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A PROJECT

on

STUDY OF CUSTOMER SATISFACTIONFOR TATA NANO CAR IN RAMTEK

AREA

(Oct 2012-Nov 2012)

Submitted byMr. VIJAY L. IKHAR (MBA)

Under the Guidance ofDr. O. M. ASHTANKARASSO. PROF. KITS, RAMTEK.

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TITLE

Study of Customer Satisfaction for

Tata Nano car in Ramtek area.(Oct-2012- Nov 2012)

INTRODUCTION

Customer satisfaction has been the focal point in all

most all marketing management strategies in businessorganizations. Many researcher conceptualise customersatisfaction as an individuals feeling of pleasure ordisappointment resulting from comparing a productsperceived performance in relation to his or her

expectations.

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AIM

This research work aims at ascertaining

the the psychology of the customerswhile buying TATA NANO car. This will

be helpful in product designing by

small players who use to manufactureproducts for lower strata of the society.

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REASONS FOR SELECTING THETOPIC FOR RESEARCH

The researcher has selected the topic to get a betterinsight about customer satisfaction & public opinion aboutTATA NANO car. This study would also help the customerto know more about the marketing strategies applied byTATA MOTORS . The car being positioned as a car forlower class people, its promotional strategies will be muchmore useful to know the middle class customer psychologyfor the luxury products like car. Investigation into theappropriateness of Tata Nano cars promotional strategieswill reveal the intricacies of the customer psychology whichin turn can be utilized for other small scale industries &their products.

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RESEARCH OBJECTIVES

I. To study the concept of market promotion &

marketing strategy.

II. To study the marketing strategies adopted by

TATA MOTORS for TATA NANO car.III. To ascertain the customer satisfaction for TATA

NANO car.

IV. To determine the public opinion towards TATA

NANO car.

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Details of data collection for

Project Objectives

Objective 1I. To study the concept of market promotion &

marketing strategy.

- History, Concept Of Marketing Strategy.

- Concept of market promotion used for TATA NANO.

- Need of marketing strategy.

SOURCES OF INFORMATION

- Marketing Management Text Books

- Company's Website

- Internet ( www.google.com )

http://www.google.com/http://www.google.com/

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Objective IIII. To study the marketing strategies adopted by

TATA MOTORS for TATA NANO car.

Study of marketing strategies used by TATAMOTORS for TATA NANO car.

- Pricing strategy- Product strategy

- Distribution strategy

- Promotion strategy

Sources of information:1. Companys web-site.

2. Company records

3. Interview of Company Managers

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Objective III To ascertain the customer satisfaction for TATA

NANO car.

-To find the customer satisfaction-Study of buying behavior towards TATA NANO

Sources of information:

- Questionnaire method

- Survey method

- Interviews' of various users of TATA NANO

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Objective IV

To determine the public opinion towards

TATA NANO car.

- Interviews of public for their opinion towardsTATA NANO

- Questionnaire method

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DATA COLLECTION METHODS

PRIMARY DATA COLLECTION

- Survey Method

SECONDARY DATA COLLECTION

- Personal Interview

- Mail

- Telephonic Survey

- Internate

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SAMPLE PLAN

- SAMPLE SIZE

50 -USERS OF TATA NANO200-GENERAL PUBLIC.

- SAMPLING PROCEDURE

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THANK YOU.