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© 2013 Copyright Mobile & Cloud Labs 1
Mobile and Cloud Labs
Big Data Storage Appliance Business Plan
© 2013 Copyright Mobile & Cloud Labs 2
92% WW Data Created since 2011
© 2013 Copyright Mobile & Cloud Labs 3
Huge Demand for Flash Storage Coming!
Other source :datacentermap.com
Over 3000 Datacenters with over 100K Servers/Datacenter
300M servers currently deployed in 3000 Datacenters
10M Servers sold annually- To replace 300M servers need 30 Years!!
@42% CAGR over 90% Servers and Storage need to be replaced by 2020
© 2013 Copyright Mobile & Cloud Labs 4
Flash System End Applications : HPC/Web2.0
© 2013 Copyright Mobile & Cloud Labs 5
Scale in Datacenter – Growing Strategy
© 2013 Copyright Mobile & Cloud Labs 6
NVMe Switch + SSD Storage Market and Opportunity
Value Prop
MCL Market Leader in PCIe Switch , enables HBA less Server , Billions($) in power cost savings with use of NVMe Technology
JBOF provides Customization/Scalability options to Datacenter customers
Market
Storage System TAM - $42B in 2016SSD Enterprise System TAM - $5.64B in 2016 MCL SAM - $2.82B (50% PCIe penetration) MCL SOM – 5% of MCL SAM by 2016(Est.)
Competition: FCOE, SAS, Ethernet
ASP of $20/Gb for SSD system storage appliance
ProblemHigh Cost and high latency -$20/Gb for SSD System Storage
HBA adds high power(10W-30W) and cost $500-$1500 in 1K-10K volumes for Server and Switch
Solution $2-$5/Gb for SSD storage/better flash endurance/Scalable/Flexible - JBOF
End Application
Platform - Disaster recovery,Caching,Big Data Analytics,Hot Storage applications, Low Latency data management
Applications- Financials, ERP, HPC, Netflix, You Tube, Flickr, etc..IDC Data: Refer Back up slides for Details
© 2013 Copyright Mobile & Cloud Labs 7
Unlocking Value in Data
• 60%Online transactions
• 97/100Top global banks
• 23/25Top global retailers
Reduce Batch Processing Costs
Analytics on Big Data
ERPCRM
SRM
How can we quickly and affordably access and process this data?
© 2013 Copyright Mobile & Cloud Labs 8
MCL Big Data Appliance
Mainframe
z/OSLogs
HDFS
MapReduceDB2/VSAM/
IMS
Enterprise Easy access to mainframe
and non-mainframe data Easy import / Export
from /to Big Data Platform
No SQL, ETL or staging (Simple drag/drop UI)
On demand and elastic Big data cluster
Argo Secure appliance Low latency High performance
processing Linear scalability
Oracle / Sybase
Tera Data
© 2013 Copyright Mobile & Cloud Labs 9
Analysis - Flash Storage Systems
Parameters Astute Violin Memory Nimbus Data SolidFire Pure Storage Skyera
Product Name Violin 6212 Violin 6222 Violin 6232 Violin 6264 Gemini SF3010 SF6010 SF9010
Flash Type MLC MLC MLC MLC MLC MLC MLC MLC MLC MLC MLC MLC
Raw Storage Capacity
1.6TB-45.6TB 13TB 24.2TB 35.2TB 70.3TB 3TB-48TB 3TB 6TB 9.6TB 2.75TB-
11TB2.75TB-
23TB 62TB
Storage Capacity (Dedup+ Data Compression)
373TB 5-50+ TB 5-100+TB
Max 4K IOPs(Mixed)
140K 200K 350K 500K 750K up to 2M 250K 250K 375K up to 200K
400K/8K IOPs up to 5M
Power 1400W 1600W 1750W 1500W 350W 150W 450W 600W 670W 800WLatency <500usec <500usec <500usec <500usec 50usec <1ms <1ms
System Bandwidth 1.5GB/s 2.5GB/s 4GB/s 4GB/s up to
12GB/s 2.5GB/s 2.5GB/s 2.5GB/s
System Bandwidth 12Gb/s 20Gb/s 32Gb/s 32Gb/s 72Gb/s 20Gb/s 20Gb/s 20Gb/s
8Gb/s//
10Gb/s
8Gb/s//
10Gb/s10Gb
E/16Gb FC
ASP/Gb $25 $25 $25 $25 $25-$35 $15-$20 # of Ports 2 4/8 2 2 2 8 8 16
VIMM Count(Data + Hot Spare)
20+4 40+4 60+4 60+4
Flash Endurance 3 Year Warranty 3 Year Warranty 3 Year Warranty 3 Year Warranty up to 10 year
Warranty 5 Year Warranty
5 Year Warranty
Enclosure Dimensions 2RU 3RU 3RU 3RU 3RU 2U(3.5") 1RU 1RU 1RU 4RU 4RU 1RU
© 2013 Copyright Mobile & Cloud Labs 10
Product Proposal : NVMe Converged System
32 PortQSFP Switch @
4GB/s/Port
32 PortQSFP Switch @
4GB/s/Port
8/16G FC HBA8/16G FC HBA
40/100G NIC40/100G NIC
Multilane
1RU
16 Port QSFP Interconnect
Up to 50TB-100TB Flash Storage
NVMe Interface
16 Port QSFP Interconnect
Up to 50TB-100TB Flash Storage
NVMe Interface
PCIe Retimers: $5/~1W/Port
PCI ExpressPCI Express
CPU/Host3CPU/Host3
CPU/Host2CPU/Host2
CPU/Host1CPU/Host1
CPU/Host4CPU/Host4
PCI ExpressPCI Express
PCI ExpressPCI Express
PCI ExpressPCI Express16 QSFP
Ports
4 Quad Port
Gen3 Retimer
4 Quad Port
Gen3 Retimer
4 Quad Port
Gen3 Retimer
4 Quad Port
Gen3 Retimer
4 Quad Port
Gen3 Retimer
4 Quad Port
Gen3 Retimer
4 Quad Port
Gen3 Retimer
4 Quad Port
Gen3 Retimer
10TB
10TB
10TTB
10TB4 Mezzanine
Fusion-io Cards
16 Port QSFP Interconnect
16 QSFP Ports
16 QSFP Ports
Argo-1 Argo-2
Up to 32 port Switch + Up to 100TB SSD Storage in 2U configuration
© 2013 Copyright Mobile & Cloud Labs 11
Proprietary Flash Arrays
Violin Memory: 70TB in 3U Skyera: 44TB in 1U
High Density Flash Storage
© 2013 Copyright Mobile & Cloud Labs 12
M.2 based Hot-Swap Module
M.2SSD1:1
M.2SSD0:0
M.2SSD0:1
M.2SSD1:0
M.2SSD0:2
M.2SSD0:3
M.2SSD0:4
M.2SSD0:5
M.2SSD1:2
M.2SSD1:3
M.2SSD1:4
M.2SSD1:5
64 Lane PCIe Bridge89H64H16G3
(12 x4 G2 down, 2 x4 G3 up)
x4 Gen2
x4 Gen3
PCIe x8 Edge Connector
Storage Module
SanDisk A110Samsung XP941
Product Architecture
© 2013 Copyright Mobile & Cloud Labs 13
• Up to 768 standard M.2 PCIe flash drives• Up to 4 Intel Avoton microserver boards• Up to 8 generic PCIe 3.0 x8 cards
High Density Flash Library
© 2013 Copyright Mobile & Cloud Labs 14
Flash Storage Bank
© 2013 Copyright Mobile & Cloud Labs 15
• Up to 768 standard M.2 PCIe flash drives• Up to 4 Intel Avoton microserver boards• Up to 8 generic PCIe 3.0 x8 cards
High Density Flash Library
© 2013 Copyright Mobile & Cloud Labs 16
Why MCL Storage System?
• Modular/Scalable/Vendor Agnostic White Box-JBOF
• MCL has over a decade’s experience and is instrumental in driving PCIe
based systems.
• Partners with industry expert Flash Controller/Module makers and
Software Vendors
• Met and spoke to over 10 potential customers who are excited about
JBOF allowing them lower latency, low power, flexibility and density
• Key enabler of NVMe Technology
• Can scale WW support structure easily to meet support demands
© 2013 Copyright Mobile & Cloud Labs 17
Argo Test Plan in MCL Datacenter
© 2013 Copyright Mobile & Cloud Labs 18
Argo Positioning: Dense JBOFParameters MCL Argo Astute Violin Memory Nimbus
Data SolidFire Pure Storage Skyera
Product Name Proposed Violin 6212 Violin 6222 Violin 6232 Violin 6264 Gemini SF3010 SF6010 SF9010
Flash Type MLC MLC MLC MLC MLC MLC MLC MLC MLC MLC MLC MLC MLC
Raw Storage Capacity
200TB 1.6TB-45.6TB 13TB 24.2TB 35.2TB 70.3TB 3TB-48TB 3TB 6TB 9.6TB 2.75TB-
11TB2.75TB-
23TB
62TB/125TB/250TB/ 500TB
Storage Capacity (Dedup+ Data Compression)
1000TB 373TB 5-50+ TB 5-100+TB
Max 4K IOPs(Mixed)
750K 140K 200K 350K 500K 750K up to 2M 250K 250K 375K up to 200K
400K/8K IOPs up to 5M
Power 500W 1400W 1600W 1750W 1500W 350W 150W 450W 600W 670W 800WLatency <250usec <500usec <500usec <500usec <500usec 50usec <1ms <1ms
System Bandwidth4GB/s 1.5GB/s 2.5GB/s 4GB/s 4GB/s up to
12GB/s 2.5GB/s 2.5GB/s 2.5GB/s
System Bandwidth32Gb/s 12Gb/s 20Gb/s 32Gb/s 32Gb/s 72Gb/s 20Gb/s 20Gb/s 20Gb/s
8Gb/s//
10Gb/s
8Gb/s//
10Gb/s10Gb
E/16Gb FC
ASP/Gb $5-$10 $25 $25 $25 $25 $25-$35 # of Ports 32 2 4/8 2 2 2 8 8 16
VIMM Count(Data + Hot Spare)
20+4 40+4 60+4 60+4
Flash Endurance3 Year Warranty 3 Year Warranty 3 Year Warranty 3 Year Warranty 3 Year Warranty up to 10 year
Warranty 5 Year Warranty
5 Year Warranty
Enclosure Dimensions 2RU 2RU 3RU 3RU 3RU 3RU 2U(3.5") 1RU 1RU 1RU 4RU 4RU 1RU
© 2013 Copyright Mobile & Cloud Labs 19
Product Strategy - Differentiate and Compete
ARGO Ecosystem
SSD Card Partners
Software Partner (Dedup,
etc.)
Software Partner -
Hyderabad
Manufacturing Partner
Value : Scalability, Vendor Agnostic, Flexible JBOF
© 2013 Copyright Mobile & Cloud Labs 20
Revenue Opportunity : Products
Retimer Adapter Cards for Server
Switches and Storage-JBOF+ Big Data Software
Interconnects
Third Party Software Integration in to Argo - System Integrator Like Dell/HP
© 2013 Copyright Mobile & Cloud Labs 21
Back Up Slides
© 2013 Copyright Mobile & Cloud Labs 22
Server Farm – Datacenter Density Definition
© 2013 Copyright Mobile & Cloud Labs 23
Market Research on Software
© 2013 Copyright Mobile & Cloud Labs 24
Typically Data Reduction by Application
© 2013 Copyright Mobile & Cloud Labs 25
Performance Characteristics
© 2013 Copyright Mobile & Cloud Labs 26
Software based Caching
© 2013 Copyright Mobile & Cloud Labs 27
Big Data - How it is Used
© 2013 Copyright Mobile & Cloud Labs 28
End Market : Caching of Hot data – First 60 days
© 2013 Copyright Mobile & Cloud Labs 29
Three Forces Driving Storage Demand
100 M Tablets
200 M Notebooks
1.2B Mobile PhonesMore Devices producing more Data
© 2013 Copyright Mobile & Cloud Labs 30
Market: By 2020 WW Datacenter Servers/Switch infrastructure will be replaced to meet Traffic Demand
• Traffic growth with parameter of the compound annual growth rate (CAGR)
• Newly required equipment CAGR in 2015 in 2020100% 97% 99,9%70% 93% 99,5%40% 80% 96,5%
Source: Cisco 2008
Cisco forecasts 44 Exabytes per month in 2012
Source: Cisco 2008
Cisco forecasts 44 Exabytes per month in 2012
• Minnesota Internet Traffic Studies (MINTS)– Growth rates from publicly observed sites– Monthly Internet traffic estimate (end 2009)
7,500-12,000 PBytes (PB = 1015 B) (World) – Annual Internet traffic growth (end 2009)
40% - 50% (U.S. and World)
1024
118
29
Traffic Growth – Parameter: CAGR
5
14
32
1024
118
29
Traffic Growth – Parameter: CAGR
5
14
32
© 2013 Copyright Mobile & Cloud Labs 31
Market: Growing Data Center/Cloud-Quantify
• Fast Growing Market– Spend – Over $450B– Cloud Traffic – 66% CAGR– Storage – 42% CAGR
• Trends Driving New MCL Opportunities– Virtualization & Convergence– PCIe SSD Adoption– Mega Data Centers Being Built
Data Center/Cloud
Data Center/Cloud
Sources: Intel, Cisco, IDC, Linley, MCL EstimatesSources: Intel, Cisco, IDC, Linley, MCL EstimatesGrowing TAM
Growing TAM
© 2013 Copyright Mobile & Cloud Labs 32
Growing Data Center/CloudOver 70% of Revenue
Growing Data Center/CloudOver 70% of Revenue
Market: PCI Express deployed in every system in the Cloud Today
StorageLargest Market
Growth & Attach Rate
StorageLargest Market
Growth & Attach Rate
Switches & RoutersControl Plane Standard
Switches & RoutersControl Plane Standard
ServersFirst Market that
Developed for Switches
ServersFirst Market that
Developed for Switches
© 2013 Copyright Mobile & Cloud Labs 33
Problem-Traffic Enablers Internet video to TV: Video delivered through the Internet to a TV screen - Roku, Microsoft
Xbox 360, Internet-enabled TV, or PC-to-TV connection
Video: Video comprises the following underlying categories:
Short form: Video clips generally less than 7 minutes in length for eg. You Tube,Facebook
Video calling: Video messages or calling delivered on fixed Internet initiated by smartphones, non-
smartphones, and tablets for eg. Skype
Long form: Video content generally greater than 7 minutes in length
Live Internet TV: Peer-to-peer TV (excluding P2P video downloads) and live television
streaming over the Internet
Internet PVR: Recording of live TV content for later viewing
Ambient video: Nannycams, petcams, home security cams, and other persistent video
streams
Mobile video: All video that travels over a second-generation (2G), 3G, or 4G network• s
© 2013 Copyright Mobile & Cloud Labs 34
CPU/HostCPU/Host PCI ExpressPCI Express
CPU/HostCPU/Host
CPU/HostCPU/Host
CPU/HostCPU/Host
CPU/HostCPU/Host
CPU/HostCPU/Host
Problem: Today’s Data Center Rack
Fibre ChannelFibre Channel
EthernetEthernet
StorageStorage
NetworkingNetworking
LOM/NICLOM/NIC
HBAHBA
LOM/NICLOM/NIC
HBAHBA
LOM/NICLOM/NIC
HBAHBA
LOM/NICLOM/NIC
HBAHBA
LOM/NICLOM/NIC
HBAHBA
Multiple Fabrics1-2 SwitchesMultiple Fabrics1-2 Switches
“Bridging” DevicesNICs, HBAs, HCAs, etc.$50 to $500 Each5-8+ Watts Each
“Bridging” DevicesNICs, HBAs, HCAs, etc.$50 to $500 Each5-8+ Watts Each
PCI ExpressAlready available in Every Box
PCI ExpressAlready available in Every Box
PCI ExpressPCI Express
PCI ExpressPCI Express
PCI ExpressPCI Express
PCI ExpressPCI Express
PCI ExpressPCI Express
© 2013 Copyright Mobile & Cloud Labs 35
PCI ExpressPCI Express
ExpressFabric Switch
ExpressFabric Switch
CPU/Host*CPU/Host*
CPU/HostCPU/Host
CPU/HostCPU/Host
CPU/HostCPU/Host
CPU/HostCPU/Host
CPU/HostCPU/Host
PCI ExpressPCI Express
RetimerRetimer
RetimerRetimer
SwitchSwitch
RetimerRetimer
RetimerRetimer
HBAHBA
NICNIC
Solution: ExpressFabric® Rack Scale Integration
PCI E
xpre
ssPC
I Exp
ress
Shared I/O to Drop Costs & PowerPushes the Network to Top of Rack…..Removing Costly NICs/HBAs Shared I/O to Drop Costs & PowerPushes the Network to Top of Rack…..Removing Costly NICs/HBAs
Converged FabricPCI ExpressConverged FabricPCI Express
Simple ~ $5 and ~ 1 WattPCIe RetimersFraction of the Cost & Power of NICs, LOMs, HBAs
Simple ~ $5 and ~ 1 WattPCIe RetimersFraction of the Cost & Power of NICs, LOMs, HBAs
Summary~½ the Cost
~½ the Power
High Performance32Gbs Links (x4)Scalable to - 64G (x8) - 128G (x16)Copper & Optical
High Performance32Gbs Links (x4)Scalable to - 64G (x8) - 128G (x16)Copper & Optical
* Placement of the CPU may eliminate need for retimer in some designs dropping costs and power further* Placement of the CPU may eliminate need for retimer in some designs dropping costs and power further
PCI ExpressPCI Express
PCI ExpressPCI Express
PCI ExpressPCI Express
PCI ExpressPCI Express