Mc Donalds Ipr Ppt

5/23/2018 Mc Donalds Ipr Ppt

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National Institute of Fashion Technolog

Intellectual Property Rights

Submitted To:

Mr.Raghuram JayaramanSubmitted By:

Manaswi

Drishya


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McDonald sis the world's largest chain ofhamburger fast food restaurants, servingmore than 58 million customers daily.

A McDonald's restaurant is operated byeither a franchisee, an affiliate, or thecorporation itself.

McDonald's primarily sells hamburgers,cheeseburgers, chicken products, French fries,breakfastitems, soft drinks, shakes, anddesserts.


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TRADE NAME:MC DON LDS CORPOR TION is thetrade name.

TRADE MARKS:McDonald's Logo used since 1968.

"Speedee", the formermascot of McDonald's before hisreplacement by Ronald McDonald.


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The original mascot of McDonald's was a man

with a chef's hat on top of a hamburger shapedhead whose name was "Speedee".Speedee was eventually replaced with RonalMcDonald.


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THE TAGLINES :There are few taglineswhich added to the recognition of

McDonalds as a brand.


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AS A WELL-KNOWN MARK :McDonald's restaurants are found in 119countries and territories around the world andserve 58 million customers each day.McDonald's operates over 31,000 restaurants

worldwide, employing more than 1.5 million people.The company also operates other restaurantbrands, such as Piles Caf.Drive-Thru, Auto-Mac,Pay and Drive, or "McDrive"as it is known

in many countries.


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INDUSTRIAL DESIGNS:The design includes : traditional McDonald s yellowand red colours, but the red is muted to terracotta, the yellow was turned golden for a more"sunny" look, and olive and sage green were alsoadded.

To warm up their look, the restaurants have lessplastic and more brick and wood, with modern

hanging lights to produce a softer glow.

Industrial designs are also found on the wrappers,paper containers, etc.


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TRADE SECRETS :Usually trade secrets consists their unique recipes.Some of them are:McDonalds Famous French Fries

Arch Deluxe The secret sauce

BIG MAC Special SauceAWESOME Big Mac Sandwich.

BIG X-TRA.

McDonald's OLD-SCHOOL CHEESEBURGER

McDonalds Chicken McNuggets

McDonalds regular HamburgerMcDonalds ORIGINAL Milkshakes!

McDonalds McRib Sandwich

McChicken sauce

Egg McMuffin


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One of the recipes are:rch DeluxeTHE SECRET SAUCE:

1 tablespoon mayonnaise1/2 teaspoon Grey Poupon Specialty peppercorn mustard

Ingredients:1 sesame seed hamburger bun (potato roll style with splitcrown)1/4 pound Topps beef patty

1 slice American cheese1-2 tomato slices1-2 lettuce leaves, chopped1 Tablespoon ketchup1 Tablespoon chopped white onionMcDonalds hamburger seasoning


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COOKING:1. In a small bowl, mix together the mayonnaise and the Dijonmustard. Set aside. This is the secret sauce.2. Toast the face of each of the buns on a griddle as described in

all other recipes.3. Follow Quarter-Pounder cooking instructions for the beefpatty.4. Dress your BUN in the following order:On the crown (top bun)special sauce

ketchuponionstomatocheese5. Add the cooked beef patty then the toasted heel.

Makes 1 Arch DeluxeIf you want an Arch Deluxe with bacon, pre-cook some thick slicedHormel pepper bacon, breaking one slice per burger in half. Laythe halves side by side on top of the cheese beforeadding the meat. (Or just use thick sliced bacon, adding a dash ofpepper when cooking).


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WEBSITES:McDonald 's homeland

McDonalds Corporate

HomePagehttp://www.bizlin

e.com/mcdonalds/Ronald McDonald House

McDonald's 'outpo sts '

McDonald's AustriaPageMcDonald's Germany

McDonald's Brazi

McDonald's Hauptseite


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TH NK YOU

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Mc Donalds Ipr Ppt