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1 Max India Limited Investor Presentation August 2010 BSE Scrip Code: 500271, NSE Ticker: MAX, Bloomberg: MAX:IN www.maxindia.com

Max India Limited · • Average case size per agent at Rs. 23,400 f or Q1FY11 against Rs. 22,300, grows 5% y-o-y • Average case rate per agent at 0.60 for Q1FY11 against 0.54,

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Page 1: Max India Limited · • Average case size per agent at Rs. 23,400 f or Q1FY11 against Rs. 22,300, grows 5% y-o-y • Average case rate per agent at 0.60 for Q1FY11 against 0.54,

1

Max India Limited

Investor PresentationAugust 2010

BSE Scrip Code: 500271, NSE Ticker: MAX, Bloomberg: MAX:INwww.maxindia.com

Page 2: Max India Limited · • Average case size per agent at Rs. 23,400 f or Q1FY11 against Rs. 22,300, grows 5% y-o-y • Average case rate per agent at 0.60 for Q1FY11 against 0.54,

2

MAX GROUP - OVERVIEW

www.maxindia.com

Page 3: Max India Limited · • Average case size per agent at Rs. 23,400 f or Q1FY11 against Rs. 22,300, grows 5% y-o-y • Average case rate per agent at 0.60 for Q1FY11 against 0.54,

3

“ IN THE BUSINESS OF LIFE ”

Niche high barrier polymer films & Leather Finishing Foils

Focus on healthcare, children and the environment

Other Business Corporate Social Responsibility

Life InsuranceProtecting Life

HealthcareCaring for Life

Clinical ResearchImproving Life

Health InsuranceEnhances Life

74:26 JV with New York Life

75.6% ownership; 8 facilities with

1100 beds

100% owned; 180 active sites

74:26 JV with BUPA Finance Plc, UK

Max India—“In the Business of Life”

VISION“To be one of India’s most admired corporates for service excellence”

Multi-business corporate Focused on people and service

Page 4: Max India Limited · • Average case size per agent at Rs. 23,400 f or Q1FY11 against Rs. 22,300, grows 5% y-o-y • Average case rate per agent at 0.60 for Q1FY11 against 0.54,

4

Key Investment HighlightsUnique opportunity to participate in the strong growth potential in “the Business of Life”1

USD 1.5 Bn Revenue.. 4 Mn Customers..17,000 Employees..70,000 Agents..1,350 Doctors2

Well established board governance….internationally acclaimed domain experts inducted4

Strong growth trajectory even in challenging times3

Diversified ownership…..marquee investor base5

Superior brand recall with a proven track record of service excellence6Strong history of entrepreneurship and nurturing successful business partnerships7

Pharmaceuticals Electronic Component

Mobile Telephony

CommunicationServices Plating Chemicals Medical

Transcription

Hutchison COMSAT ATOTECH

Page 5: Max India Limited · • Average case size per agent at Rs. 23,400 f or Q1FY11 against Rs. 22,300, grows 5% y-o-y • Average case rate per agent at 0.60 for Q1FY11 against 0.54,

• Enters into a JV with Nova Medical Centres with beneficial stake of 26%, to initially set up 2 centres in Delhi/NCR• With addition of 350 beds in FY10 bed strength grows to 1100; 800 additional beds to be added by 2012• Comprehensive service profile – MAS & Oncology added; organ transplant & stem cell to be added shortly

• MNYL turns profitable in Q1FY11 with a statutory profit of Rs.19 Cr.• Axis Bank relationship commenced• 800 Feet On Street on board

MHC adds specialties and forms alliance with Nova for Day Care Centers

Max Group - Key Highlights

5

• Max Bupa launches business on a national platform in 9 cities -Delhi/NCR, Mumbai, Hyderabad, Chennai, Pune, Bangalore, Jaipur, Surat & Ludhiana

• Augments 3rd party distribution through tie up with Karvy Insurance Broking (Branch network over 500 branches)• Break even and market share target of 5% by Year 5

Max Bupa commences operations and establishes pan India presence

• 73% expansion in capacity with addition of 22,000 TPA BOPP line on track for a target start up in Apr’ 11

MSF undertakes significant expansion

•Goldman Sachs invests Rs. 522 Cr. through FCDs representing 9.1% equity stake•Promoters subscribe to warrants convertible into 3% equity stake at an investment of Rs. 173 Cr; 50% already infused• Max India’s stake in MHC to increase from 70% to 75.6%

Max India secures funding till FY12; enhances stake in Max Healthcare

MNYL turns profitable; activates Axis Bank relationship

Page 6: Max India Limited · • Average case size per agent at Rs. 23,400 f or Q1FY11 against Rs. 22,300, grows 5% y-o-y • Average case rate per agent at 0.60 for Q1FY11 against 0.54,

6

Consolidated Financial Performance

* AUM for Q1FY11

1111 19943611

4891

7729

0

2000

4000

6000

8000

FY 06 FY 07 FY 08 FY 09 FY10

Total Revenue Trend

Rs Crore

Consistent track record of stronggrowth in all businesses

Losses contained significantly in FY10despite challenging business environment

Life Insurance AUM around Rs. 11,000Cr.*

FY 06 FY 07 FY 08 FY 09 FY 10 Qtr end Jun’10

Operating Revenue

1,008 1,820 3,244 4,508 5,571 1,497

Investment and Other Income**

103 174 367 383 2,158 363

Total Revenue 1,111 1,994 3,611 4,891 7,729 1,860

Expenses 1,206 2,065 3,671 5,224 7,773 1,889

Profit / (Loss) after Tax***

(95) (71) (60) (333) (44) (29)

FY 06 FY 07 FY 08 FY 09 FY 10 Jun 30 2010

Net Worth 637 591 1,537 1,312 1,996 1,978

Loan Funds 382 559 552 347 440 406

Net Fixed Assets

447 628 718 930 965 984

Treasury Corpus

487 285 1,261 413 909 792

Life Insurance (AUM)

886 1,835 3,575 5,405 10,121 10,960

Rs Crore

Page 7: Max India Limited · • Average case size per agent at Rs. 23,400 f or Q1FY11 against Rs. 22,300, grows 5% y-o-y • Average case rate per agent at 0.60 for Q1FY11 against 0.54,

7

MAX NEW YORK LIFE INSURANCE

www.maxnewyorklife.com

Page 8: Max India Limited · • Average case size per agent at Rs. 23,400 f or Q1FY11 against Rs. 22,300, grows 5% y-o-y • Average case rate per agent at 0.60 for Q1FY11 against 0.54,

8

Max India

• India’s leading conglomerate• Successful track record of building businesses

Expertise

• Local perspective of the Indian market• Managing the regulatory framework

New York Life

• Fortune100 company with track record of 180 years• AUM of more than $ 256 billion

Expertise

• Global perspective on the insurance business• Products and Actuarial

Parentage

Page 9: Max India Limited · • Average case size per agent at Rs. 23,400 f or Q1FY11 against Rs. 22,300, grows 5% y-o-y • Average case rate per agent at 0.60 for Q1FY11 against 0.54,

9

2010 – A challenging year for life insurance• Regulations to increase customer returns, enhance cover multiples, improve persistency

• Focus shifts to distribution rationalization, traditional products, customer retention, cost management and profitability

Source: IRDA website

Life Insurance Industry Perspective

16 21

40

53

47

55

19%33%

92%

31%

‐10%

17%

‐20%0%20%40%60%80%100%120%

0

10

20

30

40

50

60

FY 05 FY 06 FY 07 FY 08 FY 09 FY10

Rs 000’s crore

Individual Adjusted New Business and Growth

75% 66% 64%50% 43% 48%

25% 34% 36%50% 57% 52%

0%

20%

40%

60%

80%

100%

FY 05 FY 06 FY 07 FY 08 FY 09 FY10

Market share – Individual Adjusted New Business

LIC  Pvt Players

Page 10: Max India Limited · • Average case size per agent at Rs. 23,400 f or Q1FY11 against Rs. 22,300, grows 5% y-o-y • Average case rate per agent at 0.60 for Q1FY11 against 0.54,

10

• Average case size per agent at Rs. 23,400 for Q1FY11 against Rs. 22,300, grows 5% y-o-y• Average case rate per agent at 0.60 for Q1FY11 against 0.54, grows 12% y-o-y• Agency force as at Jun’10 end around 70,000 with 676 offices across 389 locations• Around 750 trainers on board

Highly Productive Agency Model and Best in Class Training

• Long tenor products with a young customer profile• Balance maintained between ULIP and traditional products• ULIP products contribute 73% to new sales and contribute 59% to inforce block of business• Top quartile persistency

Comprehensive Product Portfolio

• First Life Insurer to disclose Embedded Value; Embedded Value for FY10 at Rs. 2,723 Cr, grows by 19% y-o-y

• Implied NBM for FY10 at 20%; VNB at Rs. 267 Cr.

Disclosures Ahead of Competition

• Outlook Money ranks MNYL # 1 in 3 fund categories for 2nd year in row• AUM around Rs.11,000 Cr. at the end of Q1FY11, growth of 55% y-o-y

Investment Performance better than benchmarks

MNYL Advantages

Page 11: Max India Limited · • Average case size per agent at Rs. 23,400 f or Q1FY11 against Rs. 22,300, grows 5% y-o-y • Average case rate per agent at 0.60 for Q1FY11 against 0.54,

11

S. No.

Company Individual New Business Premium (Rs. Cr) Premium Adjusted for 10% single premium

Individual Policies (‘000)

QTD Jun 10

QTD Jun 09 Growth (%) Market Share

QTD Jun 10

QTD Jun 09

Growth (%)

1 ICICI Pru 1,060 545 95% 21.2% 335 360 -7%

2 HDFC Standard 591 360 64% 11.8% 135 152 -11%

3 Reliance Life 533 435 22% 10.7% 494 407 21%

4 SBI Life 416 493 -16% 8.3% 123 160 -23%

5 Bajaj Allianz 400 434 -8% 8.0% 349 357 -2%

6 Birla Sunlife 393 369 6% 7.9% 363 330 10%

7 Max New York 384 384 0% 7.7% 204 258 -21%

8 Tata AIG 188 175 7% 3.8% 124 150 -17%

9 Kotak Life 151 122 24% 3.0% 58 53 9%

10 Canara HSBC OBC 147 119 23% 2.9% 23 14 66%

Others 731 602 22% 333 306 9%

Private Total 4,994 4,039 24% 2,540 2,545 -

LIC 5,796 3,722 56% 6,618 5,905 12%

Grand Total 10,790 7,761 39% 9,158 8,450 8%

Market Share oPvt. Players

f 46.3% 52.0% 27.7% 30.1%

Market Position Insurance Sales

Source: IRDA website

Page 12: Max India Limited · • Average case size per agent at Rs. 23,400 f or Q1FY11 against Rs. 22,300, grows 5% y-o-y • Average case rate per agent at 0.60 for Q1FY11 against 0.54,

12

New business* Q1FY11 ( Agency)( Rs Cr)

Agents(As onJun 30, 2010)

Premium per agent (Rupees) Rank Case rate

per agent Rank

241 70,152 11,473 1 0.60 1

248 168,124 4,914 6 0.45 2

266 195,565 4,542 9 0.42 3

232 167,741 4,614 8 0.40 4

208 65,532 10,571 2 0.31 5

551 241,830 7,597 3 0.24 6

60 35,897 5,596 4 0.21 7

139 151,557 3,062 11 0.20 8

47 32,728 4,789 7 0.18 9

63 53,273 3,945 10 0.17 10

301 198,879 5,052 5 0.12 11

41 62,459 2,170 12 0.08 12

Source: IRDA Journal, media reports and company’s internal estimates

Note: Premium per agent and case per agent are computed on average agents

* Individual First Year Premium (Adjusted 10% for Single premium)

Agency Benchmarking

Page 13: Max India Limited · • Average case size per agent at Rs. 23,400 f or Q1FY11 against Rs. 22,300, grows 5% y-o-y • Average case rate per agent at 0.60 for Q1FY11 against 0.54,

13

35

31

34

0.2DEFERRED ANNUITY

7.0MONEY BACK

UNIT LINKED 59.0

1.6TERM

18.0WHOLE LIFE

PROPORTION OF POLICIES (%, by number)

PRODUCT TYPETenure (Years)

Age of Insured(Years)

21 35MNYL Average MNYL Average

18

28

42

40

3616

18

41

ENDOWMENT 12.5 19

As on 30th June, 2010

HEALTH 1.7 13 37

Our Focus… Protection Oriented, Longer Tenor Life Insurance

Page 14: Max India Limited · • Average case size per agent at Rs. 23,400 f or Q1FY11 against Rs. 22,300, grows 5% y-o-y • Average case rate per agent at 0.60 for Q1FY11 against 0.54,

14

MNYL – Embedded Value 2009-10Amount in Rs. Crore

Unwind of discount

Opening EV

Value ofNewBusiness

Other Variance

New Capital Injection

Closing EV

Denotes decrease to EV

Denotes increase to EV

267261

191

972,284

Cost Overrun

377

*APE – Adjusted Premium Equivalent (Annualized First Year Premium adjusted for 10% of Single Premium & 50% of Limited Pay Products)

Net Worth

Value of In-force business

2,723

Implied NBM is 20% on APE*

(21.0% in 2008-09)

1,517

767 880

1,843

Page 15: Max India Limited · • Average case size per agent at Rs. 23,400 f or Q1FY11 against Rs. 22,300, grows 5% y-o-y • Average case rate per agent at 0.60 for Q1FY11 against 0.54,

15

n For change in risk discount rate by 0.5%, the value of new business would change by 4.3%

n Operating assumptions like mortality, morbidity and lapses are based on our own experience andvalidated with industry / reinsurers experience

n Expense assumptions are based on our own expense projection model. Basis our current expansionstrategy, our expense break even happens in FY 12-13

MNYL – Key Assumptions to Embedded Value

Economic Assumptions

Sensitivity

Operating Assumptions

Particulars AssumptionsCash / Money Market / TB 4.30 %

G Secs 7.87 %

Corporate Bonds 8.80 %

Equities 13.00 %

Inflation 5.75 %

Risk Discount Rate 13.00 %

Tax rate 14.2 % (12.5 % + 10% surcharge + 3 % education cess)

Page 16: Max India Limited · • Average case size per agent at Rs. 23,400 f or Q1FY11 against Rs. 22,300, grows 5% y-o-y • Average case rate per agent at 0.60 for Q1FY11 against 0.54,

16

216 440 769 1308 1595 1584478 886

1835

3575

5405

10,121

0

2000

4000

6000

8000

10000

12000

0200400600800

10001200140016001800

FY 05 FY 06 FY 07 FY 08 FY 09 FY10

New Business Growth – Adjusted FYP 1 and AUM

AFYP (Rs cr) AUM (Rs cr)

Key Metrics

180 317 588 1117 2014 3011

89%80% 78%

83% 82% 83%

30%

60%

90%

120%

0

500

1000

1500

2000

2500

3000

3500

FY 05 FY 06 FY 07 FY 08 FY 09 FY10

Renewal premium and conservation ratio 2

Renewal Premium (Rs cr) Conservation Ratio

9017 15285 25048 36896 84355 7281365

105165

242

705 715

0

100

200

300

400

500

600

700

800

0100002000030000400005000060000700008000090000

FY 05 FY 06 FY 07 FY 08 FY 09 FY10

Agency Strength and Offices 3

Agency strength No of Offices

17 27 45 70 94 123

375 695

1098

1751

25782985

0

500

1000

1500

2000

2500

3000

3500

0

20

40

60

80

100

120

140

FY 05 FY 06 FY 07 FY 08 FY 09 FY10

In force business and No. of policies

Sum Asssured (Rs 000's cr) Policies '000

1. Individual First Year Premium adjusted for 10% single pay2. Conservation ratio = Renewal premium for the current period / (First Year + Renewal Premium for the previous period)3 Offices for FY10 includes 139 offices dedicated to rural business

Page 17: Max India Limited · • Average case size per agent at Rs. 23,400 f or Q1FY11 against Rs. 22,300, grows 5% y-o-y • Average case rate per agent at 0.60 for Q1FY11 against 0.54,

17

• Multichannel distribution model with focus on building superior agency force • Bolstering Bancassurance through additional strategic tie-ups • Concentration on improving agent productivity and retention

Focus on strengthening distribution & improving productivity

• Focus on protection oriented products with enhanced cover multiples• 3 new ULIPs & 1 new Traditional product in the pipeline• Maintaining conservation ratio through focus on persistency

Products and Customer Retention

• Outsource non-core processes to reduce costs; shift from fixed to variable cost model• Improving in-house productivity to decrease costs per transaction

Continued focus on cost management

The Way Forward…sustained profitable growth

Page 18: Max India Limited · • Average case size per agent at Rs. 23,400 f or Q1FY11 against Rs. 22,300, grows 5% y-o-y • Average case rate per agent at 0.60 for Q1FY11 against 0.54,

18

MAX BUPA HEALTH INSURANCE

www.maxbupa.in

Page 19: Max India Limited · • Average case size per agent at Rs. 23,400 f or Q1FY11 against Rs. 22,300, grows 5% y-o-y • Average case rate per agent at 0.60 for Q1FY11 against 0.54,

About the Joint Venture ...

• Largest independent health insurance provider in UK• 10 million customers in over 190 countries• 55,000 employees• Group revenues in 2009 - £7.0 billion and PBT of £417 million• Recently voted as best international health care provider

About Bupa

• JV between Max India (74%) and Bupa (26%)• Max India and Bupa jointly drive strategy & business development• Max India provides Indian industry perspective and manages the

regulatory environment• Max India’s experience of Life Insurance and Healthcare sectors

and Bupa’s international health insurance expertise creates anunparalleled combination

Max India/BupaJV

19

Page 20: Max India Limited · • Average case size per agent at Rs. 23,400 f or Q1FY11 against Rs. 22,300, grows 5% y-o-y • Average case rate per agent at 0.60 for Q1FY11 against 0.54,

20

Health Insurance Industry PerspectiveHealth Insurance market trends…n Private health insurers gradually increasing

market share

n Penetration levels still low ~ 3-5%

n Specialist health insurers grow rapidly over last 2-3 years

n Vanilla ‘mediclaim’ product still most popularn Private players slowing down B2B salesn Public health insurers to cap cashless claims

75%62% 61% 58% 59%25%

38% 39% 42% 41%

0%

10%

20%

30%

40%

50%

60%

70%

80%

2006 2007 2008 2009 2010

Public Health Insurers Market Share Private Health Insurers Market Share

12%11%

4%3% 3%

9%

Star Health & Allied

ICICI Lombard

Bajaj Allianz

HDFC Reliance Others0%

2%

4%

6%

8%

10%

12%

14%

Private Sector Market Share Split 2009 - 2010

44115

491

980

535

1095

0

200

400

600

800

1000

1200

2008 - 2009 2009 - 2010

GW

P (R

s Cr.

)

Apollo Munich Star Health & Allied Aggregate specialised health insurers

Page 21: Max India Limited · • Average case size per agent at Rs. 23,400 f or Q1FY11 against Rs. 22,300, grows 5% y-o-y • Average case rate per agent at 0.60 for Q1FY11 against 0.54,

Health Insurance Market In India A Rapid Growth Story ...

761 1,004 1,354 1,732 2,222 3,209

5,110 6,625

8,447

10,770

13,731

17,508

22,322

28,461

-

5,000

10,000

15,000

20,000

25,000

30,000

2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015

*Source: KPMG CII Health Insurance Report 2008

21

Page 22: Max India Limited · • Average case size per agent at Rs. 23,400 f or Q1FY11 against Rs. 22,300, grows 5% y-o-y • Average case rate per agent at 0.60 for Q1FY11 against 0.54,

What Max Bupa Has Set Out To Do …

Category / product awarenessTrust, consistency and customer advocacyA health preventive focus

Process painComplexity Lack of accountability

Transparency and accountabilityRelationships with customersService LevelValue perception

Uncertainty of health insurance products and processes

22

Page 23: Max India Limited · • Average case size per agent at Rs. 23,400 f or Q1FY11 against Rs. 22,300, grows 5% y-o-y • Average case rate per agent at 0.60 for Q1FY11 against 0.54,

Health and wellness focus

Value for money: Comprehensive benefits for the

money paid

Good Hospitalization

experience:Cashless processing;

No TPA

Health Coach (2011 onwards)

Simplicity, Transparency:Hassle free claim processing; No

underwriting at point of claim

Comprehensive benefits

Access to information

Checkups on renewal

Support for Family’s health

24/7 health line

Relationship Manager for

Gold & PlatinumCustomers

Max Bupa… differentiated proposition

Technology & automation

ahead of curve

23

Page 24: Max India Limited · • Average case size per agent at Rs. 23,400 f or Q1FY11 against Rs. 22,300, grows 5% y-o-y • Average case rate per agent at 0.60 for Q1FY11 against 0.54,

24

Business ProgressLicense received from IRDA in Feb 2010, first product approved in March 20101

Simultaneous brand & business launch in 9 cities from Apr 29, 2010 – Delhi (NCR),Mumbai, Hyderabad, Bangalore, Chennai, Pune, Jaipur, Surat & Ludhiana2

4

Gross Written Premium of Rs. 2.4 Cr. in 45 days since launch3

People strength – 470, to grow to 600 by December; 1296 agents on board5

6

Augments 3rd party distribution through pan India tie up with Karvy Insurance Broking8

Max BUPA Heartbeat sold in 100+ cities; high end products experiencing highertraction7

Peak equity commitment of Rs. 700 Cr. of which Rs. 220 Cr. infused

100% growth in month on month premium with 5000+ lives covered

Page 25: Max India Limited · • Average case size per agent at Rs. 23,400 f or Q1FY11 against Rs. 22,300, grows 5% y-o-y • Average case rate per agent at 0.60 for Q1FY11 against 0.54,

25

MAX HEALTHCARE

www.maxhealthcare.in

Page 26: Max India Limited · • Average case size per agent at Rs. 23,400 f or Q1FY11 against Rs. 22,300, grows 5% y-o-y • Average case rate per agent at 0.60 for Q1FY11 against 0.54,

26

Hospitals, 71%

Pharma, 13%

Diagnostics,3%

Insurance & Medical Equipment,

13%

Healthcare Segments Share by 2012 – USD 77 Bn.

Healthcare Industry Perspective

Sources: Research on India Report , 2010, Healthcare India Report, Fitch Ratings, 2010, FICCI E&Y Report, 2008

KEY HIGHLIGHTS• In 2010, the industry is expected to grow by 10-15%; hospital chains, diagnostics, medical devices & wellness products & services are expected to be most favored sub sectors by investors

• Private hospitals to contribute USD 45 Bn by 2012

• Share of top tier private hospitals (>100 beds) is expected to grow to 40% of the total hospital segment by 2015

• Specialty hospitals are estimated to grow faster than overall industry due to rise in lifestyle diseases

• India needs an investment of USD 86 Bn by 2025 to increase bed density to 2 per 1,000 population

• Public health insurers to cap cashless claims

0.9

2.92.2

3.22.6

9.7

1.92.6

0.0

2.0

4.0

6.0

8.0

10.0

12.0Bed Density per 1000 population

Page 27: Max India Limited · • Average case size per agent at Rs. 23,400 f or Q1FY11 against Rs. 22,300, grows 5% y-o-y • Average case rate per agent at 0.60 for Q1FY11 against 0.54,

27

14 17 22 3251

6684

0102030405060708090

FY04 FY05 FY06 FY07 FY08 FY09 FY10

Rs billion

Growing Health Insurance Market...

Key Drivers for Growth

Sources: FICCI & E&Y Report, 2007, IRDA, B&K report, 2009, Crisil, Research on India Report, 2010

Rising health insurance penetration will make healthcare affordable

Cost differentials provide a huge untapped market for medical tourism related business opportunities

6.8

6.4

2.9

3.4

1.2

8.4

3.1

3.3

4.2

3.6

0 5 10 15 20

US

Austr…

Mexico

Brazil

India

International Healthcare Expenditure (as a % of GDP)

Public

Private

Low healthcare spend presents opportunities for growth and expansion

Growing trend of lifestyle diseases need effective and continuing medical attention

8.5 7 4.5 9.8

3224

6.419.2

100

48

18

65

Open Heart Knee replacement Lap Cholcystectomy Obesity Surgery

Comparative medical cost

India UK US

(US

D ’0

00s)

3.30%2.80%

1.30%

0.18%

4.91%

3.70%2.70%

0.20%0%

2%

4%

6%

Cardiac Diabetes Obesity Cancer

% Population

2005 2015

Page 28: Max India Limited · • Average case size per agent at Rs. 23,400 f or Q1FY11 against Rs. 22,300, grows 5% y-o-y • Average case rate per agent at 0.60 for Q1FY11 against 0.54,

28

Tertiary Care

- Max Super Specialty Hospitals –Saket

- Max Super Specialty Hospital –Patparganj

Secondary CareMax Hospitals – 3Specialty Centre – 2

Primary CareClinics / Implants – 9

• Neurosciences• Oncology• Cardiac Care• Minimally Invasive & Metabolic Surgery• Joint Replacement and Orthopaedics• Aesthetics and Reconstructive surgery

• Medicine & Allied Specialties• Mother and Child• High-end diagnostics• Infertility and IVF• Eye and Dental care

• PHP• Specialist doctor consult• Basic diagnostics like pathology

collection• Home Care

Presence across the healthcare delivery value chain

MHC – Model

Page 29: Max India Limited · • Average case size per agent at Rs. 23,400 f or Q1FY11 against Rs. 22,300, grows 5% y-o-y • Average case rate per agent at 0.60 for Q1FY11 against 0.54,

29

Max India Ltd, 75.6%

Warburg Pincus, 16.4%

Others, 4.9%

IFC ‐Washington

3.1%Shareholding* Factsheet 

Healthcare facilities 8

Physicians 1350**

Other support staff Around 3,650

Patient base Approx. 980,000

Patient transactions Over 220,000 pm

Beds 1,100

ICU Beds 324

Operation Theatres 35

Cathlabs 3

LINAC 2

PET 1

MRIs 4

CTs 6

Shareholding Pattern and Key Highlights

* Shareholding pattern as reflected above is adjusted for recent investment of Rs. 53 Cr. by Max India in MHC**Includes 705 physicians on Rolls

Max Super Specialty Hospitals at Saket are NABH accredited Lab facilities at Max Super Specialty Hospital are NABL accredited

Page 30: Max India Limited · • Average case size per agent at Rs. 23,400 f or Q1FY11 against Rs. 22,300, grows 5% y-o-y • Average case rate per agent at 0.60 for Q1FY11 against 0.54,

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• State-of-the-art infrastructure and facilitiesComprehensive and integrated healthcare services

• Quality conscious and patient centric approach• Consistently improved operational and clinical efficiency• Won numerous accolades including accreditations by the NABH and NABL• Comprehensive range of services offer primary, secondary, tertiary and quaternary care

Well established brand name throughout India

• Team of 1350 doctors complemented by 1800 nurses and 1850 other trained medical personnel and support staff *

Network of highly respected and leading specialists

• Centres of excellence in cardiac, minimal access, metabolic and bariatric, orthopedics and joint replacement, neurosciences, pediatrics, obstetrics & gynecology, oncology and aesthetic & reconstructive surgery

• Organ transplant, cord blood banking, stem cell research to be added

Leadership in key super-specialties in tertiary care

• DNB (Diplomate of National Board) & fellowship programs• High quality nursing and paramedic care supported by nursing and paramedic college

Extensive emphasis on medical training and education

Key Strengths

*As of June 30, 2010

Page 31: Max India Limited · • Average case size per agent at Rs. 23,400 f or Q1FY11 against Rs. 22,300, grows 5% y-o-y • Average case rate per agent at 0.60 for Q1FY11 against 0.54,

31

131 245 372 423 534

50.6%51.5%

53.1%

56.5%57.2%

49.0%

51.0%

53.0%

55.0%

57.0%

59.0%

0

150

300

450

600

FY 06 FY 07 FY 08 FY 09 FY10

Revenue and Contribution Margin

Revenue (Rs cr) Contribution Margin

Key Metrics

346

610 662 712 751

14964 1554018914

19433 20431

0

5000

10000

15000

20000

25000

0

200

400

600

800

FY 06 FY 07 FY 08 FY 09 FY10

Avg. operational beds and Avg. revenue per occupied bed day*

Avg. operational beds Avg Revenue per bed day (Rs)

2223536671

46532 51103 59130

4779953751

64785 6439068806

0

20000

40000

60000

80000

0

15000

30000

45000

60000

75000

FY 06 FY 07 FY 08 FY 09 FY10

Inpatient Trends

Inpatient Transactions Avg. revenue per patient (Rs)

7711105

15931900

2250

322

432 446493 565

0

150

300

450

600

0

500

1000

1500

2000

2500

FY 06 FY 07 FY 08 FY 09 FY10

Outpatient Trends

Outpatient transactions (000's) Avg. revenue per patient (Rs)

*Average revenue per occupied bed day has been calculated on inpatient revenue

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3232

Max Healthcare Expansion

*This does not include project cost for Greater Noida facility and Phase 2 cost of Mohali and Bhatinda** 100 beds to be added in Phase 2 (Year 5)

Facility No. of Beds

Date of Commencement

Max Hospital, Dehradun

150 Jun 2011

Max Hospital, Shalimar Bagh

300 Sep 2011

Max Hospital, Mohali**

300 Sep 2011

Max Hospital, Bhatinda**

300 Sep 2011

Max Hospital, Greater Noida

300 FY16

Funding Position

• Funding required for new projects of approx Rs. 500 Cr.*

• Equity infusion of approx Rs. 300 Cr. and debt of approx Rs.200 Cr.

• Of the above, equity of Rs. 117 Cr. to be raised; balanceequity and debt funding tied up

Land already in place for the expansion

7701100

21502450

0

500

1000

1500

2000

2500

3000

FY09 FY10 FY12 FY16

Bed Capacity

Bed Capacity

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33

MAX NEEMAN MEDICAL INTERNATIONAL

www.neeman-medical.com

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100120

150 160 175

250

300

0

50

100

150

200

250

300

350

2004 2005 2006 2007 2008 2009E 2010E

US$

 Million

Growth of the Clinical Trial Industry in India

As per FICCI - Ernst and Young Survey Report 2008 and market information

Indian Clinical Research Industry Perspective

Key Growth Drivers of Clinical Research• Huge patient population base with therapeutic diversity

• Cost arbitrage

• Huge talent pool

• Data processing infrastructure for bio-informatics

• Favorable patent regulations

Indian CRO industry is expected to leap into a superior growth trajectory in the next few years

34

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35

MNMI—Overview

Key Highlights•Operational since 2001 and profitable

•Revenue for Q1FY11 at Rs. 2.3 Cr.

•Business development pipeline of approx Rs. 76 Cr.

•Patient retention rate at 92%

•5 successful US FDA GCP audits

• 5 new clients added in Q1FY11; client base grows to 62

•Database of over 1100 GCP/ICH trained investigators

•60% of employees out of 295 are physicians

•92 studies being executed across 180 sites

Marquee Clients

• Full service contract research organization (CRO) with focus on Phase II, III & IV trails

• Service offerings include: Project management, Site management, Data management, including, bio-

statistics and report writing, monitoring services and supply chain management

• Confirmed order book of Rs 37 Cr. as at Jun’10 end with net addition of Rs. 7 Cr. during the quarter

• Business Development efforts focused on medium/small-sized biotech & pharma companies

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36

MAX SPECIALITY FILMS

www.maxindia.com

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37

6480 6750 7130 7500 7900

4950 5150 5500 5800 6300

77% 76% 77% 77% 78%

0%

20%

40%

60%

80%

100%

0

2000

4000

6000

8000

10000

2007 2008 2009 2010 2011

BOPP Global Demand and Supply

Capacity Production Utilization

1.91.6

1.2

0.5 1.6 0.160.8

Western Europe

China North America

Asia Latin America

India World Average

Global per capita consumption of BOPP

BOPP per capita consumption in India lower than

the global average

(KG’s)

(KTA

)

Key Growth Drivers of BOPP Films• Global flexible packaging industry growth at over 5%

• Growth of flexible packaging Industry ~ 15% in India and 7 - 8% globally

• Per capita consumption of BOPP in India relatively lower

• BOPP films are recyclable and have a competitive advantage over other plastic and traditional products

• Shift from PET to BOPP (Indian BOPP:PET products ratio around 1:2 against 3:1 globally)

• Competitive pricing and costs spurs exports from India and restricts imports

• Growth in FMCG and organized retail and changing urban life styles & rural demand

• Convertor industry growing & India becoming global hub for supplies of Flexible Laminates

Global BOPP Industry Perspective

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MSF visible in Top Brands You will Find MSF films in…

38

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39

Max Speciality Films is much more than packaging…n Manufacturer of niche (high margin) and high barrier speciality polymer films

n Pioneer in introduction of value added products/technology in India

n Value added products account for 60-70% of total sales

n New product development – 6 to 8 per year

n Long term relationship with blue chip customers; Preferred Vendor

Key Differentiators

Commodity Speciality(Preferred)

End UsePackaging,Industrial,

Textiles

Packaging,Lamination

MetallisedFilms Coated Films Foils

Packaging,Lamination,Industrial,

Packaging, Industrial

Lifestyle,Apparels

Our Focus

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40

• BOPP lines of 30,000 TPA & all Metallisers running at 100%+ capacity utilization

Capacity Utilization

• BOPP capacity expansion of 22,000 TPA, operational in April 2011 • Expansion to spur growth & profitability• Leather finishing foil business triples its capacity to 5000 KSM in Q4FY10

Expansion

• Special Films developed for Pepsi’s ‘Aliva’ & Cadbury’s Silk

New Product Development

• Revenue of Rs. 92 Cr. and PBT of Rs. 5.2 Cr in Q1FY11; y-o-y growth of 16% and 8% • Achieved EBIDTA Margin of 12% in current quarter

Performance

• Energy Conservation from Ministry of Power… Govt. of India • Punjab State Safety award to workmen by Punjab Government• International “Quality Crown” from B.I.D. Spain

Awards

Key Highlights

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41

Thank You

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42

Max India – Management Team

Mr. Analjit SinghChairman & Managing Director

Mr. Analjit Singh has been the driving force behind Max Group’s sustained growth and success since the early80’s. Mr. Singh a prominent industrialist is an alumnus of Doon School; University of Delhi, and the GraduateSchool of Management, Boston University

Mr. C. V. RaghuDirector – Legal & Regulatory

Mr. Raghu brings with him a rich and varied experience of 24 years, of which, 14 years have been spent withAmerican Express Bank. Prior to that, he has worked with Hindustan Lever Limited and CII. He holds a BachelorsDegree in Law from Faculty of Law, Delhi University.

Mr. Mohit TalwarDirector – Corporate Development

Mr. Talwar brings rich and varied experience of 31 years with The Oberoi hotels, Bank of Nova Scotia, Grindlays& Standard Chartered. In his last assignment with Standard Chartered he was responsible for developingstrategy, revenue & economic profit across products. Mr. Talwar is a post-graduate in Arts and HospitalityManagement.

Mr. P. DwarakanathDirector - Group Human Capital

Mr. Dwarakanath brings rich and varied experience of 41 years primarily from GSK GlaxoSmithKline ConsumerHealthcare and is currently the non Executive Director of GSK. He has done his Post Graduate diploma inPersonnel Management and Industrial Relations, B.Sc and Bachelor of Law.

Ms. Sujatha RatnamChief Financial Controller

Ms. Ratnam brings with her over 21 years of rich and varied experience with Jubilant Organosys and Tata Motorsand has expertise in the field of financial restructuring and fund raising. She is a Chartered Accountant.

Mr. V KrishnanCompany Secretary

Mr. V. Krishnan has more than 25 years of rich experience in Corporate Regulatory and Compliance matters andhas been closely involved in establishing joint ventures, mergers & acquisitions and business restructuring of MaxGroup. He is a member of the Institute of Company Secretaries of India.

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43

MNYL – Management Team

Mr. Rajesh Sud –

Managing Director

and CEO

Mr. Sud, a founder member, has been instrumental in establishing MNYL’s distribution footprint across India. Today

MNYLs Agency model is recognized as “best-in-class”. Prior to joining MNYL, he was the CEO & Managing Director of

Esanda Finance Ltd (a financial services subsidiary of ANZ Grindlays Bank)

Mr. Rajit Mehta –

Chief Operating

Officer

Mr. Mehta, a founder member, has led and built the HR function of MNYL and provided overall HR direction in line with

business strategy. He has also played a significant role in managing change / transition agendas both at a functional

and organizational level while facilitating strategic initiatives. Prior to joining MNYL, he was Director - Human Resources

at Bank of America, India

Mr. John Poole

Chief Actuary

Mr. Poole, is both Chief Actuary and Appointed Actuary for MNYL. He has been instrumental in building MNYLs

actuarial capability and implementing best practices. Prior to this assignment, he worked with AMP in various key

management positions including CFO and Actuary

Mr. Sunil Kakar

Senior Director &

Chief Financial Officer

Mr. Kakar joined MNYL in March 2001 and is in charge of Finance, Accounts, Investments and Risk Management.

Under his leadership investment portfolio continues to generate top quartile returns. Prior to joining MNYL, Sunil was

with Bank of America, India as Vice President (CFO)

Mr. Ashish Vohra

Chief Distribution

Officer

Mr. Vohra brings with him well rounded experience of 21 years in marketing, product and business roles across

financial services and manufacturing industries. Prior to joining MNYL, he was with Fullerton India as Business

Manager, Commercial Mass Market. His previous engagements were with Citibank and Eicher Motors.

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44

ExcellenceHonestyKnowledgeCaringIntegrityTeamwork

Road Map to Becoming India’s Most Admired Life Insurance Company

Key Public Messages

A trusted life insurance specialistCustomer centricFinancially responsible and strongA great place to workAn admired member of the community

VISION Become the most admired Life Insurance Company in India

MISSION

KEY

OBJECTIVES

STRATEGIES

WHAT –Comprehensive suite ofproducts, competitive pricing, extensive distribution, persistency, customer service excellence, profitable portfolios

HOW –TalentedPeople, Professional & Productive Agents, Performance Metrics, Leverage Technology, Teamwork, Customer Centric, Innovative Distribution and Marketing

INITIATIVES What-When-Who-How-Cost linkage plans at Departmental and Individual levels

VALUES & BELIEFS OPERATING PRINCIPLES METRICS & STANDARDS

PERFORMANCE MGMT PROCESSCustomer comes first

International quality standardsDo it right the first timeFact based decisionsBias for result oriented actionFinancial strength & disciplineDirect and open communicationRespect Max & NYLI values & parentageFun at work

InputOutputExternalInternalAbsoluteRatios

GMPR RatingsTEC/TTR – TemplatesPrimary, Shared and ContributoryBalanced scorecardCore, Functional and Leadership Competencies

Part of top quartile newLife Insurance Companies

National PlayerBrand of FIRST choiceEmployer of ChoicePrincipal of Choice for AgentsKey Differentiators

Financial Strength & SecurityQuality of agentsFlexible ProductsService ExcellenceFair Terms of Business

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45

MNYL – Performance Snapshot

*Individual First Year Premium adjusted for 10% single pay **Conservation Ratio = Renewal Premium for the current period / (First Year + Renewal Premium for the previous period)

Key Business Drivers Unit Quarter Ended Y-o-Y Growth Jun-10 Jun-09

a) Gross written premium income Rs. Crore

First year premium 405 389 4%

Renewal premium 845 677 25%

Single premium 54 52 4%

Total 1,304 1,118 17%

b) Individual Adjusted Premium (APE*) Rs. Crore 384 384 -

c) Conservation ratio** % 79% 85%

d) Average case size Rs. 23,395 22,285 5%

e) Case rate per agent per month No. 0.60 0.54 12%

f) Number of agents No. 72,813 84,355 -14%

g) Paid up Capital Rs. Crore 1,973 1,782 11%

h) Individual Policies in force No. 3,041,076 2,661,592 14%

i) Sum insured in force Rs. Crore 139,957 102,963 36%

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Notification Revised Regulation Implementation

July 2009

ULIP charges capped at 300 bps for policieswith 10 years maturity and 225 bps for policieswith over 10 years maturity

Overall fund management charges capped at150 bps and 125 bps respectively

Oct 2010 for all existing products and Jan 2010 for all new products.

May 2010 Minimum tenure of all ULIPs increased from 3to 5 years July 2010

June 2010 Charges to be distributed evenly over the lock-in period Sep 2010

June 2010Capping of charges for policies surrenderedafter lock-in period graded from 5th year to 15th

year

June 2010 Higher minimum sum assured Sep 2010

June 2010 4.5% guaranteed return to be provided onpension and annuity Sep 2010

July 2010 Capping of surrender charges for policiessurrendered during the lock-in period Sep 2010

46

Life Insurance Industry – Regulatory Update

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47

MHC – Management TeamDr. Pervez AhmedCEO and Managing Director

Dr. Ahmed has been an participant in healthcare related fields especially development of standards of critical care medicine inNew York. Since 1977 he has been involved in academic Medicine at SUNY, Downstate. Dr. Pervez Ahmed, MBBS from AFMC,Pune, has completed Residency in Internal Medicine and Fellow-ship in Cardiology in New York. He is Board certified in Internaland Cardiovascular disease and a Certified Medical Director.

Dr. Pradeep K ChowbeyJoint Managing Director

Prior to joining MHC, he was Chairman of the Minimal Access Metabolic & Bariatric surgery center, Sir Ganga Ram Hospital. Hehas been visiting faculty to the best Medical Institutions like Memorial Sloan Kettering Cancer Hospital, NewYork, John HopkinsInstitute in USA & Royal Marsden Cancer Hospital, in U.K. Dr. Chowbey has done his MBBS followed by MS, GeneralSurgery(1977) from Govt. Medical College, Jabalpur & MNAMS, National board of Examination.

K.S. RamsinghaneyDirector- Commercial & Infrastructure

Mr. K.S. Ramsinghaney is B.E. Mechanical with over 35 years of experience. He has been associated with Max India group since1983 and has worked as CEO of Max Specialty products and Chief Executive of MAPP. He has worked with Max Healthcare formore than 5 years, leading Commercial, Support & Project functions.

Mr. S.L. NarayananCFO & Director (IT)

Mr. Narayanan is a Chartered Accountant with over 25 years of experience in various sectors such as FMCG, Telecom, IT & BPO.He held various senior positions at Symphony Services Corp. (Pvt. Held US Company), Bharti, HCL Tech, BPL Mobile and ITC

Mr. Arvind KakarVice President Finance

Mr. Kakar is a Chartered Accountant with over 18 years of experience in service industries and having a high focus in theareas of financial services and healthcare. He has been associated with the Max group since 2000.

Mr. Sanjay RaiDirector Marketing & Customer Management

Mr. Rai brings with him more than 28 years experience in Sales & Marketing in service and manufacturing industries. He hasearlier worked with The Oberoi group and ITC Limited. He leads and manages various sales channels at Max Healthcare and isalso responsible for Branding, Customer Relationship Management and Direct marketing, PR function and for service excellence.He is an graduate in Economics from Mumbai University,

Mr. Ravi VirmaniExecutive Director Operations & HR

Mr. Virmani has an MBA from XLRI and brings with him experience of 26 years in both a corporate and consulting environment. Hestarted his career with Escorts Ltd. in 1984. Prior to joining MHC, he was the CEO and Founder of Trust Associates and AventusPrivate Ltd.

Dr. Dilpreet BrarRegional Director

Dr. Brar was associated with the Indraprastha Apollo Hospitals and Hero Honda group of companies prior to joining MaxHealthcare in 2002. She is responsible for business operations of Patparganj, Noida and Pitampura Hospitals and new projects.Dr. Brar is a graduate from Govt. Medical College, Patiala. She secured a post graduate diploma in hospital management, andcompleted a certificate course in Health Insurance from Indraprastha Apollo hospitals, New Delhi.

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48

Padma Shri Dr. Rustom Phiroze Soonawala

MD, FRCS, FRCOG

Chairman, Obstetrics & Gynaecology

Eminent and Internationally renowned Obstetrician & Gynaecologist.

Former President of the Federation of Obstetricians and Gynaecologists

Dr. S.K.S. Marya (M.S., DNB, Mch, FICS)

Chairman - Orthopaedics & Joint Replacement and

Associate Medical Director

Renowned Joint Replacement Surgeon having 30 years experience.

Pioneered bilateral Hip and Knee Joint replacement.

Author and teacher par excellence.

Dr. Shakir Husain

MD, DM, FINR (Switzerland)

Director – Interventional & Sr. Consultant Neurology

Former Consultant & Interventional Neurologist at Ganga Ram Hospital

He is a visiting professor to the University of Ulm, Germany and BSMMU,

Dhaka has been closely involved in the development of comprehensive

Stroke and Neuro intervention centers in the Asia-Pacific region

Dr. Rana Patir

MS, MCH (Neuro Surgery)

Director –Neurosurgery

Renowned Neurosurgeon having 27 years experience.

Served institutions of repute like Sir Ganga Ram Hospital, AIIMS, Institute of

Neurosciences, Guwahati etc.

Dr. Anurag Krishna

MS, MCh., FAMS

Director, Paediatrics and Paediatric Surgery

20 years experience in Paediatric surgery -complex congenital malformations

Published 50 scientific papers in leading national and international journals

Served as Member of the Board of Management of Sir Ganga Ram Hospital.

MHC – Key Physicians

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49

Dr. Urvashi Prasad Jha

MD, MRCOG, FRCOG

Director – Obstetrics & Gynaecology

Over 30 Years Experience in treating women with gynaecological problems

Served institutions of repute like with Indraprastha Apollo Hospital, PD Hinduja

Hospital and Medical Research Centre, Dharamshilla Cancer Hospital etc.

Padamashree Dr. (Prof.) H. S. Rissam

MD, DM, FICA FCCP, FISE, FIMSA, FICC, FCSI, FICN, FRSM, MRSH

Director – Clinical Cardiac Sciences & Senior Interventional Cardiologist

Over 30 Years Experience in Cardiology & Medicine

Former Director Medical Sciences - Batra Hospital & Medical Research Centre,

Former Associate Director - Escorts Heart Institute & Research Centre, New Delhi

Former Professor of (Medicine) Cardiology Govt Medical College and SMHS group

of Hospitals Srinagar & Kashmir

Dr. Harit Chaturvedi (MS, MCH)

Chief Consultant & Director – Surgical

Oncology

Having 25 years of experience in Surgical Oncology.

Served institutions of repute like Rajiv Gandhi Cancer Institute, Indraprastha Apollo

Hospitals, Batra Hospital & Medical Research Centre, New Delhi.

Dr. Anil Kumar Anand

MD (Radiotherapy & Oncology)

Sr. Consultant & Chief – Radiation Oncology

Renowned Radiotherapy Oncology Surgeon, with 26 years experience.

Affiliated with various scientific bodies i.e Association of Radiation Oncologists of

India, American Society for Therapeutic Radiation Oncology etc.

Served institutions of repute like PGI Chandigarh, Batra Hospital & Medical

Research Centre and Rajiv Gandhi Cancer Institute & Research Centre.

MHC – Key Physicians

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50

VISIONDeliver international class healthcare with a total service focus, by creating an institution committed to the highest standards of medical & service excellence, patient care, scientific knowledge, research and medical education.

MISSION

GOALS • Profitable without profiteering.• Seamless linkage between secondary and tertiary care.

KEY OBJECTIVES

STRATEGIES

WHAT –Medical USP’s ; Best in class ; Comprehensive care ; Convenience & accessibility ; Seamless service ; Patient records ; Consistent and customised care ; Service excellence ; Preventive health ; Caring place to work.

HOW –Train train train ; Partnership with Medical community ; Principalchoicefor physicians ; Never ending focus on medical and service excellence ; Build lasting customer relationships ;No franchising.

VALUES & BELIEFS OPERATING PRINCIPLESMETRICS &

STANDARDSPERFORMANCEMGMT PROCESS

• Create exceptional standards of Medical & Service Excellence• Care provider of FIRST CHOICE• Principal Choice for Physicians• Ethical Practices • Create International Centre of Excellence for select Super Specialties.• Safety – Patient, Customer, Staff

• Competence rating• Potential analysis• PSC model• Balanced scorecard• Performance / Risk linked

reward.

• Caring • Excellence• Integrity• - Personal• - Professional• Accountability• Openness/Transparency• Teamwork• Win-win partnerships

• Courtesy & Caring always• Customer comes first• Do it right first time• International image standards• Direct & open communications • Create trust• Compliance• Fun at work• Reward & Recognition

• JCIA Accreditation • ISO 9001 : 2000• Integrated Management System• Credentialing / Grant ofprivileges• Employee productivity• Employee Engagement survey• Service Dashboard - Sparsh• NABH/NABL Accreditation• Adverse event Measurement.

INITIATIVES• WHAT- HOW - WHEN - COST - LINKAGE• Shared responsibility with single accountability.• Unique approach through: - International benchmarking.- Walk the Talk - IT Capability- Medical – Management Alignment.- Rehearse rehearse- Cost Efficiency- Train train train. - Mystery customers- Attrition Management

MHC – Vision / MissionBuild TrustPASSIONKey Differentiators

Focused NCR centric delivery – for operational excellenceLeadership in 5 super-specialties in tertiary care

-‘Star’ physicians supported by a group of high quality physiciansEthicsMemorable brand experience

- ‘Star’ and quality physicians- Infrastructure and equipment- No surprises – cost of care, pricing, medication- Signage- Look – feel – smell - touch

High quality nursing and paramedic care supportedby nursing and paramedic collegeTechnology and IT

Key Public MessagesMedical ExcellenceService Excellence – Total ExperienceIn your community - near youHigh-end tertiary care in Private sector

ComprehensivenessReferral system – National & InternationalValue for moneyCorporate Social Responsibility

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51

FICCI Healthcare Excellence Awards(2009)

MHC – Accreditations and Awards

“Max Super Speciality Hospital adjudged one of the Best Hospitals for

‘Excellence in Healthcare Delivery’

First in North India to get NABH for MHVI & MSSH

ISO 14001:2004 at Pitampura

ISO 9001:2008 Recertification atMax Heart & Vascular Institute,Noida, Pitampura, PanchsheelPark &Home Office

India International Achiever Award

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52

MAX SUPER SPECIALITY HOSPITAL (East & South)( East :- December 2004, South :- February 2010)n Patient beds – (East ; 207 beds) & (South ; 83 beds)n 11 OTs, 2 Cardiac Catheterization Labsn Tower Specialties – Cardiac Sciences, Minimal Access,

Metabolic & Bariatric Surgery, Comprehensive Oncology (Surgical, Medical and Radiation)

n Nuclear Diagnostic Servicesn Advanced CT Scan Imagingn Centralized Emergency Command with Advanced

Cardiac Life Support Ambulances and Air Evacuation Service

MAX SUPER SPECIALITY HOSPITAL (West)(May 2006)n 184 beds (including 71 critical care beds)n 7 OTs, 20 Consult Chambersn Tower Specialties– Orthopaedics, Neuro Sciences,

Obstetrics & Gynaecology, Paediatrics and Aesthetic &Reconstructive Surgery

n Brain Suite (first in Asia) and Intra Operative MRIn DSA Lab (for Neuro Sciences)n Emergency Servicesn High end Radiology facilities with 64 slice Cardiac CT

MHC Tertiary Care Facility, Saket [South Delhi]

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53

PATPARGANJ (PPG I ) (May 2005)

154 inpatient beds 3 OTsGeneral Surgery & MASNephrologyMother and child carePlastic Surgery & GastroentrologyOther allied specialties

PATPARGANJ (PPG II) (Feb 2010)

259 inpatient beds 7 OTs, 1 Cardiac Catheterization LabsInvasive & Non Invasive Cardiology Cardio Thoracic Vascular Surgery Comprehensive Oncology (Surgical, Medical and Radiation)Orthopaedics & Joint ReplacementNeurosciencesUrology Critical Care & Other allied specialtiesAmbulatory Care

MHC Tertiary Care Facility, Patparganj [East Delhi]

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54

MHC Secondary Care Facility [ Suburb of Delhi ]

NOIDA (August 2002)

32 inpatient beds2 OTsMother and child careNon-invasive cardiologyLaparoscopic surgeryOrthopaedicsENT, ophthalmologyUrology and nephrologyFull range diagnosticsPHP, OPD and Dentistry

GURGAON (July 2007)

80 inpatient beds 3 OTsOrthopaedics & TraumaOphthalmology (anterior and posterior)Woman and child (including infertility)Medical & surgical intensive careNephrology and urologyAesthetic and reconstructive surgeriesGeneral and minimally invasive surgeriesPHP and OPDPaediatric & Neonatal Intensive Care

PITAMPURA (February 2002)(North Delhi)

90 inpatient beds2 OTsLithotripsyMother and child careAesthetic & Reconstructive SurgeryNon-invasive cardiologyPhysiotherapyPaediatric & Neonatal Intensive CareFull range diagnosticsPHP, OPD and Dentistry

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MHC Speciality Centres – Panchsheel [South Delhi]

OPTHALMOLOGY AND DENTAL CARE (November 2005)

Lasik, OPD and diagnosticsDental – 5 chambersSupport services and offices

SPECIALIST CONSULTS AND HIGH-END DIAGNOSTICS (August 2006)

GP and specialist consultsDiagnosticsNeurology (EEG and EMG)Preventive health and chronic carePhysiotherapyMinor procedures and emergenciesIVFHome Care

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Project Cost

Project Cost*Rs. 1,592 Crore

EquityCapital

Rs. 696 Crore

PreferenceCapital

Rs. 250 Crore

n Max IndiaCurrent – Rs. 220 CrFuture – Rs. 150 Cr

n Warburg Pincus – Rs. 140 Crn IFC, Washington – Rs. 50 Crn Other Foreign Investors – Rs. 20 Crn New Investor – Rs. 116 Cr

n Indian Banks and FinancialInstitutions

Drawn – Rs. 421 CrFuture (tied-up) – Rs. 127 CrFuture (to be arranged) – Rs. 70 Cr

Debt Funds

Rs. 617 Crore

n IFC, Washington

* The above project cost does not include project cost for Greater Noida Hospital and Phase 2 cost of Mohali and Bhatinda

Internal Accruals

Rs. 29 Crore

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MHC – Performance Snapshot

Note: The results presented above are for Max Healthcare’s network of hospital

Key Business Drivers Unit Quarter Ended Y-o-Y GrowthJun -10 Jun - 09

a) Revenue (Gross) Rs. CroreInpatient Revenue 115 91 26%Day Care Revenue 5 - -Outpatient Revenue 39 26 47%Total 159 118 35%

b) ProfitabilityContribution Margin Rs. Crore 92 67 37%Contribution (%) % 57.4% 56.8%EBITDA Rs. Crore 5 6 -25%EBITDA (%) % 3.0% 5.4%

c) Patient Transactions (No. of Procedures) No.

Inpatient Procedures 14,974 13,886 8%Day care Procedures 1,748 - -Outpatient Registrations 654,863 513,181 27%

d) Average Operational Beds No.Inpatient Beds 910 727Daycare Beds 27 - -

e) Average Occupancy %Inpatient 63.9% 69.4%Daycare 61.9% - -

f) Average Length of Stay No. 3.5 3.3 -6%g) Average Revenue per Occupied Bed Day (IP) Rs. 21,789 19,841 10%h) Average Revenue per Occupied Bed Day (Daycare) Rs. 35,053 - -

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MSF – Performance Snapshot

Key Business Drivers UnitQuarter Ended Growth (%)

Jun-10 Jun-09 (FY10/09 A)

a) Sales Quantity – BOPP Tons 7,269 7,030 3%

b) Revenue* Rs. Crore 92 80 16%

c) Profitability:

Contribution Margin** Rs. Crore 33 31 6%

% 35.3% 38.5%

EBITDA Rs. Crore 11 11 -

% 11.6% 13.4%

PBT Rs. Crore 5.2 4.8 8%

% 5.6% 6.0%

*Extraordinary Income of Rs. 17.2 Cr. on account of settlement of GBC Litigation has not been considered above**Contribution Margin is calculated as revenue less raw material consumption.

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DisclaimerThis presentation has been prepared by Max India Limited (the “Company”). No representation or warranty, express or implied, is made and no

reliance should be placed on the accuracy, fairness or completeness of the information presented or contained in the presentation. The past

performance is not indicative of future results. Neither the Company nor any of its affiliates, advisers or representatives accepts liability

whatsoever for any loss howsoever arising from any information presented or contained in the presentation. The information presented or

contained in these materials is subject to change without notice and its accuracy is not guaranteed.

The presentation may also contain statements that are forward looking. These statements are based on current expectations and assumptions

that are subject to risks and uncertainties. Actual results could differ materially from our expectations and assumptions. We do not undertake

any responsibility to update any forward looking statements nor should this be constituted as a guidance of future performance.

This presentation does not constitute a prospectus or offering memorandum or an offer to acquire any securities and is not intended to provide

the basis for evaluation of the securities. Neither this presentation nor any other documentation or information (or any part thereof) delivered or

supplied under or in relation to the securities shall be deemed to constitute an offer of or an invitation.

No person is authorised to give any information or to make any representation not contained in and not consistent with this presentation and, if

given or made, such information or representation must not be relied upon as having been authorised by or on behalf of the Company any of

its affiliates, advisers or representatives.

The Company’s Securities have not been and are not intended to be registered under the United States Securities Act of 1993, as amended (the

“Securities Act”), or any State Securities Law and unless so registered may not be offered or sold within the United States or to, or for the

benefit of, U.S. Persons (as defined in Regulations S under the Securities Act) except pursuant to an exemption from, or in a transaction not

subject to, the registration requirements of the Securities Act and the applicable State Securities Laws.

This presentation is highly confidential, and is solely for your information and may not be copied, reproduced or distributed to any other

person in any manner. Unauthorized copying, reproduction, or distribution of any of the presentation into the U.S. or to any “U.S. persons” (as

defined in Regulation S under the Securities Act) or other third parties ( including journalists) could prejudice, any potential future offering of

shares by the Company. You agree to keep the contents of this presentation and these materials confidential.

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MAX INDIA LTD.Max House, Okhla, New Delhi – 110 020

Phone: +91 11 26933601-10 Fax: +91 11 26933619Website: www.maxindia.com