Max2013 rejected apps presentation

© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Con!dential.

How to Avoid App Store Rejections with Your Mobile AppsMichaël CHAIZE & Greg WILSON | Creative Cloud Evangelists

1


What will you learn during this presentation ?

2

PROCESS

DEMYSTIFY

WHY REJECTED ?

WHAT CAN I DO ?

CONCLUSION


Introduction

3

Michaël Chaize

@mchaizeCreativeDroplets.com

Greg Wilson

@gregsramblingsGregsRamblings.com

Fantastic guy MAN

OF

THE YEAR

mailto:[email protected]





Introduction

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Michaël Chaize

@mchaizeCreativeDroplets.com Narcissus

0 rejection




Introduction

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Michaël Chaize

@mchaizeCreativeDroplets.com Game of Flex (aka Tour de Flex)

3 rejections




Introduction

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Michaël Chaize

@mchaizeCreativeDroplets.com Smart Aliens

10 rejections




Introduction

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Michaël Chaize

@mchaizeCreativeDroplets.com Appliness

1 embarrassing rejection




Who are you ?

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?????? rejection(s)

?


CONCLUSION

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www.CreativeDroplets.com

http://www.CreativeDroplets.com



Apple App Store approval process

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1.Develop 2.Test 3.Distribute


Apple App Store approval process

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1. You buy an iOS developer certi!cate (99$/year)2. You develop your application using the iOS SDK (Xcode), orPhoneGap, or AIR...3. You sign your .ipa for testing and test it on devices4. You create an application in the iTunes Connect portal5. You sign your .ipa for distribution and upload it to Apple6. Apple reviews your application


iTunes Connect app statuses

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Prepare for Upload

Waiting for Upload

Waiting for Review

Application Loader(Mac OS only)

10 days later In ReviewPriority lane - Once in a life 2 hours to 48 hours

Ready for Sale

Rejected

Resolution Center


Your app status is in Review

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“Your app is rejected”

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iTunes Connect app statuses

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Demystify the app store

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My! #1Apple doesn’t approve

hybrid applications


#1 -Apple doesn’t approve hybrid applications

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Objective-C Java NDK C#J2ME C/C++C++ C++



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Objective-C Java NDK C#J2ME C/C++C++ C+++ +



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Native Shell

WebView

Native Shell

WebView

Native Shell

WebView

Native Shell

WebView

Native Shell

WebView

Native Shell

WebView

Native Shell

WebView

“Hybrid Apps”



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JavaScript

OS



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PhoneGap Build

ipa apk OTA xap wgz ipk



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My! #1Apple doesn’t approve

hybrid applicationsWRONG


BBC Olympics

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Untappd

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HealthTap

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MAX 2013

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Lil’ Doodle by Andrew Trice

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PhoneGap API Explorer by Christophe Coenraets

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YES...Apple approves Hybrid applications. You can use the iOS SDK, but also PhoneGap, AIR...Hybrid applications don’t have to look like web applications. Hybrid applications don’t have to look like classic iOS applications.

BUT...Why do we have so many hybrid applications rejected ?



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My! #2Apple review is exact

science



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My! #2Apple review is exact

scienceWRONG


Who are Apple reviewers ?

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Secret people."ey review hundreds of apps.

"is is a 80% automated, 20% subjective.

Your identity counts.

Your brand counts.


Marrio# iPhone app

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Avatar South Park

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"e part of subjectivity...

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Smart Aliens free Smart Aliens premium

rejected

APPROVED SAME CODEBASE


Who are Apple reviewers ?

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If you’re not a big brand, do they support you ?



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My! #3Apple is picky and won’t

support me


"e Resolution Center

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"e Resolution Center

40


App store process - THE MOVIE

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App store process - Submit an appeal

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Apple will call you and coach you

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My! #3Apple is picky and won’t

support meWRONG


Conclusions

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If your app is rejected, understand why and !x it.Don’t !ght against Apple.


Reasons why your app can be rejected, and solutions

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It’s a mindset

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Classic reasons for dummies

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1. Private frameworks - Interpreted code2. Follow Apple’s guideline3. Copying existing native functionality4. Inappropriate keyboard type5. Manage lost connection 6. Don’t infringe trademarks7. Don’t mention Steve Jobs8. Don’t hack an airplaneetc...


"e native experience

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"Reconsider Web-Based DesignsIf you're coming from the web, you need to make sure that you give people an iOS app experience, not a web experience. Remember, people can visit your website on their iOS-based devices using Safari on iOS."


Phraffle - Rejected

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Do you really need an app ? Why not a web app ?

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Good question

I’m perplexed


Web application vs. Native application

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Native Applications Mobile Web Applications

Capabilities - Device’s native features, information and hardware

Capabilities - Limited amount ofthe device’s native features

Monetization - App store Monetization - Classic web paywall

Updates - 10 days, not forced Updates - Automatic

Discoverability - the app store is full> Marketing campaign is mandatory

Discoverability - Classic Web SEO

It’s not a trivial choice


What did Phraffle ?

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h#p://gregsramblings.com/

http://gregsramblings.com/

http://gregsramblings.com/


Radio X-Track - the website

54


Radio X-Track - my !rst design was rejected

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Radio X-Track - Fresh new design - approved

56


"e Native experience: Hybrid apps and UI components

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h#p://topcoat.io

http://topcoat.io/

http://topcoat.io/


"e Native experience: Performance and architecture

58

Backbone Angular

JavaScript frameworks

Mobile frameworks

app-UI

Retina Display Launch time300ms tapTransitionsScrolling



59

Backbone Angular


Mobile frameworks

app-UI

Retina Displayh#p://coenraets.org/

h#p://coenraets.org/samples/pageslider/index.html

Launch time300ms tapTransitionsScrolling

http://coenraets.org/blog/


http://coenraets.org/samples/pageslider/index.html

http://coenraets.org/samples/pageslider/index.html



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Backbone Angular


Mobile frameworks

app-UI

Retina Displaywww.tricedesigns.com/

h#p://tricedesigns.com/census/

Launch time300ms tapTransitionsScrolling



http://tricedesigns.com/census/

http://tricedesigns.com/census/


Once your app is approved... Welcome to hell.

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$e users are more hurtful than Apple.


Less obvious rejection reasons

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“Beta”, “Demo”, “Android”... forbidden words

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Expired certi!cate

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You’re with me. You’re under my protection.


iCloud storage

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Keep me light.


Sometimes Apple helps you from the beginning

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© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Con!dential. 67

Sometimes Apple helps you from the beginning


What is bad design ?

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What is bad design ?

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Apple business model or app store integrity

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Greg's Toolkitappgratis


A lot of reasons...

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Resources

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h#p://adobeevangelists.com/ Appliness Creative Cloud > Learn

http://adobeevangelists.com/







CONCLUSION

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You have the power

It’s not exact science

Engage with Apple

Stay classy


Take the SESSION SURVEY on the MAX COMPANION app

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…for your chance to WIN one of these e-books from Adobe Press

Every survey you submit enters your name to win the daily grand prize -

an Apple® iPod Nano®.


CONCLUSION

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www.CreativeDroplets.com

@mchaize& @gregsramblings








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Max2013 rejected apps presentation