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Matt Friederich, Business Development
Aggregators, Not Necessarily !a Four-Letter Word!
Agenda !
• What is an aggregator? • General history of aggregators • Examples of self storage aggregators • How aggregators work • Benefits of using self storage aggregators
What is an aggregator?!
History of Aggregators!
• Use of aggregators in the hotel and restaurant industry
• Industry vs. Consumer
– Great for consumer (Price and Selection) – Not necessarily good for the industry (Commodity) – …but drives consumer behavior and demand
Self Storage Aggregators!
• Aggregators are “leasing” the space to self storage operators
• Examples of Self Storage Aggregators Subscription Pay Per Reservation
Subscription based or Monthly fee model!
• Cost effective but higher risk • Can generate large ROI
– Example: 10x10 rental for $100. 12 mo x $100 = $1,200 • Crucial to track your leads
Pay Per Reservation!
• Pay per reservation – Can be more expensive but lower risk – Price per reservation can vary depending on size of unit rented – Several of these aggregators spend money in the pay per click ads
to help drive you traffic
% of Rent model!
• This model asks you to pay a percentage of the rent for any reservations or rentals they send you
• Generally the percentage is 30% of the monthly rent for the lifetime of the lease
• Can be very expensive (ex: $100 rental = $30/mo lifetime of lease. 12 mo = $360 cost per rental)
Benefits of aggregators for smaller self storage operators!
• Struggle of small operator vs. bigger market – ex: 1 store brand in Dallas, TX(or any metro)
• Extremely competitive market • Smaller brands don’t have budget to keep up with what many of them
do from SEO (search engine optimization) standpoint • Aggregators help smaller brands be found in their immediate and
surrounding markets nearby (within 10 miles)
Other benefits of using aggregators!
• Additional way to drive leads/rentals • No contract or long term commitment • Can give you an additional spot to be found on search
engines • Help you come up for multiple search terms
Using Aggregators for your website!
• Smaller operator in small market using aggregator as website – Low cost – Clean conversion design – Maps management – Mobile website – Call tracking – SEO efforts already proven with aggregator showing up – Site MGMT Software integration (varies) – Example
Conclusion!
• Aggregators can benefit your brand in a variety of ways. • Businesses large and small compete for leads online. • If you’re spending the money, track the leads.
Register at storageahead.com/webinars/
October 3, 2013 at 11:00 AM CDT How to Make Storage Social Ever wonder how you can possibly make your storage facilities relevant on social media? StorageAhead's Social Media Manager, Abby Madison will go over best practices for tweeting, sharing and making even G+ work for the self storage industry.
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