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Maximising Your SERP PotentialEnhance your listings with Rich Snippets
Peter Handley
theMediaFlow
www.themediaflow.com
@ismepete #thinkvis
IS ME PETE?
Director of SEO at theMediaFlow
Responsible for strategy and delivery
Klout says I’m influential about rum
(and SEO/Internet Marketing)
@ismepete #thinkvis
Review CTR
@ismepete #thinkvis
Post Imp CTR = Post Implementation CTR and compares month prior to Schema implementation to month after.
Only includes terms that didn’t increase in position
Based on individual user reviews, not aggregate
The Semantic Web"a web of data that can be
processed directly and indirectly
by machines.“
Tim Berners-Lee
Microdata
@ismepete #thinkvis
Microdata is an HTML specification used to nest semantics within existing content on web pages. Search engines, web crawlers, and browsers can extract and process Microdata from a web page and use it to provide a richer browsing experience for users.
http://en.wikipedia.org/wiki/Microdata_(HTML5)
Microformats
@ismepete #thinkvis
A microformat is a web-based approach to semantic markup which seeks to re-use existing HTML/XHTML tags to convey metadata and other attributes in web pages and other contexts that support (X)HTML, such as RSS.
http://en.wikipedia.org/wiki/Microformats
RDFa
@ismepete #thinkvis
http://en.wikipedia.org/wiki/RDFa
RDFa (or Resource Description Framework–in–attributes) is a W3C Recommendation that adds a set of attribute-level extensions to HTML, XHTML and various XML-based document types for embedding rich metadata within Web documents.
LinkedIn use hCard microformat
Implementing Person
@ismepete #thinkvis
I’d use http://schema.org/Person if setting this up today
Implementing Authorship
@ismepete #thinkvis
Lots of ways documented online
… and a contributor link to your G+ page
The simplest way to do it is add ?rel=author to a link to your G+ page from a post
Implementing Recipe
@ismepete #thinkvis
….annoyingly, Google doesn’t seem to like giving me recipe snippets anymore
Implementing Events
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….you could try the GWT Data Highlighter too, though none of my tests with it work yet
Implementing Video
@ismepete #thinkvis
….I actually tend to use Video Sitemaps to get these Rich Snippets
Raven Tools’ Schema Creator Rocks:
Tools
@ismepete #thinkvis
http://schema-creator.org/
So does the microDATAgenerator:
Tools
@ismepete #thinkvis
http://www.microdatagenerator.com/
Use Structured Data Testing Tool:
Tools
@ismepete #thinkvis
http://www.google.com/webmasters/tools/richsnippets
http://www.peterhandley.com/2012/04/yodel-delivery-problems-do-i-really-want-to-carry-on-purchasing-online/
@ismepete #thinkvis
http://www.3ac.co.uk/1-and-1-internet-are-a-disgrace
@ismepete #thinkvis
http://www.omnlondon.com/vodafone-uk-business-account-scandal/
@ismepete #thinkvis
http://www.1918.com/casey-movers-threatens-lawsuit-over-bad-yelp-review/
@ismepete #thinkvis
http://www.rhyswynne.co.uk/greyhound-buses-why-wont-you-refund-me/
@ismepete #thinkvis
Thanks for Listening!
Let me know if you have any questions:
@ismepete
www.themediaflow.com
@ismepete #thinkvis
Resources:
Useful Links:http://schema.org/
http://microformats.org/
https://developers.google.com/webmasters/richsnippets/
http://www.google.com/webmasters/tools/richsnippets
http://schema-creator.org/
http://www.microdatagenerator.com/
Images:Stand Out - http://www.flickr.com/photos/pdbreen/3398012211/
People - http://www.flickr.com/photos/thekbriodys/2383535992/
Review – Thumb Up -
http://www.flickr.com/photos/brightmeadow/1277721242/
Event – Willy Mason -
http://www.flickr.com/photos/deargdoom57/6090691859/
Video - http://www.flickr.com/photos/deltamike/1450214894/
Music - Rodrigo y Gabriela -
http://www.flickr.com/photos/michemay/4776494889/
Why - http://www.flickr.com/photos/drachmann/327122302/
Web - http://www.flickr.com/photos/cybershotking/329184504/
Mix Them Up -http://www.flickr.com/photos/jwthompson2/145296920/
Danger - http://www.flickr.com/photos/spcbrass/4557822128/
Careful! Wasp Nest -
http://www.flickr.com/photos/ell-r-brown/5994422112/
Havana Club Rum & Coke -
http://instagram.com/p/WHzuuaR13l/
@ismepete #thinkvis