MBA MysUniSyllabus 2013

COURSE CURRICULUM & REGULATIONS GOVERNING MASTER OF BUSINESS ADMINISTRATION (MBA)

DEGREE COURSEW.E.F 2011

RE GUL ATION S

1. Course Tit le

T he cour se sha ll be cal l ed Ma st er of Bu siness Admi ni str ati on D egr eeCour se .T hedurat ion of t he cour se i st wo year s consi s ti ng of foursemest er s;t wosemest er s in ea ch yea r . Aca ndi dat e j oi ning t he cour seshal l pur su e pr escri bed cour ses of stu di es .

2.Elig ibili t y for Admiss ion

Anygradua teorpost gra duat ei n art s,sci ence,commer ce,bu si ness

ma na gement,al li edsci ences,

engi neeri nga ndt echnol ogy,medi cal

sciences oft hi sUni ver sit y orfr om a nyot her u ni ver sit yconsi der ed

equi val ent

t her et oshal lbeeli gi bl eforadmi ssi ontothecour se.

Furt hert heappli ca ntshal l ha veami ni mu mof 50% i nt hequa li fyi ng

exa mi nat i on.Ar elaxa ti on of

5 % i s

a vai labl eforS C/ ST&Cat - I

ca ndi dat es . S el ecti onofca ndi da t es t ot hecour sesha llbedone a sper

rules of t he Uni ver sit y a nd Government of Kar nataka .

3 .Co urse Co nte nt and I ns truct ion

a)Co urse

content:T hecour secompri sesofsu bj ect sofstudy,

int er nshi p,pr oj ect work a nd fi el d work a s pr escr i bed.

P eda gogy

i nclu desl ectur es,ca se

stu di es,gr oupdi scu ssions,

qui zzes,semi nar s, comput erpra cti cal s,su mmer i nt ernshi p,fa ctor y

vi sit set c .

b)SummerInterns hi p:Aftert hesecondsemest erexa mi na ti on

student sshallu ndertak e t ea mba sedsu mmeri nt er nshi p a nd pr epar e

a repor tundert hegu ida nce

of afacu lt ymember . T her eportsha ll

be su bmi tt ed befor e t he commencement of t he t hir d semester fai li n g

whi ch t he stu dent sha llnot be per mi tt ed t o j oi n t he t hi r d semest er .

c)FinalProject: Dur ingt he t hi rda nd

four t hsemest er s eachstu dent

shal lu ndertak e pr oj ectworka nd pr epar eproj ect r epor tstri ctl yin

accor da ncewi tht hegu i deli nesi nt heirel ect ivea r eaundert he

su per vi si onofafa cul ty . T hestudent sar er equir edt o

mai ntai n a

pr oj ectworkdair yt obesu bmi tt edforeva luati on.T hepr oj ect

repor tmu st be submit ted befor et hecommencementofthefourt h

semest er

exa mi na ti on,fail i ngwhi cht hestu dentsha l lnotbe

per mitt ed t o a ppear for t he exa mina ti on.

4 .Atte ndance and Co nduc t

T heC our sei s aful lti me cou r se a ndstudent s SH ALL NOT takeup

anyempl oyment / cour se,

partt i meor

ful lti medur i ngtheirstu dy .

Stu dent s fou nd vi olat i ngt hi srul eshal lber emoved from

t he cour se.

Mi ni mu m a tt endanceof75%ofa ctualwork inghour si s

requir edi n

ea chpa per .

Astu dentwhodoesnotsati sfyt her equ ir ement sof

att enda nce

andcondu ctshallnot

be

per mi tt ed

t o

wri t ethe

exa mi nat i on i n t he concer ned su bj ect .

5 .Exami nat ion

Eachsu bj ecti s di vi ded i nt o i nt er nal a ssessment ( I A)andendof t er m

exa mi nat i onwit h mark s

a ll ocat eda sshowni ntheta bl e.I nt er nal 1

assessment mu stbespr ea doversi xt een week sal l owi ngrea sona bl e

int er valbet ween a ssessment s . I A mark s sha ll be a war ded on t he ba si s

of a nnou nced and sur pr i set est s,ter m pa per s/semi nar s/qui zzes /

ca se di scu ssi onsandcomput erpracti ca l s. T hebr eakupofassessment

mark s wi ll be a s fol lows:

a .Announced t est

05 Mark s

b.Sur pri se t est

05 Mark s

c.T er m pa per / semi nar / ca se di scu ssi on 10 Mark s

d.Viva - voce

05 Mark s

Tot al 25 M ar ks

T her e shall be a t er m end exa mi nat ion of 3hour s durat i on for ea ch

su bj ect at t he end of ea ch semest er ( except ing pr oj ect r epor t) .

6 .Evaluatio n of Project Re ports

1 .Su mmer i nt er nship r eport a nd pr oj ect work diar y ar e

evaluat ed for 50 mark s t hr ough i nt er nal va luati on.

2 .Stu dent s sha ll ha ve t o su bmi t aworkdai ry a nd synopsi s of t he

pr oposedpr oj ectwork,t obeevalua tedfor50mark sbythe

concer ned gui de,befor et hecommencementof

t hi r dsemester

exa mi nat i onfai li ngwhichhe/ shewi llnotbeall owedt o

appear for the t hir d semest er exa mi nati on .

3 .Each pr oj ectr eporti s eva luat ed for75ma rk sby int er naland

ext er na l exa mi ner s .

T hegui deor di nar il yshal lbethe

int er nal exa mi ner .

4 .A vi va - vocefor25mark s

wil l becondu ct ed

byaboar dof

three member s consti tut ed

byt he Cha ir ma n,B OEfr omt he

appr oved l i st of exa miner s.

7 .Decl ar atio n of Res ul ts

T he decla rat ion of resu lt s shal l be made a s foll ows:

a .Mi ni mu m for a pa ss i s 40 % of t he ma rk s in ea ch exa mi na ti on

pa per a nd 50 % of the mark s i n t he a ggr egat e of four

semest er s . T her e i s no mi ni mu m for i nt er na l a ssessment, a nd

su mmer i nt er nshi p r epor t .

b.T he mi ni mu m for a pa ss i n F i nal proj ect r eport i s 30/75 marks

and ther e i s no mi ni mu m for viva - voce .

c.Carr yover i s per mit t ed a s per Uni ver si ty r egula ti ons.

d.Declarat ion of gra des shal l be done a ft er t he fou rt h semes ter

exa mi nat i on on the ba si s of aggr ega t e mark s of a ll semest er s .

T he declara ti on sha ll be ma de a s fol lows:

Gra de A1 70 % a nd a bove in t he aggr ega t e

Gra de A 60 % a nd a bove but l ess tha n 70% i n t he

aggr egat e .

Grade B 50 % and above bu t l ess t han 60% i n t he a ggr egat e

Grade F L ess t ha n 50% i n t he a ggr egat e ( F AI L)

Declarat ion of r esult s i n t he ca se of R EP E AT ER S shall be done accor di ng t o general rul es of t he Uni ver si t y.

B.N. Bahadur Institute of Management Sciences, Manasagangotri, University of Mysore, Mysore.

COURSE CURRICULUM & REGULATIONS GOVERNING MASTER OF BUSINESS ADMINISTRATION (MBA) DEGREE COURSE

COURSE STRUCTURE

First Semester

Credi ts*

Marks

(L+ P/ S/ F)Int l.EndTotal

SlSubjec ts

As st .Term

No

LP/ S/ F

Total

1 .Ma nagement Concept s &11

22575100

T heor i es

2 .Orga ni zati onal B eha vi our21

32575100

3 .Busi ness E nvir onment11

22575100

4 .Ma nagerial C ommu ni ca ti on12

32575100

5 .Ma nagerial Accou nti ng22

42575100

6 .Ma nagerial E conomi cs21

32575100

7 .Sta ti st i cs for Ma na gement22

42575100

Total1110

21175525700

Second Se mester

Credi ts*

M ar ks

Sl

(L+ P/ S/ F)Int l.EndTotal

NoSubjec ts

As st .Term

LP/ S/ F

Total

1 .Mark et ing Mana gement

21

32575100

2 .Huma n R esour ce

21

32575100

Ma nagement

3 .Cor pora t e Fi na nce

22

42575100

4 .Quant ita ti ve M et hods

22

42575100

5 .Lega l a spect s of Bu si ness

20

22575100

6 .Opera ti ons Ma na gement

21

32575100

7 .Ma nagement I nfor mati on

12

32575100

S yst ems

Total

139

22175525700

2

Third Semester

Credi ts*

Marks

Sl

Subjec ts

(L+ P/ S/ F)

Int l.EndTotalNo

As st .Term

LP/ S/ F

Total

1 .

Pr oj ect Ma nagement12

325751002 .

Entr epr eneur shi p11

225751003 .

El ect i ve I22

425751004 .

El ect i ve II22

425751005 .

El ect i ve III22

425751006 .

Pr oj ect W ork D iar y03

350---507 .

Su mmer I nt er nshi p------

---50---50

Repor t

Total812

20225375600

Fourth Semester

Credi ts*

Marks

Sl

Subjec ts

(L+ P/ S/ F)

Int l.EndTotalNo

As st .Term

LP/ S/ F

Total

1 .

Stra t egi c21

32575100

Ma nagement

2 .

El ect i ve I V22

425751003 .

El ect i ve V22

425751004 .

El ect i ve VI22

425751005 .

El ect i ve VII22

425751006 .

Pr oj ect R epor t03

3

75757 .

Pr oj ect Vi va - voce------

------2525

Total1012

22125475600

*L=Lect ure 1 ho ur o f lec ture per wee k for 15 wee ks = 1 credit

P/ S/ F=Pr act ic als/ Se minars /F iel d Wor k 2 hour s of pr actic als /

semi nars / fie ld wor k per wee k for 15 wee ks = 1 credit

Elective Are as:

1 .M ar ket ing (M )

2 .Fi nance (F )

3 .Human Reso urce M anage ment (H RM )

4 .Inter natio nal B usi ness (IB )

5 .Infor matio n Syste ms (I S)

6 .Touris m & Trave l M anage me nt (TTM )

7 .Heal th C are M anage me nt (HCM )

8 .Small B usi ness M anage ment & E ntrepre ne urs hi p ( SBM &E )

9 .Retail ing & Suppl y C hain M anage ment ( R &SCM )

10 .Banki ng & Ins ur ance ( B &I)

B.N. Bahadur Institute of Management Sciences, Manasagangotri, University of Mysore, Mysore.3

SYLLABUS

FIRST SEMESTER

1.1 Management Concepts & Theories

1 . M anage ment : definit ions,natu r ea ndscopeof ma na gement ,fu nct i ons

and pr ocessofmana gement ,evolu ti onofmana gementt heoryfr om

T ayl or,Fa yol,D ruck ert ot hepr esent . Gr owt hofpr ofessiona l

ma na gement i n I ndia . Et hi cs i n ma na gement .

2 .M anageri al Pl anni ng: pla nni ngpr ocess, t ypes ofpla ns,strat egi cvs .

operat i ona lpla ns,model sof strat egyfor mulat i on, li nki ng strat egyt o

stru ctur e .

3 .Decisio n M aki ng: ma nageria ldeci si on - maki ngpr ocessandmodel s,

st eps i nrat i ona ldeci si on - maki ng,

cr eat i vi tya ndgr oupdeci si on -

maki ng.

4 .Organi zatio ns: or ga ni za ti onalt heori es a nddesi gn,va ri ou sfor msof

or ga ni zat i on

stru ctur es,spa nofma nagementpr incipl es

of

coor di nat i on, au thorit y, power , del ega ti on a nd decent rali zati on .

5 . M anageri alCo ntrol: r ela ti onshi pbet weenpla nni ng andcontr ol -

li mi tat ionsofcontr ol , t ypesofcont rolsyst ems a ndtechni qu es

ma na gement

byexcept i on,budgetar y

cont r ol ,funct i ona la nd

dysfu nct iona laspect s ofbudgeta r ycontr ol,i nt erna lcontr olsyst ems,

int er nal audit and ma nagement au di t .

References : Essentia ls o f Management - Koontz and O Donnell . E - McGr aw Hi ll ,Introduction to Management - Fred Lu thans - McGra w

The Practice of Management - Peter . F . Drucker Management - S toner, Freemen and Gi lbert Management - Gri ffin

Management - Holt Management - Tasks and Responsib ili ties - Peter . F . Druck er Profess ional management - Theo Haimann

Organization Theory and Des ign Richard L . Draf tManagement - R ichard L. D raft Peop le and Pe rformance by Pe ter F . D rucker

1.2Organizational Behavior

1 .Fundame nt alsofOrg ani zat ionalBe hav ior:e volut i onof

or ga ni zat i onalbeha vi or ,i ndi vi dual sa ndOr ga ni zat ions,

for ces

affecti ng

or ga ni zat i ona l

beha vior,

C ha ngi ngworkfor ce

a nd

empl oymentr ela ti ons,i mpa ctofgl obal i zat ion andi nfor mat i on

technol ogy on or ga ni zati onal beha vi or,

2 .Indivi dualD i mens ionsi n Org ani zatio nalBe hav ior:i ndi vi dual

di ffer encesper cept i ons,int er est s,a ptitu de,at titu de, l ear ni ng,

per sonal it y,cr eat i vi ty .

3 .Gro upDynamics :g r oupbeha vi or ,t ea m development ,

gr oup

cohesi veness gr ou pdeci sionmak ing process,, E ff ect i vet ea ms,

or ga ni zat i onalconfl i ct s,&confl i ctr esoluti on,i nt erpersonalsk il l s,

Johari Wi ndow a nd tra nsa ct i ona l a nal ysi s.

4 .M otivatio n: t heori esa ndmodel sofmoti vat ion,L eader shi p,t heor i es

of l ea der shi p & l eader shi p st yl es .

5 .M anage ment of C hange: r esi sta nce t o cha nge,cha ngemodel s,cha nge

agent s . Or ga ni za ti onaleffecti veness.

O rga ni zati onalcl i mat e

a nd

cul tur e. ,l ear ni ng or ga ni za ti ons.

References :Organizational Behavior Robbins .

Organizational Behavior - Fred Lu thans

Human Behavior a t Work - Ke ith Davis

Organizational Theory and Design Daf t

The Fif th D iscip line - Pete r Senge

The Seven Habi ts o f highly E ffec tive People - Stephen Cov ey

Understanding Organizat ional Behaviour Uday Parekh

The Five Minds - Ho ward Gardner

All the books by Ed ward De Bono

Work in the 21 s t Century Landy and Je ffrey

Business Environment

1 .Bus ines sasasoci als yste m:int er nalandext er nalenvir onment ,

stakehol der ma pofbu siness,rol e ofgover nmenti n economi c a cti vit y

and i t s i mpa ctonbu sinessi nI ndia .Bu si nessE t hi csa ndC or pora t e

S ocial r esponsi bi li t y. I ssu es i n cor pora t e gover nance .

2 .Econo micStruc tureofI ndia: economi cpla nni ng i n I ndia,tra nsiti on

from mi xedeconomyt o a mark eteconomy,out li nesofPu bli c a nd

Pri va t e sect or s . C hara ct er i st i csofi ndu str ial ,ser vi ce andagri cul tural

sect or s. R egi onal a nd sect oral i mbala nces, Dual i sm, T r ends i n GD P.


3 .M onetar y and Fisc alSyste m of Indi a: overvi ewofIndi asmonetar y

pol icy,fi scalpol i cy,rol e ofRBI,t heba nki ng sector,India nfi na ncial

system,money ma rket andca pi talmark et s, st ockexcha nges a nd st ock

mark etr efor ms i nI ndia .Indu stria lfi nancei n I ndi ar ol eof

devel opmentfina ncial I nst itu ti ons a nd commer cialba nks,NB FC s .

Fi na nci ng of export s a nd i mport s,E XIM a nd ECG C . I ssu es i n ta xat i on

and gover nment expendi tur e F RB M Act, t he probl em of fi scal defi cit .4 .Indi an Societ y, Cult ure and Poli tics: social pr obl emsof India , I mpa ct

of moderni zat iononI ndia nsoci et y,demogra phy,gender ,

envir onmenta l i ssu es.

5 . Inter natio nalB us inessEnv ironme nt: Indiaa sapl ayeri nt he

Inter nati onalmark etpla ce it sposit i on a ndpr ospect s,t he r ol eof

mul ti - na ti onal compa ni es in I ndia . FDI& FI I s i n India .

References :Business Environment C . A . Francis

Business, Government & Socie ty Ar thur Go ld Smi th .

Ethical choices - shekar

India Development Repor ts

India in Transi tion Jagdish Bhag wathi

Indias Economic pol icy Bi mal Ja lan

Is there a Indian way of th inking A . K . Ramanu jam

A Mi ll ion Mutin ies - V . S . Na ipual

International Busines s Environment by Daniel s & Radbaugh

India in the Era of Economic Reforms Sachs,Jaffre y, Varshney,

Ashutosh and Ra jpai, N irupam, Ne w Delh i, Oxford , 1999 .

Fiscal Po licy, Pub lic Pol icy and Governance Shome, Pa rthasarathi

Eight Lec tures on Indias Economic Refor ms Srinivasan . T. N

Fiscal Po licy Developments in India 1950 - 2000 Sury

Indias Economic Performance and Reform s : APer spective for the

Ne w Millen ium S wamy, Subramanian

Imagining in India Nandan N ilekani

1.3Managerial Communication

1 .Intro duc tion: na tur e of ma nagerial commu ni ca ti on, the commu ni cat i on

pr ocess . E ffecti vecommu ni ca ti ona ndbar ri er st o commu ni ca ti on,

commu ni cat i on ski ll s; wri ti ng, r ea di ng, l ogi c, a nal ysi s a nd li st eni ng2 .Communic atio nforProblemSolvi ng:pr obl emsol vi ng

commu ni cat i on model for ca se ana l ysi sa nd r eport ing indeta il . Gr oup

di scu ssi on, i n - cla ss or work shop exer ci ses a nd a ssi gnment s .

3 .Wr it ing Ski ll s: exer ci ses i n dra ft ing l ett er s, memos, e - ma il,pr oposal s,

resu me writ i ng, r eport sa nd executi vesu mmar i es. T hestru ctur ea nd

pr ocess of cr ea ti ng bu siness messa ges .

4 .Oral Co mmunic at ion: exer ci ses i nspeak ing, di scu ssi ng,li st eningand

negotia ti ng, body la nguage and ki nesi cs, bu si ness eti qu et t es .

5 .Bus ines s Presentatio ns: ha nds on wit h excel a nd offi ce power poi nt .

References :

Better Bus iness Communicat ion Denish Murphy

Wri tten Execut ive Communicat ion - Shur ter

Model Business Lette rs - Gar tis ide .

Business Communicat ion Les ikar Pet ti t - Flatery .

MLA s Handbook .

Business Research Me thods - Cooper and Schneider

Business Research Me thods - Z ikmund

1.5Managerial Accounting

1 .Intro duc tiontoAccounti ng: mea ni ng,accou nt i ngconcept sa nd

conventi ons F i nancialAccou nt i ngV/ sMa nagement

Accou nti ng

Recor ding,cla ssi fyi ng

a nd su mmar i zi ng bu si nesst ransa cti onsl ea ding

to pr eparat i onoffi nala ccou nt sofsol e pr opr i etar y,mer cha ndi zing

ma nu fa ctur i ng a nd ser vi ce bu si nesses u si ng E xcel .

2 .Company Fi nal Acco unts i n I ndi a: r equ ir ement s of C ompa ni es Act of

1956wit h

r espectt opr epa rati onofFi nal Accou nt s ofCompa ni es-

Annual R eport s a nd i t s cont ent s.

3 .Fi nanc ial

st ate me ntAnalysis :t echni qu esoffi na nci alstat ement

anal ysi s:H ori zonta l a nal ysi s,Vert ica l a nal ysi s, T r end Anal ysi s,Rat io

Anal ysi s ( Pr ofita bili t y,Li qui dit y,S ol vency a nd Ca pi talmarketrat ios),

pr eparat i on of fu nd flow & ca sh fl ow stat ement u si ng E xcel .

4 .Exce lappl icatio ns : pr eparat i onandAnal ysi s ofI ncomeStat ement,

Bala nceS heet ,Ca shFl ow Sta t ement, Rati osa nd Pr oj ect i onsu si ng

excel

5 .Costaccounti ng :el ement sofC ost s,Cla ssi fi cati onof

cost s,

Pr eparat i onofC ostS heet,C ost a ccou nti ngsyst ems:Jobcost ing,

pr ocesscost i ng, contra ct cost i ng andser vi ce costi ng, Mar gi nalcosti ng

and useof

br eak - evena nal ysi s i ndeci si on - maki ng R el eva nt cost s for

mark eti nga ndpr oducti on deci si ons -CostDri ver sandAct i vit yBa sed

Costi ng.

References :

Financial Accounting: A Managerial perspec tive R . Narayanswamy

Introduction of Management Accounting - Horngren , Sundem, St ratton .

Cost and Managerial Account ing - Duncan Wil lamson

Cost accounting for Business Managers - As ish K Bhattacha rayya .

Management and Cost Accounting - Col in Drury

Management Accounting Hensen Mo wen

Financial Analys is and Model ling Chandan Sen Guptha


1.6Managerial Economics

1 .M anageri alEco nomics: i nt rodu ct i on, ba si cconcept s,a ppl ica ti oni n

bu si nessdeci si on - maki ng. D ema nd and Su ppl y Anal ysi s, det er mi na nt s ,

equil i briu m,ela sti cit y, demand for eca sti ng a nd esti ma ti ng met hods

2 .Theor yofcons umerbe havior:consu merpr efer ences, indi ffer ence

cur ves, bu dget const rai nt , ut ili t y ma xi mi za ti ona ndt hederi va ti onof

the consu mer dema nd cur ve.

3 .Productio nandCostAnal ysis : pr oducti onfu ncti ons - costfu nct ions,

andpr ofit fu ncti ons,t ota l,a vera gea nd mar gi na lcost s,r etur ns

to

fa ctor s a ndsca l e,shor t ru nv/ sl ongru n deci si ons,deri vat ion of

t he

su ppl y cur ve .

4 .M ar ketAnal ys is:mark etfor ms,

per fectcompet it i on,monopol y,

monopoli sti c, ol i gopoly . Out puta ndpr i ce det er mi na ti on . Cart el sand

col lu si on, mer ger sa ndacqui sit i onsa nd gover nment r egul ati ons i n

the

for mofpr i cedir ect i ves,taxes,su bsi di es,a nt i -t rustact iona nd

compet iti on poli ces .

5 .Nat ional Inco me Acco unti ng: concept s of GD P , NI , percapi ta i ncome,

PP P Na ti onal i ncome a ccounti ng i n I ndia . Bu siness cycl es and bu si ness

for eca sti ng.M ea suri ngbu si nesscycl es u si ngtr endanalysi s, ma cr o

economi c i ndi ca t or s inbu sinesscycl e mea sur ement ,C opi ng st rat egi es

for bu si ness .

References :

Managerial Economics - Dom inick Sal watore .

Managerial Economics - Gupta and Mote Economics - Samuelson &N ordhaus

Managerial Economics by Peterson and Le wis

Micro Economic s Dominick Salvatore

Macro Economics Pa lmer and o thers

Macro Economics - Kou tinyas

1.7 Statistics for Management

1 .Quant ita ti veda tai nt erpr etat i oni nmana ger ial

deci sion maki ng:

col l ecti oncla ssi fi ca ti ontabu lat ionfr equ ency di str i buti on

chart s u si ngexcel,mea sur esofcent ralt endenci esa nd di sper si on

usi ng vi sual expl orat ions i n M S excel .

2 .Cor r ela ti on

and r egr essi on:mult i pl ecorr elati onba si c pr obabil it y

concept s condit i ona l proba bi li t y Bayes t heor em use M S excel PH

ST AT 2 .

3 .Pr obabil it ydi st ri but ions: bi nomi nal Poi ssonandnor mal di stri but i ons

usi ng excel esti mati on poi nt and i nt er val u si ng E xcel .

4 .Sta ti st i calD eci si onT heory:hypot hesi stesti ngformeansa nd

pr oport i ons a nd for di ffer ence of meansa nd pr oport ions anal ysi sof

varia nce .

5 .Sa mpli ng:sa mpli ngt echni qu es,ra ndomsa mpli ng, ra ndom nu mber s

tabl e, M ont eCar l osi mu lati on, C hi - squar et est s,ti meser i es

for eca sti ng, hands - on wit h M S excel .

References :

Statist icsforManagers usingMicrosoftexce lLev ine, Stephan&

others

Statist icsforManagement RichardLevin andRubin [excel

version]

Statist ics Murray Spiegel , Schaum Ser ies

Probabili ty and Sta tis tics Murray Speige l, SchaumS eries

Quantitat ive BusinessAnalysis Tex t & Cases Samul Bodiley

& o thers

Business S tati stics Kazmier , Schaum Ser ies

Basic Business Stat ist ics Bereuram and Lev ine

Quantitat ive Methods Anderson, S weeny & Wi ll iam

SECOND SEMESTER

2.1Marketing Management

1 .Introductio ntoM ar ke ti ngM anageme nt:na tu reofmark eti ng

ma na gement,T ypesofpr odu ct s/servi ces.Mark et i ngconcept s:

Pr oduct,P rodu ct i on,S el li ng,Ma rketi ng a ndSoci et al,C oncept s

Mark et ingenvir onment,el ement sofMark et i ng Mi x. C lassi fi ca ti onof

goods & ser vi ces .

2 .Cons umerBe havior: consu mer&bu yerbeha vior pr ocess,model sof

consu merbeha vi or .Mark etr esear cha ndmark eti nt el li gence.

Mark et ing i nfor ma ti on syst em .

3 .M ar ket Seg me nt atio n and T argeti ng:conceptofsegmenta ti onand

targeti ng,ba si sforsegmenta ti on.S egmenta ti onforconsu mera nd

indu st ria l pr odu ct s, Pr odu ct posit ioning .

4 .Product & Price: produ ct M ix a nd Pr odu ct Li ne, l evel s of pr odu ct , new

pr odu ctdevelopment, pr odu ct li fe cycl e st rat egi es . Bra nding, types of

bra nds,bra ndbu il di ng, mea sur i ngbra nd equ it y.Pa cka gi ng and

labeli ng.P ri ci ng: G eneralpri ci ng a ppr oa ches, newpr oduct pr i ci ng

strat egi es,Pu bl i c pol i cy a nd pr i ci ng.

5 .Promot ionandPl aceM i x:el ement sof promoti onmi x, Ma rketi ng

commu ni cat i onpr ocess,Pu bl i ci ty, Advert i si ng andpubli c r ela ti ons.


P er sonal sel li ng a nd sa l es pr omot i on. Dir ectma rketi ng a ndonl i ne

mark eti ng. D i st ri but ion cha nnel s a nd logi st i csma na gement , C ha nnel

desi gn and admi ni strat i on, Pu bl i c pol i cy a nd di str ibu ti on deci si ons .

References :

Market ing Management Ph ilip Ko tler , Prentice Ha ll India,(Ne w

edition)

Basic Marke ting Peraul t

Fundamenta ls of Market ing Wi ll iam S tanton

Princip les of Market ing Ph il ip Ko tler and Garry Arms tr ong

Market ing Management Ra jan Saxena

Market ing Management Zick mund

Market ing Ramesh Ku mar

2.2 Human Resource Management

1. Perspec tives i n HRM : rol eofHRma nager s, su b - syst emsof HR M , HR

fu nct i ons a nd poli cies . Or ga ni za ti on for HR M , D evel opment of HR M i n

India , R ecent tr ends i n H RM , I mpa ct of gl obal i zat ion on HRM .

2.HR Pl anni ng, Recr ui t ment and Se lectio n: scope of HRpla nni ng,J ob

anal ysi s,j obdesi gnJ obdescr i pti ona ndjobevaluat i on, met hodsof

recru it ment . T est ingforsel ecti onofemployees, u se ofpsychol ogi cal

test, sel ecti on pr ocess, i nt er vi ews,err or s in sel ecti on.

3. Tr ai ni ngandDevelo pment: i ndu cti ona nd Ori entati on, met hodsof

trai ni ng,tra i ni ng ma nual ,t rai ni ng u nderI SOand QSCerti fi ca ti on.

Supervi sor y,E xecut ivea ndMa na gementdevelopmentpr ogra mmes .

Car eer devel opment .

4.Perfor manceM anage me nt: KR Aa ndKP As,T ra di t ionalvsM oder n

met hodsof per for ma ncemana gement .P ot entia l a pprai sal, F eedback

systems . J ob evaluat i on .

5.Compe nsatio nP lanni ng:wa gesa nd

sa lar y,Admi ni strat i onperk s,

Fri ngebenefi t s,Bonu s,

I ncenti ves .C ompensat i onsur veys .

Pr oducti vit y, P er for ma nceli nk ed,Pa ystru ctur e . C ompensa ti onr evi ew

and stru ctur i ng .

References :HR and Personnel Management Ke ith Davis Pe rsonnel Management Flippo

Human Resource Management T . V . Rao

Human Resource Management Pa ttanaik

Human Resource Management Micheal Arms trong

Human Resource Management Gary Desse ler

2.3 Corporate Finance

1.Go al o fthe Fir m:profi t maxi mi za ti onvsweal t hma xi mi zat ion, Valu e

cr ea ti on,Agencypr obl ems,S ocia lresponsi bil it y,R oleoffi nancial

ma na gement, T i meva lu e ofmoney,Valua ti on ofsecuri ti es st ock s

and bonds. C oncept of ri sk a nd r etur nsofsecur it i es, u si ng proba bi li t y

di str ibu ti on t o mea sur e r i sk,ri ska ndr etur ni n por t fol io cont ext (u si ng

excel) .

2.Capi talB udgeti ng: est i mat ing ca shflowsi ni tial , int er media t eand

ter mi nalCa sh fl ows on i ncr ementa lba si s,Ca pita lbu dgeti ng deci sion

rules, Pa yba ck, AR R, DC F t echni qu es NP V, IR R, P I, u si ng excel .

3.Cost of

C apit al :cost ofdebt ,pr eferr edst ock,equi ty,computi ng

W AC C,T he C AP M a ppr oa ch, Adju sti ng W ACCfor r i sk .Long - t er m

fi nanci ng,Pu bl i ci ssu e of debt,P r eferr edst ockandC ommon st ock,

T er m l oans .

4.C apit alStruc tureT heories: tra di ti onal vi ew vsM Mhypot hesi s,M M

posi ti onI&II, Ca pi tal stru ctur edesigningi n pra ct i ce EBIT - EP S

anal ysi s,t he pecki ng or dert heory . D i vi dend deci sions,Rel evance vs

irr el eva nce of di vi dends .

5. Wor kingC apit alM anage me ntandF inance:

ca shma nagement,

Recei vabl es ma na gement a nd I nventor y mana gement . Working ca pi tal

fi nance i n I ndia .

References :

Fundamenta ls of Financial Management Van Horne and Wacho wi tz

Financial Pol icy and Management Van Horne, 12 t h edi ti on .

Financial Management Prasanna Chandra Corporate Finance Brigham and Erhardt

Corporate Finance Ross, Wetf ield & Jaf fer

2.4 Quantitative Methods

1 . Scie nt ific me tho ds: indu ct i on,deducti on, t heor y, concept s, constru ct s,defi nit ions,var ia bl es,model s,la ws, hypot hesi s,syll ogi sm, l evel s ofabst ra cti on .Falla ci esofr ea soni ng.T he na tur eofr esear chinMa nagement, E xer ci ses i n writ i ng a r esear ch pr oposal .

2 . Pri nci plesof rese archdesig n: t ypesofba si c r esearchmet hodsa ndsecondar yr esear chmet hods,sa mpl i ngdesi gn,mea s urementandmea sur ement sca l es.Da ta coll ecti on met hods, obser vat i onal stu dies,experi mentati on . Qual ita ti ve met hods of r esear ch.

3 . Anal ys is and presentatio n ofD at a: u seofsta ti sti caltechni qu es, st yl ema nual s . E xer ci ses i n wr iti ng mana gement r epor t s.


4 . Li ne arprogr ammi ng: t ypesof l i nearpr ogra mmi ng, si mpl ex met hod,

pr i mala nd dual, sensit i vit ya na lysi s,r esour ce al l ocati on, produ ct i on

pla nni ng, pr oduct mi x a nd ca pital budgeti ng deci si ons u si ng soft war es .

5 .Tr ans portatio n and assig nme nt proble m: sequ enci ng probl ems,

Deci si on mak ing under r i sk a nd u ncer tai nt y, deci si on t r ees . M S excel

sol ver for al l the a bove model s

References :

Business Research Me thods Zikmund

Market ing Research Malhotra N . K .

Business Research Me thods Donald R . Coopers and Schi ndler

Foundat ions of Behavioural Research F . N . Kerl inger

MLA Handbook for Researchers ML A Associa tion

A PA Manual

Social Research Methods Bryan

Case Study Me thod of research Robert K Yin

Designing Qual itat ive research Marshal l and Rossman

Research Des ign & Me thods Kennet G . Bordeaux & Other s

Market ing Research wi th S PSS Cor l Mc . Daniel & Gates

Market ing Research Churchi l & Lacobucci

2.5 Legal Aspects of Business

1 .Outl i nes:I ndustr i esD evel opmentand

R egulat i onAct(I DR A) ,

Competit i on Act . F or ei gn excha nge mana gement a ct . ( FE M A)

2 .Outli nes:company La w,pr ovi si onsofI ndia nCompa ni esAct1956

relati ngt oi ncor pora ti on,mana gement a ndadmi ni strat i on.Fil i ngof

retur ns,R emedi es a gai nstmi sma na gementa ndoppr essi on.P ower sof

investi gat i onby t heG overnment,I ssu es

r elat i ng togoodcor pora t e

gover nance .

3 .O ut li nes:i nt ell ectua lpr opert y ri ght s, Pa tent sa nd T rademark sAct ,

copy r ight s a ct, geogra phi ca l a ppel lat ion,

4 .Outli nes: secur it y Ma rket La ws, S ecuri t y and E xchange B oar d of I ndia

Act (S EBI ),S ecurit i escontra cta ct ,La wsper tai ni ngt ost ock

exchanges, S ARF E SI Act .

5 .O ut li nes: consu mer pr otecti on a ct a nd I nfor mat i on t echnol ogy a ct .

References :

A Manual of Bus iness La ws S . N . Mahesh wari and S . K . Maheshwari

Business La w for Management K . R . Bulchandani

Business Environment : Texts and Cases Francis Cheruni lam

Business and Corporate La ws S . S . Gulshan and G . K . Ka poor

Bare Ac ts o f respec tive legis lations .

2.6Operations Management

1 .Oper atio nsM anageme nt : produ ctstrat egi es Pr odu ctl i fe cycl e

Pr oducti vesyst em t ypes I mpa ctof t echnol ogyandor ga ni zat i onof

the operati ons fu ncti on R equi r ement s of for eca sti ng for operat i ons .

2 .P lant Loc atio n andTypes o fP lant L ayout :pr oductplanning a nd

contr ol I nvent or ypla nni nga ndcontr ol Mat erial srequi r ement s

pla nni ng P la nni ng pr odu ct ion i n a ggr egat e t er ms.

3 . Job Desig ni ng: workstu dy a ndt i mestudy S tati sti calquali ty contr ol

met hodsJapa nesema nu fa cturi ngsyst ems Fl exi bl e ma nu fa ctur i ng

system Operati ons syst ems of t he fu tur e.

4 .Tot alQual it y M anage ment:t r endsi n qual it yma nagement

benchma rki ng and bu si ness process r eengi neer i ng, Kai zen Six S i gma

M ot or ola syst ems Quali t y crit eriaba sed on D emi ng pr i ze Ma l col m

Bal dri ge Awar d . Qua lit y Mana gement Syst ems , I SO Sta ndards .

5 .Suppl yC hai n M anageme nt : concept ofS C M. O perati ng model for

su ppl y chai n. Ma na gi ng t he ext er nal a nd i nt erna lsu ppl ychai n . Gl obal

SC M a nd sou r ci ng.

References :

Modern Product ion Management Buf faE l wood . S,and RakeshK.

Saren, John Wiley and Sons, 2003 .

Production and Opera tion Analysis Steven Nahmas

Cases in Production / Operations ManagementK. N .

Krishnas wamy

The Benchmarking Management Gu ide A merican Productivi ty

and Quality Center , Productiv ity Press , USA , 1993 .

Total Qual ity Management Dale H . Beste rfie ld and others Pearson

Education, Ne w Delh i, 2003 .

Total Quali ty Management Poorni ma Choudhary Pears on Education

Ne w Delhi , 2002 .

Total Quali ty Management Sridhar Bhatt .

Supply chain Management theory and practices Mohanty and

Deshmukh, Biz tantra 2005 .

2.7 Management Information Systems

1. Informat ion Syste ms : data vs I nfor mati on, S trat egi c r ol e of i nfor ma ti on

in ma nagement, Or ga ni za ti on as a n infor mat i on syst em . T PS, MI S,

DS S, E S S, O AS, N et worki ng concept s, t el ecommuni cat ions net work s .2. Sys te ms Developme nt: t he concept of syst ems development li fe cycl e

(SD LC) ,T ypes of SD LC , Use of fl ow chart s .


3 . Appl ic atio n Tec hno logies: ER Pconcept s, Evoluti on of E RP ,E RPpa ckages, S AP , Baan, M FG - PR O,Ora cl e, E RP E va luati on, E RPa ndBPR , ER P I mpl ementa ti on, E xt ended E RP , Ca se studi es.

4 . We b P ublis hi ng: web publi shing, T ypes of websit es, W eb sur fi ng, E - commer ce, B2B, B2C , C2C, E - commer ce secur it y i ssu es, E thi cal i ssu es

5 . Pr act ic als on ER P - . Fu nct i ona l modul es i n bu si ness.

References :MIS Kennet t G . Lauden and Jane P . Lauden MIS James A . O Br ien

MIS - C . S . V . Mur thy

Computer Today S . K . Basudev ER P Concepts V . K . Garg

THIRD SEMESTER

3.1 Project Management

1 .ProjectM anage me nt :concept s& keyt er ms, evolut ionof i nt egrat ed

pr oj ectmana gementsyst em,a li gni ngpr oj ect swit h

or ga ni zat i on

strat egy,effect i vepr oj ect por t fol i omana gementsyst em,pr oj ect li fe

cycl e, fea si bi lit i es of pr oj ect s - di ffer entfor msof proj ectcontra cti ng.

2 .ProjectScopeM anage ment : defi ni ngpr oj ectscope,crea ti ngwork

br eak downst ructur e( WB S) ,pr oj ect

r ollup,pr ocessbr eakdown

stru ctur e, r esponsibil it y ma tr ix .

3 .ProjectSche dul ing: net work model s,PE RT&C P M u si ng soft war es,

mea sur ing r i sk .

4 .ProjectRis k M anageme nt :cont i ngencypla nni ng,schedu li ng

resour ces, r edu cing pr oj ect durat i on .

5 .Project Te am M anageme nt : bu il di nghi gh - per for ma nceprojectt ea ms,

ma na gi ng virtual pr oj ect t ea ms, pr oj ectcont rolprocess . Per for ma nce

mea sur ementa ndeva luati on,pr oj ectquali t y,planning,quali t y

assura nce, quali t y au di t, pr oj ectcl osur e, post compl eti on audit .

References:

Pr oj ect Ma nagement Cl i ffor d Gra y & Lar son

T he pra cti ce a ndt heory of pr oj ect ma nagementcr eat i ngvalu ethr ough

cha nge N ewt on, R icha rd 2009, Ha mpshir e, Pal gra ve P ub

E ffect i ve pr oj ectMana gement Cl ement s,Ja mes P &GidoJa ck

2006, N ewD el hi, C engage L ea rni ng

Pr oj ectMa na gement:A ma na geria lappr oa ch M er edit h,Ja ck . R &

Ma nt el Sa muel . J 2006, N ew D el hi , John W il ey & Sons

Pr oj ect Ma nagement for bu si ness, engineeri ng & t echnol ogy: pri nci pl es

& pra cti ce N i chola s, J ohn. M & St eynl , H er ma nn

Pr oj ect Ma na gement Harvey Mayl or 1999, New D el hi, Ma cmil lan

pub

www . pmi . or g

3.2 Entrepreneurship

1 .Foundatio ns of Entre pre neurs hi p: natur e ofE nt r epr eneurshi p, social

&cul tural fa ctor si nnurtur i ngentr epr eneur shi p. Insti tut ionalsu ppor t

forpr omot i ngentr epr eneur shi pi nI ndia ,r ol eof Uni ver sit i es&

Coll eges, C SI R labs . Ca se stu dy of i ncu bati on

2 .Bus ines s Pl anning:from i deagenera ti on t opr epara ti onofdeta il ed

bu si ness pla ns. E xerci ses i n pr epa rati on of bu si ness pla ns .

3 .Ve nt ure C api tal: va lui ng a ndfi nanci ng a ventur e,sta gesofventur e

devel opmentandfina ncing, ventur eca pi tal fi r ms( VC s)ventur e

expansi on strat egi es.

4 .Rur al& soci ale ntre prene urs hi p: pot ent ialforentr epreneur shi pin

ruralI ndia ,S HG s,mi cr o cr editetc . ,Ca sestudi esof r ural&social

entr epreneur shi p in I ndia .

5 .Entre pre neursi nI ndi a:fa mi l ybu si nesses,

newgenera ti on

entr epreneur s, women entr epr eneur s .

References :Entrepreneurship Pro f . T . V . Rao

Entrepreneurship His rich & Pe ter

Stay hungry stay foolish - Rashmi Bhansal

Entrepreneurship - Mathe w J Mani mala

Indias ne w cap ital ist Har ish Damodaran

Business Mahara ja s Geetha Peramal

ELECTIVE PAPERS

MARKETING

3.3 Elective MM 1: Consumer Behavior and MarketingResearch

1 . Cons umerBe havior:i nt r odu cti on,Fa ct or sinflu enci ngconsu merbehavi our,P er sonali t y,P sychogra phi cs, Fa mil y, S oci et y,Va lues ofper cept ion,Att itu de a nd l i fe st yl es,D i ffer entmodel s ofconsu mer


behavi ourE conomi c,L ea rni ng,P sychoa nal yti cal ,S oci ol ogi ca l,Howa rdShett ,Ni cosia ,W ebst erandWi nd,E ngel,

B lack well a ndMi nar d model s.

2 . Buying Deci sio n M aki ng Process: bu yi ngr ol es,S tagesof t hedeci si onpr ocessH i gha nd l oweffortdeci si ons, P ostpur cha sedeci si ons,M odel s of consu mer beha vi our

3 . M ar ket ingRese arc h Desig ns: t ypesofr esear chdesigns,T echni qu esand tool sofdatacoll ecti on Sca l esandmea sur ement , Var i ou stypesof data ,Sa mpli ng t echni qu es, Sa mpl esi zedet er mi nat i on . Anal ysi s a ndint er pr eta ti on of data . Repor ti ng t he r esea r ch findi ngs .

4 . Appl icatio nofQuanti t ative Toolsi nM ar ket ing :deci si onmaki ngusi ng R egr essi ona na lysi s,AN O VA,Di scri mi nanta na lysi s,Fa ct oranal ysi s,

Clu st erana l ysi s,Mult i - di mensiona lscali ngandC onj oi ntanal ysi s, Use of S PS S for data a nal ysi s.

5 . M ar ket Rese arc h: mark et i ng a nd mark et r esear ch, Qualita ti ve r esear ch, Mark et a nd sa les a nal ysi s . M oti va ti on r esear ch, C ommu ni cat i on resea rch, Pr odu ct , Pr i ci ng a nd D i st ri but ion r esear ch .

References :Market ing Research R . Nargundkar

Consumer Behaviour Schif fman and Kanuk

Market ing Research Tull , Green and Ha wk ins

Business Research Me thods Zikmund

Market ing Research N . K . Malho tra

Market ing Research Parashuraman, Gre wal

Consumer Behaviour Hoyer Mac Innis

3.4 Elective MM 2: Sales and Logistics Management

1. Sa les M anageme nt:obj ect i vesof sal es ma na gement,Per sona lsell ing

pr ocess,D evel opi ngper sonalselli ngstrat egi es. O r gani zing thesa l es

for ce T ypesofsal es or ga ni zat i ons D et er mi ni ngthe kindofsa l es

for ce a ndSi ze of t he sal es for ce . Qua lit i es of sa l es execut ives .

2. M anagi ng t he Sales Force: effect i veR ecrui ti ng,S el ecti ng and T rai ni ng

thesa lesfor ce. T i me a ndt err it or yma nagement, Sal es t err it or i es a nd

Sal es Qu ota s C ompensa ti ngsal esfor ce,M ot i vati ngt he sa lesfor ce

Cont r oll i ng t hesal es for ce E valuat i ng t hesal es for ce .

3. Ret ail ingandWhole sali ng:

non - st or er etai li ng,E -ta ili ng,D ir ect

mark eti ng,T el emark eti ng,Mark eti ngont henet, E mer ging tr endsi n

retail i ng &whol esali ng .

4. Dis tri butio nandLog isticsM anageme nt:desi gnofdi str i buti on

cha nnel,S tru ctur e a nd Cha nnelmana gement .C omponent sof l ogi sti cs

inbou ndandout bou ndl ogi sti cs,k ey l ogi sti csa cti vi ti esvi z . ,

Cust omer

servi ces- I nvent or yma na gementMat er ialha ndl i ng

Commu ni ca ti onOr derpr ocessi ng,Pa cka gi ngT raffi ca nd

transportat i on War ehou si ng a nd st ora ge.

5 .Logistic sStr ateg y:l ogi st i csi nfor ma ti onsyst em,Orga ni zi ngfor

effecti vel ogi sti cs,I mpl ement i ngl ogi sti cs

strat egyComput er

pa ckagesu sedi nl ogi sti cs .R eta il inga ndwhol esal i ng,sa l esand

logi sti cs for rura l ma rket s.

References :

Sales Management Decisions , Strategies and CasesRichardR .

Stil l, Ed ward W. Cundif f and Noman A . P . Govani

Profess ional SalesManagement R . E . Anderson, Joseph F . Har, A lan

J . Bash

Market ingChannels LouisW.Stern,AdelI . E RAnsary,T .

Coughlan

Fundamenta ls of Logis ticsManagement M. Lamber t, Ja mes R . Stock,

M. E lira m

Logist ics Management Donald J . B . and D . J . C loss

Logist ics and Supply Chain Management Mart in Chr isto pher

Sales ManagementAnalys isandDecisionsMakingThomasN .

Ingram

Managing Supply Cha in J . L . Gattorn and D . W. Wald is

3.5 Elective MM 3: Advertising and Sales Promotion

Management

1 .Promotio n

M ix: el ement sofmark et ingpr omoti onmix,Adver ti si ng,

Publi cit y,P er sonalselli ng, Pu bl i cr elat i onsa ndSal espr omot ion,

Det er mi na nt s of pr omoti on mi x.

2 . Advert isi ng: t ypes ofa dvert i sement,adver ti seabil it y a nda dverti si ng

aids, Adver ti si ng pla nni ng a nd deci si on maki ng .

3 .Advertis ingC ampaig n Pl anni ng:set ti nga dver t i si nggoal sa nd

obj ect i ves,

T he D AG M ARAppr oach . M essa gestrat egi esand ta cti cs,

Cr eati ve approa ches, Copywrit i ng a nd testi ng, Adver ti sing copy design

and communi cat ion stra tegy,C opy - vi sua li zat i on la yout,Adver ti sing

appeal s andt hemes,Cla ssi fi ca ti on ofa dvert i sementcopi es, E ssent ial s

of a good copy . E xer ci ses i n dra fti ng a dvert i sement copy .

4 . Advert isi ngM edi a: t ypesofmedia,media planni ng andschedu li ng,

Adver ti sement bu dget s,a ppr oa chest o a dvert i si ng,bu dgeti ng.

M ea suri nga dvert i si ngeffecti veness .Advert i si ng strat egiesforrura l

mark et s.

5 . Advertis ing

Agenc ies:profi l eof ma j ora dvert i si ngagenci esi nI ndia

and abr oad, Rura l adverti si ng,socia l a dvert i si ng, ethi cs i n a dvert i si ng,

advert i si ng sta ndar ds cou nci l of I ndia ( ASCI ) .


References :

Advertise ment and Promot ion Belch and Belch

Advertis ing Aaker and Bathra

Advertis ing Management Chuna walla

Advertis ing Management Wr ite and Ziegler

Contemporary Adver tis ing Wi ll iams Arens

Advertis ing Management Ra jeev Bat ra, John G . Myer , Da vid Aker

Advertis ing Planning & I mplementa tion Sangeeta Sharma & Raghuvir Singh

Advertis ingPrincip les and Practice Wel ls , Moria try, Bu rnett

Advertis ingManagement Ja ishri Jeth wanry , Shruthi JainMarket ing Com munication Dahlen

FINANCE

3.3 Elective FM 1: Advanced Capital Budgeting

1. C as h F lo w M easure me nt: dependencea nd i ndependence ofca sh fl ows

ineva luati ngpr oj ect s,M ea su resofr i sk a ndr etur ns,Inflat i oni n

ca pi tal bu dget ing, R eal

vs nomi naldi scou ntrat es, Bia sinca sh fl ow

esti mat es,T otal r i sk formult i pl e i nvest ment . M ea suri ngca shfl ow for

acqui siti on . Use of E xcel for esti mati ng ca sh flows & deci sion maki ng.2. R anki ng Projec ts: NP Vvs IR R Confli ct s, Fi sher s ra t eofi nt er sect i on,

Mult i pl e IR R s, MIR R, O pt i mal deci si on u nder capita l ra ti oni ng

3.Real O pt ionsi n C apit al Invest me nt: typesofopti onsexpa nsi on,

Aba ndonment a nd post ponement .

4.Pro ject R is kAnal ysi s :t echni quesfor mea su ri ng st andal one ri sk

S ensit i vi ty a nal ysi s, S cenar i o a nal ysi s a nd Si mu lat ion

5

Fi nanci ngDec isio ns :sour ces ofl ong - t er mfi na ncesforaproj ect .

Lea si ng T ypes of l ea ses, stru ctu ri ng of l ea ser enta l sa ndevaluat i on

ofl ea se .

3.4 Elective FM 2: Advanced Capital Structure Theories

1 .E mpiric al Pers pectives o n t he F inanci al Char acter is tics:a nal ysi s of

composi teca shfl ows,L evera ge,O wner shi pst ructur es,ROE , P/ E

rati os,Di vi dendpa yout ,Di vi dendyi el ds,a ndot herfina ncial

chara ct eri sti cs of S ensex a nd N i fty fir ms .

2 .Princ ipalAge ntCo nfl ictand Fi nanci al Str ategi es: intr oducti on,

Li mi t edlia bi lit ya nd t hesepa rat ionofowner shi p a ndcont rol, r ol e of

ma na gement wi t hdi ffu seowner shi p .Cla ssi c dir ect i vet o ma na gement,

ext endedstak ehol der s,Confli ct sof i nt er est,C ontra ct s a nda r evi sed

di recti ve .

3 .I nfor matio n As ymmetr yand t heM ar ketsfor Cor porateSec urit ies:

intr oducti on,T heor i esof

t heeffect s ofi nfor mat ionasymmetr y,

Va luati onoftra dedequ it yundera symmetri cinfor mat i on,Infor mat ion

asymmet r y and t he Quali tyof t hemark etfora fir m s equit y, opti ma l

owner ship st ructur e.

4 .LeverageDecis ion: intr odu cti on,C or porat ea nd per sonaltaxa ti on,

M odi fyi ng M M pr opositi ons t o a ccount for cor porat e ta xes, T ra dit i ona l

trade - offtheor y,Agencyt heor yandl everage deci si on,Asymmetri c

infor mat ionandl evera ge,

bala nci nga gencycost swit hi nfor ma ti on

asymmet r y.

5 .The Fir msE nviro nme nt ,Governance,s trategy,operatio n and

financi alstr uct ure -fir m sbu si ness envir onment, opera ti onst ru ctur e,

fi nancialstru ctur e,ri skper for ma ncea nd conti ngenci es,empi ri calanal yses of ri sk .

3.5 Elective FM 3: Portfolio Management

1M ar keteffic ienc y: ra ndomwalka ndthe effi ci entma rkethypot hesi s,

E mpir i calt est i ngofE ffi ci entMark etH ypot hesi s (E M H) .P or t fol io

T heor y Ca pi tala ll ocat i onbet weent her i skya sseta ndt her i skfr ee

asset,O pti ma lri sk y port foli os - Ma rkowit z

model

V s S tocha sti c

Domina nceAnal ysi s( SD A) ,E quil i briu mi nca pitalmark et s Capita l

asset pri ci ngmodel,I ndexmodel sa ndAr bit ragepri cingtheor yand

mul ti fa ct or model s of ri sk a nd r etur n.

2Fi xed Inco me Secur ities : bondPri ces a nd yi eld B ond C hara ct eri sti cs

and T ypes,BondPri cing, B ondyi el d,T er mStru ctur eofInter est ra t e,

Inter estrat eri sk - i nt er estrat esensit i vi ty,

dura ti on,convexit ya nd

i mmuni zati on .

3Fundame nt alAnalysis :economi ca nal ysi s,I ndu st rya nal ysi s,

Compa nya nal ysi s,F oreca sti ng

compa ny

ear nings,Va luati onof

compani es,

4Technic alAnal ysi s: ma rket i ndi cat or s,F or eca sti ngindivi dualst ock

per for ma nce,T echniqu es,T ypes

ofchar t s,

D owt heory,R elat ive

str engt h,C ont rar yopi nion,M ovi ngaverage,C onfe rencei ndex,

T radi ngvolu me,C onceptofdept h,br eadt handr esil ienceofthe

mark et .

5Act ivePortfol ioM anage me nt:port foli oper for ma nceevaluat i on

mea sur ingi nvest ment r etur n,convent i ona l

t heory

of

per for ma nce

evaluat i on,M 2a ndT 2 ,ma rketti mi ng,

per for ma ncea tt ri buti on

pr ocedur es, st yl ea nal ysi sandmor ni ngstar s, ri sk

a dj ust edra ti ng.

Acti ve por t fol io constru cti on u sing T reynor B la ck model


HUMAN RESOURCE MANAGEMENT

3.3Elective HRM 1: Human Resource Development

1 .Human Resource Developme nt : su b syst ems of HRD & OD, HR M a nd

HRD,E mergi ngtr endsi nH RD,HR Di nITi ndu str y,publ ic sect or ,

gover nment or ga ni za ti ons, a nd N GO s.

2 .PerformanceM anage me nt: tra diti ona land moder ntechni qu es,Open

Appra i salI denti fi cati onofKey P er for ma nce Ar ea s andKeyR esult

Ar ea sMa nageriala ppra i salE thi cali ssu esi n

per for ma nce

apprai sa l .P ot ent iala pprai sa l,F eedba ckmechani sms,

Per for ma nce

ma na gementa ndca r eerdevel opment .Bi - di r ecti ona l

per for ma nce

ma na gement .

3 .M entori ng ,Coac hing&E mplo yeeCounse li ngServices :na tur e

ment or i nga ndcoa chi ng,C oachi ngt o i mpr ovepoorper for ma nce,

E ffect i veness ofcoa chi ng,N eedforempl oyee cou nsel i ngpr ogra ms,

Component s & Cha ra ct er i st i cs, I ssu es i n empl oyee counsel ing .

4 .CareerP l anningand Deve lopme nt: mea ni nga ndpr ocessCar eer

pat h,Car eerwi dt ha ndL engt hSu ccessi on planningCareer

Devel opment .

5 .Le arninganddevelo pmenti nkno wl edgeset ti ng:lea r ni ngi n a

knowl edgeenvir onment ,cr eat i ng aholi sti cdevel opmentala ppr oa ch,

devel opi ngsocia l

ca pi tal ,

devel opi ngk nowl edge

l eader shi p

ca pa bil it i es,pr oj ect - ba sed l ea rni ng, worki ng wit h t echnol ogy, bu il di ng

a compr ehensi vek nowledgedevel opmentstra t egy,pla nni ngfor

indivi dual devel opment .

References :

Human ResourceDeve lopment RandyL . Des imone,JonM . Werner&

David M. Har ris .

Designing and Managing Human Resource Systems Pa re ek, Udai and

Rao T . V .

Recent Experience in Human Resource Development RaoT. V . and

Pe reira, D . H .

Pe rformance Appraisal Theory and Practice Rao T . V .

Effec tive Human Resource Deve lopment Neal E . Chal ofskey, Carlene Reinhart .

Human Resource Management Satyadian S . Mir za

Kno wledge Management Shelda Debo wski John Wiley , India publications .

3.4 ElectiveHRM2:OrganizationalChangeand

Development

1.Organi zat ional Change: planned or gani zat iona l cha nge, C ha nge agent s,

Dyna mi cs of r esi sta nce to change, Pla nned cha nge. Qua lit y work l i fe .2.Organi zat ionDevelopme nt : hi storyof Or ga ni za ti on,D evel opment

Va lues Assu mpti ons B eli efs in or ga ni zat i on devel opment .

3. T heory and M anage me nt of Org ani zat ion Deve lopme nt: fou ndat i ons of

or ga ni zat i ondevel opment Ma nagi ng t heor gani zat ion development

pr ocess Acti on r esea r ch a nd or ga ni za ti on devel opment .

4.Organizatio nDevelo pmentI ntervent ion: t ea mi nt ervent i onI nt er -

gr ou p a nd t hi rd pa rt y pea cemaki ngi nt er venti on C ompr ehensi ve

int er venti on Stru ctu ral i nt er vent i ons T ra ini ng experi ences.

5.Ke y Co nsi der atio nsandIss ues:i ssu esi nconsul ta ntCl i ent

relati onships S yst em ra mi fi ca ti ons Power, poli ti cs a nd orga ni zati on

devel opment R esear ch i n orga ni zati on development

References :Organization Deve lopment Franch and Bel l;

Organization Behaviour Fred Luthans

Human Behaviour at Work Kei th Davis; Organizat ional Design for

Excellence Khanda walla

Organizational inte lligence Silber Kearny

The dance of change Pe ter Senge and others

The f if th disc ipline Peter Senge

3.5 Elective HRM 3: Training and Development

1. Training: i ntr oducti on,I mpor ta nceoftra i ni ng,Adva ntages of tra i ni ng,

T raini ng chal l enges, C hanging work pla ce a nd work for ce, T raini ng a s a

su bsystemofH RD, L ear ningenvi r onment,Instru cti onaldesign,

Lea r ni ngout comes,F eedba ck ,C ondi ti onsoft ransfer , C onvert i ng

trai ni ng obj ecti ves t o tra ini ng pla n .

2. Tr ai ni ngNee dsAssess me nt ( TN A) : met hodsofT NA, Or ga ni za ti onal

su pportforT N A,Or ga ni zat i onala nal ysi sS peci fyinggoal s,

Ident i fyi ngconstra i nt s,R esour cea nal ysi s,L ear ni ngpr inci pl es,

T raini ng enha ncement , T rai nee cha ra ct er i st i cs.

3. Tr ai ni ngDel ivery: tra di ti onalvsM oder n met hods, SDL P ,S i mula ted

workset ti ngs,DL P ,C DRO M,I nt era cti veMul ti media ,W eb - ba sed

instru ct i ons,I nt elli gentT rainingS yst em(IT S),Vir tualR eali t y

T raini ng ( VRT ) .

4. Tr ai ni ngEv al uat ion:cri t eria ,E va luati on ofcr it eri a, Di mensi ons of

cr it er ia,Useof experi mentaldesigns, Qua siexperi menta ldesi gns,


Uti lit y conser va ti ons, I ndi vi dual di ffer ence model s, C ont ent vali dit ymodel , Sta ti sti cal met hod.

5 . Tr ai ni ng I nterve ntio ns: l ear ning E xperi ence a nd Buil di ng O r gani zat ion Capa bi li t y, E mpl oyee ca pa bil it y, Appr ent i ceshi p, Vesti bu le, E mbedded trai ni ng, T ea m bui ldi ng, cr oss a nd I nt er - posi ti onal trai ni ng, Lea der shi p trai ning .

International Economics Theo . S . Eicher, John H . Mu tti and Michel le H . Tumovsky - 2009

International Economics Global Markets and competi tion Henry Thompson, 2006

References :Training in O rganization Ir win L . Go ldstein , J . Kev in F ord .

Effec tive Tra ining: System Strategie s & Prac tices P Ni ck Blanchard James W Thacker .

Training For Organiza tional Transfor mation Rolf P Lynton Udai Pareek .

The Trainers portable mentor Gargulo & O thers

INTERNATIONAL BUSINESS

3.3 Elective IB 1: International Economics

1. Theories ofInternat ional Tr ade: t he la wof compa rati ve a dva nta ge,the standar dtheor y of int er nat i ona l tra de,fa ct or s endowment a nd t heHeck sher - O hli n t heor y.

3.4 Elective IB 2: International Trade Policy

1. Overvie wo f I nter natio nalTrade:i nt rodu ct i on,development,

operat i ng fa ct or s, fa ctor sl ea dingt ogr owt hi n i nt erna ti onaltra de a nd

evaluat i on .

2. Tr adeRestr ictio ns: part ial equil i briu m a nal ysi sa nd effect sof tari ffs,

theor yoftar i ff stru ctu ret hera t eofeffecti vepr otecti on,

general i zati on a nd evalua ti ont heor yofeffect i vepr ot ecti on,general

equil i briu ma nal ysi sof tar i ffinsma ll a ndlar gecountr yper spect ive,

opt i mu m ta ri ff .

3 .Non - tr adeB arriersandProtect ionis m: intr odu cti on - i mportqu ota s -

ot hernon - tari ff barr i er sa nd newpr ot ecti oni sm -t he polit ica l

economy

of pr ot ect i oni sm - strat egi c tra dea ndindu stria lpol i ci es,t heUrugua y

rou nd a nd out sta ndi ng t ra de pr obl ems .

2 .Demand&Suppl y Anal ysi s: i ntr odu ct i on, t he

equili br iu mrelat ive

commodit ypri cewit htra de - par tialandgenera lequil i bri uma nal ysi s,

relati onshipbet weengeneral andpart ial equil i briu ma nalyses, offer

cur ves, t he t er ms of tra de and gai ns.

3EconomiesofSc ale:i ntr odu ct ion,

i mper fectcompet iti ona nd

int er nat iona l t rade,tra deba sed ondyna mi c t echnologi ca ldi ffer ences,

cau se of tra nspor tati on, i ndu st ry l ocat i on, envi ronmental standar ds a nd

int er nat iona l tra de.

4 .Econo micGro wt handI nter natio nalTr ade:

gr owt hfa ct or sof

pr odu cti on,t echni calpr ogr ess, growt ha nd tra dei n smal lcou ntr ya nd

large countr y per specti ve, effect a nd eva luati on, t rade cha nges.

5 .Tr adeM odes : modes,det er mi na nt s, for ei gn i nvest ment s FDI ,F PI ,

FDI on nati ona ltr ea t mentfa ct or . H et er ogeneit y i nint er nati ona l t rade,

India i n t he globa l setti ng and gl obali za ti on of I ndia n bu si ness .

References :

Domenic Salvator In ternational Economics

Pau lR . Krugmanand Obst feld . MInterna tionalEc onomics,3 r d

Edit ion, Harper Co llins Pub . , 1994

Buckley,AdrianMult inational Finance, Ne wYork , Prentice Hall

Inc . m 1996 .

4 .Eco no mic Integrat ion -Cus tom unionsandfreetr ade areas:tra de

cr ea ti ngcu stomu ni ons,t radedi ver si ons,t heor yofsecondbesta nd

ot her stat i cwel far eeffect sofcu st omu ni ons - dyna mi ceffect sfr om

cu st omu ni on,a na lysi sofeconomi cint egrat ion - E UF T A,N AFT A,

att empt sateconomi ci nt egrat i ona mongdeveloping

cou ntr i es,

transit i on economi es and emer gi ng economi es .

5 .Internat ionalTr ade&Econo micDevelo pme nt :regula ti ons,fr ee

trade,pr ot ecti on,det er mi na nt s,FDIr egu lati ons,

curr ency

convert ibil it yr egulat i ons,r egula ti onsoffor ei gn

tradea nd

i mpl ementat i oni nIndia,i mporta nce

a ndt er msof

tra de to

devel opment,expor t i nstabil it y, i mportsubstut ion/ expor tori enta ti on,

curr ent pr obl ems fa cing developi ng countri es .

References : International Trade Pol icy A contemporary analy sis Nigel Golm wade

International Trade and Trade Pol icy Ethanan He lpman

International Trade Policy A developing country perspective author: Dil ip K . Das

International Trade Policy for Technology Trans fer Yi Shin Tang,

2009

International Trade Pol icy Fredick Victor Meyer 1978

International Economics Robert J . Carbaugh 2008 .

N. Bahadur Institute of Management Sciences, Manasagangotri, University of Mysore, Mysore.

13

3.5 Elective IB 3: Export Import Procedures, Documentation and Supply Chain Management

1. Internat ionalTr adePo lic yFrame wor k: r egulat ions forI nt erna ti onal

trade, l egal a spect s of export s i mport s contra ct , exi m poli cy of I ndia .2.E xportTradeProcedures

& Docume nt at ion:exportpr ocedur es,

pr eshi pmenti nspecti onpr ocedu re,expor tdocu menta ti on,E CGC

rel eva nces,i ncent ives,el i gi bi li tycrit eria ,per for ma nceevaluat i on,

sel f - cer ti fi cat ion pr ocedur es, concessi ons a nd pr omot i onal adva nta ges .3. E xport Promot ion M eas ures in I ndi a: exportpr omoti on or ga ni za ti ons,

role ofgover nmenta genci es,ST C ,M NC /T NC s i npr omot i ng export s

and evalua ti on of i t s i mpact on BO P.

4.I mportTr adeProcedures&Docume nt atio n: r estr icti ons, r ol eand

rel eva nce ofgover nmenti nter venti ons, mea sur ement of i mpor tpar it y

on G DP .

5. Role of Inter natio nal Tr adi ngCenteri n E - co mmer ce: computat iona l

anal ysi sofI ndia sexpor ti mportl ogi sti cs andsi mpli fi cati onof

pr ocedural for mal it i es a nd r equir ement s .

Reference :Desai . H . B Ind ian Shipping Pe rspectives , Delhi , Anupam Pub licat ions, 1988

Government of India handbook of Import Expor t Procedures

Paras Ra m Export: What, Where and Ho w, Delhi , Anupam Pub . , 1995 .

Export Management Balagopal

Export I mport Procedures Thomas E . Johnson

Ne w Import Export Pol icy & Handbook of Procedures - Nab hi

International Trade & E xport Management Franci s Cherunilam

systems

devel opment,

i nfor ma ti onsyst emproj ect s, evaluat i onofsystems r equ est s,st eps i n pr eli mi nar y i nvesti ga ti on.

3 . Sys te msAnal ys isProcess: r equ ir ement smodeli ng, syst em devel opmentmet hods,model ingt ool s

andt echni qu es,syst emsr equ ir ementcheckli st,fa ct fi ndi ng,i nt er vi ews,ot herfa ct - fi ndi ngt echni ques,docu mentat ion .Dataa ndpr ocessmodel ing - DF D s,dat a di cti onar y,pr ocess

descri pti ontool s,l ogi ca lvs .physica lmodel s . O bj ectmodel ing - obj ect - or i ent ed t er ms and concept s, obj ect s and cla sses .

4 . The Desig n

Processandits

Esse nti als:eva luati ngsoft war ealt er nat i ves,st eps i nevaluat i nga nd

pur cha si ng soft wa repa cka ges,transit i ont osyst emsdesi gn,pr ot ot yping .Useri nt er fa ce,i nputa ndout putdesi gn,

u ser

i nt er fa cedesi gn.Syst emsi mpl ementati on -appli ca ti on devel opment, stru ctur ed

a ppli ca ti on devel opment , obj ector ient eda ppli ca ti on

devel opment ,

t est ing

t heappl i cat ion,docu mentat ion,ma na gementa ppr oval,i nsta lla ti ona nd

evalua ti on,trai ni ng,data

conver sion,syst emssu pport u sersuppor t a ct i vit i es,mai nt enance a cti vit i es, syst ems obsol escence.

5 . Cross Li fe Cyc le Act ivit ies and Ski lls : pr oj ect a nd pr ocess ma na gementtechni qu es,fa ct fi ndi ng andi nfor mat i ongat her i ng, feasibil it y andcost - benefitana l ysi s, joi nta ppli cat i ondevel opment, int er per sonalski ll s a nd commu ni cat i ons .

References : Jeffrey L . Wh it ten and Lonnie D . Bentley Systems Analysi s and Design, Tata McG ra w Hil l

Shelly, Gary b . , Cashman , Thomas J and Rosenblatt, Harr y J: Systems,

Analysis and Des ign, Thomson

Kendal l and Kendall, System s Analysis and Des ign, PHI

Len Fertuck Systems Analysis and Design with ModernMethods

B &E Tech

Satzinger, John W. Jackson, Robert B . Burd, StephenD, Systems

Analysis and Des ign in A changing world, Thomson

INFORMATION SYSTEMS

3.3 Elective IS 1: System Analysis and Design

1 .Syste m Anal ysisF undame nt al sand t he M odern Syste msAnalyst:

intr oducti ontosyst ems a na lysi s a nddesi gn,i nfor mati onsyst em

component s,t ypesof bu si nessi nfor ma ti on syst ems,orga ni za ti onal

stru ctur e . S yst emsdevel opmentt echniqu es a ndt ool s,t heS DL C, t he

systems a nal yst posi ti on .

2 .Infor matio nRe quire mentsAnal ysis : syst emspla nni ng,pr eli mi nar y

investi gat i on,t hei mporta nceofst rat egi cpla nni ng, afr amework for 3.4 Elective IS 2: Software Engineering Management

1 .T he ProductandtheProcess:a n over vi ewofsystem engi neeri ng,

anal ysi sconcept sa ndpr i nci pl es,a nal ysi smodel i ng, designconcept s

and pr inci pl es, design met hods, desi gn for r ea l ti me syst ems .

2 .Soft wareL ifeC ycle M odels : soft war e r equ ir ement , soft war e desi gn,

confi gura ti on ma na gement .

3 .Soft wareM etrics:soft war e pr ocess andpr oj ectmet ri cs,t echni ca l

met ri csfor soft war e.Pr oj ectpla nni nga ndma nagement :P r oj ect

ma na gementconcept s,pr oj ectschedul i ng a ndtra cki ng,soft wa r e

pr oj ect pla nni ng .


4. Ris k M anage ment, Quali ty Ass ur ance:qua lit yveri fi ca ti on and

valuat i on, t est i ng.

5. Object Or iented Co ncepts: for ma l M et hods,S oft war ereengi neer i ng

and soft war e t ool s .

References :

RogerS . Pre ssman: Sof t wareEngineering A Pract it ioners Approach

Tata Mc Gra w H il l I V edit ion .

KieronCon way, Soft warePro ject Management:From conceptto

deployment, Wi ley Dreamtech Press

Sommerville , Ian: Sof t ware Engineering , Addison Wesley

S . A . Kelkar , Sof t ware Pro jec t Management, PHI

CarloGhezz i, Mehdi Jazayeri , D ino Mandriol i Fun damentalsof

Soft ware Engineering PH I

3.5 Elective IS 3: Data Management Techniques

1.Databa se C oncept s, S chema s, M odel s, Archit ectu r es, P rodu ct s,

F eatur es, O O AD , O OP S , O L AP, OLT P.2 .Extra ct i on, T ra nsfor mati on and L oa di ng (ET L ), ET L C oncept s a nd

T ool s in mark et, Data wa r ehou sing, Da ta M ini ng, Data Mart ,

DataS t ora ge M et hods.3 .Busi ness Int el li gence, T ool s a nd M et hods.4 .Stru ctur e, D esi gn, D evel opment a nd Ma nagi ng C orpora t e I nfor ma ti on

S yst ems (C IS ) .5 .Data S ecuri ty Ma nagement a nd Contr ol .

References :The Data Warehouse E T L Toolki t: Pract ical Techniques fo r Ex tracting,

Cleaning by Ralph Kimbal l and Joe Case rta

ET L S trategy for the En terprise .. by Sandesh Ga wande

Business Intel ligence: A Capabil ity Ma turity Model By Dorothy Mil ler

Introduction to Bus iness Intel ligence By Jorg Hartenauer

Database Management: An Organiza tional Perspect ive by Richard T .

Watson

Database Systems Des ign, I mplementa tion, and Management by Peter Rob and Carlos Coronel

Modern Da tabase Management (5th Edi tion) by Fred R . McFadden,

Jeffrey A . Hof fer and Mary B . Presco ttDeveloping Qual ity Complex Database Syste ms: Pract ices, Techniques

and Technologies by Sh irley A . Becker

Strategic secur ity management: a risk assessmen t guide fo r decision makers By Kar im H . Vel lani

The best damn I T security management book per iod By Sus an Snedaker

Information Security Management with IT IL , Volume 3 By Jacques A . Cazemier , Pau l Overbeek , Louk Pe ters

IT governance: a manager's guide to data securi ty and BS 7799/ISO 17799 By Alan Ca lder, Steve Watk ins

TOURISM AND TRAVEL MANAGEMENT

3.3 Elective TTM 1: Tourism Management

1Organise dTr avel:

defi ni ngT our i st&T our i smviz:i nbou nd,

out bound,domesti c,mai nt ena nceoft ouri smpr oduct s,Al t er nati ve

tour i sm, Ma ss t ouri sm, S pecia l i nt er est tou ri sm .

2Iti nerar y Develo pme nt: i ntr oducti on, mea ning a nd defi ni ti on, t ypes of

iti nera ri es,howt odevelopaneffect i ve i ti nera ry, fu ncti onsof t our

ma na ger s and pla nni ng tool s for a n it inerar y.

3TourP ac kagi ngM anage me nt: concept , or i gi na nddevel opmentof

T ourpa cka gi ng,T ypesof T our,Componentofa Sta ndar dPa cka ge

T our,

Fa ctor s a ffect i ng T ou rF or mula ti on, T ourD esi gni ngP rocess,

Si gni fi ca nce of Pa cka ge T our, T our Br ochur e .

4TravelAgenc yM ar ke ti ng:mark eti ngC oncept ,uni quefea tur esof

T ravelMa rketi ng,

Si gni fi ca nce

ofT ravel

Agency

mark et ing,

Devel opi nga T ou r Mark et ing P la n,Ma rketi ngS trat egy of

I nbou nd&

Outbou nd tour s .

5TravelFor mali tiesinIndi a: vi saR equir ement s T ypesofvi sa s

Curr ency r egu lat ionscu stomfor mal it i es Di ffer ent t ypes of taxes .

Restr i ct edandPr ot ect edarea st ypesofr estri ct ions,Hea lt h

Regula ti ons .

References :

Market ing Management for Travel & Tour ism Ne lson Th rones

Introduction to Tourism & Ho tel Industry Zulf ikar, S PD

Mi ll and Morr ison, (1992), The Touris m System : An Intro ductory Text , Prentice Hal l .

Cooper, Fle tcher et al , (1993), Touris m Pr inciples a nd Prac tices ,

Pit man .

3.4 Elective TTM 2: Eco Tourism

1 . Introduct ion to Eco Tour is m: definit i on, Concept , G r owt h & Pri ncipl esE mer gi ng C oncept s: E co / rura l / agr i / far m / gr een / wi l der ness /

countr yside / special i nt er est t our i sm.


2 .To uris m:envir onmentalR el eva nce;E co t our i smi n3 r d Worl d

Cou nt ri es Pr obl ems, pr ospect s for su sta i nabil it y

3 .Conceptofcarryingc apac it y: ecot ouri sma saworl dwi de

phenomena .

4 .Conceptandpl anni ngof eco tourismdest inat ions: devel opi ngand

i mpla nti ng E co t ouri smgui del ines forwi l dlandsa nd nei ghbouri ng

commu nit i es.

5 . Eco touris m and co mmunit y develo pment: confer ence, conventi on & declara ti on r elat ed t o envi r onment sReferences :Global Eco Tourism Prabhas Chandra Kan iskha Publ i cation Codes Protocol & Char ter

International Eco Tourism Environment Probhas Chandra Kaniskha Pub licat ion

Travel & Tourism Cott man VNR

TourismSystem Ind troductory Text Mik & Morr ivon

Tourism& Sus tainabil ity Mo wfor th Routh Udge

3.5 Elective TTM 3: Hospitality Management

1 .Touris m& Accommo datio n: i ntr oducti ont o hot el s,Ac commodati on

Indu st ry, T ypes,E voluti onof l odgi ng i ndu str y, N eed, I mporta nce, rol e

ofhot el s,FH R AI ,

StarH ot el sandcla ssi fi ca ti on.Inter nati onal

S cena ri os and tr ends .

2 .HotelIndustr yi nI ndi a:evolu ti on,D i ffer entgr oupsofhot el si n

India ,H ot elGr ou psIT D Crol e,i mpor tance,ASH OKAgr ou p,

WE LCO M E gr ou p, T aj G rou p r ol e i n I ndia n T ouri sm

3 .FrontO fficeM anage ment&Ho useKee pi ng: i nt rodu cti ont o Fr ont

Offi ceD epart ment ,Adva nta ges,F or mal it i es a ndfor mat s,t ypesof

roomsa ndpla ns.Or ga ni zat i on char ta nd du ti esa ndr esponsi bi li ti es,

Qualit i esofafront - offi cesta ffI nt rodu ct i ont o H ou sek eepi ng,

i mpor ta nceofhou sekeepi ng depart ment,Or ga ni za ti onalcharta ndt he

dut iesa ndr esponsi bi li ti es . Cl ea ni ng di ffer entequi pment s&a gent s,

Dail y r outi nesyst ems,Laundr y, Li nen&Uni for m,I nt eri or D ecora ti on

&fa ci lit i es, S pecialdecorati ons .

4 .Food&BeverageService: i ntr odu ci ngtofood& beverageservi ce,

typesofser vi ces,or ga ni zat i ona lcha rt s a nddut i es,M enu s, I dea a bout

Bevera gesAl coholi c&N onAl cohol i c.F oodP rodu ct ion

Intr odu cti on,Hi erar chy, I deaaboutdi ffer ent cui sinesnat i ona l a nd

int er nat iona l,speci fi c menu s a ccor ding t ofest i val s& ot her fa ci li ti es .5 .M ar ket ing of Ho tels: mea ning a nd concept of H ospi tali t y Mark et ing

i mpor ta nce&i t s futu re,G r eatLea der si n hospi tali t yEll swort h

Sta tl er , Ra l phH it z,J . W illa r dMarr i ot . Mark et ingconcept , Mark et i ng

Mi x, H ot el Mark et a nd new tr ends .

References :

Theory of Cookery Kr ishna Arora

Modem Cookery Vo l - I & II T . E . Ph ilip

Food & Beverage Service Vi jay Dha wan

Managing Front Of fice Operations Michael L Kasaran a & Richard

Brooks

Operations Management Stainley Phornco

House Keeping Manual Sudhir Andre ws

Introduction to Hospi tali ty I & I I Dennis Foster

Market ing of Hospita li ty Kotle r, Bo wen , Makens .

HEALTH CARE MANAGEMENT

3.3 Elective HCM 1: Community Health, Epidemiology &

Population Management

1 .Epide miology: meani ng &S cope,M odel sand fa ct or s a ssocia t edwi th

heal th a nd di sea ses; H ealt hsta ti sti csandhealt h i ndi ca tor;M or bi dit y,

M orta li ty: Data sour ces, coll ect i on, ana l ysi s a nd u ses.

2 .Heal th I nfor mat ion Syste m: u seofcomput er s, pr i mar yhealt hca re

and commu ni ty part i ci pat i on

3 . Organis atio nal as pects of co mmunit y he alt h: cli ni ca l care; physi cal aspect s of commu ni ty hea lt h; P sychologi cal a spect s of commu nit y heal th .

4 .Spec i alas pects ofco mmunit y he alt h;dru gs, al coholi sm et c,

pr event ive a nd pr omot ive heal th car e.

5 .Popul at ion po lic y: P la nni ng a nd ma na gement .

References :

AbelinT. Brzenski . Z. Jand Cars tairs . V . D ,Measureme nt in health

promotion and protect ion, 1987, WHO Copenhagen .

Alderson . M, An introduct ion to epidemiology, 2 n d ed . 1983, Mac Mi llan, London

Green . L . W and Anderson . C . L , Community Heal th, 5 t h ed . 1986 . T imes

Mir ror Mosby, St . Luios .

Hil l . A . B, A short textbooks o f medica l s tati stic s, 1984 UN I books .

Jolly . K . G , Fami ly planning in India 1969 - 84: A district level study,

1986, Hindustan, Delh i .

McGar thy Mark, Epidem iology and pol icies for health p la nning, 1983 .

Po llard . A . H e tc, Demo graphic techniques, 1981, Pergamo n, Oxford .

3.4 Elective HCM 2: Health Care and Social Policy


1 .Soci alWe lf are:socialpoli cy,heal t h car e a nd socia ldevel opment;

publi c a ndsocia l pol i cy .

2 .Approac hestoanal ys is:r esour ces,stru ctu rea ndorga ni za ti ons;

fa ctor sin

socialpoli cy;S ituat i ona l,stru ctural , i dealogi ca la nd

envir onmenta l .

3 .Heal thpo lic y for mul at ion: fa ctor s,det er mina nt sa ndothersect ora l

i ssues; Nat iona l heal t h pol i cy: R evi ew of di ffer ent commi tt ees.

4 .Distri but ionofhe alt hservicesin I ndi a; di spari ti es;heal t hpol i cy;

input , out pu t a nd per for mance .

5 .Roleofprivateandvolunt arygroups:r ol eofnat iona land

int er nat iona lagenci es;H eal t handsocia lpoli cy;Inter nati onal

per spect i ve; H eal th poli cy t he di sa dva ntaged .

References :

Chatterice , Meera,Implemen tingHeal thPol icy, 1988,Manohar,Ne w

Delhi .

Christ ianson . J . B and Mamor . T . R , Health Care Policy : A po lit ical Economyapproach, 1982 Sage, London .

D junkanovic . V and Mach . E . P ed , Al ternativeApproache s toMeeting

Basic Health Needs in Deve loping Countr ies, 1975, WH O, Geneva .

Lee Kenneth and Mi lls . Anne, Pol icyMakingand Planni ng inHealth

Sector, 1987, Oxford Universi ty Press, Ox ford .

Leichter . H . M, A comparative approach to policy analysis: Health care

policies in four nations , 1979, Cambridge University Pre ss, Cambridge .

Par sten . G, Planners, Pol it ics and Heal th Services, 1980, Croom Helm , London .

Roemer . M . I, Comparative Nat ional Pol iciesonHeal thCare,1977,

Mareel Dekker, Ne w York .

3.5 Elective HCM 3: Health Systems Management

1 .Syste msanal ysi s ands ys temsdynamicsi nhealt hcare:heal t h

systems: C hara ct eri sti cs, pla nni ng met hodol ogi es, goal s a nd fu nct i ons.2 .Str ategicmanage me nti n healt hcare ; qua nt itat i ve founda ti onsof

heal th ser vi cesma nagement;H ea lt h syst emsr esear ch:Usesa nd

appli ca ti ons .

3 .M ethodologie s:eva luati onmet hodol ogyformonit ori ng

t he

per for ma nce and needs i n healt h ser vi ces .

4 .Oper atio nal pl anni ng and manageme nt iss ues i n healt h care: hea lt h

car e deci si on maki ng for mega pr obl ems .

5 .Approac hes; cont emporar y tr endsi n hea lt hcar e;Hea l thMa npowerpol icy, planning a nd ma na gement; P r oj ect ma nagement in Hea lt h ca re .

References :

Fe rrer . H . P ed , The Heal th Services Adm inis trationR esearch and

Management, 1972, Bu tter wo rths , London .

Hodgetts . R . M and Cascio . D . M, Modern Health CareAd minist ration,

1983, Academic Press , Ne w York .

Homby . P etc , Guidelines for Heal th Manpo wer Planning, 1981, WHO , Geneva .

Hyman,Herbert . H,Hea lth Planning: Asyste msapproach, 2 n ded . ,

1982 . Aspen, Rockvi lle .

IndianCouncil ofMedicalRe search,Nat ional Conferenceon

Evaluation o f Primary healthcare programme s,1980, IC MS,Ne w

Delhi .

SMALL BUSINESS MANAGEMENT & ENTREPRENEURSHIP

3.3 Elective SBM&E 1: Government Business Interface

1 .Sta tePa rti ci pati oninBu si ness,int era ct i on

bet weenGover nment ,

Busi ness a nddi ffer entcha mber s ofC ommer cea nd I ndu str y i nI ndia;

Publi c Di stri but i onS yst em;G overnmentC ontr oloverpri cea nd

di str ibu ti on.

2 .Consu merPr ot ect ionAct( C P A)a ndt her ol eofvoluntar y

or ga ni zat i onsi nP rot ect i ngC onsu mer sR ight s;I ndustria lpol icy

resoluti on, new i ndu str ial poli cy of t he G over nment .

3 .Concentra ti onofE conomi cP ower:R ol eofMult i nati onal s, F or ei gn

Capital a nd F or ei gn colla borat i ons .

4 .India n P lanningS yst em: G over nmentP ol icyconcer ni ngdevel opment

of ba ck war d area s/r egi ons; Gover nment pol i cywit h r egardt oexpor t

pr omot i ona ndi mpor tsu bst itu ti on;C ontr oll erofca pi tali ssu es .

Gover nment s pol i cy wit h r ega rd t o smal l sca l e indu stri es .

5 .T her esponsi bil it i esofthe Bu si nessa s wel l

a st heG over nmentto

pr ot ect t he E nvi ronment; G over nmentclea ranceforesta bl i shi ng a new

ent er pri se .

References:Cherunilam Francis, Business and Government . 8 t h ed . Bombay, Himalaya, 1995

DasguptaA . andSengupta . N, Government and Business ,Ne wDelhi ,

Vikas, 1987

Marathe,SharadS . Regula tion and Development , Ne wDelhi,Sage,

1986

Trivedi . M. L , Government and Bus iness, Bo mbay, Mul ti tech, 1980

3.4 Elective SBM&E 2: Small Business Marketing


1 .Ba si sforcompeti ti on;stru cturalAna l ysi sofI ndu str i es; G eneri c

compet iti vestra tegi es;fra meworkforcompeti ti ona nal ysi s;mark et

signa l s; competi ti ve moves .

2 .T echnol ogyofcompeti ti veadva nta ge;stra t egyt owardsbuyer sand

su ppli er s;st rat egi c gr oupswit hi n i ndu str i es.

3 .Competit i vestra t egyindecl i ni ngi ndu str i es;compet iti vest rat egy i n

gl obali ndu st ri es .

4 .St rat egi ca nal ysi s of i nt egra ti on

ca pa cit yexpa nsi on;strat egi esof

ent er i ng i nt o new bu si ness.

5 .P ort fol i o t echni qu esi ncompeti tora nal ysi s;t echni quesofcondu ct ing

indu st r y a nal ysi s.

References :

Alber Kenneth . J, TheStra tegicManagement Handbook,Ne wYork ,

McGra w H ill , 1983

All ioRobert . J,ThePractica l Strateg ist;Bus inessandCorporate

Strategy in the 1990s, Cal iforn ia, Bal linger 1988 .

AnsoffH . I,Implant ing StrategicManagement,Engle woodC lif fs,

Prentice Hal l Inc . 1984 .

Harnel, gary and Prahlad , C . K . , Comple ting for the fu ture . Boston, Harvard Business School Press , 1994 .

Hax . A . Cand Ma jlyf , N . S . Readings inS trategicManagement,

Cambridge, Bal linger, 1984 .

Por ter ,Michael . E, Compe ti tive advantage,Ne w Yo rk,Free Press ,

1985 .

Stalk, George, Compet ing Agains t Ti me, Ne w York , Free P ress, 1990 .

3.5 Elective SBM&E 3: Financing of Small Business

1 .Fi na ncia l Mana gement i n sma lli ndu stri es; fi nancialneedsofsmall

bu si ness types of ca pital r equir ement s.

2 .Cash Ma nagementprobl ems: sour cesof fi na ncefor smal l bu si ness in

India ; I ndigenou s ba nk er s, pu bl i c deposi t s.

3 .Sta te Fi na nce cor pora ti ons,I ndu st rial C o - opera ti ves adequacy a nd

appr opria t enessoffu ndsfrombank inga nd non - ba nki ngfina ncial

int er mediar i es.

4 .M onetar y pol i cyof the R eser veBa nk ofIndia forsmallbu si ness;

Fi na ncia l Assi stance fr om t he central and sta t e G over nment s .

5 .S mal l scal e i ndu st ri es andfi na ncia lal l ocati onand uti li zat i onu nder

fi ve year pla ns acr iti ca l a ppra i sal .

References :

2 n d

Bhalla . K . K, Financial Managementand Po licy,

ed . , NewDe lhi,

Anmol 1998 .

Bhattacharya . C . C , Pub lic Sector Enterpri ses in India , A llahabad, Kitab Mahal , 1990 .

Desai, Vasant , Small Scale Industr ies and Entrepreneurs hip, Bombay, Himalaya, 1995 .

Pickle Hal Band Abraham jon,Royee . L ,Sma ll Busines s Management

5 t h ed . , Ne w York , John Wi ley, 1990 .

Schumacher . E . F, S mall is Beaut iful , Ne w Delh i, Rupa, 1990 .

Staley . E andMorsey . R, Smal lScale industries in the developing

countries, Ne w York , Mc Gra w Hil l .

Vepa , Ram . N,Ho w to successin Sm alli ndu str y, N ew Delhi, Vika s,

1984 .

RETAIL & SUPPLY CHAIN MANAGEMENT

3.3 Elective R&SCM 1: Supply Chain Management

1 . Intro duc tiontoSuppl yC hai n M anage me nt: concept,Obj ecti vesa nd

fu nct i onof S CM , conceptualfra meworkof S CM , su ppl ychai n stra t egy,

operat i ngmodelforsu ppl ycha in . Ma nagi ng t he Ext er na land i nt er na l

su ppl y cha in .

2 .GlobalSuppl yChainM anage ment:EDI , Pr obl emsofcompl exit y

confr ont ing su ppl ychai n Ma na gement ,R ever seSupplyChai n . Valu e

chai n a ndvalu edel i ver y syst ems forS CM . O rga ni zati onD esi gnand

Ma nagement of su ppl y chai n .

3 .Sourc ing:sour cing

ofmat er ial ,Gl obalsour ci ng -i ssu es,Pr obl ems .

Grou p Pu r cha si ng,I nvent or yMa na gement i n Supply chain: R ol ea nd

i mpor ta nce ofi nvent or yi nSC , Invent orypoli ci es,JIT ,VMI . R ol e of

St or es ma nagement in SC , invent or y a s a n el ement of cu st omer ser vi ce .4 .Str ategicIs suesinSupplyChains :l ea n Manu fa ctur ing,S trat egic

Part ner shi ps,All ia nces,a ndC ol la borat ivea dva nta ge.St rat egi c

relati onshipsin l ogi sti cs,Handl i ngsyst emsandequi pment , St or es

ma na gement .B estpra cti cea ndBenchmarki ng,R e - e ngi neer ingof

su ppl y cha in .

5 .Retail ing and s uppl y c hai n I nterf ace: r eta il su ppl ycha i n ma na gement ,

T ransportat i on a nd

i nvent or yi n r etai lSC,C ha nneldesi gna nd

ma na gement,R ol eof Pa ckagi nga nd R epa cka gi ng i n R eta ilbu si ness,

Cust omerl edbu si ness,Cu st omer focu si n Su ppl yC ha in,C omplai ntHandl i ng, devel opi ng cu st omer ser vi ce stra t egy, R FID and Bar coding .

Reference :Mohanty, R . P and Deshmukh, S . G , 2005, . Supply Chain Management

Theory and pract ices, B iztantra .

Sunil Chopra & Meindl Peter , 2003, Supply ChainManagement

strategy, planning and operation, 3rd Edition, PearsonEducation /

PHI .

Altekar , V . Rahul , 2005, Supply Chain Management , PHI .


Pierre David, 2003, In ternational Log ist ics, B iztantra .

Joel D . Wisner , G . Keong Leong and Keah - Choon Tan, 2005, Princip les

of Supply Chain Management A balanced Approach, Thoms on .Ronaqld H . Ballou , 2004, Bus iness Logist ics/ S upply Chain

Management, Pearson educat ion, 5 th Ed it ion .Coyle, J . J . , Bard i E . J . & John Langley . C , 2006, The Management of

Business Logis tics - A supply Chain Perspect ive Thomson, 7th Edi tion .

B . S . Sahay,2004,SupplyChainManagementforGlobal

Competi tiveness, Macmi llan India Ltd, 2nd Ed it ion .

Metze r, 2005, Supply Chain Management , Re sponse .

3.4 Elective R&SCM 2: Operations Strategy

1. I ntr odu ct i on t o O pera ti ons Ma na gement: r ol e of O pera t ions Ma na gement

in totalma na gement S yst em -I nter fa cebet weent he oper ati onsyst ems

andsyst emsofot herfu ncti onalar ea s .P rodu ct i onPla nni ngand

Cont r ol:Ba si c fu ncti onsofPr odu cti onP la nni ngandC ontr ol,

Pr oducti on C ycl e - chara ct eri sti cs of process t echnol ogi es .

2.Contr olof

pr oducti on operati ons: pla ntCa pa ci t yandLi neBala nci ng .

Pla ntla yout- di ffer enttypesof la yout s .L ocati onandthefa ct or s

influ enci ngl ocat i on . Mai nt ena nceMana gement: O bj ecti ves Failur e

Concept ,

R elia bili t y,P r eventi vea ndBr eak downmai nt enance,

Repla cement pol i ci es .

3. S trat egy&O pera ti ons: afra meworkforoperati onsstr ategy . T radeoffs,

pr odu cti vit y&competi ti on. Pr ocessi ng N et workS trat egi es - Ca pa ci ty

andr ea la ssetinvest ment ,Ca pa ci t yT i minga ndF l exi bili t yR i sk

Ma nagement a nd O perati onal H edgi ng.

4.Suppl i er& Cu st omer St rat egi es: ou t sour ci ng vs . I nt egr ati on, Pur cha si ng

SupplyMa na gement , D esi gni ngcont ract s &pr i ci ng;Ma sscu stomi zed

ser vi ce, T i mel y servi ce & i ncent i ve mgt , R evenu e ma nagement

5.Lear ni ng&Gr owt h St rat egi es : globa l sta ndar di za ti on/aut omat ion,

E mpl oyeecompet enci es&cul tur e,L ear ni ng &processi mprovement,

compet ing t hr ou gh l ea rni ng a nd innovat i ons

Reference :

OperationsManagement,Stevenson J .Wi lliam ,2007,9thEdition,

T MH .

Operations Management strategy and analysis, Lee J. krajewski and Larry P.Ritzman, 2007, 9th Edition, Pearson

Operations Strategy by Slack and Lewis. Prentice Hall, 2003. Manufacturing Strategy by Hill. Irwin McGraw-Hill, 2000. Manufacturing Strategy: How to formulate and implement a winning plan by Miltenburg. Productivity Press, 1995.

Restoring our competitive edge: competing through manufacturing by Hayes and Wheelwright. John Wiley & Sons, 1984.

Operations Strategy by David Garvin. Prentice Hall, 1992

Balanced Sourcing by Laseter. Jossey-Bass Publishers, 1998.

3.5 Elective R&SCM-3: Services & Retail Marketing

1 .S er vi ce: concept s,S cope of S er vi ces . G oods - S er vi ces conti nuum . 4I s of

S er vi cesG oodsa ndS er vi cesCat egor i zati on .

I ndu st rialS er vi ces .

S egmentat ionta r getMa rketi nga nd posi ti oni ng,Cu st omer expectat i ons

and per cept i ons of ser vi ces .

2 .S er vi cema rketi ng

Mi x:pr oduct,Pr i ci ng,P la ce,

Pr omot i on, P eopl e,

P hysi calevi denceandpr ocess .Di mensi onsofS er vi ceQual it y,

M ea suri ng ser vi ce Quali t y.

3 .Stra t egi es forMa rketi ng:over vi ew,strat egi es

fordeal ingwit h

intangi bil it y,

i nvent or y,inconsi st encyandi nsepa rabil it y.Buil di ng

cu st omerR elat ionshipt hr ou ghS egmentat i ona ndr et enti onstrat egi es.

S er vi ceMark et i ngT r iangl e -E xter nalMark et ing,I nt er nal Mark eti ng,

Relat ionship Mark et ing a nd I nt era cti ve Mark eti ng .

4 .Intr odu cti ont o R etai li ng:t ypes,Fra nchi si ngi n r etai l,T echnol ogy i n

retail , Fact or sa ffecti ngr etail , R etail i ngpr ocess . R etail i ng i nI ndia a nd

emer ging tr ends and P oli cy i mperat i ves.

5 .M er cha ndi se

Mana gement :

sour cesof

mer cha ndi se,L ogi sti c

Ma nagement,Ca t egoryMa na gement, St or eLayou t,D esi gn andVi sual

M er cha ndi si ng, R etai li ng St rat egy a nd Cu st omer S ervi ce.

Reference :Hoffman, 2007, Services Marketing , Thomson .

Lovelock, Chat ter jee , 2006, Services Marketing People , Technology

Strategy, 5 th edi tion, Pearson Education .

David Gi lbert, 2003, Re tail Marketing Management, 2nd edition,

Pear son Educat ion .

Zei thaml Valor ie A . and Bi tner Mary , 2000, Services Mar keting

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