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Maxell Maxell Corporation of Corporation of America America DVD Products DVD Products Future Optical & Tape Technologies Future Optical & Tape Technologies

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Maxell Corporation of America. DVD Products Future Optical & Tape Technologies. Maxell’s DVD Quality Story. Manufacturing CD vs. DVD. DVD Quality Factors. Maxell Quality & Process Control - PowerPoint PPT Presentation

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Page 1: Maxell Corporation of America

Maxell Corporation of Maxell Corporation of AmericaAmerica

• DVD ProductsDVD Products

• Future Optical & Tape TechnologiesFuture Optical & Tape Technologies

Page 2: Maxell Corporation of America

1

Maxell’s DVD Quality StoryMaxell’s DVD Quality Story

• Manufacturing CD vs. DVD

CD DVD

Disc Components

1 disc 2 discs (adhered together)

Track size (width) um

1.6 0.74

Mgf. Yield 2X 1X

Page 3: Maxell Corporation of America

1

• Maxell Quality & Process Control

- Maxell quality standards exceed industry specifications

- Dye Coating - use of only the highest grade Japanese DVD dye, co-developed by Maxell

DVD Quality FactorsDVD Quality Factors

Maximum Allowable Errors CD DVD

Industry Spec. <220 <280

Maxell Mfg. Spec. <50 <50

Page 4: Maxell Corporation of America

DVD-RAM vs. DVD-RW/+RWDVD-RAM vs. DVD-RW/+RWDVD-RAM• 100,000 Re-Write cycles• Random Access• Reads and Writes the same

way as a hard disk.• Faster access times• More robust rewriting and

erasing format• 25% Compatible with existing

DVD players / readers

DVD-RW/DVD+RW• 1,000 Re-Write cycles• Sequential Recording -

Ideal for videographers• 65% Compatible with

existing DVD players / readers

Page 5: Maxell Corporation of America

1x11.08MB/sec

1 Full DVD in 60 Minutes

(4.7GB)

2x22.16MB/sec

1 Full DVD in 30 Minutes

(4.7GB)

4x44.32 MB/sec

1 Full DVD in 15 Minutes

(4.7GB)

8x88.64 MB/sec

1 Full DVD in 7.5 Minutes

(4.7GB)

1998 2000 2003 2004

DVD RECORDING SPEED TIMELINEDVD RECORDING SPEED TIMELINEDVD RECORDING SPEED TIMELINEDVD RECORDING SPEED TIMELINE

16x177.28 MB/sec

1 Full DVD in 3.75 Minutes

(4.7GB)

2005

Page 6: Maxell Corporation of America

Digital TV vs. Analog TVDigital TV vs. Analog TV

• High Definition HDTV Best 1080 x1920

• High Definition HDTV Much Better 720p x1280

• Enhanced Definition EDTV Better 480 x 704

• Standard Definition SDTV Good 480 x 640

Digital Television Formats

Analog Television Formats• Standard TV Fair 480 x 333

• Standard VCR OK 480 x 250

Picture Horiz. Horiz.Quality Lines x Pixels

Screen Resolution

Screen Resolution (Digital Equivalent)

Format

Page 7: Maxell Corporation of America

FCC Mandate•All TV receivers , based on screen size, must include a Digital TV tuner by 2007

•All TV Broadcasts must be digital or Hi Definition by 2006

2005 2006 2007

HI-DEFINITION TIMELINE & IMPACT HI-DEFINITION TIMELINE & IMPACT ON DVD TECHNOLOGYON DVD TECHNOLOGY

HI-DEFINITION TIMELINE & IMPACT HI-DEFINITION TIMELINE & IMPACT ON DVD TECHNOLOGYON DVD TECHNOLOGY

36” Screen and above by July 2005

25”-35” Screen by July 2006

13”-24” Screen - by July 2007

All TV Interface Devices that receive broadcast TV signals - TIVO, Recorders

(VCR & DVD), etc.

Page 8: Maxell Corporation of America

From CD to DVD to Blu-ray Disc

Blu-ray Disc

Philips - September 2003

Page 9: Maxell Corporation of America

Blu-ray ForumBlu-ray Forum– Hitachi– LGE– MEI– Mitsubishi– Pioneer– Philips– Samsung– Sharp– Sony– Thomson

Philips - September 2003

Page 10: Maxell Corporation of America

Applications require:Applications require:

Major Steps in Storage Capacity and Data RateMajor Steps in Storage Capacity and Data Rate

Killer App Music Video HDTV

Philips - September 2003

Page 11: Maxell Corporation of America

•Uses a Blue Laser

•20GB capacity on a CD / DVD size disc

•DVD Compatible

Toshiba, NEC

Format Supporting Companies

HD DVD - High Definition DVD

NEXT GENERATION DVD FORMATS NEXT GENERATION DVD FORMATS

Page 12: Maxell Corporation of America

OPTICAL DISC MIGRATION PATHOPTICAL DISC MIGRATION PATH

1

10

100

2001 2002 2003 2004 2005 2006

GB

DVD 4.7GB

Blu-ray 23/25/27GB HD DVD

20GB

DVD Dual Layer 8.5GB

Blue Laser Dual Layer 40-50GB

Year Product

2000-2001 DVD 4.7GB*Approx. 2 hours standard difinition signal

2003 Blu-ray 23/25/27GB*Approx. 10 hours standard difinition signal**Approx. 2 hours high difinition signal

2004 DVD Dual Layer 8.5GB*Approx. 4 hours standard difinition signal**Approx. 1 hour high definition signal

2005 HD DVD 20GB*Approx. 10 hours standard difinition signal**Approx. 2 hours high difinition signal

2006 Blue Laser Technology Disc(Single-sided and Dual-layer)*Approx. 20 hours standard difinition signal**Approx. 4 hours high difinition signal

* Standard Definition Signal: MPEG2 PS (-5Mpbs) ** High Definition Signal:MPEG2 TS (-24Mbps)

Page 13: Maxell Corporation of America

OPTICAL DISC MIGRATION PATHOPTICAL DISC MIGRATION PATH

Page 14: Maxell Corporation of America

All DVD+ formats are compatible with existing DVD-Video and DVD-ROM

players

Pre-recorded DVD Recordable DVD

DVD5

4.7 Gbyte

DVD9

8.5 Gbyte

DVD+R

4.7 Gbyte

DVD+R DL

8.5 Gbyte

DVD+RW

4.7 Gbyte

NEW

DVD+R Double LayerDVD+R Double Layer

Page 15: Maxell Corporation of America

• Once thought impossible

• World’s first recordable double-layer DVD

• Compatible with DVD-ROM and DVD-Video

• Single-sided: No need to turn the disc

• Important Note: 8x or above recorder is required to write to double layer media

DVD+R Double LayerDVD+R Double Layer

Page 16: Maxell Corporation of America

Looking Inside DVD+R Dual LayerLooking Inside DVD+R Dual Layer

Page 17: Maxell Corporation of America

• Demonstrated at CEATECOctober 2003

• Format book available to licensees January 2004

• PC products and media expected spring 2004

• CE products anticipated 2nd half of 2004

DVD+R Double Layer StatusDVD+R Double Layer Status

Page 18: Maxell Corporation of America

ConclusionConclusion

• Capacity increased from 4.7 Gbyte to 8.5 Gbyte

• No need to turn over the disc

• Compatible with DVD-video and DVD-ROM drives

• 4 Hours of DVD quality video

• 16 Hours of VHS quality video

• 1 Hour of High Def. quality video

• Write compatible with 8x recorders or above

Page 19: Maxell Corporation of America

NanoCAP TechnologyNanoCAP Technology

• NanoCAP (Nano Composite Advanced Particles) is a revolutionary new ultra-fine round shaped magnetic particle

• Excellent magnetic strength & retentivity• NanoCAP is 200% better than the next best promising candidate

for high density magnetic recording media (Barium-Ferrite magnetic particle)

• Utilized in the development of ultra-thin magnetic layer computer backup tapes with 10TB class storage capacities & above.

Page 20: Maxell Corporation of America

Cross Section of NanoCAP TapeCross Section of NanoCAP TapeCross Section of NanoCAP TapeCross Section of NanoCAP Tape

Page 21: Maxell Corporation of America

Super DLTtape

LTO Ultrium

INDUSTRY TAPE ROADMAPINDUSTRY TAPE ROADMAPINDUSTRY TAPE ROADMAPINDUSTRY TAPE ROADMAP

2000 2001 2002 2003 2004 2005 2006 2007

1.25TB

1TB

750GB

500GB

250GB

MAXELL’S FUTURE ARCHIVAL TAPE STORAGE

LTO 1 SuperDLT™ I

LTO 2

LTO 3

LTO 4

SuperDLT™ II

SuperDLT™ III

SuperDLT™ IV

Super DLTtape, the Super DLTtape logo are trademarks of Quantum Corporation of the USA and other countries. Linear Tape-Open, LTO, LTO logo, Ultrium and Ultrium logo are trademarks of HP, IBM and Seagate in the US, other countries or both.

Page 22: Maxell Corporation of America

DDS/DAT RoadmapDDS/DAT Roadmap

NativeCapacity

Native Transfer Rate

7th Gen DDS

5th Gen DDS

(DAT 72)DDS-4

DDS-3

DDS-2

DDS-11993

1995

1999

2003

1991

2005

20076th Gen

DDS

2GB 4GB 12GB 20GB 70-80GB36GB 120-160GB

183kB/s ≤720kB/s ≤1.5MB/s 1-3MB/s ≥5MB/s≥3MB/s ≥8MB/s