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MBL201 微软是如何 商业化Windows Mobile. 课程内容概述. Windows Mobile 商业化? 如何与 OEM 和运营商合作? Microsoft 的经验和体会. 主要议程. Windows Mobile 商业化模式 挑战和策略 AKU 的开发过程 Q & A. Windows Mobile 商业化模式. Windows Mobile 商业化是什么?. Operator. Microsoft. OEM. 商业化的结果. AKU – Adoption Kit Update OEM 从微软获得的软件产品 经常性的更新 - PowerPoint PPT Presentation
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MBL201MBL201微软是如何商业化微软是如何商业化 Windows MoWindows Mobilebile
课程内容概述课程内容概述
Windows Mobile Windows Mobile 商业化?商业化?如何与 如何与 OEM OEM 和运营商合作?和运营商合作?Microsoft Microsoft 的经验和体会 的经验和体会
主要议程主要议程
Windows Mobile Windows Mobile 商业化模式商业化模式挑战和策略挑战和策略AKU AKU 的开发过程的开发过程Q & AQ & A
Windows Mobile Windows Mobile 商业商业化模式化模式
Windows Mobile Windows Mobile 商业化是什么?商业化是什么?
MicrosoftMicrosoft
OperatorOperator
OEMOEM
商业化的结果商业化的结果
AKU – Adoption Kit UpdateAKU – Adoption Kit UpdateOEM OEM 从微软获得的软件产品从微软获得的软件产品经常性的更新经常性的更新
Windows Mobile Windows Mobile 发布到合作伙伴手中发布到合作伙伴手中生成手机最终 生成手机最终 ROM ROM 的 的 0-1 0-1 码码
Device Burn In(Integration, Validation, Pre-Trials, etc.)
Sustained Engineering
Device Bring Up(Porting, Drivers, BSP, etc.)
Operator Trials
Major AKU (1.0) Minor AKU (1.1) QFE (1.1.1)
Major AKU (2.0)
EnableEnable CommercializeCommercializeCommercialize/Commercialize/
SustainSustain
AKUAKU 的发布周期的发布周期
设备的开发周期设备的开发周期
商业化的过程商业化的过程
OEM OEM 和网络运营商合作伙伴和网络运营商合作伙伴
Key OEMs World-wideKey OEMs World-wide
MotorolaMotorola
SamsungSamsung
HPHP
PalmPalm
HTCHTC
TechFaithTechFaith
Strategic OperatorsStrategic Operators
Verizon WirelessVerizon Wireless (CDMA)(CDMA)
CingularCingular
Sprint (CDMA)Sprint (CDMA)
T-MobileT-Mobile
VodafoneVodafone
OrangeOrange
China MobileChina Mobile
Windows Mobile Windows Mobile 商业商业化的挑战和策略化的挑战和策略
高数量手机产品高数量手机产品
MPx220(1/05)
Dopod 566/586(10/04)
Samsung i308(12/05)
CECT(5/06)
Dopod S300(5/06)
Dopod 828(8/05)
Lenovo ET960(3/05)
iPAQ hw6500(1/06)
Dopod 838*
(12/05)Lenovo ET980
(12/05)Mio A701(12/05)
CECT(7/06)
Daxian CU928†
(4/04)Dopod 830
(4/06)BenQ P50
(8/05)Eten M700
(8/05)
在中国市场的 Windows Mobile 手机
Dopod 565*
(9/04)Dopod 575*
(3/05)Dopod 585*
(4/05)
Dopod 818*
(12/04)
快节奏的 快节奏的 AKUAKU
Wave Two
Jun
e 06Ju
ne 06
H1
H1
0707
H2
H2
0707
v.Next
v.next
AK
U1
AK
U3
Jun
e Ju
ne
0606
AK
U2.4
May
May
0606
AK
U2.6
May
May
0606
AK
U2.5
Ap
ril A
pril
0606
AK
U2.3
Jan
Jan
0606
AK
U2.2
Dec
Dec
0505
AK
U2.1
No
v N
ov
0505
AK
U2/M
SF
P
March
M
arch
0606
AK
U1.3
Jun
e Ju
ne
0505
AK
U1
Sep
t S
ept
0505
AK
U1.1
July
July
0505
AK
U0.1
Q3/Q
4 Q
3/Q4
0606
AK
U2.x/3.x
Wave OneNext Wave
Commercialization
√√ √√ √√ √√ √√ √√ √√ √√ √√
Broad Focus
Target Focus
Exclusive Focus
√√ = 已发布
Commercialization Commercialization 的挑战的挑战
Always a “Catch-up” GameAlways a “Catch-up” Game50+50+ 全球网络运营商全球网络运营商150+ OEMs150+ OEMs
Challenges of Terminal RequirementChallenges of Terminal RequirementLarge amount - 1500+ from ONE MO Large amount - 1500+ from ONE MO
Special Service - Vodafone Live!Special Service - Vodafone Live!
Balance and CompetitionBalance and Competition
对策对策 : : AKU ReleasesAKU Releases
AKU AKU 节奏性发布节奏性发布One major AKU very 3 months, dot releases in One major AKU very 3 months, dot releases in between and QFEs as neededbetween and QFEs as needed
并行开发 并行开发 MMajor/Minorajor/Minor AKUAKU Major AKUs deliver core functionality to Major AKUs deliver core functionality to maintain market edgemaintain market edge
Dot releases used to tweak the platform and Dot releases used to tweak the platform and add commercialization-blocking DCRsadd commercialization-blocking DCRs
QFEs are released for launch-blocking bugs QFEs are released for launch-blocking bugs and we try to cumulate requests and do ONE and we try to cumulate requests and do ONE QFE for a wave of launchesQFE for a wave of launches
AKU AKU 的开发过程的开发过程
How to release an AKUHow to release an AKUAKUAKU 的过程的过程
定义定义 OORT prioritiesOORT priorities
KSD, POPKSD, POPKSD – Key Strategic DeviceKSD – Key Strategic Device
POP – Partner Operator ParingPOP – Partner Operator Paring
AKUAKU Project Execution Project Execution
Customer requestsCustomer requestsOEM PM, MOPM OEM PM, MOPM
AKU owners accept/reject a request according to AKU AKU owners accept/reject a request according to AKU PrioritiesPriorities
Implementation in current release, or plan for next Implementation in current release, or plan for next releaserelease
Responses to customer with ETAResponses to customer with ETA
PlanningPlanning 的方法的方法Stack Rank (Top 50 in each Stack Rank (Top 50 in each OEM/Operator/Product Planning)OEM/Operator/Product Planning)Maps toMaps to goals/prioritization goals/prioritizationMacro Scoping (300+ Macro Scoping (300+ 180) 180)
定义 定义 Accept/Reject criteriaAccept/Reject criteriaScrubScrubbingbing
DistributionDistributionArea DefinitionsArea DefinitionsCategorizationCategorizationBucketizationBucketization
con’t…
Pre-PlanningPre-PlanningDashboard: Dashboard: http://tempdevices/site/prt/Lists/Projectshttp://tempdevices/site/prt/Lists/Projects%20Dashboard/Ozup%20AKU1.aspx. %20Dashboard/Ozup%20AKU1.aspx.
Write pageWrite page--one specone specProvideProvide a high level outline of a feature a high level outline of a featureNotNot go into the details of the feature design go into the details of the feature design or implementation or implementation 30 – 60 min30 – 60 minUsed for costing and to determine if PRT Used for costing and to determine if PRT should fully spec and implement should fully spec and implement
SCOPE REVIEWSCOPE REVIEW
PlanningPlanning 的方法 的方法 IIII
WM5.0 AWM5.0 AKU3 KU3 支柱支柱EnableEnable
Enable New and Innovative DevicesEnable New and Innovative Devices
CommercializeCommercializeCommercialize Devices and Improve Commercialize Devices and Improve
OEM and Operator Customer OEM and Operator Customer SatisfactionSatisfaction
ARPUARPUEnable Increased Operator ARPUEnable Increased Operator ARPU
ExperienceExperienceImprove Windows Mobile Usability Improve Windows Mobile Usability
and Out of Box Experienceand Out of Box Experience
3G3GClamshellsClamshells
Dynamic RotationDynamic RotationLanguage PacksLanguage Packs
MediaMedia
First Boot WizardFirst Boot WizardNew Email Account New Email Account
Setup WizardSetup WizardWiFi SetupWiFi Setup
Push Email BillingPush Email BillingMessagingMessaging
Internet SharingInternet Sharing
Hundreds of OEM Hundreds of OEM and Operator and Operator
Features and FixesFeatures and Fixes
功能功能 11 :辅助显示 :辅助显示 Auxiliary Auxiliary DisplayDisplay
辅助显示辅助显示Question: Question: 为何选择为何选择 ??
功能功能 22 :短信发送 :短信发送 vCardvCard
短信发送 短信发送 vCardvCardQuestion: Question: 为何选择为何选择 ??
What:What:
软件工程师编写代码软件工程师编写代码测试工作同时展开测试工作同时展开项目管理侧重于进度项目管理侧重于进度
How:How:
DogfooDogfoodd
Bug BashBug Bash
实现阶段 实现阶段 ImplementationImplementation
稳定阶段 稳定阶段 StabilizationStabilization
WhatWhat
大规模测试大规模测试BugBug
ZBB – Zero Bug BounceZBB – Zero Bug Bounce
HowHow
TriageTriage
What:What:
达到发布标准达到发布标准Ship AKU!Ship AKU!
准备 准备 Release NotesRelease Notes
How:How:
Check list sign-offCheck list sign-off
Security/Localization/Doc/SDK/Security/Localization/Doc/SDK/LTKLTK
发布 发布 ReleaseRelease
总结总结
微软与 微软与 OEM OEM 和网络运营商合作来商业化 和网络运营商合作来商业化 Windows MobileWindows Mobile
快速和高效的 快速和高效的 AKU AKU 发布使商业化成功 发布使商业化成功
Windows Mobile Product Website: Windows Mobile Product Website: http://www.microsoft.com/windowsmobile/http://www.microsoft.com/windowsmobile/default.mspx default.mspx
Windows Mobile Team Blog: Windows Mobile Team Blog: http://blogs.msdn.com/windowsmobile/http://blogs.msdn.com/windowsmobile/
微软亚洲工程院移动技术中心 微软亚洲工程院移动技术中心 Blog: http://atc-Blog: http://atc-med.spaces.live.com/ med.spaces.live.com/
News GroupsNews Groupsmicrosoft.public.pocketpcmicrosoft.public.pocketpc
Microsoft.public.smartphone Microsoft.public.smartphone
填反馈表填反馈表
QQ && AAThank You Very Much!Thank You Very Much!Thank You Very Much!Thank You Very Much!