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Certificate Programs . . . . . . . September 19 – 20
The Allen Experience . . . . . . September 20
Conference . . . . . . . . . . . . . . . September 20 (4 pm) – 22
McCormick Place West • Chicago, IL
www.OnlineLearningConference.com
SPONSORSHIP PROSPECTUS
Where Training Meets TechnologyWhat makes the 2016 Online Learning Conference unique?
Serendipitous moments for better learning
In addition to compelling program content, because time outside the sessions often provides the best opportunities for learning, the Online Learning Conference (OLC) will offer intimate gatherings and experiences so that participants can build deeper connections.
The 2016 OLC — the most unique learning event of the year — offers action both inside and outside the convention center! Select from a variety of high-value options to showcase your brand with these targeted training decision-makers.
Top Training Video (TTV) Awards
Learning Design Challenge
Iconic Chicago Destination
Experiences
MoreOpportunitiesto Maximize
Your Exposure!
Photo ©Choose Chicago / Adam Alexander Photography
Get ready for an entirely different conference dynamic to connect with eLearning users and buyers.
NEW! Get Exposure. Be Recognized. Show off Your Best eLearning.The Learning Design Challenge is a fresh approach to comparing and evaluating the best in eLearning tools, products, and services. Design entries will be judged against specific criteria in five categories: Mobile, Gamification, Social/Collaborative, MicroLearning, and Analytics. Led by long-time eLearning Industry Analyst and Online Learning Conference Chief Technology Officer, Bryan Chapman, the challenge will culminate in an “Alternate Expo” at the 2016 Online Learning Conference where participants will meet with the designers and developers, explore demos, and determine “Who Did it Best.” Awards will be presented in each category at the closing luncheon.
Training magazine’s 2016 Online Learning Conference is taking over Chicago!
We’ve designed innovative and interactive sponsorship opportunities to help you keep your brand top of mind with the eLearning industry’s forward-thinking influencers, decision-makers, and trendsetters.
Photo credit: Choose Chicago / Adam Alexander Photography
Photo credit: Choose Chicago / ©The Second City
Produced by:www.OnlineLearningConference.com
• NEW! Forge deeper one-on-one connections in fun, high-energy Immersive “xFactor” experiences at iconic locations throughout Chicago.
• Increase your exposure with a multitude of opportunities to develop relationships and drive business.
• Connect online and off, generate leads, and make a lasting impression!
• NEW! Get cooking and be recognized with unique sponsorships like the Training Technology Test Kitchen and Learning Design Challenge.
ENTERNOW
Organization’s primary business activityManufacturing ............................................ 6%
Hospitality (food, lodging) ........................ 3%
Retail ............................................................. 5%
Finance/Banking ........................................ 9%
Real Estate/Insurance .............................. 5%
Business Services ...................................... 10%
Communications ........................................ 6%
Transportation/Utilities ............................ 4%
Health/Medical Services ........................... 12%
Educational Service/ Academic Institution ............................... 14%
Government/Military ................................. 19%
Consulting .................................................... 7%
Director or Above:
23%Trainer:
37%Manager:
24%
50,000+ employees 13%
1,000 to 9,999employees 28%
100 to 999employees
25%
Less than 100employees 16%
10,000 to 50,000 employees 17%
Total employee size
Size of training budget
Job Titles
$1,000,001 or greater 32%
$100,001 to $499,999 19%
$50,000 to$100,000 11%
Less than $50,000 23%
$500,000 to$1,000,000 15%
Profile of the attendees you’ll meet in Chicago
Online Course Developer
Manager, IT Training ProgramsTraining & Automation Support Specialist
Talent Development Leader
Manager, Talent Development Solutions
Manager, Learning Technologies
Corporate Trainer
Curriculum Developer
Director of Learning Design & TechnologyDirector of Instructional Design & DevelopmentDirector of Distance Teaching & Learning
Training & Development Manager
VP Training SpecialistVP Learning Design
VP Global Talent Management
Training Systems Specialist
Training Program Developer
Training Manager
Training Content Developer
Instructional Designer
LMS Administrator
Learning Strategist
Learning Solutions Manager
Instructional Systems Developer
Instructional Systems Analyst
Director of Learning & DevelopmenteLearning Specialist
eLearning Evangelist
eLearning Developer
eLearning Design Manager
Elevate your brand, make meaningful connectionsWith opportunities to fit every budget or set of marketing objectives, sponsorship at the 2016 Online Learning Conference will give you brand recognition and valuable exposure with key training leaders, influencers, and decision-makers. Get in touch with your account executive for help customizing a package that delivers the greatest return on your conference investment.
Lunch & LearnSession $3,000
• One 60-minute sponsored lunch session. Includes meeting room, wireless lavalier microphone, data projector, screen, and wireless Internet.
• Training magazine provides lunch (food & beverage) during sponsored session.
• Session description promoted on the conference website www.OnlineLearningConference.com, in the on-site Show Directory, and on the Conference App.
• Rotating leaderboard Banner Ad on the 2016 Online Learning Conference Website and Conference App.
• Attendee Bag Insert (Sponsor provides a small product or pre-printed, single-sheet flier, up to 8.5" × 11," which will be inserted in the Official Show Bags given to all attendees.)
• One complimentary 2016 Online Learning Conference registration.
• One-time use of the postal show list for a post-show mailing to attendees to promote your products and services with a postcard, letter mailing, or brochure (sponsor to use its own mail house for execution).
• One-time post-show HTML e-mail sent by Lakewood Media Group on your behalf to all 2016 Online Learning Conference attendees to promote your products/services.
Silver Online Learning Show Package $5,450 • One Lunch & Learn Session at the 2016 Online Learning Conference:
– A 60-minute sponsored lunch session. Includes meeting room, wireless lavalier microphone, data projector, screen, and wireless Internet.
– Training magazine provides lunch (food & beverage) during sponsored session.
• Session description promoted on the conference website www.OnlineLearningConference.com, in the on-site Show Directory, and on the Conference App.
• Rotating leaderboard Banner Ad on the 2016 Online Learning Conference Website and Conference App.
• Attendee Bag Insert (Sponsor provides a small product or pre-printed, single-sheet flier, up to 8.5" × 11," which will be inserted in the Official Show Bags given to all attendees.)
• One complimentary 2016 Online Learning Conference registration.
• One-time use of the postal show list for a post-show mailing to attendees to promote your products and services with a postcard, letter mailing, or brochure (sponsor to use its own mail house for execution).
• One half-page ad in Training magazine’s September/October issue, which will have bonus distribution at the Online Learning Conference (a $6,230 value).
• One entry into the Learning Design Challenge ($500 value) to showcase your products and services. See www.OnlineLearningConference/2016/LDC.cfm
• One Chicago xFactor Experience Ambassadorship (first-come, first-served).
Gold Online Learning Show Package $7,450• All Silver Show Package benefits (see below) PLUS:
• One-time post-show HTML e-mail sent by Lakewood Media Group on your behalf to all 2016 Online Learning Conference attendees to promote your products/services.
• One full-page ad (instead of a half-page) in Training magazine’s September/October issue, which will have bonus distribution at the Online Learning Conference (a $9,850 value).
• One white paper to be supplied by sponsor and hosted at www.TrainingMag.com. Guaranteed 100 leads. All leads provided by Lakewood Media Group to sponsor (a $3,000 value).
Additional sponsorship opportunitiesShow Bag . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $2,500
An exclusive opportunity to sponsor the official 2016 Online Learning Conference bags given to each Conference attendee.
Dual show bag sponsorship opportunity available: 2016 Online Learning Conference and Training 2017 Conference & Expo: $6,000
2016 OLC Digital Co-Working Space with Handout Print Station ............................ $2,500
The Digital Co-Working Space is where attendees catch up on work, print handouts, network, and recharge. Your company’s name, logo, and URL will appear on each computer screensaver, complemented with appropriate signage at the Digital Co-Working Space, which will be located in a high-traffic area of the conference.
Exclusive E-Mail Sponsorship . . . . . . . . . . . . . . . $2,500
Your company’s name and/or logo (with link) will be embedded in a series of graphically rich HTML e-mails sent between May 2016 and September 2016 promoting the Online Learning Conference. These e-mails are sent to Training’s master database of subscribers and attendees (more than 500,000 e-mail exposures).
Special Events . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $2,500
Sponsorships available for the Kickoff Reception (Tuesday night), the Top Training Video (TTV) Awards BBQ at Buddy Guy’s Legends (Wednesday night), and the Learning Design Challenge Luncheon (Thursday). Sponsor receives pre-show recognition, on-site signage, verbal recognition from stage, and a raffle prize giveaway during the event, such as a smart watch, tablet, or other highly desired prize. Contact your account representative for more information about these events.
Training Technology Test Kitchen . . . . . . . . . $2,500
The Training Technology Test Kitchen is designed as a makerspace approach for sharing innovative tools for integrating technology into training design, development, and delivery. This open and collaborative environment includes stations where attendees will be guided by Master Chefs to discuss “recipes” (quick how-to guides); utilize apps; brainstorm strategies; explore new media (hardware & software); and more. Add your branding for this exclusive sponsorship that’s sure to have attendees talking, collaborating, and “cooking!”
Lanyards . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $1,500
An exclusive opportunity to put your company’s logo on the lanyards every 2016 Online Learning Conference attendee will be wearing.
Dual lanyard sponsorship opportunity available: 2016 Online Learning Conference and Training 2017 Conference & Expo: $7,000.
Notepads . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $1,500
Co-branded with your logo and the Training logo, the official 8½" × 11" notepads are included in all attendee show bags. These notepads extend your brand when they are taken back to the office after the show!
A.M./P.M. Coffee and Soda Breaks . . . . . . . . . . . . . . . . . . . . . . . . . . $1,000 per day (Monday through Thursday)
Twice daily, attendees will gather between sessions for much-needed coffee/soda breaks. Sponsorship includes signage recognition at the break. Training will provide the coffee and soda.
Ink/Stylus Pens . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$1,000
Put your company name literally at the fingertips of every attendee by sponsoring the Official 2016 Online Learning Conference Ink/Stylus Pens that will be used by attendees during and long after the show.
Leaderboard Banner Ad . . . . . . . . . . . . . . . . . . . . . . . . .$1,000
Advertise your company to our Online Learning audience — online! Your 728 × 90 banner will run in site-wide rotation at the top of www.OnlineLearningConference.com before, during, and after the 2016 Conference, reaching attendees and non-attendees alike.
Conference Signs . . . . . . . . . . . . . . . . . . . . 1 × $600; 3 × $1,500
These large, free-standing, double-sided meterboards are strategically placed in high traffic areas of the conference and can be used to promote a sponsored session, an upcoming event, or general brand awareness. Sponsor provides graphic design.
WiFi Sponsorship . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $5,000
Free WiFi is available to all Online Learning Conference attendees in designated areas around the conference. As the WiFi sponsor, your logo/branding will appear in on-site signage promoting the WiFi, as well as on the official conference Website. WiFi sponsor may also provide an Attendee Bag Insert.
PENDING
CONTACT YOUR SALES REPRESENTATIVE:Dick Powell 952.417.6504 [email protected]
Gary Dworet 561.245.8328 [email protected]
Lori Gardner 952.451.6228 [email protected]
Payton Powell 612.978.4195 [email protected]
Be a Chicago xFactor AmbassadorGold and Silver Sponsors can be an ambassador for one of these memorable events at no additional charge. Get focused time to connect with a single group of attendees as they head to some of Chicago’s most iconic destinations for unique, immersive experiences. Available on a first-come, first-served basis.
• Your brand listed as the event ambassador.
• Your company representative hosts the shuttle and accompanies the group for quality engagement time with attendees in a high-energy environment.
• Provide “fun facts” and a gift for attendees related to the event destination. (Training to provide fun facts/trivia; ambassador furnishes gift.)
• One ambassador per location
CHICAGO xLABS (Thursday, September 22)
• The Second City Works: The School of Improv: Better Learning with “Yes, And...”
• Art Institute of Chicago: The Discerning Eye: Experiencing Art for Better eLearning
• Frank Lloyd Wright Home and Studio: Design Studio for Trainers: Lessons from Frank Lloyd Wright
• Begyle Brewing Company: Transferring Knowledge: What Beer Cicerone Training Can Teach Us about Expertise
• University of Chicago’s Game Changer Chicago Design Lab: Learning to Change: How to Effectively Use Gaming and Digital Storytelling
CHICAGO IMMERSIONS (Tuesday, September 20)
• The Second City Show and Dinner
• Nature of Wine Pop-Up Dinner
• Cubs Game from Wrigley Rooftops
CHICAGO EATS (Monday, September 19)
• Original Gino’s East Pizza
• Billy Goat Tavern (inspiration for the iconic “cheeburger cheeburger” SNL sketch)
• Greektown (restaurant TBD)
ABOUT THE CONFERENCEThe Online Learning Conference is produced by Training magazine and Lakewood Media Group, LLC. Training magazine is written for training and development, learning and performance professionals and has been the preeminent voice in the training industry for more than 50 years. Learn more at www.TrainingMag.com.
