Mauser - Chile e Mexico_vFinal

11/07/2016

Chile & Mexico Competitive Intelligence Report

01/27/2017

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THE AFOREMENTIONED STATEMENT

CONTENT

RETAIL OVERVIEW - LATAM ....................................................................................................... 5

CHILE.......................................................................................................................................... 7

Hypermarkets encounter barriers to growth in Chile ......................................................................................................... 7

Internet retailing a potential game-changer ....................................................................................................................... 7

Weak Chilean economy dampens retail growth ................................................................................................................. 7

Facts & Figures .................................................................................................................................................................... 8

Key Players .......................................................................................................................................................................... 8

Key Events ........................................................................................................................................................................... 8

Competitors ............................................................................................................................... 9

Grupo MF ............................................................................................................................................................................ 9

Products .......................................................................................................................................................................... 9

Clients .............................................................................................................................................................................. 9

SeGat Chile .......................................................................................................................................................................... 9

Products .......................................................................................................................................................................... 9

Clients ............................................................................................................................................................................ 10

EYD - Soluciones Expertas ................................................................................................................................................. 10

Products ........................................................................................................................................................................ 10

Clients ............................................................................................................................................................................ 11

Distributors .............................................................................................................................. 12

GL Group ........................................................................................................................................................................... 12

Distribution locations .................................................................................................................................................... 12

Lab EEletronics .................................................................................................................................................................. 12


Itelecom Retail .................................................................................................................................................................. 12


MEXICO .................................................................................................................................... 13

Farmacias Benavides increases focus on beauty .............................................................................................................. 13

Independent small grocers receive private support to accept electronic payments ....................................................... 13

60,000-square meter luxury castle under construction in Mexico City ............................................................................ 13

Growing sophistication in Mexican shopping centres ...................................................................................................... 14

The emerging force of Internet retailing .......................................................................................................................... 14

Facts & Figures .................................................................................................................................................................. 15

Retail Sales by Type and Percent ...................................................................................................................................... 15

Key Players ........................................................................................................................................................................ 16

Key Events ......................................................................................................................................................................... 16

Competitors ............................................................................................................................. 17

Cross Point ........................................................................................................................................................................ 17

Products ........................................................................................................................................................................ 17

Clients ............................................................................................................................................................................ 17

EAS Mexico ........................................................................................................................................................................ 17

Products ........................................................................................................................................................................ 17

Clients ............................................................................................................................................................................ 18

Distributors .............................................................................................................................. 19

Taltix .................................................................................................................................................................................. 19


SEI-Antirrobo ..................................................................................................................................................................... 19


Vitronik Seguridad ............................................................................................................................................................. 19


RETAIL OVERVIEW - LATAM

The Americas have one of the largest and most dynamic retailing industries in the

world. While significant challenges face players in both North and Latin America,

opportunities abound in the many highly valuable or fast-growing channels.

Convenience stores are growing in importance in many countries in the Americas as

urban populations grow and residents experience an accelerating pace of life. These

modern stores are beginning to replace independent small grocers, informal street stalls

and markets in most countries. However, the market for convenience stores is at different

levels of development between countries. In some countries these are already

commonplace, and in others the channel is underdeveloped and growing rapidly. In a few,

convenience stores have not yet taken root, with consumers still frequenting independent

stores and stalls exclusively for their on-the-go purchases.

The growing importance of Internet retailing is apparent in nearly every country in

the Americas, creating both a challenge and an opportunity for brick and mortar retailers

to maintain in-store sales, while introducing or optimising omni-channel strategies.

Consumers are experimenting with new ways to use the internet to save themselves time

and money including price checking, buying used products or importing locally scarce

products from other countries. Store-based retailers are scrambling to maintain an edge

by offering in-store services, mobile applications that complement their shopping

experience or even pushing regulations raising taxes on Internet purchases. As barriers to

entry diminish and consumer confidence in the institution takes hold, Internet retailing in

the Americas promises lucrative returns for those with successful strategies.

Despite increasing competition from Internet retailing, shopping centres remain

popular in Latin America, with construction of shopping centres expanding in many

countries. Large urban shopping centres are very popular in Latin America as they are

generally clean, safe places where consumers can not only shop, but also relax and spend

time with their friends or family. In many cities in Latin America crime is a significant

concern, traffic and parking difficult and streets often packed with pedestrians and litter.

In order to have a more premium experience, many middle- and upper-income Latinos

prefer to do their shopping in shopping centres rather than on main streets or through

individual stores. As the middle class grows in the region, shopping centres will become

more and more in demand.

Many governments throughout the region have been proactive in their efforts to

protect domestic manufacturers, retailers or consumers. As retailing is impacted by

regulations on all consumer goods, these government interventions often have adverse

short-term effects on the retailing industry overall.

CHILE

Hypermarkets encounter barriers to growth in Chile

Hypermarket growth is slowing in Chile thanks to urban land scarcity and the

accelerating pace of life among Chilean consumers. Supermarkets are expected to take the

lead in terms of growth in the modern channel within grocery retailing over the forecast

period, as consumers look for a more convenient and less time-consuming option closer to

their homes. Hypermarkets such as Cencosud’s Jumbo and Walmart’s Hiper Lider have

encountered a lack of land in the major metropolitan areas of Chile, especially in Santiago,

and have few alternatives for increasing the number of outlets they have available.

Internet retailing a potential game-changer

Internet retailing continued to experience high rates of growth over the review

period as Chilean consumers felt increasingly comfortable carrying out transactions with

debit or credit cards. The number of Chileans with access to credit has also increased

steadily, another direct factor in the changing retail landscape. Nevertheless, the channel

represents only 2% of all Chilean retail, so sales are growing from a relatively low base.

Weak Chilean economy dampens retail growth

In the second quarter of 2014, the Chilean economy saw its lowest growth in GDP

since the global financial crisis in 2009. This dampening of the economy was forecast by

economists as a natural response to a decade of dynamic growth. Growth in retailing in

2014 will be more constrained than in previous years, but politicians and industry sources

are in disagreement as to how it will affect consumer consumption patterns into 2015 and

beyond.

Facts & Figures

• Accounts for 29% of the country’s GDP (US$76 billion), employing 13% of the

country’s total workforce.

• Chile ranks second in Latin America and third in the world retail opportunities

among emerging economies globally.

• 2009-2014 saw overall sales grow by 53%. From 2015-2020, store-based retailing

will grow by 11%, non-store retailing by 46%.

• From 2009-2014, the largest non-store retailing sales channel (Internet retailing)

grew by 184%.

• The two largest Chilean retail groups, Falabella and Cencosud, have a large presence

in other Latin American countries including Colombia, Peru and Argentina.

Key Players

• The key players in the following retail sectors are:

• Supermarkets & Convenience Stores: Wal-Mart, SMU, Cencosud, Falabella

• Department Stores: Falabella, Cencosude, Ripley, La Polar, Corona, Hites

• Home & Garden Stores: Sodimac, Easy, Construmart

Key Events

• E-Commerce Day – May 2016 – Santiago, Chile - www.ecommerceday.cl

• Chilean Congress of Marketing – May 2016, Santiago, Chile -

www.icare.cl/eventos/marketing

• Latam Retail Congresshop – May 2016 – Santiago, Chile –

www.retailcongresslatam.com

• Expodigital, July 2016, Santiago, Chile - www.chile-digital.com/expodigital

COMPETITORS

Grupo MF

Website: grupomf.cl

Products

Sistemas Eas

Sistemas de CCTV

Sistemas de intrusión

Sistemas detección de incendios

Clients

SeGat Chile

Website:segatchile.cl

Products

RF & AM Hard Tag

Ink Tag & Optictag

Bottletag

Hardtag DEtacher

RF&AM Label

Lanyar

PIN

RF AM - SYSTEM

Clients

EYD - Soluciones Expertas

Website: eyd.cl

Products

Wireless Punto a Multipunto

Punto a punto

Wifi/Mesh

Wireless Lan

Protección de mercadería Pedestales

Etiquetas

Accesorios

POS CPU de POS Fanless

Impresoras Fiscales e Impresoras de Boletas y Facturas Electrónicas

Lectores Códigos de Barra

Scanner Argox

Teclados Programables

Monitores

Gavetas

Control de acceso

Clients

Retail

Supermercados Líder

Supermercados Bodegas Acuenta

Supermercados Unimarc

Cencosud

Supermercados del Sur (Full Fresh)

Sodimac

Saitec Centros Comerciales

Almacenes París

Johnsons

DISTRIBUTORS

GL Group

Website: glgroup.cl/

Distribution locations

Chile, Colombia, Argentina, Peru e Equador

Lab EEletronics

website: labeechile.cl


Chile e México

Itelecom Retail

Website: itelecomretail.com


Chile e México

MEXICO

Farmacias Benavides increases focus on beauty

The parapharmacy chain Farmacias Benavides recently introduced a variant of its

original format store under the name “Guapa! Store.” The new-concept pharmacy appeals

to the universal desire to be and feel “guapa” (beautiful). Behind Farmacias Benevides’

new façade lies a powerful campaign stressing “girl power” with Guapa! Store promoted

as the meeting ground for attractive girls (Aquí es donde nos juntamos las guapas). The

new pharmacy offers consumers an array of beauty and personal care products in a

revamped setting resembling the perfumes and cosmetics section of a department store. It

allows Benavides’ to stand out from its traditional competitors but also from niche

dermatological pharmacies through a fashionable campaign. Guapa! Store targets women

aged 20-60 in the middle- and upper-income segments. As an additional perk, in order to

compete with department stores, Guapa! Pharmacies have dermocosmetic and make-up

specialists to help consumers during their purchase process.

Independent small grocers receive private support to accept electronic

payments

In the second half of 2013, Grupo Bimbo signed an agreement with payment

operator Visa Inc. to increase the acceptance of electronic payments at independent small

grocers. Bimbo is a major bakery, snacks and confectionery company with very strong

distribution through independent small grocers. During the first stage of the programme,

it is estimated that up to 25% of small grocers might accept electronic payments.

60,000-square meter luxury castle under construction in Mexico City

Mexico City’s legendary high-end department store, El Palacio de Hierro (the iron

castle), recently started a US$300 million remodelling project for one of its strategic

outlets in Mexico City. The transformation will include expansion of the current 20,000-

square meter selling space, as well as interior and exterior reformatting in line with El

Palacio de Hierro’s cutting edge architectural design. Minutes away from Mexico’s most

important high fashion street, the remodelled store promises to become an iconic outlet

for the chain due to its location, availability of space and the attractive displays it will offer

to a number of prestigious international brands. The new building is expected to open in

the autumn of 2015, offering 30,000 square metres of coveted space for consumers and

retailers to embark on a luxurious shopping experience.

Growing sophistication in Mexican shopping centres

Over the past couple of years, leading construction companies and architectural

design firms have embarked on a number of new commercial real estate development

projects. The growth momentum has been made possible through the political will to

renovate the largest Mexican urban agglomerations and the liquidity made possible

through new financial instruments. Investment in the Mexican commercial real estate

environment has been maintained despite the country’s weaker recent economic

performance. The sophistication of the Mexican retail sector has also helped drive the

evolution of shopping centres towards becoming new expressions of urban art forms

capable of revitalising and beautifying their surroundings, while providing a concept-

based shopping experience. Whereas before successful shopping centres needed only a

couple of anchor stores, today highly developed retail markets, led by Mexico City but also

including Monterrey, Guadalajara, Puebla, Queretaro and Cancun, require a minimum

standard portfolio of stores from trademark brands and distributors. Growth in the

number of avant-garde retail centres provides well-known national and international

brands with space to attract consumers

The emerging force of Internet retailing

According to the Mexican Internet Association, e-commerce will double its current

size within the next five years. The top-growth online sales categories are media products

such as music CDs, movies, DVDs, video games and books as well as apparel, footwear,

accessories and consumer electronics. Most online shoppers (66%) are attracted by the

time-savings achieved through online purchases. The main growth barrier for online sales

in Mexico is consumer mistrust of the reliability of shipping and security concerns

regarding the use of personal credit cards.

Facts & Figures

• Despite slow growth in the last few years, Mexico remains as the second

largest consumer market in Latin America (after Brazil). The Retail sector

recorded current value growth of 5% in 2015

• Grocery sales in Mexico represented more than two-thirds of the overall

retail value sales in 2015. Grocery retailers and non-grocery retailers are

expected to grow.

• Lead retailers such as El Puerto de Liverpool SAC de CV, Copper SA de CV

and Wal–Mart de Mexico SAB de CV, among others, are expected to

continue to grow with the expansion of new outlets around the country.

• The growth of the Mexican middle class as well as the increasing access to

credit and payment facilities that many retailers offer, contribute to the

optimistic outlook for the retail market in Mexico for the next year.

Retail Sales by Type and Percent

Key Players

• The key players in the following retail sectors are:

• Supermarkets & Convenience Stores: Wal-Mart, Soriana, Comercial Mexicana, Grupo

Comercial Chedraui, Grupo Gigante

• Department Stores: Fábricas de Francia, C&A, Liverpool, Woolworth, Sears, Waldo's,

El Nuevo Mundo, Coppel

• Home & Garden Stores: Home Depot, Zara Home, The Home Store, Casa Palacio,

Garden Santa Fe

Key Events

• Expo ANTAD & Alim. México – March 2017 – Mexico City, Mexico -

expoantad.net/expo2017

• International Retail Exchange – February 2017, Mexico City, Mexico -

www.prsm.com

• Show Mexico – April 2017 – Mexico City, Mexico – http://www.the-eshow.mx/

COMPETITORS

Cross Point

Website: crosspoint.nl/

Products

• AM systems

• RF Dual systems

• RF Mono systems

• Fitting room solutions

• Deactivators

• Detachers

• Visitor counting

• Tags

• Analytics

Clients

• I could not find out.

EAS Mexico

Website: easmexico.com

Products

• Sistemas de Vigilancia Electrónica de Artículos (EAS),

• Sistemas de CCTV,

• Alarma de Intrusión

• Detección de Incendio y Control de Accesos

Clients

DISTRIBUTORS

Taltix

Website: taltix.mx


Mexico

SEI-Antirrobo

Website: sei-antirrobo.com.mx


Mexico

Vitronik Seguridad

Website: vitronikseguridad.mx


Mexico

Documents

Mauser - Chile e Mexico_vFinal