Masthead & Story Ideas

- Up Beat- Base- Anthem- Tunage- Volume

Up Beat- I have chosen this masthead idea as it adheres to the music genre, it imitates musical instruments and generally creates a happy uplifted mood. Although a negative of this magazine name is that the ring of the masthead sounds immature and unsophisticated.

Base- This masthead implies that the magazine is about the music industry. It relates to a strong genre of edgy music e.g. music that will be played at gigs. Although the masthead may be misinterpreted for the clothing shop Base.

Anthem- This potential Masthead sounds Iconic Anthem; An anthem is a song of praise, devotion, or patriotism. It sounds as if the magazine is uniting the readers together. A negative of this masthead is that it has an old fashioned ring to it the term anthem means either a specific form of Anglican church music. The term can be misunderstood as an Urban term for Anthem for example; if a venue, such as a dance club, has a contiguous design feel, it can be said that it sticks to an anthem. The audience can be unfamiliar with the term.

Tunage- I have chosen this masthead as a potential selection because it is a a funny informal title that will capture the audience. Although a negative is that it sounds too immature and Tunage is not actual a word therefore it may confuse the target audience.

Volume- This masthead relates to the music industry yet it does not specifically indicate which Genre the magazine is. A negative of this masthead is the relation it has with a hair magazine the audience may think confuse what the magazine is actually about.

Chosen Masthead

I Have chosen Anthem as my finalized masthead for my Music magazine. I

have chosen Anthem amongst my other masthead’s as it is best suited and

complimentary to my audience. Anthem is an Urban definition and this

relates to the language that the consumer may be recognizable to. Anthem

Connotes togetherness and a positive approach this invites the reader into

reading the magazine. The masthead also relates to the music industry as an

anthem is a patriotic song that each country has to there own ‘National

Anthem’ this brings people to unite. It is a memorable occasion that

Celebrates the proud concept of a country. The masthead will be a distinctive

Style as Anthem sets apart from other existing music magazine; Q, Kerrang,

NME, Vibe and Top of the Pops. By producing a Poll everywhere this

influenced my decision has 71% of the vote’s were devoted to Anthem.

Poll Everywhere results

Background informationI researched Anthem to confirm that the masthead is original. I did come across a film magazine named Anthem. The magazine is based in Los Angeles and is nationally based. The film based magazine is not sold in the UK and is not on the shelves of big branded Global supermarkets E.g Tesco’s. Anthem magazine is a digitized magazine and the consumer has to subscribe to receive weekly information.

My magazine will be distributed in big branded super markets by competing with other Global and National existing music magazines. The already existing Film magazine Anthem is targeted at an older target audience as the website includes a lot of solid factual text. The niche audience that would be interested in the magazine are potentially interested in the technical side of film.

AnthemMagazineWebsite:

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Da Font

This typography is simplistic and sophisticated the stretched

out masthead makes a statement and is eye catching. although this font does

not adhere to the music genre as it is does not imitate any sense of music.

This typography connotes a loud energetic statement

through the bold text and unique lettering. The text looks

powerful and is would be very eye catching towards the audience.

The sharp lettering adheres to the music genre as it looks artistic

and very pop.

The style of the typography is very dominant of each letter. The

text pops out off the page which would grab the readers attention.

The text looks loud and exciting which adheres to the alternative

Indie/pop genre. The style of the typography looks very futuristic

and retro.

The curved bold text of the typography looks very futuristic and

digitized. The masthead would look better in another colour to

connote the enthusiasm of the music genre. The text looks quirky

because bits are missing and this is unusual. This would be a

reason for the consumer to look at the magazine as this is an eye

catching element.

Story Ideas

Interview of global artists;Fan questions.

Gig Guide;Essential Guide.

Concert reviews;From target audience.

Double page spread;New upcoming Band

Gossip about an artist; Scandal. Up coming tour dates.

Number 1 albumreview.

MTV music awards;The nominated artists.