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MASTERS'PROGRAMME IN INTERNATIONAL BUSINESS
IST SEMESTER SYALLBUS Marks 600
PAPER I MANAGEMENT CONCEPTS (100)
Introduction
Characteristics of Management
Functions & Principles
Development of Management thought
Management by objectives
Decision making - Principle / Form of Organization Communication
Motivation
Leadership, Selection & Training.
Introduction to O. B.
People and organization
Individual behaviour
Perception and Personality
Evaluating and rewarding performance
Group and intergroup behaviour
Conflict
Organizational Processes
Organizational change and Development
PAPER II BUSINESS ECONOMICS (100)
Economic concepts related to business.
Distinction between Macro and Micro views.
Demand Analysis.
Theory of production and cost. Market structures and pricing decisions.
Concept of factor pricing.
National income and outputs.
Savings and investments.
Business cycles
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PAPER III MARKETING MANAGEMENT (100)
Social Foundations of Marketing
Meeting Human Needs Strategic Planning and Marketing Process
The Marketing Environment
Marketing Research and Information System
Consumer Markets and Consumer Buying Behaviour
Organizational Markets Segmentation
Targeting and Positioning
Designing Products
Brands
Packaging and Services
New Product Development and Life-Cycle Strategies Pricing Considerations and Approaches
Placing Products: Distribution Channels and Physical Distribution
Promotion Strategy
Promotion of Products
Promotion and Public Relations
Marketing and Society: Social Responsibility and MarketingEthics.
PAPER IV FINANCIAL MANAGEMENT (100)
Introduction to Financial Management Financial Institutions.
Role of Banks.
Project Appraisal.
Working Capital Management.
Budgetary Control
Balance sheet & Related Concepts.
Profit & Loss Accounts Sources of Company Finance
Equity Capital of Merchant Banking.. Credit Cards.
Financial Leasing.
Basic Cost Concepts.
Forex Management.
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PAPER V INTL. TRADE PROCEDURES & DOCUMENTATION (100)
1. India 's Export-import Policy 1997-2002
Its Background
Objectives - Structure - Definitions - HS Code
Export Promotion Capital Goods Scheme,
Duty Exemption Scheme
DEPB scheme
Diamond, Jewelry export scheme
EOU / EPZ,
Deemed Exports
Exports House,
Trading House, Star Trading House, Super Star TradingHouse
Special Import License
Quality ISO 9000 Series
Export Promotion Councils
Amendments in Exim Policy
2. Importance and need for import
Procedure for clearing Import Cargo
Bills of Entry
Assessment of imported goods
Customs duty structure - Import by air and post parcel
Valuation of goods by customs - Adjudication - Project
imports.
3. Central Excise \ Modvat
4. Main provisions pertaining to Exports and Imports.
PAPER VI Foreign Language
French. (50)
PAPER VI Project Work & Presentation (50)
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*(Modules / Course contents will be under review / modification fromtime to time).
MPIB - SEMESTER - II Marks 600
(1) ORGANIZATIONAL BEHAVIOUR (100)
Organizational effectiveness and Goals.
High Involvement work teams
Trends in Employment.
Effective Leadership Behaviour.
Organizations in the future.
Corporate Objectives.
Concept of Global Manager.
Management in the future.
(2) INTERNATIONAL MARKETING MANAGEMENT (100)
Framework of International Marketing.
Identifying Foreign Markets.
Product Planning for Exports.
Market Entry and Overseas Distribution System
Promotion of Products & services abroad
Export Marketing & Projects.
(3) QUANTATIVE TECHNIQUES FOR INTERNATIONALBUSINESS DECISIONS (100)
Introduction to Quantitative Techniques
Summarizing Data, Frequency distributions
Statistical Descriptions, Measures of location
The Mean, the Median, The Mode
Measures of Variation
The Variance and Standard Deviation.
Coefficient of Correlation, Interpretation of 'r Multiple and Partial Correlation.
Time Series Analysis, Determination of Trend Growth
Curves
Analysis of Seasonal fluctuations.
Introduction to Econometrics
Simple Linear Regression Analysis
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Multiple Regression Analysis, Elements of ProbabilityTheory
Probability - the postulates and the rules;
Conditional Probability, Bays Theorem.
(4) EXPORT MANAGEMENT & STRATEGY (100)
EXCHANGE CONTROLS: -
Foreign Exchange Regulations Act 1973,
Exchange Control Regulations
Recent liberalization's
FERA relating to export and import including
software exports
Foreign Exchange Dealers Association of India
Its Guidelines Roll of Reserve Bank of India.
EXPORT TRADE CONTROL: -
Export Management
Documentary Letters of Credit
Excise Clearance for Exports
Cargo Insurance's and its need and importance
insurance claims
Documents and its need and procedures
Central Excise
Clearance for Exports Cargo
Export Shipment of Goods By post by Air, By sea
Containerization.
EXPORT COSTING AND PRICING: -
Cost Concepts for Exports
Marginal, Fixed and Total, relevance of variable
costs for exports
Duty drawback, DEPB Confessional Customs Tariff
Terminal Excise Duties and Sales Tax
Octroi, Cost Sheet for Export
Calculation of Export Prices
Working out quotations consideration of allIncentives for pricing
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Terms of Payments, Advance Payment
Documents against payments, DA \ DP terms,Letters of Credit, INCOTERMS: - FOB, CFR, CIF
ROLE OF CLEARING AND FORWARDING AGENTS
Shipment of Export Cargo - Preliminary formalities
EXPORT FINANCE: -
Preshipment Finance
Packing Credit, Post Shipment Credit etc.
Financial Institutions, Commercial Banks, EximBanks
International Agencies, etc.
Exchange Rate Mechanism, RBI'S and CommercialBank's Roles
Forward Exchange Cover, Procedure and its cost
Finance for exports on Deferred Payment Terms.
EXPORT CREDIT GUARANTEE CORPORATION AND ITS POLICIESCST\ST\EXCISE EXEMPTION ON EXPORTS.
CUSTOMS AND CENTRAL EXCISE ACTSEXPORT MARKETING & STRATEGY.
(5) INTERNATIONAL BUSINESS ENVIRONMENT (100)
International trade and economic growth
Changing business environment & its impact on
business management Social, technological and economic aspects
Shareholders, consumers, suppliers, employees &
government
Impact of media
Environment protection
New International Trade Order
Institution, Regulatory Framework GATT, WFO,UNCTAD
Regional Groups, Big emerging markets. IMF and
the World Bank Current issues in globalization India's New
Economic Policy
(6) FOREIGN LANGUAGE (50)
French
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(7) PROJECT WORK & PRESENTATIONS (50)
*(Modules / Course contents will be under review modification from
time to time)
MPIB III rd SEMESTER Marks 650
(1) INTERNATIONAL FINANCIAL MANAGEMENT (100)
OBJECTIVES: -
To introduce the participants to the world of International
Finance.
To acquaint them with the financial issues facing the enterprises
involved in international business.
To familiarize them with the techniques and practices in
multinational enterprises.
To give basic analytical tools of decision making in International
Finance areas.
DETAILS OF TOPICS TO BE DISCUSSED ARE:
Finance Functions in International Business
Scope and objectives of financial management in multinational
enterprises.
ENVINORMENT FOR DECISION MAKING
International Monetary System-its evolution and present
position
EXCHANGE RATE DETERMINATION
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PPP Analysis, International Balance Approach, Factors influencingcurrency movements, International Financial Markets including
currency Markets.
DEVELOPMENTS IN INTERNATIONAL BANKING,
FINANCING INTERNATIONAL TRADE AND INVESTMENTInstruments, Techniques and practices,International Commercial
Borrowings, Instruments, practices and procedures, India'sExchange Rate Policy.
BASKET OF CURRENCY
Current Account Convertibility, Capital Account Convertibility,Currency Forecasting.
INTERNATIONAL PROJECT FINANCING.
Concepts, types, techniques and key elements, structuring
project financing, International Project Evaluation-keyelements, Indian Perspective.
MANAGEMENT OF EXCHANGE RISKS
Approving currency strengths and weaknesses, Identifying andmeasuring exchange risk, Building an exposure reporting
system, Techniques of exchange risk management, Formulating
and implementing a Comprehensive Plan.
CURRENCY OPTIONS & FUTURESSwaps, Hedging, Forward Exchange Cover.
INTERNATIONAL CASH MANAGEMENTBroad objectives-peculiarities and key areas, information
System-role of International Banks.
(2) ECONOMIC ENVIRONMENT AND POLICY (100)
Introduction.
Saving - Investment gap and economic growth.
Expedience with economic planning.
Economic reforms of the 1990s. New Industrial and Investment Policy.
SEBI and the Capital Market.
India's Monetary and Credit Policy.
India's Fiscal Policy.
Exchange Rate Policy.
Union Budget.
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Consumer Marketing Research
Industrial Marketing Research
Research for Identification of Products for Exports
Research of Market Identification
Evaluation of Market Identification Channel selection Research.
Research Exports Markets-Planning, Desk Research
& Field Survey.
(5) ENTREPRENEURSHIP DEVELOPMENT/PROJECT Mgmt. (100)
Objectives:
To motivate the candidates so that interest in considering theoption of being independent.
To make them identify the importance of accelerating economicactivates.
To make them understand the relationship betweenentrepreneur ship between entrepreneur-ship and economic
development in particular.
To make them know the different problems associated with theentrepreneur development.
To make them analyze the problems and suggest solutions. To
equip them to understand special areas of management, which
would help them, handle critical situation.
Method:
The suggested method includes theoretical study and practical work.Practical work may involve book reviews, group discussion,
presentation etc. Lecturers and Demonstrations may undertaketheoretical work.
Evaluation:
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After the completion of the course the candidates may be evaluated onthe basis of both practical work and written examination. The
proportion of weightage given to practical work and writtenexamination may depend upon the interest of candidates Suggested
weightage is 25:75.
Course Content:
The following outline may be followed for achieving the objectives.
Part I Introduction
Introducing the term entrepreneurship and entrepreneur - Definition -and importance of entrepreneurship development - Practical
Problems with reference to different classes of entrepreneurs -Distinction between entrepreneurs and entrepreneur
management.
Part II Setting up new business units - I
Definition of a venture - Choice of becoming an employer v\s working
as an employee - Steps involved in setting up a businessunit - Project Formulation (Project - Identification, IdeaGeneration, analysis of business idea, Concretizing the idea)
Project Statements and Project analysis.
Part III Setting up new business units - 11
Analysis of the environment - Policies and procedures followed by the
government sources of information and methods ofcollecting the same- Financing the enterprise - Sources of
Finance - Subsidies - Incentives - Forms of business organizations.
Part IV Management of a small business unit.
Introduction to general management principles. Simple managementaccounting techniques - Simple accounting methods for effective
management.
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Suggested readings:
Books on entrepreneurship development, business journals and
magazines.
Suggested Practical Work:
Review of autobiography (or writing a biography) of successfulentrepreneurs. Conducting market surveys. Preparing projects. Solving
basic management accounting problem.
(6) Personality Deve. & Effective Planning for success (100)
NEED FOR EFFECTIVENESS.
ROLE CLARITY.
INTERPERSONAL RELATIONS
COMMUNICATION - (ORAL; WRITTEN; LISTENING)
TEAM WORK.
TIME MANAGEMENT.
CREATIVITY.
LEADERSHIP - SITUATIONAL. PROBLEM SOLVING.
MOTIVATION.
PLAN OF ACTION FOR EFFECTIVENESS.
PRESENTATION. - (FINAL).
EVERY TOPIC IS DEALT THROUGH EXERCISES; QUESTIONNARIES;
CASE STUDIES, PRESENTATION.
(7) Project Work and Presentation. (50)
*(Modules / Course contents will be under review modification from
time to time)
MPIB SEMESTER IV
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PAPER 1 CONSUMER BEHAVIOUR
CONSUMER BEHAVIOUR
The Role of consumer behaviour in Marketing
Meaning & definition of consumer behaviour Interdisciplinary dimensions of consumer behaviour
Various Perspectives on the study of Consumer Behaviour.
Nature & characteristics of Indian consumer.
CONSUMER DECISSION MAKING PROCESS
Introduction
Determinants or factors influencing consumer behaviour
Models of consumer behaviour
Theories of consumer behaviour
Social class - Social stratification
Definition and Meaning
Factors responsible
Characteristic
Social influence on consumer behaviour
Culture - definition and meanings
Subculture
Cross Cultural Marketing Analysis
Group Dynamics \ Group influence and consumer behaviour
Group (definition and meaning)
Reasons for formation of groups
Advantages & Disadvantages of groups
Types of groups relevant to consumer behaviour
Consumer action groups & consumerism
Reference group
Factors which play a role in reference group influences
Reference group and consumer conformity to the group Benefits of reference group appeal
Diffusion of Innovations
Definition and Meaning
Process
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Nature and extent of newness of products
Significance of new product development & new productbuyer decission process
Buying decision processes towards new products
Individual differences in innovativeness
Influence of product characteristics on the rate of adoption ordiffusion
Brand Loyalty
(6) Organizing buying behaviour.
Buying Motives
Buyers decision making process
Customer satisfaction
(7) Industrial \ Organizational Buying behaviour
Meaning
Participants in industrial marketing
Characteristics of industrial markets
Buying decisions involved in industrial buying Process
Factors influencing, industrial buying process
Stages of industrial buying process
Reseller market
Government market
(8) Consumer Market Segmentation
Meaning and definition
Why do firms go for segmenting markets?
Criteria for selecting a market segment
Bases for segmenting Consumer Markets
Bases for segmenting Industrial Markets
Strategic Options
PAPER II International Strategic Management
Nature and Dimensions of International Strategic Management
International Strategic Management - A Conceptual Exposition.
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Distinct Characteristics of lnternational Strategic Management.Dimensions of International Strategic Management.
International Strategic Planning.Corporate Strategy.
Strategy for National Subsidiary Unit.
Functional Strategy.Implementation Planning,
Developing Action Plans.Monitoring.
Differences between International Strategic Management andDomestic Strategic Management.
Components, Functions and Significance of International Strategic
Planning.
A. Components of International Strategic Planning
1. Objectives
2. Vector3. Competition Advantage
4. Synergy
B. Functions of International Strategy.
C. Significance of International Strategic Planning.
D. Problems in lnternational Strategic Planning System.
Developing A Strategic Planning Model for A Multinational Firm.
A. Phases of Multinational Strategic Plan.
1. Identification Phase.
2. Development Phase.3. Implementation Phase.4. Monitoring Phase.
B. Basic Foundations of Multinational Strategic Planning.
1. SWOT Analysis.
2. Social Responsibility.
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3. Corporate Value System.
C. Complications Involved in International Strategic Planning andControl.
Setting Corporate Objectives for a Multinational Firm.
A. Concept of Corporate Objectives
1. Purposes and Mission.
2. Objectives3. Goals.
B. Characteristics of Corporate Objectives.
C. Need for Establishing Objectives.
D. Establishing Corporate Objectives.E. Forces interacting with corporate objectives.
F. Balancing Corporate Objectives.
Identifying Strategic Alternatives
A. Deciding Overall Policy for International Business.
B. Strategic Alternatives
1. Stability Strategy
2. Growth Strategy
Choice of Multinational Corporate Strategy.
Approach Based on Intuition
Ad-hioc Approach.
Capital Investment TheoryCascade Approach
Portfolio Approach.
MAKING STRATEGIC DECISIONS
Making Acquisition Decisions
A. Laying Down Objectives and Criteria.
B. Assessing Corporate Competence.C. Locating Companies to Acquire.
D. Evaluating the Prospective Candidates for Acquisition.
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Choosing Cross Frontier Countries.
A. Assessing Firm's Needs and Capabilities.B. Assessing Business Climate of Cross Border Countries.
Ldentifying Alternative Countries.Choice of Investment Country.
Choosing Mode of Entry in Cross Border Countries
A. Need for Planning Mode of Entry.
B. Modes of Entry.
1. Exporting
2. Licensing3. Franchising
4. Management Contracts
5. Turnkey Projects6. Contract Manufacturing
7. Direct Foreign Investment.
International Human Resource Strategy
A. Assessing Human Resource Requirements
B. Choosing Suitable Staffing Policy
C. Training Selected Persons
D. Compensating Employees in Host Country Subsidiaries
Implementation of Strategy by a Multinational Firm - CorporateLegitimacy
A. Concept and Significance of Strategy Implementation
B. Corporate Legitimacy of Multinational Firms
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Strategy Implementation and Corporate Culture
A. Concept of Corporate Culture.B. Dimensions of Corporate Culture.
C. Corporate Culture.
D. Relationship between Strategy and Corporate Culture.E. Corporate Culture and Strategic Change.
Corporate Strategy and Leadership.
Roles and Responsibilities of Corporate Leader in Strategy.Design and implementation.
A. Corporate Leader and Identification of Mission and Objectives
B. Corporate Leader and Development of Corporate Strategy
C. Corporate Leader and Strategy ImplementationD. Corporate Leader and Monitoring of Strategy
E. Strategic Leadership Implementation
Paper III International Business Law
Law of Contract
(A) Objective and Scope(B) Definition of Contract(C) Offer and Acceptance
(D) Consideration(E) Void and Viodable Agreements
(F) Capacity of Parties
(G) Free Consent(H) Legality of Object and Consideration
(I) Contingent contracts(J) Performance of contracts
(K) Termination or Discharge of Contracts(L) Quasi-Contracts(M) Indemnity and Guarantee
(N) Law of Agency
COMPANY LAW
(A) Introduction
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(B) The Memorandum and Articles of Association(C) The Formation of a company
(D) Capital Shares and Shareholders(E) Meetings and Resolutions
(F) Directors
THE LAW RELATING TO NEGOTIABLE INSTRUMENTS
(A) Definitions
(B) Acceptance and Negotiation
(C) Rights and Liabilities of Parties(D) Dishonour of negotiable instruments
(E) Hundis(F) Bankers and customer
THE LAW OF INSURANCE
(A) Principles of Insurance(B) Life Insurance
(C) Fire and other Insurance
THE LAW RELATING TO SALE OF GOODS
(A) Definitions
(B) Transfer of Ownership(C) Reference of contract of sale
PAPER IV - Bussiness Ethics.
Objectives
The quality of life Concept
Social responsibility and its relevance for businessSocial responsibility models
Able to put forth your views for and against to explain socialresponsibility strategies
Co-operate Social Responsibility towards different groupsEthics in Business and its ImportanceSteps involved in making Business Ethical
PAPER V Project Work & Presentation.
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