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Mazda Vehicle Training
Heather Boutcher
The Mazda Brand
Mazda Canada Inc.
• Founded in 1968
– Directly employs 140 people
– Located in Richmond Hill, ON
– 2 PDCs, 5 Regional Offices
• Sourced from Japan & Mexico
• 165 Canadian Dealers
• Dealers employ roughly 5,500 people
The Mazda Brand
Core Brand Objectives:
• “One & Only” distinctive brand
• Manufacturer that builds emotionally
engaging & insightful products that
celebrate the Joy of Driving
• Respected & Loved by:
– Customers
– Critics
The Mazda Brand
Zoom-Zoom
The Mazda Brand
“That the 3 manages what it does on the base rubber is just further testimony to the excellence of
this basic package.
Let’s take that idea a few steps further: That Mazda, as one of the smallest independent car
companies,
can create a car as good as the 3 with modest resources is testimony to the excellence of its
engineering team.
Not only that, it’s damning to other carmakers.”
The vehicles
What will you be driving?
2014 Mazda CX-5 / intro
• Introduced for 2013 model year
• First 6th generation and all-SKYACTIV
model
SKYACTIV TECHNOLOGY
• SKYACTIV TECHNOLOGY is the complete redesign of the engine, transmission, body
and chassis of our vehicles, making them lighter, stronger, more fuel efficient and
better performing than ever before.
2014 Mazda CX-5 / intro
• Designed to compete in the CUV
segment
• Represents 1 out of 3 trucks sold in
Canada
• Key competitors include:
– Honda CR-V
– Toyota RAV4
– Nissan Rogue
– Ford Escape
– Mitsubishi RVR
2014 Mazda CX-5 / Intro
• Three trim levels:
– GX, GS, GT
• Three powertrains
– 2.0L / & SKYACTIV-MT
– 2.0L / SKYACTIV-Drive
– 2.5L / SKYACTIV-Drive
2014 Mazda CX-5 / press
Publication Award/Review
Car and Driver Competitive Comparison winner (Sept. 2012) Competitive Comparison winner (May 2013)
L'Annuel de l'automobile (2013) Best SUV under $40,000 (2013) Best New SUV of the Year (2014) Winner of the Compact SUV category
L’Auto 2014 Best Compact SUV
Le Guide de l’auto (2013) Best New SUV of the Year (2013) Best SUV under $40,000 (2014) Best SUV under $40,000
IIHS Top Safety Pick +
2014 Mazda / intro
• Designed to compete in the
Intermediate Sedan segment
• Key competitors include:
– Honda Accord
– Toyota Camry
– Nissan Altima
– Ford Fusion
– Hyundai Sonata
– Kia Optima
– VW Passat
2014 Mazda / Intro
• Three trim levels:
– GX, GS, GT
• Two powertrains
– 2.5L / SKYACTIV-MT
– 2.5L / SKYACTIV-Drive
2014 Mazda / press
Publication Award/Review
Car and Driver 2014 10-Best Winner Competitive Comparison winner (May 2013)
Motor Trend Competitive Comparison winner (May 2013)
L'Annuel de l'automobile Winner of the Car of the Year (2014)
L’Auto 2014 Best Buy Mid-Sized Sedan
Le Guide de l’auto Winner of the Car of the Year (2014)
IIHS Top Safety Pick +
AJAC Car of the Year Best Family Sedan
Mazda CX-9 / Overview
• Mazda’s entry in the Intermediate SUV segment
• It features sophisticated styling and a refined driving personality as well as three rows of seating.
• Since its introduction it has earned a reputation for being refined and athletic.
• Both the front and rear styling have been updated to better reflect KODO and to ensure that CX-9
has a strong connection to the CX-5 and the Mazda6.
Important to remember
Don’t walk away with the key!
Thank You