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Tourism is big business.That big business — especially in

this region — is made up of manysmall businesses.

Read about some of those busi-nesses — from bed and breakfasts tolakes to museums and retail stores —in this issue of Maximum Business.

How can these businesses growtheir share of the tourism dollar? Oneway is through making connections.

“The more we connect, the biggerthe mass, the bigger the impact wehave,” said Mary Walker, executivedirector of the Wayne County Conven-tion & Tourism Bureau.

With that in mind, the bureau isputting together a regional tourismconference with the theme “Connect-ing for Success.” The conference is setfor Thursday, May 16, at the HolidayInn Conference Center in Richmond.

For information about the regionaltourism conference and to register forthe May 16 event, go to www.ConnectForSuccess.info.

PAGE 3..... CAMBRIDGE CITY LEADERDESCRIBES HER VISION

PAGE 4..... SHOPPING, EATING OPPOR-TUNITIES ATTRACT DAY-TRIPPERS

PAGE 7..... B&BS OFFER PERSONALTOUCH TO TRAVELERS

PAGE 9..... HISTORIC TREASURES HELPLURE VISITORS TO COUNTY

PAGE12..... TRAILS, GOLF, BASEBALL,FISHING AMONG OUTDOOR RECREA-TION DRAWS

PAGE15..... BUSINESS DIRECTORY

PAGE16..... SMALL TOWNS OFFERTHRILLS FOR ANTIQUE HUNTERS

PAGE18..... SAVORWHAT LOCALLYOWNED BUSINESSES HAVE TO OFFER

PAGE19..... TOURISM INCREASESBUSINESS OPPORTUNITIES

PAGE 20..... USE ONLINEMARKETINGTO REACH PEOPLEWHERE THEYTHINK

PAGE 21..... BUSINESS ACHIEVE-MENTS RECOGNIZED

PAGE 22..... CALENDAR

PAGE 23..... NETWORK NIGHT PHOTOS

Regional conferenceinspires issue’s theme

There are many ways to de-fine economic development.Within those many definitionsthere is even a wider variety ofcontributing factors to our com-munity’s overall growth and de-velopment that has a direct im-pact on our economic develop-ment. All of these things workingtogether make for a healthy,viable environment that will beattractive to business.

One focus area that we mightnot readily realize as an econom-ic strength in Wayne County and

our surroundingarea is that of tour-ism. We are sofortunate and haveso many assetsthat it is wonderfulto see that we havea tourism and hos-pitality industryconference comingup about this verytopic.

It will be a one-day Indiana-Ohio regional conference at theHoliday Inn Conference Centerin Richmond.

The Wayne County Convention& Tourism Bureau is presentingthe “Connect for Success” Tour-ism conference on May 16. Thefocus of this conference will beto explore how the business oftourism is alive and growing inWayne County, Indiana, the re-gion and the state.

Speakers will represent notonly Indiana on the local, region-al and state levels, but also Mich-igan. Attendees will be comingfrom the entire east central Indi-ana region, to include our neigh-bors in Ohio.

Tourism and hospitality is aform of economic developmentand is very important for ourcommunity. We are a crossroadswith visitors traveling east andwest as well as north and south.It is an integral part of our econo-

my and one that injects economicimpact from outside visitorspending into Wayne County areabusinesses. Anytime someonevisits our community from out-side our borders they are puttingnew dollars into our community.

As we know, we do have a de-clining population. To rely solelyon our local population to sustainall that we have here in our com-munity is not reasonable. Peoplecome to our community everyday to visit attractions and ame-nities that we view as everydayopportunities. We have museums,arts, entertainment, live music,colleges, restaurants, breweries,wineries, retail establishments,recreational opportunities andwonderful health care facilities,just to name a few. All of theseadd value to our community andbring visitors. Visitors who comein from the outside bring newdollars into Wayne County.

People often ask, “How can Imake a difference?” or “What canI do to help?” We can all partici-pate every day in the hospitalityeffort that leaves an incredibleimpact on a visitor to our commu-nity.

At the Chamber of Commercewe recognize Chamber Champi-ons. Those are people who go theextra mile and in so doing makeour community a special place tobe. The ONE Great Community

Chamber Champion through theirwork has given outstanding ser-vice to the Wayne County Areacommunity. A Chamber Champi-on is a person who might be de-scribed as an excellent exampleof Hoosier hospitality or a personwho exemplifies the well-knownMidwest work ethic. They aredependable, friendly, caring andhonorable day in and day out.Whether sitting atop a large or-ganization, caring for the sick, orserving at the front counter, theChamber Champion is highlyrespected for the good work sheor he does. We can all be ChamberChampions and the impact on ourcommunity and the effect onthose who are here visiting couldbe truly awesome!

Let’s all remember that welive, work, learn and play heretogether and the more we can doas a community for our communi-ty, the better off we all will be.Economic development is crucial.Economic development comes inmany different forms. Tourismand hospitality is but one of theseforms. This is one type of eco-nomic development where we allcan play an important role signifi-cantly improving our chances forgrowth.

Amy Holthouse is president and CEO ofthe Wayne County Area Chamber of

Commerce.

Hospitalityimproves economy,

quality of life

AMYHOLTHOUSE

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Each issue Maximum Busi-ness identifies one womanwho has had significant im-pact on our community andprofiles her road to success.This issue we talked with BethLeisure, president of the Cam-bridge City Chamber of Com-merce. Leisure co-owns theNational Road Antique Mallwith her husband, Rick.

Q: How did you start your busi-ness?

A:Wewent into our own businessin 1985. We’ve owned several differ-ent businesses and this particularone came out of the fact that weowned the building and it becameempty. ... We have learned and growntogether in business — some by trialand error. Hopefully, you learn fromyour mistakes. We just dove in anddid it. ... My husband and I are part-ners in business and in life. We relyon each other.

Q: How did you get involvedwith the Cambridge City chamber?

A: I’ve always been interested inwhat’s going on. Having a businessdowntown gets you more interestedin what’s happening in the businessdistrict. ... I love to organize and putevents together. It started with theCambridge City Christmas Wonder-

land close to 10 years ago. This ismy second year as president. I pre-viously was secretary.

Our chamber is all volunteers —made up of a whole lot of busy busi-nesspeople.

Q: What is your vision for Cam-bridge City?

A:My personal vision is to seethis town become a destination. Andwe’re on our way. ... We are definite-ly an antique shopping destination,but you have to have more thanthat. ...

Our restaurants give people areason to stay in town.

Q: What do you see that can beaccomplished quickly?

A:We’re doing some promotionalmarketing. I would like to see othertypes of specialty stores yet thisyear. I think that’s a possibility.

The bigger variety that we can getin town, the more reason that visitorswould have to come.

Q: What will take time?A:We’re actively seeking lodging

at our exit off of (Interstate) 70. ...

Between the things we have go-ing on downtown and in the industri-al park, I think we can show a lodg-ing company that we have the mar-ket.

When people come to town, theyask three questions: Where are moreshops? Where can we eat? Wherecan we stay?

It used to be just the first twoquestions. Now it’s more and morethe third one, too. ...

We have two bed and breakfastsclose to opening in town. That’s agreat thing that’s going to happensoon.

Q: What do you think makesyou a good leader?

A: I think leaders have a lot ofdifferent qualities, but the twothings that work for me are sur-rounding yourself with good peopleand believing in and being excitedabout what you’re doing.

Q: How do you balance the ac-tivities in your life?

A: I’ve always believed there’sonly so much you can do in a day,then you turn it off. ... Being orga-nized and having priorities — that’sthe only way you can have balance.

Q: What keeps you grounded?A:My faith. We’re very involved

in our church. ... I try to live my lifeto the best of my ability according tothe principles in the Bible. My favor-ite verse is “Let your light so shinebefore men that they see your goodworks and praise the Father above.”

Cambridge City Chamber leaderwants town to become destination

Beth Leisure, president of the Cambridge City Chamber of Commerce and co-ownerof National Road Antique Mall. LOUISE RONALD / PALLADIUM-ITEM

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When you are shopping or eatingout at some Wayne County location,if you think you see plenty of licenseplates from outside the county, youare correct.

Much of the strength of area tour-ism and in the hospitality businesssector is seen in local shops andrestaurants.

During recent years, there havebeen numerous area retail and res-taurant locations both coming andgoing. There is a lot of activity inthose new operations that haveopened up, plus growth in businessfor some long-standing addresses.

Wayne County Convention & Tour-ism Executive Director Mary Walk-er recently discussed definitions oftourism, and what categories ofpeople are coming to this area either

for the day, or coming to the area asovernight guests.

“There is no doubt that Richmondis a regional shopping hub, and notjust on the east side of Richmond,”Walker said.

“We have a lot of people cominghere that are what we in the industrycall day-trippers, people who comefor the day, or just the evening, anddo this to shop and/or eat on a reg-ular basis,” she explained.

Technically, a tourist is someonewho travels from at least 50 milesaway, so many of the license platesfrom counties outside Wayne in Indi-ana, or nearby Ohio counties, mightnot fit that definition.

But there are many that do, andthe destinations they seek are allover the area.

To the north, there are history

Shopping, eating opportunitiesattract day-trippers

Shoppers browse booths during Oktoberfest in the Depot District. Business owners hope people remember the fun they had at festivals and return. JOSHUA SMITH / P-I FILE

By Ron GreesonCorrespondent

See OPPORTUNITIES, Page 5

TOURISM HOSPITALITY

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buffs who visit the Levi Coffin Housein Fountain City, or antiques shoppersand diners who go to Centerville, Ha-gerstown or the growing Antique Al-ley that is forming in downtown Cam-bridge City directly east of Richmondalong U.S. 40, the National Road.

“One of our jobs at our office is toget information out on overnight pack-ages, info about the many unique of-ferings that this area has,” Walkerasid.

Another growing area for retail

shops and restaurants is the re-birth of the downtown Depot Dis-trict and Old Richmond in theheart of Richmond.

So says Roger Richert, owner ofthe Richmond Furniture Gallery inthat area, and a local leader inpromoting that older part of Rich-mond shopping and restauranthistory.

“Our area has become a goodregional draw, with over 60 per-cent of our (the district) visitorscoming from outside Richmond,”Richert said. “Not only is our busi-ness (the furniture store) doingwell, but we now have nine restau-rants open in the Depot District,

plus one brewery, one chocolatier,and numerous other businesses, forantique shoppers, families, what-ever might be of interest to a shop-per.”

Richert’s business has beenthere for eight years, and he nowowns the old train depot in the area,the magnet historic building forwhich the entire area has beencalled in recent years. He said alocal group is currently attemptingto get funding to locate a children’smuseum in the partially restoredtrain depot building, what he de-scribed as a long process that is stillunder way.

“I think what is happening here

is good for the community, the com-munity support for what we aretrying to do has been tremendous.”

Both Walker and Richert point tothe “millions of cars” from the east-west traffic flow from I-70 on thenorth side of Richmond across thewidth of the county as being crucialto the success of shopping and res-taurant establishments all acrossWayne County.

“We have all of these cars thattravel on the interstate, plus a rareintersecting point with U.S. 27 trav-eling north and south on the northside,” Walker said.

Festival goers walk along North E Street during Oktoberfest in the Depot District. Business owners hope to draw customers back during the year. JOSHUA SMITH / P-I

See OPPORTUNITIES, Page 6

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“When you add in U.S. 40, theNational Road traffic going eastand west on that highway, this is atremendous location for divertingtravelers for our businesses,” sheconcluded.

Many bus tours regularly cometo the area, and geographically,Richmond is a good stopoverpoint for many eastern travelerson the way to Branson, Mo., Walk-er reports. She also says Chicagoand Pennsylvania antique shop-pers are often visiting this area.

Richert said last year’s seriesof Tuesday night Christmas cele-brations in the Depot District

generated a measured number of10,000 visitors, and he expects aVintage Wheels event on June 8,the Taste of Italy street festivalon May 18 and outdoor musicevents during this year’s warmerweather will also attract increas-ing crowds for his retail area.

“I have noticed more peoplealready because of the re-locatedModel T Museum, and those visi-tors may not be noticeable. Theydon’t always drive the old carsthat they are here to look at in themuseum,” he explained.

Whether in old cars or thelatest models, shopping for an-tiques or the latest new things,area retail stores and restaurantswill likely continue to be filledwith people from near and far,perhaps farther than you mightthink.

Lunch customers enjoy their meals at Ghyslain on the first floor of The Loft.PALLADIUM-ITEM FILE

OpportunitiesContinued from Page 5

Desserts at Ghyslain on the first floor of The Loft at North 10th and D streets.PALLADIUM-ITEM FILE

TOURISM HOSPITALITY

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Bed and breakfasts are usually offthe beaten path and that’s whatmakes them attractive to their fans.

Staying in a private home, whichoffers both breakfast and a cozy,family atmosphere, means guestsusually enjoy other local amenities,making a substantial impact the localeconomy, owners say.

Bed and breakfasts allow tourists

to get the feel of a community andexperience something more personalthan staying at a chain hotel, said JillNelson, who, with husband, Chris,operates The Phillip W. Smith Bedand Breakfast and the Martha E.Parry Bed and Breakfast on EastMain Street in Richmond.

Bed and breakfast customersbring outside dollars to the communi-ty, which roll over several times as

B&Bs offerpersonal touchto travelers

The Lantz House Inn along U.S. 40 greets guests who want to explore Centerville andother Wayne County locations. PALLADIUM-ITEM FILE PHOTO

See TRAVELERS, Page 8

Overnight guests bring outside dollarsto community, go exploring

By Pam TharpCorrespondent

TOURISM HOSPITALITY

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those customers explore the commu-nity, Jill Nelson said.

Martha Hoyt has hosted guests atThe Historic Lantz House Inn inCenterville for 20 years. Her lodgingis located in an archway building,which attracts tourists who comejust to see the town’s unusual archi-tecture, Hoyt said.

Other guests are often seekingantiques, sometimes searching for aspecific item, including primitivesand luster ware, Hoyt said. Manyvisit the Centerville (formerlyWebb’s) Antique Mall on the town’snorth side. Hoyt said she once count-ed license plates in Webb’s parkinglot frommore than 30 differentstates.

“The architecture of this commu-nity is very much an attraction,”Hoyt said. “We have women whocome together to antique. We haveguests that visit Warm Glow Candle.The impact on the economy is tre-mendous, but underrecognized. Thepayoff is dramatic.”

Nelson said their guests oftenenjoy visiting nearby Glen MillerPark and attending local concerts.Other guests stay locally and travelaround the state, Hoyt said.

“I had a couple who are ‘car nuts’and went to Indy to spend a day atthe speedway,” Hoyt said. “Guestsoften like to stay in a quiet, safeatmosphere and we have that to of-fer.”

The 2012 Super Bowl in Indian-apolis was a busy time at the Nel-son’s homes, Nelson said.

“It was a huge draw for us. Lots ofpeople stayed in Richmond for thatevent,” Nelson said.

Bed and breakfast owners saynearly all guests ask for recommen-dations on local restaurants, such as

The Olde Richmond Inn, Galo’sItalian Grill, Firehouse BBQ andBlues and Little Sheba’s.

“Ninety percent of them want arecommendation for a local restau-rant,” Nelson said. “More tourism-based businesses is what we thinkWayne County needs to emphasize.”

Many of her guests have stayedin bed and breakfasts across thecountry, Hoyt said.

“They love the hospitality and therelationship with the innkeeper. Alot have become good friends overthe years,” Hoyt said. “It’s so muchdifferent than staying in a hotel.”

Both Hoyt and Nelson say theysee many repeat customers. Manyvisit on weekends, but there are alsoweekday visitors, with the seasonusually beginning in mid-March.

Earlham College events, includ-ing family visits for prospectivestudents, bring many bed andbreakfast customers to WayneCounty. Despite the economic down-turn in the last few years, interest inEarlham College has grown, Nelsonsaid. Many come from the East andWest coasts, she said.

“Families want to get a feel forthis community, something morepersonal, which they can get at abed and breakfast,” Nelson said.“They can stay at a Holiday Inn anytime.”

Many guests are also interestedin Richmond’s historic architectureand they ask what drove and al-lowed such an investment in thenow-historic dwellings along theNational Road, Nelson said.

Nelson wants to see more empha-sis on tourism-based economicgrowth, such as what entrepreneurRoger Richert has promoted in thehistoric Depot District.

“We need that positive momen-tummultiplied throughout Rich-mond,” Nelson said. “We need fivemore Rogers to take that leap. Therewards will outweigh the risks.”

TravelersContinued from Page 7

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Richmond’s andWayne County’shistory ties together varied tourismopportunities for visitors.

From old-style architecture inbuildings and homes throughout thecounty, to maintained historical sites

such as the Levi Coffin House in Foun-tain City to the Huddleston House onthe National Road near CambridgeCity.

There is the Gaar HouseMuseumon the northeast side of Richmond,plus the musical heritage of Starr-Gennett in Richmond’s WhitewaterGorge and art history as celebrated

and preserved by the Richmond ArtMuseum, physically attached to Rich-mond High School, and HagerstownMuseum and Arts Place in westernWayne County.

And don’t overlook the fabledWayne County Historical Museum, alandmark attraction on North A Streetnear downtown Richmond.

But there are some new thingshappening to several of these good, oldstories from places that specificallybring in thousands of visitors throughevery year, helping to drive tourismand bring people to the county.

“Our history is very unique, and one

Historic treasures help lurevisitors to county

Students from Randolph Southern learn about the Levi Coffin House in Fountain City during a tour earlier this month. JOSHUA SMITH / PALLADIUM-ITEM

By Ron GreesonCorrespondent

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of the strongest things that makethis area unique, great sales pointsto this area,” MaryWalker said ofthis rich history. Walker is the long-time leader of theWayne CountyConvention and Tourism Bureau.

“Even with the limited hours ofoperation, both the Gaar HouseMuseum and the Levi Coffin Housespecifically bring people here,” sheadded.

Sarah Bradley, caretaker ofGaarMansion and FarmMuseum,estimates about 1,000 people annu-ally tour the house that was built in1876.

The Gaar home is still decoratedwith many authenticated furnish-ings and original items are stillmaintained. Many bus tours andschool groups come each year tothe site at 2593 Pleasant View Road.

“My hope is that this buildingcan bemaintained here for manymore years,” Bradley said of thehome that her ancestors cared for,and lived in, for nearly a century.

Bob andMargaret Wotherspoonconduct the tours for museumguests, and weddings and gardenevents are still still staged at thehome, Bradley added.

While maintaining the past is thegoal for the Gaar house, plans arein place for an expansion of theLevi Coffin site in the northernedge of Wayne County, in down-town Fountain City.

Hopes are high that an interpre-tive center will be constructed justnorth of the original 1839 Levi Cof-fin House, the house that served asan integral stop on the Under-ground Railroad for runawayslaves back in the 19th Century.

An estimated 6,000 visitorscome to this official national histor-ic site, and several federal grantshave been secured to take hugesteps toward the plan to dismantle,then rebuild much of the originalstructure into the new building.

“We hope to have the centercompleted and ready to open in2016, just in time for the bicenten-nial celebration for the state ofIndiana,” said JaniceMcGuire,president of the Levi Coffin HouseAssociation. “All of the plans, theexhibit design and video for thecenter are done, and somemorepublic fundraising will come soon

in order to get the rest of the need-ed funds.”

Most of the neededmoney isalready secured.

Back in Richmond, and with theart community, Shaun Dingwerth,director of the Richmond Art Mu-seum, has completed a book onRichmond’s illustrious art history,and national reputation.

The book will be published andreleased by IU Press in 2014, andhas a working title of “RichmondGroup Artists: Out of the Silence.”

Dingwerth said the book willchronicle the formation of the Rich-mond Art Colony way back in 1870,the first such art group in the stateof Indiana, preceding any other by40 years.

“In fact, people are not awarethat back in 1910, Richmond wasconsidered one of the top cities inthe nation for art, and an article inthe New York Times in those dayssaid that Richmond, Indiana, was

The Levi Coffin House in Fountain City, where slaves were helped on their quest for freedom, draws tourists. JOSHUA SMITH / P-I

See HISTORIC, Page 11

Art by Vance A. Bell, left, and Clara G. Whitman Parrett has been part of anexhibit at Richmond Art Museum. The museum is open free to the public andhas an extensive collection of local and regional art. PALLADIUM-ITEM FILE PHOTO

HistoricContinued from Page 9

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considered a greater city for theproduction of art than New YorkCity itself,” Dingwerth said.

The reason, according to the artmuseum director, was that majorbusinesses in the area in thosedays had artists on staff as employ-ees, promoted and encouraged artalmost as a civic duty.

Thus, Richmond was consideredas the art center of the West for theentire nation, as the nation wasorganized at that time.

“We hope the book, and the con-tinued national interest in art histo-ry, will continue a resurgence ofart in this area, and I think thetourism this art history brings tous, can build even more in the up-coming years,” Dingwerth said.

He estimates more than 20,000people a year come through theRichmond Art Museum, and thereare records of visitors from 32countries that have visited over theyears.

“Many people come here fromCincinnati, Dayton and Fort Wayneon a regular basis,” he said.

Dingwerth said the workingtitle comes from the Quaker heri-tage of Richmond, and with art inparticular. The focus of art withQuakers comes from the foundingof the city, Earlham College, andmajor businesses started by thoseof that faith in the city’s earlydays.

Nearby, HagerstownMuseumand Arts Place is partially fundedby grants that allow for free artand violin lessons for children, andadults as well. Classes even con-tinued after a June fire spreadfromWillie & Red’s restaurantnext door. Much work has beenundertaken to refurbish the build-ing’s upper floors.

Art lessons are also availablefrom Richmond Art Museum too.

So from new projects and build-ings, to the old uniqueness of localhistory, thousands visit each yearfor the culture that has permeatedRichmond andWayne Countysince its founding days so manyyears ago.

The Gaar Mansion was built in 1876 for Abram and Agnes Gaar. It is listed on theNational Register of Historic Places and offers insight into the life of a keyRichmond industrial family. RACHEL E. SHEELEY / PALLADIUM-ITEM FILE

HistoricContinued from Page 10

TOURISM HOSPITALITYY

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There are numerous recreationalfacilities and opportunities in WayneCounty, for visitors from afar or thecloser region.

Although a long-standing recre-ational option for residents and visi-

tors alike, one of the choices is theWayne County Cardinal Greenway,which offers a long, paved path forbikers, hikers and walkers, plusnature lovers in general, with numer-ous trail heads available for drop-ping off or picking up path users.

There are nowmore specialevents than ever that are tied to the

Greenway, whichstretches 62 miles in itsentirety, through fivecounties from Rich-mond throughMuncieto Marion.

“The Greenway isnow 20 years old, andwe generate interestand regularly welcome

visitors from across the Midwest,and even across the entire nation,”said Denise Retz.

Retz is the director of WayneCounty Cardinal Greenway, and isinvolved with leaders of area facil-ities and organizations such as CopeEnvironmental Center and FamilyFitness Works in staging specialcelebrations and events in 2013.

Among the dates and events toremember in the upcoming monthsare a pair on June 1, two during themonth of July, plus one each in late

Area’s trails, golf, baseball,fishing among recreation draws

A pair of cyclists travels on the Cardinal Greenway trail in Richmond. The Greenway stretches 62 miles through five counties. JOSHUA SMITH / PALLADIUM-ITEM FILE

See RECREATION, Page 13

Denise Retz

On June 1, a national Toughman event of the triathlonsports of biking, running and swimming will be staged

By Ron GreesonCorrespondent

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August and late September.The first June 1 event is the cele-

bration of National Trail Day, in con-junction with Cope. For details onthis special day, contact Retz with theGreenway or Alison Zajdel at Cope.

That same day, a Toughman eventof the triathlon sports of biking, run-ning and swimming will be staged.Competitors from across the countrywill swim1.2 miles, bicycle for 56miles, then run 13.1miles (half a mar-athon), in a true test of athletes’ skilland endurance.

“The Toughman competition is anational event and we are very excit-ed to showcase the trail during thisevent,” Retz said.

Family Fitness Works and theCycling Fitness Warehouse, withlocal triathlete John Dils, are bringthis triathlon event to Wayne County.

Coming on July 20 is the ReidRide, which will be staged by ReidHospital and Health Care Services.

Seven days later on July 27, theWayne County Cardinal Greenwaywill offer the Great Greenway Tour,another special chance to experiencethe 22 miles of the path that are locat-ed within the county.

There is also the Aug. 24 FamilyFitness Works mini-marathon, anoth-er event put together and set to bestaged by FFW and CFW.

Finally, the WCCGwill present theBike TOURberfest in early fall, onSept. 28.

“We hear regularly from runners,bikers and walkers who want to cometo Wayne County, the Cardinal Green-way is a well-known destination forthese athletes,” said Mary Walker,

executive director of the WayneCounty Convention and Tourism Bu-reau.

For those inclined to other recre-ational pursuits, there can be golf atthe Highland Lake Golf Course,among other area golfing options,fishing at Elkhorn Lakes, or otherwater venues, a stroll through theRichmond Rose Garden at Glen Mil-ler Park or even a game of miniaturegolf at Richmond Putt-Putt, and tak-ing in a baseball game at DonMcBride Stadium featuring the Rich-mond RiverRats, a collegiate wood-bat summer baseball league.

Highland Lake is located near theintersection of I-70 and U.S. 27 north

Randy Vanmeter proudly displays a fishhe caught while fishing at MiddleforkReservoir. JOSHUA SMITH/ PALLADIUM-ITEM FILE

RecreationContinued from Page 12

See RECREATION, Page 14Kyle Ingram chips to the green while playing at Highland Lake. JOSHUA SMITH /

PALLADIUM-ITEM FILE

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of Richmond, and Larry Swihartserves at the director of golf at thecourse.

“We had a very successful yearhere in 2012, what with a high num-ber of rounds and good weather formost of the season,” Swihart said ona recent cold early spring day.

He reported that close to 200 sea-son passes were purchased last year,but because ofunseasonably cold

weather early this season, the num-bers are down significantly.

“A stretch of warm weather usu-ally changes that,” Swihart said.

He reports that regular playerscome to Highland Lake from pointseast, west, north and south, withinone hour to an hour-and-a-half, justone way.

“We have regular golfers from asfar away as Indianapolis to the westand Dayton to the east,” Swihartsaid. “For some, the location here is ajoining point, and our location isideal since it is right off the inter-state.”

He also points to another reasonfor the course’s recent overall suc-cess, and attraction to players fromsome distance away.

“The new irrigation system weinstalled here has improved thecourse, I think,” Swihart comment-ed. “Last year, the irrigation reallyhelped during dry stretches, and thecourse was in good shape at the endof the year (2012).”

He explained that the now-closedGlen Miller Park Golf Course isavailable only for limited use as apractice facility, specifically forputting, bunker play, the use of irons,etc. In addition, Swihart said that theFirst Tee youth golf program is lo-cated at Glen Miller from 8 a.m.-3p.m. on weekdays through June andJuly.

The Centerville, Northeastern andRichmond high school boys golfteams are practicing and playing atHighland Lake this spring, as is theBulldog junior high team. In the fall,the National Trail (Ohio) high schoolboys and girls golf teams play there,as do the Richmond girls golf team,and both the Indiana University Eastmen’s and women’s teams.

Highland Lake made a profit forthe Richmond Parks & RecreationDepartment in 2012, the latest in aseries of financially successful golfseasons at the facility.

Fishing enthusiasts can also findplenty of summer opportunities.

Besides casting a line into a near-by stream or lake, there are severalpay lakes for fishing around thearea, including Elkhorn Lakes southof Richmond on Endsley Road.

Operated now for more than 60years by the same family, currentowner Carlene Craig has operatedElkhorn Lake since around 1985.

The three pay lakes at the locationare open weekdays from 8 a.m.-9p.m., and are open all night on week-ends for overnight fishermen.

Elkhorn Lakes does not offerseason passes, but day passes only,typically for 12 hours of fishing at atime.

Bert and Helen Richardsonopened the business in 1952, and it islocated in a valley along the east forkof the Whitewater River. The lakesare stocked with various fish, in-cluding channel catfish and carp.

Fresh well and spring water is fedinto the lakes, and bait and tackle isavailable, as are concessions andrestroom facilities.

In addition, there are 24-hourpackages available for the weekend.

The Richmond Putt-Putt opened inearly April for the season, while theRichmond RiverRats season starts inlate May and continues until earlyAugust.

Birds are seen through a viewing window at Hayes Arboretum. JOSHUA SMITH /

PALLADIUM-ITEM

Cyclists cruise down Chester Boulevard during the Reid Ride. Competitions includinga triathlon are among events drawing athletes to Wayne County this summer.JOSHUA SMITH / PALLADIUM-ITEM FILE

RecreationContinued from Page 13

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Wayne County has long beenknown as a hot spot for antique lov-ers and the demand for local an-tiques continues to grow.

The county has dozens of antiquedealers in Richmond, Centerville,Hagerstown and Cambridge City,

with the western Wayne town the newdestination for antique hunters.

Cambridge City now has 10 an-tique stores in or near its borders,including the National Road AntiqueMall, which houses about 90 dealers.

“Our town is on the move. We’regrowing,” said antique dealer BethLeisure, an owner of the NationalRoad Antique Mall. “People love to

shop for antiques and they’re look-ing for quaint, small towns in whichto do it. Cambridge City has come onstrong. People tell us this is the townto go to in Indiana.”

Cambridge City has lots goingfor it, including small town safetyand lower prices, Leisure said.Dealers come from all over theUnited States and the world to buy

antiques for resale, she said.“We have a man from Japan who

comes regularly. He takes Americanprimitives back to Japan,” Leisuresaid.

The dealers’ success is comple-mented by the fact most shops arelocated within a two-block area in a

Small towns offer thrillsfor antique hunters

Cambridge City’s antique shops are located within a two-block area in a downtown with wide streets and easy parking. PHILIP MARTIN / FOR THE PALLADIUM-ITEM

See ANTIQUE, Page 17

Dealer says safety, lower prices help attract shoppers to Wayne County stores

By Pam TharpCorrespondent

TOURISM HOSPITALITY

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downtown with wide streets andeasy parking, said antiques dealerand auctioneer Shane Hawkins,owner of The Log House.

An ATM at a bank in CambridgeCity is the most widely used of anyin the bank’s system, Hawkins said.

“People would be shocked to seethe amount of traffic we have,”Hawkins said. “The antiques hereare really good quality and theprices are very fair. The local policearen’t ticket-happy. We’re all work-ing together to make this happen.”

Antique store owners jointly payfor billboard advertising on I-70 and

host an October an-tiques festival thatdraws large crowds,Hawkins said.

Open storefronts inCambridge City arescarce now because theantique traffic is cre-ating demand for otherbusinesses andservices, especiallyrestaurants,

Hawkins said.The No. 9 Grill recently opened

here in an historic lodge building.A local jeweler, a photography

studio, a drug store and a flowershop are also benefiting from theincreased foot traffic brought by theantique stores, Hawkins said.

One thing Cambridge City cur-rently lacks is lodging, Leisure said.Two new bed and breakfasts areexpected to open here soon, shesaid.

“We have no lodging on this sideof the county. We’ve been lobbyingfor a motel at Indiana 1 and I-70,”

Leisure said.Antiques are an important part of

the economy throughout WayneCounty, said Mary Walker, executivedirector of the Wayne County Con-vention & Tourism Bureau.

It was Walker who coined theterm “Antique Alley” more than adozen years ago and created mapsthat extend the alley’s boundaries asfar west as Knightstown and as fareast as Greenville, Ohio.

The economies of Centerville,Richmond, Hagerstown, and Cam-bridge City are all impacted by out-

of-town visitors seeking to find apiece of the past, Walker said.

“We’re so rich in history,” Walkersaid. “If you like history, you prob-ably like antiques and art. You’llprobably enjoy staying at a bed andbreakfast. When we can do cross-promotion into all those areas, wehave more to offer and our visitorsstay longer and spend more moneyin the community.”

The tourism bureau currently hasno statistics on tourism’s financialimpact on the local economy, but it’sa topic that will be studied when the

next state study on tourism is done,Walker said.

What is known is tourism and thecounty’s location on an interstatehighway allows Wayne County toretain many amenities a city of36,000 would likely not have withouttourism, Walker said.

“Tourism brings in new dollarsinto the community,” Walker said.“It helps keep amenities that othernew businesses and new physicianslook for in deciding to locate here.It’s neat to see how it all works to-gether for development.”

Downtown Cambridge City is fairly quiet as dark approaches on a Saturday evening, but earlier in the day, antique shops andrestaurants attract patrons from around the nation and world.MILLICENT MARTIN EMERY / PALLADIUM-ITEM

AntiqueContinued from Page 16

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Like many people, as I travel Isearch out unique places to dine ineach city that I visit.

Although you know exactly whatyou are getting by stopping at thelargest building next to the largestroad, you are getting exactly that.

Exactly what you hadanticipated. More thanlikely you ordered thesame meal you had thelast time you ate atthat restaurant andmore than likely youcan’t remember athing about your wait-er, the hostess — andmost assuredly notanything about thegeneral manager.

That is where locally owned res-taurants, bars and shops differ. Andtheir attention to hospitality cangreatly increase towns’ tourism dol-lars over time.

One local event that proves thispoint well is how the Richmond ser-vice workers took on the task ofdealing with the Model T Celebrationhosted in Richmond in 2008.

The event itself was amazing andpulled off without a hitch. Howeverif the restaurant and bar staff mem-bers had not done their jobs well theresidual income from this eventmight have very well been zero.Luckily, they engaged visitors inconversations, fully answered theirquestions, made suggestions on otherplaces to shop and guided them toother event venues. This has result-ed in numerous return trips to Rich-mond by different Model T clubs andhelped to draw the Model T Museumto its new home in the Historic DepotDistrict.

A locally owned shop allows you

to have an experience rather thanjust a meal.

The atmosphere is nothing likeyou have ever seen before so you arevisually invited to take in all that ithas to offer. You are forced to perusetheir menu and read through eachitem. Most times the staff will recog-nize that you are not a “regular” andstart up a conversation about howyou ended up in their establishment.As small as this conversation might

seem, it has the potential to growinto something very meaningful forthe customer and for the restaurantstaff as well.

It is exciting to interact with newpeople, and the next time that theytell of their travels to Richmond,Ind., they will enjoy telling everyoneabout the little restaurant they ate inthe tucked away corner of town.

I invite you to be a visitor in yourown town this weekend.

Stop in at that place near the De-pot where you have always meant tohave breakfast. Grab a cup of coffeeat the place that has just opened.Make sure to let the owner know thatit is your first visit and I am surethat they will help to make your ex-perience top-notch and the next timethrough you will be a “regular.”

Jason Whitney is executive director ofCenter City Development Corp.

Savor what locally ownedbusinesses have to offer

JASONWHITNEY

One reason the Model T Museum is now located at 309 N. Eighth St. in Richmond is the hospitality shown by local eateries andother venues during the Model T centennial celebration in 2008. JOSHUA SMITH/PALLADIUM-ITEM FILE

Try being a ‘visitor’ in your own town this weekend

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A couple years ago, my husbandand I were looking for a real Amer-ican Fourth of July holiday. Wepicked Richmond and were fortunateto get tickets to the baseball game atMcBride Stadium, home of the

RiverRats.The game was excit-

ing. Fans of all ageswere chomping hotdogs and cheering forthe players. Toppingoff the evening was theinvasion of the field bya mob of toddlers toteenagers running wildin every direction.They expelled their

pent-up energy just in time to settlein for the fireworks display. Thebooms of the rockets were followedby the oohs and ahs as each rocketexploded with masses of color. De-spite the late hour and all of the sta-dium food we had consumed, we hadto stop for a milk shake before retir-ing to our motel room.

Something as commonplace as abaseball game can generate tourismdollars — newmoney— for a com-munity.

Visitors need a place to stay,meals, snacks and beverages, as wellas fuel for their trips. They mightlook for new experiences, recreationor exercise venues, souvenirs ormementos. They are traveling andthey expect to spend their money.

This opens the door for all typesof business enterprises that providetourism goods and services. And itincreases revenues for the compa-nies like food and beverage suppli-ers, professional services and othersthat support those companies oper-ating in tourism businesses.

Have you ever thought aboutopening a business? Do you have aproduct to sell? Are there servicesthat are needed in your communitybut are not available to everyone whowants them? Perhaps it is time foryou to consider self-employment.

On June 26, the U. S. Small Busi-

ness Administration (SBA) will pre-sent The Myths & Realities of Busi-ness Ownership in Richmond.

This seminar will guide youthrough the basics of what is neededto start a business. And whetheryour business is new or expanding,business loans are available for ev-erything from advertising to payingsalaries to buying a business facility.

In 2011 and 2012, more than $21million in SBA guaranteed loanswent to small businesses in WayneCounty. These loans were for hotels,restaurants and entertainment busi-nesses. This seminar will teach youwhere and how to apply for a busi-ness loan.

Visit www.sba.gov/in to registerfor The Myths & Realities of Busi-ness Ownership and for informationabout Small Business Week in Indi-ana.

G. Gail Gesell is Indiana District Directorfor the U.S. Small Business Administration

office in Indianapolis.

Tourism increases business opportunities

G. GAILGESELL

A patriotic fan enjoys a baseball gameat McBride Stadium in Richmond.PALLADIUM-ITEM FILE

TOURISM HOSPITALITY

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I went on a sales call with one ofour multimedia account execs theother day to a neighboring town.

As we headed down the highwayon a sunny Tuesday, we passed acouple of lonely billboards, and we(of course) starting talking aboutadvertising.

More specifically, we talked aboutwhere different forms of advertisingreach people.

Billboards reach people mostoften in their cars, radio is in theircars or maybe at work, TV ads large-ly reach them in their homes, thepaper is often read at the kitchentable or in a comfy chair, and thephone book —well, we couldn’t thinkof anyone who still uses a phonebook.

But what about online advertis-ing? Of course it’s on their computerscreens at home or at work, but it’salso on their mobile devices —phone, tablet, etc. Where does theWeb reach them?

As we continued down the high-way we came upon a group ofhouses, and I thought of their media-hungry inhabitants. I noticed a fairnumber of satellite dishes, so I knewthey liked TV. But what are theywatching? And do they have a favor-ite radio station? What websites arein their bookmark folders? What arethey thinking about?

And then it occurred to me: It’s

not about where the Web reachespeople, but how.

As TV viewers, we’re after partic-ular content. We want to watch ashow or the game, so we settle in fora specific time frame and look forour favored programming betweenthe commercial breaks. When wepick up the newspaper, we flip the

pages for local newsand sports, absorbingthe ads strategicallyplaced throughout.Radio offers a streamof songs that we hope-fully like, punctuatedby salesmen at fairlyregular intervals.

When each of usinterfaces with the Web

we are usually one of two differenttypes of user: The Seeker or TheSurfer. Sometimes we are lookingfor some specific piece or type ofinformation, and sometimes we justwander around seeing what’s to beseen.

But both of these are substantiallydifferent from other media: We haveto tell the machine what we’re look-ing for.

While traditional media justserves up what it thinks we want,online content and usage is largelydriven by what we think we want.

According to Pew Internet Re-search, more than 80 percent of

Americans use the Internet, andmore than 90 percent of those use asearch engine to find things.

A search engine is useless if youdon’t type something into it. If we’reconsidering a new car we might typein things like “new car reliabilityreports” or “2014 auto sound sys-tems.”

Google (or your favorite alterna-tive) immediately feeds us infobased on what it thinks we’re lookingfor. It’s a relationship we’ve growncomfortable with, and it profits bothsides.

And beyond the search engine,consider how we use various web-sites. We see something we like andwe click it, essentially logging us asinterested.

Many sites also solicit our actualopinion about various things — andwe often tell them. Some sites haveus create collections of things that

interest us. Social sites take it evenfurther when we choose to postabout things that are on our minds.

So where is online advertisingreaching us? Wherever we happen tobe using the Internet, certainly, but Ithink another argument could bemade.

If we’re telling the Web what wewant just by using it, then it’s likelythat it knows what’s on our minds.

If we can then market our busi-nesses inside that very process,aren’t we reaching into the mind ofthe Internet user in a sense? Ad-vertising online is all about target-ing, tracking, and ROI, and doneright, it’s a marketing vehicle thatcan speak to very thoughts of people,even as they’re having them.

Benjamin Miller is digital specialist for thePalladium-ItemMedia Group. Contact him

at bmiller@pal-item.com

BENJAMINMILLER

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BUSINESS HONORS

Osborn International in Richmond receives the Ivy Tech 2012 Corporate CollegePartner award on March 12. From left: Thomas Snyder, Ivy Tech Community Collegepresident; Sally Hutton, Richmond mayor; Jeff Power, vice president of humanresources for Jason Finishing Group; Bruce Richardson, manager of human resourcesfor Osborn International; ThomMacLean, vice president of operations for JasonFinishing Group North America; Dr. Florestan von Boxberg, president of JasonFinishing Group; Kevin Ahaus, president of Ahaus Tool and Engineering and an IvyTech state trustee. SUPPLIED

Holiday Inn receives a CommunityBeautification Award from the WayneCounty Area Chamber of Commerceawards, celebration events actioncommittee March 21. SUPPLIED

Chili’s Grill and Bar receives aCommunity Beautification Award fromthe Wayne County Area Chamber ofCommerce awards, celebration eventsaction committee March 21. SUPPLIED

Papa Murphy’sreceives aCommunityBeautificationAward from theWayne CountyArea Chamber ofCommerce awards,celebration eventsaction committeeMarch 21. SUPPLIED

Pizza Hut receives a CommunityBeautification Award from the WayneCounty Area Chamber of Commerceawards, celebration events actioncommittee March 21. SUPPLIED

Sub N Roll/Red Nail receives aCommunity Beautification Award fromthe Wayne County Area Chamber ofCommerce awards, celebration eventsaction committee March 21. SUPPLIED

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Dog and Cat CareDental ProceduresEmergency ServicesOrthopedic ProceduresRadiology/UltrasoundObedience Training

HospitalizationPreventative CareMicrochippingIn-House laboratorySpays and NeutersDeclaws and MORE!

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» Master of Science in Manage-ment Program, Indiana UniversityEast. Applications are being accept-ed for the 15-month program thatbegins in August. Applications re-ceived before July 1will be givenpriority. For more information, con-tact Darla Randall, graduate admis-sions coordinator for the School ofBusiness and Economics, at (765)973-8366 or go towww.iue.edu/management.

» Seminar on Health Care Re-form, 11 a.m.-1 p.m. April 30, LingleHall, Reid Hospital, Richmond. Pre-sented by Harrington-Hoch Insur-ance Agency. Registration begins at10:30 a.m. The impact of the new lawon large and small businesses will beexplored. Keynote speaker is MikeReddy of Keystone Insurers. In-formation: Sarah Pennington, (765)962-9502 or spennington@harringtonhoch.com.

» Economic Development Cor-poration of Wayne County annualmeeting,May 6, Forest Hills Coun-try Club, Richmond. Reception be-gins at 3:30, meeting call to order at4 p.m. Keynote speaker VictorSmith, Indiana Secretary of Com-merce. Reservations due April 29.Call (765) 983-4769 or emailalaina@edcwc.com.

» Managing Across the Genera-tions, 1-4 p.m. May 7, Indiana Uni-versity East, Richmond. Overview ofthe important differences betweenthe four generations working togeth-er and clues to effectively manageeach group. Part of the Center forLeadership Development’s manage-ment series. Cost: $75. To register, goto www.iue.edu/business/leadership/programs/management-series.php.

» Human Resources Conferenceand Expo,May 7-8, Marriott East,Indianapolis. Cost: $199 for IndianaChamber of Conference members,$249 for non-members. For informa-tion or to register, go towww.indianahrconf.com or call (800)824-6885.

» Condensed program in busi-ness management,May 13-24, Pur-due Krannert School of Manage-ment. For more information, contactCathy Garrison, senior programmanager, at (765) 494-7595 orgarrison@purdue.edu.

» Presentation by Alma Powell,board chair of America’s Promise

Alliance, noon May 15, 500 Ballroomat the Indiana Convention Center.Presented by the Economic Club ofIndiana. Cost: $35. Information athttp://staging.economicclubofindiana.com/index.php/events/currentseason.

» Launching Your Own Business,1-3 p.m. May 16, online webinar bythe Indiana Small Business Devel-opment Center. Cost $25. Register byMay 11 at http://isbdc.ecenterdirect.com/Conferences. Same program isrepeated from1-3 p.m. June 20 witha registration deadline of June 15.

» An Afternoon Tea with IvyTech, 2 p.m. May 18, Ivy Tech Com-munity College, Richmond. A uniqueand entertaining way to assist inscholarship fundraising. Cost: $25.Reservations due May 4. For in-formation, call Diana Pappin at (765)

966-2656 ext. 2348 or Cheryl Hon-komp at (765) 966-2656 ext. 2347.

» Basic industrial electricitycourse, 8 a.m.-4 p.m. May 18, 25 andJune 1, McDaniel Hall, Ivy TechCommunity College, Richmond.Cost: $675. For information or toregister, call Ron Puckett at (765)966-2656 ext. 4104 or emailrpuckett15@ivytech.edu.

» Careers in Franchise Owner-ship, 6-8p.m. May 21, FranNet ofMid-America, 8520 Allison PointeBlvd., Suite 220, Indianapolis. Nocost. Offered by the Indiana SmallBusiness Development Center. Reg-ister by May 20 at http://isbdc.ecenterdirect.com/Conferences.Same program is repeated from 6-8p.m. June 18 at the same location.

» Second National CoveredBridge Conference, June 5-8,

Crowne Plaza Dayton Hotel, Dayton,Ohio. Sponsored by the FederalHighway Administration’s NationalHistoric Bridge Preservation Pro-gram, the National Park Service’sHistoric American EngineeringRecord and the United States De-partment of Agriculture Forest Ser-vice, Forest Service Laboratory. Willfollow up on several themes raised10 years ago at the first NationalCovered Bridge Conference in Bur-lington, Vt. For civil engineers, pub-lic transportation officials, academ-ics, trades people, historians, archi-tects and covered bridge enthusi-asts. Information atwww.woodcenter.org.

» Changing Gears: Insight intoOur Industry, Indiana CommercialReal Estate Conference, June 13-14,JWMarriott, Indianapolis. Informa-tion: www.myicbr.org/education-events/annual-conference/

» Affordable Care Act: Impactfor Your Business in 2013 and Be-yond, 9:30-11:30 a.m. June 13, 4201Grant Line Road, New Albany, Ind.No cost. Offered by the IndianaSmall Business Development Center.Register at http://isbdc.ecenterdirect.com/Conferences.

» TheMyths and Realities ofBusiness Ownership, June 26, Rich-mond. Presentation by the IndianaDistrict Office of the U.S. SmallBusiness Administration. For moreinformation, contactRonda.Crouch@sba.gov or call (317)226-7272 ext. 112.

» Presentation by Gerry Dick ofInside Indiana Business, 11:30 a.m.-1p.m. June 28, Holiday Inn, Rich-mond. Arranged byWayne CountyArea Chamber of Commerce andCenter City Development Corp.More information available soon.

» Life’s Maze: Achieving SuccessAgainst All Odds, 30th annual re-gional conference of NetworkingTogether Inc., Aug. 22-24, HolidayInn Richmond. Hosted by the Minor-ity Women’s Network. Topics includeeducation, family, career/employ-ment, political activism, economicdevelopment and finances. Findmore information at http://networkingtogetherregionalconference.eventbrite.com.

Send your events to Louise Ronaldat lronald@pal-item.com or 1175 N. ASt., Richmond, IN 47374.

Calendar

Women gather for afternoon tea at Ivy Tech Community College in May 2012. Alocal Who’s Who of men serve at the fundraiser. JOSHUA SMITH / PALLADIUM-ITEM FILE

BUSINESS CALENDAR

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Greg Maynard of WorkOne picks up some literature during the Wayne County AreaChamber of Commerce Chamber Network Night on March 21 at Hayes Arboretum inRichmond. SUPPLIED

Participants listen to a presentation during the Wayne County Area Chamber ofCommerce Chamber Network Night on March 21 at Hayes Arboretum in Richmond.Dieter Stapelberg talked about the new bike trails at the arboretum. SUPPLIED

Stephanie Buckreis hangs up coats during the Wayne County Area Chamber ofCommerce Chamber Network Night on March 21 at Hayes Arboretum inRichmond. SUPPLIED

NETWORK NIGHT

Please give us your ideas for stories and calendar items for upcom-ing issues of Maximum Business and/or the Palladium-Item. We want tohear about awards, new personnel, special projects, charity efforts andconferences attended. You’re also invited to send photos from yourcompany or organization. Please provide those in JPG format.

Items should be submitted by June 1 for the next magazine issue.Send your information to P-I Money reporter Louise Ronald, at

lronald@pal-item.com, fax to (765) 973-4570 or mail to 1175 N. A St.,Richmond, IN 47374. Call (765) 973-4469 with questions.

Send us your ideas!

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