2
Charing Cross Bond Street Oxford Street Tottenham Court Road Leicester Square Soho St James’s Square Green Park St James's Park Buckingham Palace Hyde Park Park Lane Regent Street Curzon Street Mount Street Grosvenor Square Berkeley Square Hyde Park Corner W1J SW1Y W1S W1J W1K W1K SW1Y W1S SW1A SW1A MAYFAIR AND ST JAMES’S RESIDENTIAL MARKET INSIGHT 2017 FIGURE 1 Residential property prices in Mayfair, St James’s and surrounding area Recent pricing evidence, two years to August 2017 Source: Knight Frank Research / Land Registry / LonRes FIGURE 2 Mayfair fact sheet Population: 15,649 BLUE PLAQUES Benjamin Franklin Statesman, Scientist Rudyard Kipling Poet, Author AGE OF HOUSING STOCK l Sub-£2.5m l £2.5m to £5m l £5m to £10m l £10m to £20m l £20m-plus Pre-1900 1900-1939 1945-1972 1973-1999 2000-present 50% 12% 12% 14% 12% SALES BY PROPERTY TYPE £1,000,000-plus sales, two years to April 2017 Flat Terraced 7% 93% Source: Knight Frank Research / Land Registry Source: Knight Frank Research / Valuation Office Agency PCL market update There has been a steady recovery in transaction volumes in prime central London in 2017 as asking price reductions stimulate demand. The number of exchanges was 5% higher in the first seven months of 2017 compared to the same period in 2016. However, the process has not taken place in a uniform way across all markets and price sensitivity remains high. Price declines continue to show evidence of bottoming out. Prices fell -0.2% in August and annual growth was trimmed to -5.4%, which was the lowest rate since November 2016. Harvey Cyzer, Mayfair Office Head “Our view remains that buyers have become more phlegmatic over the course of the year regarding issues such as Brexit and stamp duty as there is a desire to get on with their lives. Buyers are still paying good prices for best-in-class property and turnkey apartments are performing strongly. There remain positives in the marketplace, Mayfair is still a world-renowned destination and other factors such as currency fluctuations still entice a wide range of buyers to the area.”

MAYFAIR AND ST JAMES’S RESIDENTIAL MARKET INSIGHT 2017 · MAYFAIR AND ST JAMES’S RESIDENTIAL MARKET INSIGHT 2017 FIGURE 1 Residential property prices in Mayfair, St James’s

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Page 1: MAYFAIR AND ST JAMES’S RESIDENTIAL MARKET INSIGHT 2017 · MAYFAIR AND ST JAMES’S RESIDENTIAL MARKET INSIGHT 2017 FIGURE 1 Residential property prices in Mayfair, St James’s

Contains OS data © Crown Copyright and database right 2017

Charing Cross

Bond Street

Oxford Street

Tottenham Court Road

Leicester Square

Soho

St James’sSquare

Green Park

St James's ParkBuckingham Palace

Hyde ParkPark Lane

Regent Street

Curzon Street

Mount Street

Grosvenor Square

Berkeley Square

Hyde Park Corner

W1J

SW1Y

W1S

W1J

W1KW1K

SW1Y

W1S

SW1ASW1A

MAYFAIR AND ST JAMES’S RESIDENTIAL MARKET INSIGHT 2017

FIGURE 1 Residential property prices in Mayfair, St James’s and surrounding area Recent pricing evidence, two years to August 2017

Source: Knight Frank Research / Land Registry / LonRes

FIGURE 2 Mayfair fact sheet Population: 15,649

BLUE PLAQUES Benjamin Franklin Statesman, Scientist Rudyard Kipling Poet, Author

AGE OF HOUSING STOCK

l Sub-£2.5m

l £2.5m to £5m

l £5m to £10m

l £10m to £20m

l £20m-plus

Pre-1900

1900-1939

1945-1972

1973-1999

2000-present

50%

12%

12%

14%

12%

SALES BY PROPERTY TYPE £1,000,000-plus sales, two years

to April 2017

Flat

Terraced 7%

93%

Source: Knight Frank Research / Land RegistrySource: Knight Frank Research / Valuation Office Agency

PCL market update There has been a steady recovery in transaction volumes in prime central London in 2017 as asking price reductions stimulate demand. The number of exchanges was 5% higher in the first seven months of 2017 compared to the same period in 2016. However, the process has not taken place in a uniform way across all markets and price sensitivity remains high. Price declines continue to show evidence of bottoming out. Prices fell -0.2% in August and annual growth was trimmed to -5.4%, which was the lowest rate since November 2016.

Harvey Cyzer, Mayfair Office Head “Our view remains that buyers have become more phlegmatic over the course of the year regarding issues such as Brexit and stamp duty as there is a desire to get on with their lives. Buyers are still paying good prices for best-in-class property and turnkey apartments are performing strongly. There remain positives in the marketplace, Mayfair is still a world-renowned destination and other factors such as currency fluctuations still entice a wide range of buyers to the area.”

Page 2: MAYFAIR AND ST JAMES’S RESIDENTIAL MARKET INSIGHT 2017 · MAYFAIR AND ST JAMES’S RESIDENTIAL MARKET INSIGHT 2017 FIGURE 1 Residential property prices in Mayfair, St James’s

Charing Cross

Bond Street

Oxford Street

Tottenham Court Road

Leicester Square

Soho

St James’sSquare

Green Park

St James's ParkBuckingham Palace

Park Lane

Regent Street

Curzon Street

Mount Street

Grosvenor Square

Berkeley Square

Hyde Park Corner

Charing Cross

Bond Street

Oxford Street

Tottenham Court Road

Leicester Square

Soho

St James’sSquare

Green Park

St James's ParkBuckingham Palace

Park Lane

Regent Street

Curzon Street

Mount Street

Grosvenor Square

Berkeley Square

Hyde Park Corner

W1J

SW1Y

W1S

W1J

W1KW1K

SW1Y

W1S

SW1ASW1A

MAYFAIR AND ST JAMES’S RESIDENTIAL MARKET INSIGHT 2017

RESIDENTIAL RESEARCH

Source: Knight Frank Research / Land Registry / LonRes

FIGURE 3 £/PSF in Mayfair, St James’s and surrounding area Recent pricing evidence, two years to August 2017

Source: Knight Frank Research / LonRes

0

10

20

30

40

50

60

70

80

Q1-

2014

Q2-

2014

Q3-

2014

Q4-

2014

Q1-

2015

Q2-

2015

Q3-

2015

Q4-

2015

Q1-

2016

Q2-

2016

Q3-

2016

Q4-

2016

Q1-

2017

Q2-

2017

Q3-

2017

£18m £30m

£65m £60m£44m

£90m

£25m £27m£45m £51m

£22m £32m £33m£21m £25m

£1,000,000£2,000,000£3,000,000£4,000,000£5,000,000

FIGURE 5 Transaction volumes and pricing data

Total sales Total sales

(incomplete) Average price Maximum price

Year to August 2015 Year to August 2016 Year to August 2017

FIGURE 4 Sales volumes by neighbourhood

Source: Knight Frank Research / Land Registry / LonRes

LONDON RESIDENTIAL

Harvey Cyzer Mayfair Office Head +44 207 647 6608

[email protected]

Alastair Nicholson Mayfair Sales +44 20 7647 6612

[email protected]

Ian Pidgeon Prime Central London Developments +44 20 7861 1302

[email protected]

RESIDENTIAL RESEARCH Tom Bill Head of London Residential Research +44 20 7861 1492 [email protected] PRESS OFFICE Harry Turner +44 20 3861 6974 [email protected]

Important Notice © Knight Frank LLP 2017 - This report is published for general information only and not to be relied upon in any way. Although high standards have been used in the preparation of the information, analysis, views and projections presented in this report, no responsibility or liability whatsoever can be accepted by Knight Frank LLP for any loss or damage resultant from any use of, reliance on or reference to the contents of this document. As a general report, this material does not necessarily represent the view of Knight Frank LLP in relation to particular properties or projects. Reproduction of this report in whole or in part is not allowed without prior written approval of Knight Frank LLP to the form and content within which it appears. Knight Frank LLP is a limited liability partnership registered in England with registered number OC305934. Our registered office is 55 Baker Street, London, W1U 8AN, where you may look at a list of members’ names.

l Sub-£2,000 l £2,000 to £2,500 l £2,500 to £3,000 l £3,000 to £5,000 l £5,000-plus

SW1A SW1Y W1J W1S

16 10

47

60

8

10 1033

66 12

2419

33 52

8

W1K