HBA WOMAN OF THE YEAR 2014

Maximizing the WOTY Event:

For Rising Stars and Luminaries

April 22, 2014

Orientation Webinar

12:00 PM – 1:00 PM EDT

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Chair – Rising Star Committee

Donna Thomas

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Objectives

This one-hour webinar is being held to provide you with an understanding of:

1. HBA’s goal and the importance of being recognized as a Rising Star and Luminary

2. The promotional activities and events scheduled and how best to maximize your participation

3. Best practices on how to leverage this recognition to help advance your career and get the most out of your HBA membership

4. The Rising Star “Community”

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Agenda

• Welcome – Donna Thomas, Rising Star Committee chair

• Introduction to the HBA – Laurie Cooke, HBA CEO

• History of the Rising Star award and introduction of the Luminary award – Marianne Fray, HBA director of corporate development

• Women of the Year (WOTY) event schedule – Heather Robidoux, HBA director of meeting and conventions & Andrea Addesso, Rising Star committee

• Creating a Rising Star community and leveraging your award –Sandy Jennings, Rising Star committee

• Q and A

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Your key WOTY contacts

Laurie CookeHBA CEOlcooke@hbanet.org

Taren GromHBA Boardtgrom@pharmavoice.com

Marianne FrayHBA Director of Corporate Developmentmfray@hbanet.org

Heather RobidouxHBA Director of Flagship Eventshrobidoux@hbanet.org

Melissa StahlChair, Flagship Eventsmstahl@kpmg.com

Jaime MarksDeputy Chair, Flagship Eventsjlnm@novonordisk.com

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Your key Rising Star contacts

Sandy Jenningssandy.jennings@novadynamix.com

Joan TrammellJoan.trammell@sandoz.com

Lynda Parkerlyndaparker@inventivhealth.com

Jacqui Sawersjsawers@hbanet.org

Donna Thomasdlnt@Comcast.net

Andrea Addessoaaddesso@lanmark360.com

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Introduction to the HBA

Laurie Cooke, RPh, CAEHBA CEO

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Overview of the HBA● 35th year as non-profit association

● Formed in 1977 by five professional women in NY area and legally incorporated in 1979

● Governed by board of directors and ~300 leaders of local chapter boards

● Work accomplished by 40% of membership who volunteer, 15 professional staff, and The Charles Group, our meeting support team for flagship events

● Nearly 30,000 event attendees and customers, 6,400 of which are members and more than 101 corporate partners

● 15 chapters across the US and in Europe offering ~250 events annually

AtlantaBoston ChicagoEurope FloridaGreater PhiladelphiaIndianaOhio

Metro (CT, NY, NJ)Mid-Atlantic (MD, DE, DC, VA)Research Triangle Park, NCSan Francisco Bay AreaSo. California St. LouisTexas

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Vision and mission

Mission - To further the advancement and impact of women in healthcare worldwide

Vision - To empower more women as business and thought leaders in healthcare

The HBA focuses on four areas:● Networking forums to build relationships● Knowledge-sharing and access to thought leaders to broaden

perspective● Educational programs to develop leadership skills and cutting edge

industry knowledge● Recognition of outstanding women and companies to promote visibility

of their achievements

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Why the HBA is good for your career

● Leadership opportunities outside your organization that allow you to demonstrate critical leadership, consensus-building, and negotiation skills

● Access to a wide variety of local and global events to hone your skills, gain in-depth industry knowledge, and build relationships with other powerful, professional women in healthcare

● Mentoring programs, special interest groups, and unique events, to explore and develop your career goals while acquiring new insights and access to senior leaders

● Recognition for your contributions at work and through the HBA via award programs for healthcare leaders and volunteers

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What the HBA is known for

● Woman of the Year event● Annual Conference● E.D.G.E. in Leadership Study● ACE Award● 3BC: Building Better Business Connections● Affinity groups● Publications● Awards

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2014 HBA WOTY honorees

Annalisa JenkinsExecutive Vice President and Head of Research and DevelopmentMerck Serono

Patricia A. MarylandPresident of Healthcare Operations and Chief Operating Officer Ascension Health

Shideh Sedgh BinaFounding Partner and Editor in Chief of Insigniam QuarterlyInsigniam

PlaceholderFor

Photo

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2014 HBA Honorable Mentor and STAR

Brian GoffHead of Global Hemophilia OrganizationBaxter International Inc.

2014 Honorable Mentor

Ilyssa LevinsPresidentCenter for Communication Compliance (CCC)

2014 STAR

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HBA Director of Corporate Development

Marianne Fray

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Rising Star AwardYou have been chosen as a key talent in your company.

Rising Stars have the following characteristics in common:

• Contribute significantly to their organization

• Exhibit dedication to the healthcare industry

• Assist subordinate and peer positions and are team players

• Exemplify leadership values and serve as role model for others

This award is a high profile opportunity for recognition:

• Profiled on the HBA website for years to come (http://www.hbanet.org/2014-rising-stars)

• Onstage introduction and highlighted in the 25th anniversary commemorative edition of HBAdvantage

• Invitations to chapter and HBA association events

• Individual company recognition efforts

• Industry-wide visibility in PharmaVOICE17

PharmaVOICE Publication

• May 2014 publication highlighting this year’s Rising Stars

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Luminary Award

• Since 1998 the HBA has honored over 1,000 Rising Stars.

• To celebrate the 25th anniversary of the Woman of the Year we added a new award to honor these past Rising Stars, the HBA Luminary.

• 25 past Rising Stars who have made a significant impact on the healthcare industry and/or experienced significant career advancement since receiving their Rising Star award were named Luminaries.

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HBA Director of Meetings and Conventions

Heather Robidoux Andrea AddessoRising Star Committee

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WOTY event scheduleEvent Badges● Rising Star and Luminary badges will be available at the reception registration

desks for the Salute to the Stars (Wed. 4/30 – Mercury Ballroom) or at the onsite registration desk at WOTY prior to the Welcome Reception (Thurs. 5/1)

● All other event registrants will be ticketed. There will be badging stations available in the morning receptions for other guests to print out a badge.

Salute to the Stars Reception – Wednesday, April 30 Invitees: By invitation only - WOTYs, Honorable Mentor, STAR, Luminaries, all

Rising Stars, HBA board leadership● Location/Time:

— Mercury Ballroom, 3rd Floor, Hilton, NY— 6:00 PM - 7:30 PM

● Photo Opportunity:— Beginning at 6:00 PM, a photographer will be available near the registration

desk in the Rotunda of the Mercury Ballroom. Individual photos are not mandatory; photos will be available following the WOTY event

— Group shot to be taken towards the end of the reception in front of the stage (Mandatory)

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WOTY event scheduleDine-Arounds (post-event)● Optional dining and networking opportunity! ● Email invitation and survey was sent on Monday, 4/21● 3 Restaurant choice options● Groups will depart the Hilton lobby by 7:45PM (will walk to selected restaurant)● Individuals will be paying their own way

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WOTY event scheduleRehearsal for awards● All Rising Stars and Luminaries to meet on Balcony Level of Grand

Ballroom (access via the 4th floor level)— Rising Stars will rehearse from 9:15 AM – 9:35 AM— Luminaries will rehearse from 9:40 AM – 9:55 AM

Welcome Reception – Thursday, May 1 (morning of WOTY) Sponsored by Baxter

● Attendees: All luncheon attendees. Please invite any family member or colleagues who are registered to attend the luncheon to join you.

● Location/Time: — America’s Hall 1 &2 , 3rd Floor, Hilton, NY— 10:00 AM - 11:45 AM

● Transition into WOTY luncheon ballroom — At 11:45 AM all Rising Stars should proceed to the elevator bank to go to

the 4th floor— TCG will help you find your seat in the balcony (your award box will double

as your place card)— Luminaries will sit at tables at the front of the ballroom

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WOTY event scheduleWoman of the Year (WOTY) luncheon – Thursday, May 1

(the BIG event!)● Attendees: All honorees and registered participants● Location/Time:

— Grand Ballroom, 3rd Floor, Hilton, NY— 11:45 AM – 2:00 PM

● Tables and seats can still be purchased for your guests — http://www.hbanet.org/woman-of-the-year-0— Be sure to have them note that they are a Rising Star guest or a Luminary

guest

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Stage● Backdrop is white shear curtain washed in purple light

● 3 crystal bead lit columns in front of curtains

● Podium center stage with double presidential teleprompter

● Stairs on stage left and right for access

**Please email Heather with any issues going up or down the stairs**

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● Luminaries, Past WOTYs, VIPs and Presenters will be seated in the front row ballroom floor

● Luminaries will be seated in alphabetical order; there will be a place card with your name and number on it

● Rising Stars will be seated in the balcony

● Tickets printed and mailed on Friday, April 18th

Seating

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Receiving your Award (Rising Stars)● TCG will let you know when to start lining up to come down the

stairs (approx 12:10 PM)

● VOG will announce RS (RS and company info on screen)

● Rising Stars will be called to the stage in groups of 5 from alternating sides (awards will be given before coming on stage)

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Receiving your Award: Rising Stars● When you come on stage you should remain on the left and right

sides (teal areas noted below).

● The lights will shine on you as you are announced.

● Take a bow/photo at end w/ awards in air

● RS return to their seats as lights dim for the video

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Receiving your Award: Luminaries● Luminaries will receive their awards starting at ~12:39 PM

● Laurie Cooke will introduce the award and VOG will invite you to the stage; this will be done in alphabetical order (you will be seated alphabetically; a place card with your name and number will be on the table; #1-13 will be seated on East side; #14-25 on the West side)

● You will receive your awards as you walk onto the stage

● Stay on the stage until all names are called, then return down the stairs at the front of the stage to your tables

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WOTY audience

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WOTY event schedule

Closing Reception – Thursday, May 1 (Following the luncheon)Sponsored by Athena Health● Attendees: All WOTY attendees are invited. ● Location/Time:

— Americas Hall, 3rd Floor, Hilton, NY— 2:00 PM - 3:30 PM

● Opportunity to network: people will want to meet you!!!

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Rising Star Committee

Sandra Jennings

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Maximizing your award

● Maximize the WOTY events and receptions on April 30 and May 1— Meet all the honorees, have your photo taken, network

● Post-WOTY activities to maximize your Rising Star Award within your company, your personal network, and with the HBA— Network with senior leaders and HR representatives within your company— Write an article for your company’s newsletter or intranet — Meet with past Rising Stars, Luminaries and WOTYs— Discuss your leadership development plan with your manager — Seek leadership development opportunities on company projects/task forces

(i.e. Internal Women’s Network)— Send copies of PharmaVOICE PDF and press release — Rekindle contacts you value, update your resume and social network profiles

and organizations you may be affiliated with— Join the Rising Star group on LinkedIn and add the logo to your profile— Be proactive as you meet people— Engage and follow-up with personal thank you notes and emails

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Leveraging your award beyond WOTY

• Become an HBA member (if you have not done so already)• Participate in HBA Rising Star recognition events (corporate and local) • Attend a local HBA chapter event (check www.hbanet.org)• Attend the HBA Annual Conference (November 12-14, Chicago) and

participate in the Rising Star breakfast• Meet local chapter board leadership, committee chairs and past Rising

Stars• Leverage benefits of membership and volunteer opportunities to

expand your network (your HBA chapter, Rising Star volunteer committee)

• Gain additional leadership experience and skills • Offer to host an event at your company and serve as host or

participant• Participate in chapter mentoring programs as mentee or mentor

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Rising Star Class or 2014:Community Service Project Opportunities• Opportunity to network, build leadership skills, and give back at the same time

‒ Dress For Success – help disadvantaged women believe in their own potential by providing much needed career support; our help is transformational (www.dressforsuccess.org)

‒ Purple Ribbon Council – educate youth, engage communities and empower families to prevent domestic abuse through projects that Break the Silence, Break the Cycle, and Save Lives. (www.purpleribboncouncil.org)

‒ American Heart Association – Helping to create a healthier world, free of heart disease and stroke. (www.heart.org)

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Questions and Answers

• To submit questions, please use the either the text chat feature or unmute your line

• We will distribute the slides and an FAQ document following the completion of the last webinar on April 24th

• Look for an email communication at the end of April:− Link to FAQ document− Link to webinar slides− Link to press release template− Link to RS LinkedIn site

• You can reach out to Donna Thomas (dlnt@comcast.net) or Jacqui Sawers (jsawers@hbanet.org) with any questions prior to receiving the FAQ document

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FAQsQ: What should I wear?A: Dressy/cocktail dress for STTS reception; Dressy/Business Attire for WOTY luncheon

Q: What if my colleagues/friends/family want to buy a table or tickets?A: Tables/tickets can be purchased online at http://www.hbanet.org/woman-of-the-year-0

Q: What is the cost of a ticket?A: Tickets cost $250 for HBA members/ $290 for non-members

Q: Who should I contact if I have an emergency on the day of the event(s)?A: We will provide a cell phone number in the FAQ documents that will go out after this webinar

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Thank you for participatingin this webinar

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