MCM Controles Eletrônicos Ltda.• Established in 1983, MCM is currently based in its 10,000 m² of facilities, divided into 3 units, in Santa Rita do Sapucaí, MG, the Brazilian Electronics Valley, and operates all over Brazil and overseas, reaching high levels of customer satisfaction. 

• MCM develops, manufactures and markets POWER SUPPLIES AND UPSs. I It also offers a wide range of MANUFACTURING SERVICES. These can comprise all stages, from the acquisition of domestic and imported imputs through manufacturing, distribution and after-sales, thus ensuring the quality of the manufactured products.

OwnershipMCM Controles Eletrônicos Ltda.

João Marcos 99%Jorge Casado 01%

A company dedicated to engineering projects, research and development of electronic products with emphasis on Telecom and Energy (AVRs, UPSs and SMPSs).

MCM Tecnologia e Sistemas Ltda.

OwnershipMCM Controles Eletrônicos Ltda.

Flávio Dotta Jr. 49%MCM Participações e Empreendimentos 51%

Contribute to the development and growth of the society by simplifying the life of people and organizations and offering innovative and quality products and services.

Mission

Vision

Be a reference in the electronics service industry and recognized as the best Brazilian company in the market of products for energy conversion, standing out for quality, profitability, and governance by 2015.

ValuesCommitment, flexibility, transparency, solidarity, ethics, excellence, and respect to every party related to the business.

Positioning

Invest in technology to simplify the life of people and organizations.

Organizational Chart

Global Revenues Evolution (R$)

2007 2008 2009 2010 2011

37,907,006

44,242,400

34,405,243

43,794,590 39,692,334

Revenues Projection for 2012 (R$)

Total: R$ 51,800,163

2011 Revenues (R$)Total: R$ 39,692,334

¹ - Power Supplies

² - Voting Machines, ATM, Repair and Customer Services

³ - Power Supplies and UPSs

Descriptive – Global Revenues

Corporate Products ¹

Services ² Sales ChannelsProducts ³

21,800,163

12,500,000

17,500,000

CorporateProducts¹

Services ² Sales Channels Products ³

20,590,551

10,172,923 8,928,860

Main Markets

• Corporate & Services

• Sales Channels

Corporate & ServicesDevelopment and Manufacturing of Products (Power Supplies) andServices (Assembly and Repairs).

Segments:• Commercial Automation• Electromedicine• Industrial• IT• Telecom

Corporate - Products

Development and manufacturing of high technology power supplies.

• POS

• PABX• PIN PAD

• Mantus - Electromedicine• Fiscal Printers

• Notebook Computers • Tablets

• Time Clocks

Power Supplies for:

Corporate - Services

MCM offers a wide range of manufucaturing services of several types of equipment based on long-term partnerships and contracts.

The experience in MANUFACTURING SERVICES (Contract Manufacturing) is in offering a wide range of services.

ServicesAmong the services performed by MCM, the following stand out:

• The manufacturing of: voting machines, telephone card readers, memory sticks and GSM modules;

• The Full Refurbishing of ATMs (Automated Teller machines).

Services

MCM Repair Center is a source of recurring revenues, with adequate infrastructure to carry out maintenance services on power supplies for CCTV, POS and fiscal printers.

Services (R$)Total: R$ 10,172,923

2011 Revenues - Corporate & Services

Products (R$)Total: R$ 20,590,551

Maintenance¹ ATMs Voting Machines

2,621,2142,233,180

5,318,529

¹ - Cielo, Redecard, Customer Services and Daruma

POS Printers IT Others

12,457,875

3,960,267

1,931,366 2,241,043

Major Customers Corporate & Services Market

Sales ChannelsMCM Sales Channels aims to reach the product end-user in the Security, Commercial Automation, Telecom and IT markets.

These users are often supplied by a regionalized reseller channel which acquires the products through multi-branded major distributors located in medium and large cities.

These distributors have an important role in financing the resale chain, in addition to promoting products and providing technical training courses to them.

Sales Channels – Product Line

Development and Manufacturing of:

• Power Supplies• UPSs

SecuritySales Channels – Markets

Commercial AutomationSales Channels – Markets

TelecomSales Channels – Operating Areas

Sales Channels – Commercial PolicyMaster strategy: strengthening and brand loyalty of a group of national and regional distributors. The policy is based on the aggregation of the following values:

- Manufacturer: Purchasing volume, order schedules, brand promotion, follow suggested retail prices, mix of products and brand loyalty.

- Distributor: Competitive prices, product availability, product portfolio, quality products, payment terms, training courses and referral of customers.

7

3

5

5

1 2

3

4

3

3

116

8

9

4

2

DiamondGold

Silver

Total

SalesChannels

12

8

8

5

5 4

9

5

6

8

625

15

15

9

3

4 7Distributors

80

7

25

48

Distributors 2011

150

15

60

75

Distributors 2012

300

140

140

120

30

140

100

140

120

170

100

500

600

380

200

3,400

150

SalesChannels

500

290

340

120

80

370

200

240

250

280

250

800

500

650

380

150

5,500Total

Dealers

Dealers 2011

Dealers 2012

70

100

2011 2012 2013 2014 2015

10

17,5

24,2

28

30,5

Sales ChannelsRevenues (R$ Million)

2011 2012 2013 2014 2015

12

18

25

3032

Sales Channels – Growth Projection (Units)

2011 2012 2013 2014 2015

385

550

700

800850

UPSs(Thousand Units)

Power Supplies

(Thousand Units)

2011 2012 2013 2014 2015

385,000

550,000

700,000800,000

850,000

650,000

850,000

1,100,000

1,250,000

1,400,000

MCM Market * ABESE Estimate

Sales Channels - Market Share

CFTV Power Supplies & UPSs (Units)

60%64%

63%

64%

59%

2011 2012 2013 2014 2015

3

5,5

7,2 8

9

7

12

17

2021,5

UPS

Sales Channels - Market Share

CFTV Power Supplies & UPSs (R$ Million)

42%

45%

42%

40%

41%

Major Customers Sales Channels

Competitive Advantages

Main Distances

Belo Horizonte 420 Km São Paulo 220 KmRio de Janeiro 380 KmCampinas 229 KmDutra 120 KmFernão Dias 20 KmVarginha 120 KmS. J. dos Campos 170 Km

1. Strategic Location

Competitive Advantages2. Tax Incentives

Federal VAT IncentiveIT Act - PPBSince 2002 State VAT incentiveTax Special RegimeSince 2004

Competitive Advantages3. Technology Domain

• MCM Research and Development Department in São José dos Campos – SP;

• Continuous Improvement and technological innovation; • Reduction of process and product devolopment costs; • Continuously invests in research and development of new

technologies; • MCM is a reference in the area it operates, always creating new

concepts and structures.

Competitive Advantages4. Sales Channels and Distribution

• Master strategy: strengthening and brand loyalty of a group of national and regional distributors. The policy is based on the aggregation of the following values:

- Manufacturer: Purchasing volume, order schedules, brand promotion, follow suggested retail prices, mix of products and brand loyalty.

- Distributor: Competitive prices, product availability, product portfolio, quality products, payment terms, training courses and referral of customers.

Competitive Advantages5. Telecom/Electronics-oriented Labor Force

The great development of the Electronics Valley is connected to Electronics, Telecom, IT and Business Management Education courses promoted in the region. The following stand out: Escola Técnica de Eletrônica “Francisco Moreira da Costa” (ETE) (Electronics Technical School), the first one in Latin America, Instituto Nacional de Telecomunicações (INATEL) (Telecom National Institute) and Faculdade de Administração e Informática (FAI) (IT and Business Management College).

Competitive Advantages6. Certifications

Competitive Advantages7. Marketing

Facilities

• 3,500 m²

• Production Capacity of 250,000 power supplies/monthly and 5,000 UPSs/monthly

• Customer Services Capacity of 50,000 power supplies/monthly

Plant I

Facilities

• 2,000 m²

• Production Capacity of 30,000 voting machines/monthly

Plant 2

Facilities

• 1,600 m²

• Production Capacity of 500 ATMs/monthly

Plant 3

Thank you!

www.mcm.ind.br