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Brand History
Max and Erma VisocnikBought from Paul “Slim” Jones in 1958Owned for 14 yearsGerman Village Columbus,OHMay 12th 1972
Barry Zacks &Todd BarnumHundreds of namesRenovationsUnique and HomelyDec, 25th, 1972“Neighborhood Gathering Place.”All-American menu
Garbage Burger
bacon, american, cheddar, swiss, mozzarella, grilled onions, sauteed mushrooms, guacamole, and marinara sauce
Still a Favorite Today
It’s own unique gathering place
Over 60 locations in 12 states, 9 locations in 20 miles
Same nice atmosphere
PromotionsThe Great Hamburger Eat OffBeard Growing ContestLadies NightMax’s Night OutSure Happy it’s Thursday
Brand ExcitementBy 1978 Indianapolis, Dayton, Lexington 1980 Pittsburgh1981 3rd Columbus location with the first,
pasta bar, raw bar, and Victorian lounge1982 “Best Hamburger in Columbus” Also became a publicly held company selling
300,000 shares in two days1983 on to MichiganRemodel older locations
The Pride of Max & Erma’sNot very trendy or upscale“Give the guests what they want”Familiar FoodGood qualityFrom ScratchCompany- “We continue to be committed
to creating a fun experience for our guests and employees.”
Most Recent and Successful PromotionsMax & Erma’s Jingle Bell Run for Arthritis Max & Erma’s what I did on my summer
vacation picture contestRecent promotions “Name that Dog”
contestFundraisers