Girl Scouts Central California South Social Media Recommendations: Facebook

A. Analysis of current effortsi. Current Numbers

1. 196 people talking about them2. 2,700 likes on page3. 20+ likes per week

ii. Strengths1. Good daily interactions 2. Use of pictures3. Easy call-to-actions

iii. Areas for improvement1. More hashtags2. More consistency in posting3. Length of posts

B. Suggestions for moving forward i. Adding/Maintaining networks

1. Donors2. Parents

3. Potential Girl Scoutsii. Deleting networks

1. N/Aiii. Strategy for posts

1. Frequency: 2+ times per day, 3+ days a week.2. Content type: pictures, polls, hashtags, Thank You, ICYMI

and BTS posts, upcoming event ads.3. Themes: daily

a. Memory Monday, Transformation Tuesday, Woman Crush/Way back Wednesday, Throwback Thursday, Fun Fact/Favorite cookie/badge Friday, Surprise Saturday, Badge/Cookie Selfie Sunday.

iv. Strategy for getting more fans, followers, likes, shares, engagement, etc. 1. Encourage current followers to share posts2. Offer special rewards/incentives

a. Example: “Get 10 of your Friends to like our page and get a free box of cookies!”

v. Strategy for dealing with negative comments1. Kindly apologize2. Let your supporters handle the haters3. Redirect them to a different site

vi. Ideas for sources of content1. Pictures/Videos from troop meetings.2. Girl Scout testimonials3. Parents involvement4. Guest speakers/trainers

5. Community members/donorsa. Reactionsb. Opinions

vii. Ideas for content1. Themes

a. Daily hashtags (TBT, WCW, etc.)b. Hashtags for upcoming eventsc. OTDIH (On This Day in History) postsd. Live updates at events

i. INCYMI (In case you missed it)ii. BTS (Behind the scenes)

C. Evaluation section 1. Check number of new likes every week2. Uses analytics to track likes on posts

D. Frequency formulas. 1. Best time to post: mid morning to early after noon2. Post 1-2 pictures with cookies/girls every other post.

E. Repeat content1. On Twitter and other platforms2. Consistency in hashtag use