

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Poster Hanger - TriadThe triad allows you to display three posters at once, providingexposure from several angles. Hanger can be found in theMasterTag Product Lister.

Poster Hanger - Single MountThe single mount will hold one poster or two back to back. Hangercan be found in the MasterTag Product Lister.

XL™ poster hanger

This stand holds posters made of ridged corrugated material.Great for holding posters within the retail display. Holder can befound in the MasterTag Product Lister.

corrugated posterholder - “H” stand

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Decorative Trellis

Sold as a complete set of cage or trellis, pot and custom designed label.

The uniqueness of the Urban Gardener Patio Container iscentered around the patented plastic clips that secure the trellisor cage to the pot, allowing for easy handling.

Easy handling for the grower and consumer.

Fill a niche for "small space" patio or urban gardening.

Light, durable pots have the look of terra cotta without theweight or breakability.

www.urban-gardener.net

PATIO CONTAINERS

It’s easy to order this innovative package bycontacting MasterTag at 1-800-253-0439.www.mastertag.comTomato Cage tall, patent#D569,302 Tomato Cage Short, patent#D568,061

37” Tomato Cage Planter 25” Tomato Cage Planter

Has a high-end consumer appeal with matching label program.

Consumer support website at:

HarvestJack

Can be used as an indoor decorative container oran outdoor planter.

Available with or without Jack-o-lantern face.

Reusable for the consumer to plant again next year.

Fun design on a custom or standard shape label.

Made from enviroblend- a unique combination ofbamboo fiber, wood material and recycled plastic.

AUTUMN PLANTERS

Urban Gardener is a registered trademark of Hubie Grown, LLC. Urban Gardener Patio Containers are protected under patents: (D569, 302), (D569, 304), (D569, 303). Other US and international patents pending. ©2009 Hubie Grown LLC

SUGGESTED USE: Use with many fall plants such as orange mums, purple asters or black pansies. Drop in either an 8” or10” pan or shallow container and ship to the retailer.

For more information, contact MasterTag at 1-800-253-0439.www.mastertag.com

2 styles and sizes available

Complete the package with coordinating labels.

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MasterTag label shapes

These label shapes can be designed with custom graphics and text to create a distinct label program.For more information on how we can help you in designing a custom standard shape label, contactMasterTag at 1-800-253-0439.

at a glance

pg. 36

pg. 36

pg. 26 pg. 23 pg. 30 pg. 34 pg. 34

pg. 30 pg. 31

pg. 25

pg. 39pg. 23

pg. 34

pg. 33

pg. 25

pg. 30 pg. 33

pg. 28

pg. 23

pg. 22pg. 22pg. 22

pg. 29pg. 29pg. 29

pg.2

9

pg.3

2

pg. 24

pg. 35


The Premium Hanging Basket labels are equipped with a proven die-cut star design that easilyslides over plant hangers. They are made of durable material that is guaranteed to hold up understress of greenhouse conditions.

MasterTag Shape #HB102Shown actual size 2”W x 4.5”HBleed not available.

premium hangingbasket label

Push-on design is perfectlysuited for Poinsettias!

MasterTag Shape #HB302Shown actual size 2”W x4.37”HBleed not available.

MasterTag Shape #HB300Shown actual size1.44”W x 3.19”H

Bleed not available.

large push-on™hanging basket label

small push-on™hanging basket label

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oval hang label

A smaller alternative nurserylabel to the CD343.

MasterTag Shape #DN1233Shown actual size2”W x 4.38”HBleed available.

smallnurseryhangingcard

Developed as a standard nursery hang tag. Applying the elastic stringis a post-printing step. Also used on large pot perennials whenattached to the rim of the pot using a hog ring or Denison garmentgun.

MasterTag Shape #CD343Shown actual size 3”W x 6”HBleed available.

nursery hanging card

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MasterTag Shape #DN1152Shown actual size2.75”W x 2.10”H

Bleed available.

MasterTagShape

#DN1186actual size5”W x 5”H

Bleedavailable.


mini marquee™label

foldingmarquee™label

A label designed for plant products when the typical stakelabels just won’t be easily seen. Full bleed provides greatdesign possibilities. Great for use with pot plants, foliage,patio planters, large perennials, etc.

MasterTag Shape #DN1205Shown actual size 2.65”W x 3.688”HBleed available.

MasterTag Shape #DN1232Shown actual size5.3”W x 3.69”HBleed available.

MasterTag Shape #DN1151Shown actual size 4”W x 2”HBleed available.

small foldedcard

24


MasterTag Shape #DN1263 (shown left)Shown actual size 3.688”W x 5.5”HBleed available.

Applying the elastic string is a post-printing step. Can be used onlarge pots when attached to the rim of the pot using a hog ring orDenison garment gun or with a label stick

MasterTag Shape #HB2416 (shown below)Shown actual size 3.688”W x 5.5”HBleed available.

Locks to the pot and hangs below the pot rim away from flowersand foliage. Can also be used with a label stick.

marquee™ labels

hang labelMasterTag Shape #DN1321Shown actual size 2.71”W x 3.88”HBleed available.

25

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hang labelCommonly used with a label stick or attached tothe pot with a dennison gun.

MasterTag Shape #HB345Shown actual size 3”W x 4.75”HBleed available.

pot danglerHangs down below the pot rim forconvenient consumer viewing.

MasterTag Shape #OP2130Shown actual size 3.5”W x 10.27”HBleed available.

nurserystriplabelMasterTag Shape#DN1136Shown actual size.78”W x 9.93”H.Bleed not available.

Can be found in theMasterTag Product Listeras an unprinted label.

plain binlabelMasterTag Shape #DN1135Shown actual size1.25”W x 3.95”HBleed not available.

Can be found in theMasterTag Product Lister asan unprinted label.

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mini danglerEasy to attach to any basket wire. Archesaway from the basket for easy viewing. Agood economical choice.

MasterTag Shape #DN1239Shown actual size 2.38”W x 6.5”HBleed available.

MasterTagShape #DN1413Shown actual size3.5”W x 14.344”HBleed available.

MasterTag Shape#DN1175Shown actual size3”W x 4.8”HBleed available.

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hanging basket collar™scalloped patent # US 7,036,253 B2

Simply slips over any 3 wire hanging basket. Large visible area for imageand text. Stays above the plant canopy for easy viewing.

MasterTag Shape #OP2126Actual size is 10”W x 5.62”HBleed available.

hanging basketcollar™ lobedpatent # US 7,036,253 B2

Hanging basket collars are versatile and can be customized to fit any basket product.Easily attaches at planting or shipping for flexibility in application. It is utilitypatented for its unique design which no other labeling company offers.

MasterTag Shape #DN1137 (stock, shown below right)Shown actual size 5.7”W x 6.19”H Bleed available. .

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quick tag™ & master tag®The Quick Tag is an affordable solution for your labeling needs. In stock and ready to go,these popular labels are suitable for automatic tagging machines and perfect for use ingreenhouse production. Printed Quick Tags™ are available in 4” white only.

The Master Tag® is an affordable solution for your labeling needs. In stock and ready to go,these popular labels are suitable for automatic tagging machines and perfect for use ingreenhouse production.

MasterTag Shape #MT and QT (both are stock)Quick Tag shown actual size: .625”W x 4”HMaster Tag shown actual size: 1”W x 4”HBleed not available.

premiummaster tag®The Premium MT® is an affordablesolution for your labeling needs. Instock and ready to go, these popularlabels are perfect for use in greenhouseproduction.

MasterTag Shape #MT505Shown actual size: 1.375”W x 5.375”HBleed not available.

flowerviewlabelFull bleed offers great designopportunities. Use with quart sizeperennials, low price gallonperennials, and 4” premiumvegetative.

MasterTag Shape #MT5152Shown actual size: 1.416”W x5.875”HBleed available.

QuickTag™

MasterTag™

master tagXL™MasterTag Shape #MT440Shown actual size: 1.3”W x 3.99”HBleed not available.

MasterTag Shape#MT695Shown actual size:1.28”W x 6”HBleed not available.

master tagmid XL™MasterTag Shape #MT474Shown actual size: 1.7”W x 4.7”HBleed not available. master tag

premiumXL™

MasterTag Shape #MT557Shown actual size:2.125”W x 5.93”HBleed not available.

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gardener’s XLstake labelDeveloped for one gallon and larger perennials.Very extensive in-stock perennial listing. Isoften used for premium annuals in 5” andlarger pots. Full bleed for eye-catchingphotography aesthetics.

MasterTag Shape #DN1241Shown actual size: 1.95”W x 6”HBleed available.

MasterTag Shape #DN1147Shown actual size: 2.125”W x 8.9”HBleed available.

evo™ stakelabelThe plastic used in the production ofthis product is 100% consumerrecyclable in many communityrecycling programs. It providesgrowers, retailers and consumers anopportunity to participate insustainable actions by enduring thatmaterial is put back into theproduction stream, reducing theneed for raw material resources.

MasterTag Shape #DN1320Shown actual size2.045”W x 6.11”HBleed available.

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MasterTag Shape #MT5149Shown actual size: 2.62”W x 7”HBleed available.

x-large XL™master tag®

Clips onto the rim of mostvacformed containers. Good for alocking solution on pots withouta locking slot.

MasterTag Shape #MT5151Shown actual size1.97”W x 5.91”HBleed available.

ClipToPot™label

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patio planter™ labelThe tall dimensions of the Patio Planter makes your varieties noticeable in the retailmarket place. This label promotes the spontaneous purchase of plants for decks andpatios.

MasterTag Shape #MT702Shown actual size: 2”W x 7.5”HBleed not available.

cell labelInserts into a wide range of cell packs. Commonly used in Europe. A good no-lockingalternative to the MT378, Billboard Label.

MasterTag Shape #MT4006Shown actual size: 4.507”W x 4.458”HBleed not available..

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MasterTag Shape #DN1115Shown actual size: 1.25”W x 12”HBleed not available.

propagation labels

mid XL™ locking label

Offers full bleed for high impactdesigns. MT492 stock line (specialtyannuals) is primarily a line of nonpatented or generic vegetative itemsthat are popular.

MasterTag Shape #MT492Shown actual size: 1.7”W x 4.7”HBleed available.

Large area for images and text. Inserts into a locking flator pot. Good alternative to the MT598. Can be used aboveor below the pot rim.

MasterTag Shape #MT378Shown actual size: 3.88”W x 3.96”HBleed available.

Order custom in increments of 2,000 per variety.

gardener XL™ lockinglabelThe Gardener’s XL™locking label includes alarge, dramatic size, bleedprinting, and glosscoating for brightergraphics. The lockingstake works with mostlocking pots, or simply asa stake tag. To drawattention to your qualityproducts, choose to excelwith Gardener’s XL.

MasterTag Shape #MT598Shown actual size:2.12”W x 5.73”HBleed available.

billboard label

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MasterTag Shape #CD711Shown at 52%Actual size: 11”W x 7”HBleed available.

Product description, available varieties and unprintedlabels found in the MasterTag Product Lister.

MasterTag Shape #CD1108Shown at 52%Actual size: 11”W x 8.25”HBleed available.

Product description, available varieties and unprintedlabels found in the MasterTag Product Lister.

display cards

poster

CD711

CD1108

MasterTag Shape #DN1156Actual size: BOX - 14.437”W x 16.016”H

HANDLE -1.03”W x 22”HBleed available.

window box™

MasterTag Shape #CD1725Not shown.Actual size: 25”W x 17.5”HBleed available.

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The most universal handles in the industry! Successfully tested with many commonly used trays. Maintains it’s arched shape for easyhandling. Easy to insert. Quick to assemble. Locks in securely. Won’t fall out.

Stay Lock Handle Shape #DN1240Shown at 42%Actual size: 1”W x 18”HBleed not available.

Sure Lock Handle Shape #OP2160Shown at 42%Actual size: 1.25”W x 18”HBleed available.

stay lock & sure lock handle

Stay Lock Handle

Sure Lock Handle

Handle Talker viewafter folded

The Handle Talker™ offers a unique designthat is different from all others in themarket. Get products noticed and increasesales with eye catching, tray handledesign that faces the customer at retailwith more room for photos, graphics andcare information than the traditionalhandle. Easy to pick up and carry.

MasterTag Shape #OP3732Shown at 92% & 46%Actual size: 3.823”W x 15.89”HBleed available.

Order custom in increments of 2,500 pervariety.

handle talker

36


37


MasterTag Shape#DN1183Shown actual size:3.1”W x 7.63”HBleed not available.

MasterTag Shape#MT4038Shown actual size:2.28”W x 4.33”HBleed available.

MasterTag Shape #MT5164Shown actual size:2.125”W x 5.257”HBleed available.

MasterTag Shape#DN1149Shown actual size:2.84”W x 5.86”HBleed available.

A0000-000

000.000000.0000

P E R E N N I A L

BLOOM TIME

SUN TO PART SHADE

Black-Eyed Susan'Goldsturm'

Rudbeckiafulgida var. sullivantii

38

anatomy of a labelMasterTag’s market research confirms the

importance and order of plant label

information desired by consumers and

growers.

PLANT TYPE: Consumers say that knowingwhether a plant is an annual, perennial, herbor vegetable is the most importantinformation on a label.

PLANTING LOCATION: Next to plant type,

gardeners want to know where they should

place their plants for optimum success.

COMMON NAME/VARIETY NAME: Most

consumers refer to plants by their common

name. Many times, a specific variety is

desired or will be referenced in future

purchases.

BLOOM PERIOD: Bloom period is an

important part in helping gardeners make

decisions on what plants to buy.

PHOTOGRAPHY: Large, high quality

photographs inspire consumers and provide

excellent reference for future purchases.

BOTANICAL NAME: Latin names are

important to growers and can be of interest

to some gardeners. They are the most

accurate method for plant identification.

39

RECYCLE SYMBOL: By understandingrecycling requirements of different plastics,

consumers can make informed decisions on

being sustainable.

MASTERTAG LOGO: This is the symbol of thehighest quality label available in the market

today.

PATENT NOTIFICATION: Breeders mustprotect their intellectual property by

indicating patent protection on their unique

varieties.

WEBSITE URLS: Consumers are interested inknowing more about a plant than a label can

provide. Web addresses help direct them to

enhanced information and images.

BILINGUAL/MULTILINGUAL TEXT: Manyretailers request multilingual text in order to

best serve their diverse customer base. It

broadens the appeal and accessibility of

garden plants.

ICONS: When icons are accompanied bysimple text and pointer words, it enhances

communication within a limited space area.

REVERSE TEXT: Most consumers indicate thatthey prefer reverse text on the label. It

allows them to see the information on the

back without removing the label from the

pot.

Caution text hereSpanish caution text here

Bloom Time /Temporado de florecimientoBloomtime text hereSpanish bloomtime text here

Light / LuzPlant light text hereSpanish plant light text here

Height / Altura00-00" (00-00cm)

Space / Espacio00-00" (00-00cm)

Water / RiegoWater text hereSpanish water text here

!

P Pr PVP CUnauthorized

Propagation Prohibited

www.bloomsofbressingham.com

Perennial / Perenne

40

MASTERTAG DNAFamily-owned and operated since 1949, serving the horticultural industryexclusively.

Fastest production in the industry because of our Lean Manufacturing Process.

No wasted effort means we get printing jobs through and out to customersquickly.

Best on-time performance in the industry.

Custom invoicing, packing slips, order confirmations and packaging to suit yourneeds.

UV inks and coatings that won't fade when exposed to sun or chemicals - consistentlyrepresenting your brand with a high quality look that drives retail sell-through.

High-volume current technology die-cutting means accurate shapes and registration ofeach label.

Reduced use ofplastic -contributing to asustainableproduction process,and saving moneyon raw materials.

Stronger labels thatare easier to handstick, and fewermisses in automatictaggers.

• Tested daily toensure consistentperformancestandards.

SUPERIORSCORESTRENGTHMEANS...

No over ship or over invoicing of labels. Unlike print industry standards, MasterTag will not ship or invoice formore than was ordered, reducing the costs of freight, handling, storage and obsolescence.

A unique drying process speeds printing, thus enhancing our ability to deliver labels when needed.

SUPERIOR LEAN FLOW PRINTING MEANS...

EXPERIENCE THE MASTERTAG DIFFERENCESuperior sheet fed offset printing means better registration, higher resolution and more durabilitywhen compared to the labels of our competitors.

[

MASTERTAG SUSTAINABILITYPlastics that are easy for growers torecycle.

Plastics that are easy for consumers torecycle.

All scrap plastic is recycled back into thesystem, closing the loop and using lessraw material.

41

A spark of inspiration

The genius of innovation

Our creative application

MasterTag Idea Gallery

42

Common

FULL SUN

ANNUAL

PARTIAL SUN/SHADE

add a bright touchto your landscape

FiberBasketCombo

FiberBasketCombo

AA AA00 00

00 0000 00

00 00-- --00 00

00 0000 00

00 0000 00

00 00.. ..00 00

00 0000 00

PHALAENOPSIS

AAAA0000

00000000

0000---- 0000

00000000

Ranunculus

AA0000

0000--00

0000

000.000

Ideal for Inside & Outside

AA0000

0000--00

0000

000.000

A00

00-0

00

000.000

BROMELIAD

SSiimmppllyy tthhee BBeesstt

AAAA0000

00000000

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Chrysanthemum

Living essentials

Treat yourself or a friendPerfect for home or office

A A0 00 00 00 0- -0 00 00 0

000.000

66

©2004

MASTERTAGMontague, MI

HB102 � HB300 � HB302 � see pg. 22 for shape information

43

GOLDEN RUBYBarberry Berbris

Height.20-25' (6-7.5m) Spread: 15-20' (4.5-6m)

Shape: Rounded, low

Foliage: Deep burgundyred center, yellow margin

autumncolor

summer

color

sprin

gcolor

Mophead HydrangeaHydrangea macrophylla

'Forever Pink'

Senecio 'Kilimanjaro'

Today is the day when bold kites fly,When cumulus clouds roar across the sky,When robins return, when children cheer,When light rain beckons spring to appear.Today is th eday when azaleas bloom,Which children pick to fill the room,Today is the day when grass is green,When leaves burst forth for spring to be seen.

Robert McCracken

CD343 � DN1152 � DN1233 � see pg. 23 for shape information

A0000-000 000.000

DN1151 � DN1205 � DN1232 � see pg. 24 for shape information

PREFERS LOW LIGHT

PARLOR PALM

0 00000 00009 0Grown by:

Plant Marketing, LLCMt. Dora, FL 32757

1.28 QT(1.21L)

www.plantorders.com

AA00000000--000000 000.000

Garden Mum

44

Black-Eyed Susan'Goldsturm'

P E R E N N I A L

BLOOM TIMESUMMER

6+ hours of directsunlight.

FULL SUN

DN1263 � DN1321 � HB2416 � see pg. 25 for shape information

YAMAGAMI’S NURSERY INTRODUCES

Silicon Valley Diamond™

ROSA HYBRID

Sun

toP

artS

hade

45

......hhiigghh ffasashhiioon plantsn plants

HHoorrtt CCoouuttuurree

CCititiies oes off FFashiashioonn

PARIS

A0000-000

000.000

www.hor tcouturep lan ts .com

HB345 � OP2130 � see pg. 26 for shape information

Plantain Lily'Patriot'

PART SHADE TO SHADE

P E R E N N I A L – COMES BACK EVERY YEAR

46

CIA

:Zone

10-11Protectfrom

frost.Proteja

detem

peraturascon-geladas.

A0000-000

000000.0000

DN1137 � DN1239 � see pg. 27 & 28 for shape information � shown at 80%

A0000-000

000000.0000

Common‘Variety’

AN

NUA

L

A0000-000

000000.0000

C A L I B R A C H O A

Full Sun

Form

oreinform

ationvisit

usat

ww

w.planpeddler.com

A0000-000

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47

Plectranthus

Mona

Lavender

Plectranthus Hybrid

PlepalilaUSPP13,858

Thisstun

ning sele

ction add

s anair

of elega

nceto

anyout

door sett

ing. St

riking

purple

bloom

s contras

t

nicely

against

dark gre

enfoli

age. Brigh

tens bed

s, bor-

ders, p

orches

andpat

ios.

Spanish

features

text. . .

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ipsum dolo

r sitam

et,

consect

eturadi

pisicing

elit,sed

do eiusm

od temp

or in-

cididun

t utlabo

re et do

lorema

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enim

ad minim

veniam

, quis n

ostrud

exercita

tionul-

lamco l

aboris n

isi ut al

iquip e

x eacom

modo

consequ

at.

Spanish

caretext

Dábril

lo aarri

ates,

bordes,

porches

y patios

.

LIG

HT

/LUZ

:FullSun

SolDirecto

WAT

ER

/RIE

GO

:K

eepsoilevenly

moist.

Mantenga

latierra

uniformem

entehúm

eda.

HE

IGH

T/A

LTU

RA

:12-16"

(30-40cm)

HA

RD

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EN

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IA:

patent#US7,036,253B2

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-000

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patent#US7,036,253B2

A0000

-000

0000000000000.000

Premium

FloweringBasket

Floweringbaskets enhance

your

outdoor livingspaces by adding

color

andinterest.

Todesign

thebest basket

possible, weselected

Pindstrup, thebest

Europeanpeatm

oss, tofill our baskets.

Pindstrup’s superior quality gives your

basket healthier plants that requireless

watering.Our choice

of soil andplants is

sureto

giveyou

along-lasting

quality

basket toenjoy all season..

Feed: Fertilizeregularly for best

display.

Water: Keep

soil evenly moist.

Protect fromstressful

winds.

AA0000

0000 --

000000

0000 00

..0000

00Patent # US 7,036,253 B2

0000 0000 0000 .... 0000 0000 00000000 0000 0000 .... 0000 0000 0000

AAAA 0000 0000 0000 0000 ---- 0000 0000 0000

48

DN1136 � OP2126 � see pg. 27 & 28 for shape information � shown at 80%

49

MT � MT505 � MT5152 � see pg. 29 for shape information

Grown By:Northland Farms

West Olive, MI 49460

1 Gal (3.7L)

AA AA00 00

00 0000 00

00 00-- --00 00

00 0000 00

00 0000 00

00 00.. ..00 00

00 0000 00

00 0000 00

00 00.. ..00 00

00 0000 00

EEcchhiinnaacceeaa

PPuurrpplleeCCoonneefflloowweerr

PineapplePlant

Ananas comosus

A0000-000

000.000000.000

P u r p l e H a z e

LavenderC o l l e c t i o n

'hidcote'

herbSun to

Part Shade

A0000-000

000.000000.000

50

MT440 � MT474 � MT557 � see pg. 30 for shape information

AA AA00 00

00 0000 00

00 00-- --00 00

00 0000 00

00 0000 00

00 00.. ..00 00

00 0000 00

000000000000 .... 000000000000

HERBPEPPERMINTMentha x piperita

00000000080

0

A0000-000

000.000

000.000A0000-000

000.000

000.000

Baja Breeze

51

DN1241 � DN1320 � see pg. 31 for shape information � shown at 84%

52

MT5151 � MT5149 � see pg. 32 for shape information � shown at 84% & 71%

Snowy River wattleAcacia boormanii

Visit us atarboretum.ucdavis.edu

for more information.

WHEN THE TEMPA-TURESRISE,THISHEAT TOLERANT

LANTANAIS JUST STARTING TOWARM UP!

COREOPSISSun to Part Shade

PERENNIAL

A Premium Perennial

'Sweet Dreams'

000.000

A0000-000

00000

SAXIFRAGASAXIFRAGA'FLOWERCARPET''FLOWER CARPET'

SAXIFRAGA'FLOWERCARPET'

53

MT702 � MT4006 � see pg. 33 for shape information � shown at 84%

TM

Terrazza™ Voila

I’d rather haveroses on my table

than diamondsround my neck.- Emma Goldman

AA AA00 00

00 0000 00

00 00-- --00 00

00 0000 00

00 0000 00

00 00.. ..00 00

00 0000 00

AA AA00 00

00 0000 00

00 00-- --00 00

00 0000 00

00 0000 00

00 00.. ..00 00

00 0000 00

FlowerPower™ Silver Purple Osteospermum

Impatiens

54

MT378 � MT492 � MT598 � see pg. 34 for shape information

'Pacific Giants Mix'D E L PH IN I UM

A0000-000000.000

000.000

A0000-000000.000

000.000

SUN/SOL

PERENNIAL/PERENNEComes back every year

'Variety'

AAAA0000 0000 0000 0000---- 0000 0000000000000000 0000.... 00000000 0000

00000000 0000.... 00000000 0000A0000-000

000.000

000.000

B E G O N I AB E G O N I ADragon Wing® RedDragon Wing® Red

55

custom labels

56

custom labels

57

WHAT SHOULD BE CONSIDERED WHEN DECIDINGTO ENGAGE IN A MERCHANDISING PROGRAM?

Establishing an identity with your customers and a value to the consumer isyour challenge.

These messages must be strong and simple.

There should be no doubt as to what you are about and what is the value ofyour product.

LINK YOUR MESSAGE

Defining who you are is the first step in establishing yourself in the mind ofyour customer.

Strong messages, when exposed to over time and linked to a source willcreate an identity.

BUT…The value of a given product and the decision to buy it is largely at the pointof sale. This prompts the question…Do we brand or do we merchandise?

TO BRAND OR NOT TO BRAND?

The decision to brand is largely based on a few factors.

Frequency of shopper’s exposure to your product.

Length of time you will commit to your brand.

The demographics of your target market.

The varying levels of consumer loyalty withinyour target.

Financial and human resources employed will also be a determining factor asto whether branding is the right decision.

Before you decide to brand, consider this:

65% of all purchases are IMPULSE buys made in the store.

Your product has 1/6 of a second to get ‘noticed’ before the opportunityis lost.

Displays motivate shoppers to make unplanned buys or purchase new items.

Consumers buy 80% of what they pick up.

Brand establishment is achieved through frequent exposure over time.

When considering the question ofbranding, keep these facts in mind:

A quarter of all consumers equate package appearance with quality of theproduct.

Consumer products companies condition the consumer to look for packaging& display innovation.

50% of consumer brands don’t have advertising beyond the store level.The best possible advertising that you can have is right in the store at the

point where the consumer is standing with their money in their hands andready to make a decision.

The ‘package’ is becoming the key marketing communications tool.

SO, WHAT IS THE ALTERNATIVE TO BRANDING?

Effective merchandising.

Or, in other words, focus on displays and packaging.

A well designed display, set in the right place and providing the rightmessage, can be more effective than establishing a brand.

Displays and packages can be the answer to brand.

As many as 3/4 of people who shop at displays are influenced on whatproduct to purchase.

MERCHANDISED DISPLAYS…WHERE DOESONE START?

Begin the spark of your imagination!

What to do is only limited by our inspiration and creativity.

The ideas are actually limitless.

Creativity doesn’t happen in a vacuum. So, here, in this catalog, are someconcepts to get you thinking.

FOUR KEY WAYS THAT DISPLAYS DIRECTLYIMPACT PURCHASE BEHAVIOR

Helps shoppers notice sales and specials.

Helps shoppers to find products.

Reminds them to buy products.

Helps them to notice new products.

Inspires them to use the products.

DISPLAYS PLAYA DIRECT SELLING ROLE

They generate impulse/unplanned purchases.

They reinforce planned behavior.

They attract new purchasers.

merchandising theory

58

SO WHAT DO DISPLAYS NEED TO ACCOMPLISHTHROUGH THEIR DESIGN?

Ease the shopping experience.

Be visually appealing.

Display prices clearly.

Be well stocked.

Maintain or enhance product and the store’s identity/image.

WHY CONSIDER MASTERTAG?

Because we can provide…

Innovative ProductsMarket ResearchSales SupportProven ExperienceCreative Services

Innovative ProductsMasterTag is committed to the consistent introduction of new products.

This past year, 7 new merchandising products have been added to our line.More are coming!

New, unique custom labeling can be designed just for your business.

Market ResearchEach year, MasterTag adds to its database of market information gained atretail intercept events.

Our research is targeted specifically toward the retail garden center shopper.

It incorporates both mass merchant and independent shoppers buyingpreferences.

It focuses on the impact of labeling, merchandising and branding within thegreen industry.

MasterTag is a member of the In Store Marketing Institute and has access toconsumer data from all products and industries.

Sales SupportMasterTag can create sales support in the form of Sell Sheets, PowerPointPresentations, Presentation Boards and Mock-Ups.

We offer training to provide direction on the sales process.

MasterTag will commit the resources to accompany customers onpresentations to retailers.

Proven ExperienceMasterTag has designed and implemented more successful merchandisingprograms than anyone in the industry.

Our experience is grounded in understanding the needs of retailers andgrowers and designing solutions that work for both.

Our understanding of merchandising is broad in scope and incorporates thebest practices of all consumer products offered at retail.

Creative ServicesMasterTag has a dedicated staff of experienced graphic designers.

We can take your project from an idea all the way to retail implementation.

MasterTag Creative Services offers graphic design on all labeling andpackaging, logo design, web design, sales tools, brochures and more.

WHAT SHOULD BE CONSIDERED AS YOU LOOKTOWARD A NEXT STEP IN DEVELOPING APROGRAM?

Determine what product offers you the best opportunity to demonstrate avalue to the consumer.

Identify the specific benefits a consumer would realize from using yourproduct. (This can be a collection of products, that when put together, have agreater value defined by their use)

As a secondary element, establish an identity that will be present on everyprogram. (This can be an umbrella name that will ultimately surround all futureprograms that you will bring to market)

Consider the containers the product will be grown in, as this can become asignificant part of the package. Its value and impact can be affected by yourchoices.

Establish a budget for POP. This will be determined by your desired marginsand the selling price to the retailer. (Remember that added value programsshould result in higher retail prices, higher margins and increased sell through.If they don’t, then don’t do them)

Develop a timeline for implementation. (The design and development processcan take more time than you think. You want to be ready at the critical pointsof presentation and implementation. MasterTag can help you with this)

Look beyond the first program. Consider offering a seasonal rollout,sequential programs or special product offerings.

Establish a way to measure the success of a program. This will help youunderstand its value and can be used to demonstrate to a retailer a reasonto consider your program.

CONTACT MASTERTAG CREATIVE SERVICES

This is the best and most important step you can take.

Our Creative Services staff is ready and excited tobrainstorm all of the possibilities in creating acustom merchandising program that will be successfulfor you.

MasterTag takes all of the complication out of the process.

From your spark of an idea right though to implementation at the retail,MasterTag will be your partner in your marketing and merchandising effort.

59

a display for every budget

label

label

label

bench tape

bench tape

bench tape

colored pot

colored pot

poster

labels

bench tape

colored pot

poster

display card

+

=

+

=

+

+

=

+

+

+

=

+

+

+

Layer multiple combinations of merchandising elements to create adisplay that fits any unique retail need.

60

key elements of an effective retail display

COLORSAt a distance of 20’a high impact color palettegets consumer’s attention.

POSTERSAt a distance of 12’large posters can be read.The package contributes tothe overall display.

SIGNAGEAt a distance of 3’signage can deliver amessage about the productor inspire the consumerto use it.

LABELINGAt a distance of 1’detailed labeling caninform the consumeron how the productscan be used.

61

Promoteplants for both

indoor andoutdoor use

Makeperennials

easy to select

62

Educateconsumers onthe benefitsand joy of

adding color inall areas of

their landscape

Make a displaywith impact.Promote your

own uniqueness

Theme displayhelps promote

the holiday

Promote thebeauty of

tropical plants inthe home

64

Promoteplants for both

indoor andoutdoor use

Promote thebeauty of

tropical plantsin the home

65

Promote themany benefits

of groundcover in thelandscape

Capturetrends and

express style

66

Specialtycategory

merchandising

Promote theseasonal

benefit ofpansies

67

Promotethe beautyof tropicalplants inthe home

with anostalgic

feel

Promotecold

tolerantplants

68

Promotevegetables withinspirational in-

use images.

Promote thetrend of growing

vegetables athome.

69

MasterTag is pleased to provide you with the most technically advancedand user friendly label ordering website available today.

welcome to mastertag.com

Orders canbe sortedmultipleways foreasy

reference.

Easy tonavigate.

Offersmultiplelogins percompany.

Flexiblepreferencesettings.

If a session is interrupted, it will take you back to where you left off upon login.

70

Search by: Botanical Name, Tag Shape, Breeder,Classification, Item Number, Advanced Search

best search capability of any website

71

Easy to reorder by using your previous year’s season planner.

NEWFEATURE

your order history/reorder sheet online

72

freight charges

Freight is estimated and billed onactual costs. Not as a percentage of

the order dollar value.

1.800.253.0439 � www.mastertag.com

Documents

MasterTag Merchandising Solutions 2010