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INSEEC offers several MBA Programs, in English, dedicated to the Communication & Advertising industry. Learn more about our programs delivered in Paris, London, Chicago and Geneva.
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SPECIALIZED MBA PROGRAMS
IN COMMUNICATION
1 OR 2 YEAR-PROGRAMS
INSEEC.COM
MBA PROGRAMSIN COMMUNICATION & ADVERTISING
LOCATIONS
PA
RIS
LO
ND
ON
SA
N F
RA
NC
ISC
O
GE
NE
VA
Digital Marketing &
Social Media
This programme, delivered in the heart of London, aims to fast track graduates’ digital marketing career in Europe’s digital capital. Students will gain skills, technical expertise, and insights into the environment and tools of digital marketing through cutting-edge, practically minded courses delivered by successful practitioners and accomplished lecturers. This learning experience will open doors to a wide variety of careers in the digital marketing field, giving students a firm grounding in the marketing principles and online strategies needed to attract customers in the internet age.
• • • •
Luxury Marketing
France is one of the world leaders in the luxury goods industry, whether in cosmetics, fashion, fashion accessories, food, etc. This program trains students to define a corporate business strategy and to coordinate the implementation of marketing and communication actions using the specific codes that belong to the luxury sector.
• •
International Brand
Strategy & Marketing
Brand Strategy is the emblematic job of marketing communication agencies. This program is designed for future account executives, account planners and product managers who wish to benefit from an international experience in an English-speaking environment. The course includes several agency visits and two competitions where both strategic thinking and creativity come into play.
• •
Advertising &
Public Relations
London is the city that concentrates the largest advertising agencies in Europe. Following this training, students are immersed in the world of public relations. This MBA is intended for students with an initial training in marketing communications, language fluency in English and French and public speaking skills.
•
Communications,
PR & Lobbying
This program prepares students for brand management, new market entry planning and execution, strategic messaging, public relations and lobbying for international markets. •
Art Direction &
Creative Thinking
This program in Art Direction aims at familiarizing creative students with Anglo-American creative thinking. Entirely taught in English, it takes place in two world-renowned and influential poles of advertising. INSEEC students follow part of the program with School of Communication Arts students in London and Harrington College of Design students in Chicago.
•
• Management de la Communication Événementielle
• Marketing & Management du Luxe
• Stratégie des Marques & Planning Strategique
• Stratégie des Médias & Achat d’Espace
• Direction Artistique & Creative Thinking
• Marketing & Data Management
• Journalisme, Brand Content & Médias Sociaux
• Web Management, Marketing Digital & Réseaux Sociaux
• Communication Institutionnelle & Stratégies d’Influence
• Création Publicitaire & Communication Visuelle
INSEEC ALSO DELIVERS MBA PROGAMS
IN COMMUNICATION & ADVERTISING IN FRENCH:
M1Sept Oct Nov Dec Jan Feb March April May June July Sept
■ Courses ■ Full-time internship ■ Defense
M2 SPRING INTAKE (MARCH)
FRANCE
March April May June July Aug Sept Oct Nov Dec Jan Feb
■ Courses and internship alternating ■ Defense
LONDON/CHICAGO
March April May June July Aug Sept Oct Nov Dec Jan Feb
■ Courses ■ Full-time internship ■ Defense
M2 FALL INTAKE (SEPTEMBER)
FRANCE
Sept Oct Nov Dec Jan Feb March April May June July Aug Sept
■ Courses and internship alternating ■ Defense
LONDON/CHICAGO
Sept Oct Nov Dec Jan Feb March April May June July Aug Sept
■ Courses ■ Full-time internship ■ Defense
PROGRAM STRUCTUREINSEEC MBA in Communication & Advertising follow the schedules below:
ADMISSION PROCESS
• YOU CAN APPLY ONLINE AT INSEEC.COM
• REQUIREMENTS: a 3-year degree for M1 admission, a 4-year degree for M2 admission
• DOCUMENTS REQUIRED: 2 Photos, copy of ID,Transcripts, a Résumé, Answers to short questions,Letter of Recommendation (Academic or Professional),Proof of English Proficiency
• ADMISSION INTERVIEW
• More information at:[email protected]
M1+M2
FRANCE
Sept Oct Nov Dec Jan Feb March April May June July Aug Sept Oct Nov Dec Jan Feb March
■ Courses ■ Courses and internship alternating ■ Defense
LONDON/CHICAGO
Sept Oct Nov Dec Jan Feb March April May June July Aug Sept Oct Nov Dec Jan Feb March
■ Courses ■ Full-time internship ■ Defense
GENEVA
Oct Nov Dec Jan Feb March April May June July Aug Sept Oct Nov
■ Courses ■ Research paper or internship ■ Defense
INSEEC IN A FEW WORDS…
Founded in 1975 in Bordeaux, INSEEC has developed over the past 40 years into a group of 16 schools,
offering generalist and specialist programs in Management and Communication, on 9 campuses in Europe
and the United States and online.
Located in the heart of vibrant cities such as Paris, London and San Francisco, by the seaside like in
Monaco or Bordeaux or close to French Alps in Lyon or Chambéry, INSEEC provides its 15,000 students
the opportunity to study from Bachelor to MSc, MBA or DBA, settling itself as an uncontested leader in the
French Private Higher Education sector.
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INSEEC: CAMPUSES IN
EXCEPTIONAL CITIES
INSEEC MBA IN
COMMUNICATION CAMPUSES
PARIS
CHAMBÉRY
LONDON
BORDEAUX
GENÈVE
SAN FRANCISCO
LYON
MONACO
SHANGHAI
16
02
8-1
2/1
5
CAMPUS IN GENEVA
CREA
Route des Acacias 43 • 1227 Genève
SUISSE
CAMPUS IN LONDON
INSEEC
32 Aybrook Street • London, W1U 4AW
UNITED KINGDOM
CAMPUS IN PARIS
SUP DE PUB
31 quai de Seine • 75019 Paris
FRANCE
CAMPUS IN SAN FRANCISCO
INSEEC
180 Sansome Street, Suite 800
California 94104 San Francisco
UNITED STATES OF AMERICA
INSEEC IS MEMBER OF :
INSEEC.COM
INFORMATION & ADMISSION
