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1351Presentation to Joe Smith June 24, 2014
1352Presentation to Joe Smith June 24, 2014
1. WHAT WE ENVISION IN A LONG TERM
2. TODAY’S CONTEXT
3. TEAM PURPOSE
4. TEAM PRINCIPLES
5. VISION 6. GOALS
7. DRIVERS 8. OD MODEL9. FOCUS
AREAS10. DRIVERS’
STRATEGIES
11. BEHAVIORS WE NEED
1353Presentation to Joe Smith June 24, 2014
1. WHAT WE ENVISION IN A LONG TERM
1354Presentation to Joe Smith June 24, 2014
Answering the question «How do you envision the future?» we buildthe pictures of the world we want to live in. But the main thing is not just toimagine but to be able and willing to make this future real.
ACHIEVING AIESEC 2015 vision and goals, AIESEC will become a better version of itself, being able to provide more leadership experiencesto young people from Russia and from all over the world, boosting the changes that we want to see to make our future the way we want it to be.
THIS is the POWER of choice.
1355Presentation to Joe Smith June 24, 2014
2. TODAY’S CONTEXT
1356Presentation to Joe Smith June 24, 2014
1357Presentation to Joe Smith June 24, 2014
• Strengthen of BRICS union across different sectors
• Revolution in Ukraine. Media war against Russia across different channels
• Worldwide Educational issue
• Russia’s known for it’s «volunteering» movement after the Sochi 2014
• IT specialists demand worldwide
• World Expo 2020 is going to be held in Russia. Topic: Globalization
1358Presentation to Joe Smith June 24, 2014
1359Presentation to Joe Smith June 24, 2014
• Sunshine has grown for summer, Explore Russia dropped. Overall weare on the way to achieve 2014 summer goal in iGCDP
• Growing GCPs for LTP raising. Omsk has raised for winter alreadyahead of timeline
• oGCDP: missed timeline. Have shown great results in Matching butlater than the main peak. Issue with expectations for Europe preventedthe growth
• Increased conversion rate for GC due to new brand, drop in applications. Strong demand to cover more of our target audience through online channels mostly
13510Presentation to Joe Smith June 24, 2014
• Drop in both GIP programs. Together with results we have dropped inmembers efficiency there. Need strong L&D strategy to grow GIP
• Huge demand for Russia GIP teaching and marketing EPs. Smart ODmodel and country partnerships management can become anadvantage
• Misunderstanding of Global Talents sub-products within the brand.Business Administration sub-product needs to become more clear forthe customer
• iGIP – potential to grow in Marketing with specific country-partners as Mainlaind of China
13511Presentation to Joe Smith June 24, 2014
• We are slow in our process and need further optimization of online resources. AIESEC in Russia – GIS Pioneer.
• Promoters is the main source of applications. We did not have any strategy to use this advantage. Blogs creation by EPs are showingresults. Showcasing initiatives need further improvement
• AIESEC is not clear for our customer. The value of what we do needsto be expressed in a simple way based on example: stories and sharings of our members and leaders
• iGCDP is close to MATURITY. oGCDP and oGIP do not cover even 0,0005 of the market
• AIESEC 2015 is on the way to become a reality witha help of GEN2015
13512Presentation to Joe Smith June 24, 2014
3. TEAM PURPOSE
4. TEAM PRINCIPLES
13513Presentation to Joe Smith June 24, 2014
Considering the FUTURE
WE ENVISION and the
CURRENT CONTEXT
we have, MC 14|15 came up
to the specific purpose and
principles for the team, three
things that we are standing for,
three things that define our term
as «successful»
13514Presentation to Joe Smith June 24, 2014
5. VISION
13515Presentation to Joe Smith June 24, 2014
After 1 full day of dreaming,
arguing, creating, analyzing,
laughing, smiling, screaming…
MC 14|15 has created a vision
that fully reflects the role of
AIESEC in Russia: to empower
and connect young people for a
better Russia.
Compass there is our Youth
and they way AIESEC can
become bigger, faster and
simpler to provide more
leadership experiences to
Russian youth
13516Presentation to Joe Smith June 24, 2014
6. GOALS
13517Presentation to Joe Smith June 24, 2014
07-12 2014 – I01-06 2015 - II
12 (I) 12 (II) 13 (I) 13 (II)
iGCDP 294 477 35 805
oGCDP 189 316 498 259
iGIP 30 44 256 66
oGIP 93 168 80 159
60%c
+ambition
13518Presentation to Joe Smith June 24, 2014
13 Re 14 Goal 15 goal RG
iGCDP 1254 1700 2000 17%
oGCDP 474 600 1000 66%
iGIP 146 155 188 21%
oGIP 268 453 752 66%
13519Presentation to Joe Smith June 24, 2014
3764oGIP
669oGCDP
810iGIP
185iGCDP
2100
13520Presentation to Joe Smith June 24, 2014
7. DRIVERS
13521Presentation to Joe Smith June 24, 2014
Having a VISION there were no questions on the table regarding which
programs have to become bigger and bring a bigger impact and thus, to become the
DRIVER for the term 14|15
Make it JUMPoGIP oGCDP
Get it DONE
13522Presentation to Joe Smith June 24, 2014
8. OD MODEL
13523Presentation to Joe Smith June 24, 2014
LC
LC
LC
LC
LC
LC
Based on the SET GOALS and DEFINED
DRIVERS we have checked the Growth Path
and defined the ORGANIZATION
DEVELOPMENT MODEL that will ensure the
goals realization and thus, vision fullfilment
13524Presentation to Joe Smith June 24, 2014
9. FOCUS AREAS
13525Presentation to Joe Smith June 24, 2014
To ensure that the OD model will work and each DRIVER will grow in the way
AIESEC in Russia needs, we have defined two key FOCUS AREAS that will impact
both drivers strategic plans as well as overall performance of AIESEC in Russia.
L&DBIG
AIESEC ONLINE
13526Presentation to Joe Smith June 24, 2014
10. DRIVERS’STRATEGIES
13527Presentation to Joe Smith June 24, 2014
Exchange projects (Peaks)RE: 810
Expansions development
Integrated Experience
Marketing(Online & Offline)
University Relations
oGCDP
13528Presentation to Joe Smith June 24, 2014
Peak management
by sub-products
RE: 669
Listening to the customer
Learning & Development
Partnerships Management
Marketing(Online & Offline)
University Relations
oGIP
13529Presentation to Joe Smith June 24, 2014
Partnership management
#RE, NPS
MC2MC#MA, NPS
LC2LC#MA, NPS
Learning & DevelopmentRR, efficiency
Department managementRR, efficiency
Marketing#appl, #RA
Interseliger
#appl, #RA
External events
#appl, #RA
Online campaign#appl, #RA
LLC Raising
#appl, #RA
Personal approach#appl, #RA
SMM Days#appl, #RA
Repackaging
#RA
BD division#RA
Materials creation
done/ndone
Listening to the customer
NPS, CR
Servicing standards
CR, NPS MA
Professional standards
CR, NPS MA
Logistical support|
NPS
13530Presentation to Joe Smith June 24, 2014
Partnership management
#RE, NPS
MC2MC#MA, NPS
CEED#RA, #MA
LC2LC#MA, NPS
UR#RE, NPS
Sub-products packaging for
practice
Sub-products packaging for UNI
Massive sales
#agreements + #RA
Learning & DevelopmentRR, efficiency
T+X#RA
Leadership development#appl for TL
Efficiency boost
efficiency
Department managementRR, efficiency
Marketing#appl, #RA
Interseliger
#appl, #RA
External events
#appl, #RA
Online campaign#appl, #RA
LLC Raising
#appl, #RA
Personal approach#appl, #RA
SMM Days#appl, #RA
Selection optimization
#RA
New customer flow
CR, MA rate
New selection critera
CR, MA rate
Listening to the customer
NPS, CR
Servicing standards
CR, NPS MA
Professional standards
CR, NPS MA
Logistical support|
NPS
13531Presentation to Joe Smith June 24, 2014
Partnership management
#RE, NPS
MC2MC#MA, NPS
CEED#RA, #MA
LC2LC#MA, NPS
UR#RE, NPS
Sub-products packaging for
practice
Sub-products packaging for UNI
Massive sales
#agreements + #RA
Learning & DevelopmentRR, efficiency
T+X#RA
Leadership development#appl for TL
Efficiency boost
efficiency
Department managementRR, efficiency
Marketing#appl, #RA
Interseliger
#appl, #RA
External events
#appl, #RA
Online campaign#appl, #RA
LLC Raising
#appl, #RA
Personal approach#appl, #RA
SMM Days#appl, #RA
Selection optimization
#RA
New customer flow
CR, MA rate
New selection critera
CR, MA rate
Listening to the customer
NPS, CR
Servicing standards
CR, NPS MA
Professional standards
CR, NPS MA
Logistical support|
NPS
13532Presentation to Joe Smith June 24, 2014
VISIONTEAM PURPOSE
TEAM PRINCIPLES
GOAL
FOCUS 1
FOCUS 2
DRIVERDRIVERPROJECT 1
PROJECT 2
PROJECT 3
PROJECT 4
PROJECT 1
PROJECT 2
PROJECT 3
PROJECT 4
BEHAVIORS WE NEED
IMPLEMENTAITON PLAN