‘Material Girl’ Takes on Fashion

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‘Material Girl’ Takes on Fashion

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‘Material Girl’ Takes on Fashion

• She is the multi-Grammy Award winning, ever-changing queen of pop, an icon of style, actress, mother and ____________. Now the material girl has ________________ again, this time, as a _______________. M for Madonna, a range of clothing designed by the star goes on sale worldwide this week in stores of the European fashion retailer H&M. In an age where the line between _____________________ is blurred, teaming up with a global brand like H&M

• _________________________.

global brandreinvented herselffashion designer

celebrity and business

makes commercial sense

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• It‘s not about ___________, it’s about being savvy( 悟性 ). It's about knowing your market and also knowing that every market has what is called a ________________ It starts, it starts _________, but then you can __________ it, or even better, you can say what have I learned from that? And now I am going to start again. And that's what she's done. She is

• ____________________________ I've ever ever come across.

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‘Material Girl’ Takes on Fashion

reinvention

product life-cycledeclining extend

one of the greatest marketers

• Madonna says it's no secret that she loves ___________________, but will a range of clothes designed by a horse riding 48-year-old mother of three, _____________________

• _________________________________?

I mean I love her music, but I think the stuff she has designed is really nice as well. That is why I get quick, grab a piece of it.

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‘Material Girl’ Takes on Fashion

the world of fashion

inspire the world's trendyyoung things and fashion conscious

• I'm gonna see what the pieces are like. I wanna see the ________of them, you know. But I think I will be up to pick up a few bits and pieces.(This time, what you come down here to say?) To get a dress for my fiancée. (So you've seen it already?) Yeah. But in black

• But these days, as Kurt Cobain has demonstrated, you don't even have to be __________________________. The late Nirvana singer was the highest earning celebrity brand last year.

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‘Material Girl’ Takes on Fashion

quality

alive to build a global brand

• ___________ is a very good marketing ploy, but of course it has rather, well, it has a few ____________here and there. But if you want to ______________, it's a very good marketing ploy because what it does, it means that people are still buying into the ____________________ rather than the _____________.So on that slightly distasteful basis, the queen of pop looks set to reign over the music and fashion worlds for many, many more years to come. Adrian Finighan CNN, London.

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‘Material Girl’ Takes on FashionBeing dead

disadvantagesput those aside

brand ideal of a namename itself