M.B.A (Sem.-III) Startup and New Venture ManagementMultiple Choice Questions

1) The word Entrepreneur is originally taken from A) Greek wordB) French wordC) Greece wordD) Spanish wordAns: B

2) The word Entreprendre meansA) To undertakeB) To SustainC) To CreateD) To manageAns: A

3) When selecting a line of action an Entrepreneur must keep in mindA) ProfitB) Risk involvedC) ProfitabilityD) All aboveAns : D

4) Which one is not the function of an entrepreneurA) Turning ideas into actionB) Generating employmentC) Shutting down the existing businessD) PlanningAns: C

5) According to _________________ innovation is the important characteristic of an entrepreneurA) Peter DruckerB) SchumpeterC) CantillionD) J.B.SayAns: B

6) Point out the quality of an entrepreneurA) InitiationB) Lack of confidenceC) Lack of decision makingD) Self AppreciationAns: A7) What is an entrepreneur?A) Someone who do not want to earn profit.B) Someone who makes a lot of money.C) Someone who identify the needs of customer and makes innovations.D) Someone who dont take riskAns: C

8) Define Free Enterprise:A) A business taking a risk to make a profit.B) A program administered by the Government.C) People in business trying to make a profit.D) A business adventure or undertaking.Ans: A

9) This is basically the behaviour of the person which has some distinct characteristicsA) EntrepreneurialB) EntrepreneurshipC) EnterpriseD) EntertainmentAns: A

10) According to J.B.Say entrepreneur isA) InnovatorB) InventorC) MentorD) An Economic agentAns: D

11) This kind of entrepreneurs are characterised by readiness to adopt successful innovations created by innovative entrepreneurs.A) Innovative EntrepreneursB) Imitative EntrepreneursC) AgripreneursD) TradersAns: B

12) Entrepreneurs of this type are very cautious and skeptical while practicing any changeA) Innovative EntrepreneursB) Imitative EntrepreneursC) Fabian EntrepreneursD) Drone EntrepreneursAns: C

13) Which of the following is not a type of EntrepreneurA) Modern EntrepreneurB) Technical EntrepreneursC) Classical EntrepreneurD) IntrapreneurAns: D

14) Enrepreneurship is _____________A) PracticeB) HabitC) ProcessD) ActionAns: C

15) Theory of High Achievement Motivation is given by A) SchumpeterB) KilbyC) McCellandD) Staley and MorseAns: C

16) Which of the following is not economic factors affecting entrepreneurial growthA) CapitalB) LabourC) Raw materialD) CustomAns: D

17) Entrepreneurs are innovators who use a process of shattering the status quo of the existing products and services, to set up new products, new services.A) J.B.SayB) Peter DruckerC) SchumpeterD) Albert ShaperoAns. C

18) Entrepreneur plays following role:A) Economic Growth and ProsperityB) Balanced Regional DevelopmentC) InnovatorD) All of the aboveAns. D

19) Following is the important Quality of EntrepreneurA) Self ConfidanceB) Over ConfidenceC) To Dominate othersD) CriticismAns: A

20) Danhof classifies entrepreneur in how many types?A) 2B) 3C) 4D) 1Ans. D

21) Which of the following is not the type of Entrepreneur as per Arthur H ColeA) EmpiricalB) FabianC) RationalD) CognitiveAns. B

22) Entrepreneurship is defined as a Systematic innovation ,which consists in the purposeful and organized search for changes ,and it is the systematic analysis of the opportunities such changes might offer economic and social innovationA) Peter DruckerB) Heggins C) Mc Clelland D) SchumpeterAns. A

23) Which of the following is a recommended strategy for retailers when consumers select the outlet first and the brand second? A) Appropriate pricing B) Brand availability advertising C) Brand image management D) price special on brands Ans: A 24) Which of the following is a recommended strategy for manufacturers when consumers select the outlet first and the brand second? A) Retailer image advertising B) More exclusive distribution C) point-of-purchase displays D) Price special on brands Ans: C 25) Consumers acquiring product through mail, telephone, or computer orders is referred to as _____ A) OutsourcingB) Outlet shopping C) non-traditional shopping In-home shopping D) all of the above Ans: D

26) Which of the following is a category of products and services based on their purchase characteristics relative to Internet shopping identified by Forrester Research? A) high-touch goods B) Search goods C) Replenishment goods D) Adventurous goods Ans: C

27) Which of the following category of products and services identified by Forrester Research based on their purchase characteristics relative to Internet shopping consists of moderate cost, high-frequency purchases? A) Replenishment goods B) Researched items C) Convenience items D) Shopping goods Ans: A

28) Which of the following are the major reason consumers give for shopping online? A) Want product delivered B) Unique merchandise PriceC) ImpulseD) ConvenienceAns: D

29) Sales for which product or service classified, as researched items are the highest? A) Food& beverage B) TravelC) Automotive parts D) Computer hard/software Ans: B

30) The major reason people give for not shopping on the Internet is _____. A) Lack of touch B) Security concerns C) Too difficult D) Unfamiliar merchants Ans: B

31) MVM (My Virtual Model) helps consumers shopping online overcome which barrier? A) SecurityB) Information quantity C) Lack of touch D) FlowAns: C

32) Which of the following is an online shopper segment? A) Shopping Lovers B) Adventurous Explorers C) Suspicious Learners D) all of the above Ans: D

33) Which of the following is NOT an online shopper segment? A) Technocrats B) Adventurous Explorers C) Suspicious Learners \Fun Seekers D) All of the above are online shopper segments Ans: A

34) What was the MAIN reason consumers gave in a survey for why they don't like shopping in stores? A) don't like shopping B) Dealing with crowds C) salespeople are poorly informed D) Parking and traffic Ans: C

35) Consumers who browse and/or purchase in more than one channel are known as _____. A) cosmopolitan B) Multi-channel shoppers C) multi-taskers D) Market mavens Ans: B

36) Which of the following affects consumers' retail outlet selection? A) Outlet image B) Retailer brands C) Retail advertising D) all of the above Ans: C

37) The Merchandise dimension of store image includes _____. A) QualityB) selectionC) price D) all of the above Ans: D

38) The Service dimension of store image includes all of the following EXCEPT _____. A) Easy return B) Sales personnel C) DeliveryD) All of the above are included Ans: D

39) Which of the following components represent the service dimension of a store's image? A) Quality, selection, style, and price B) Layaway plan, sales personnel, easy return, credit, and delivery C) Location and parking D) Congeniality, fun, excitement, and comfort Ans: B

40) Good product offers and information, value, and alignment with consumers' interests are components of which dimension of online retailer image? A) UsefulnessB) EnjoymentC) trustworthiness D) familiarity Ans: A

41) What is the key to success of store brands? A) Low price B) Low quality, but at a low price C) High quality at a high price D) High quality at a reasonable price Ans: D

42) Sales of additional items to customers who came to purchase an advertised item are referred to as _____. A) Incremental sales B) Spillover sales C) Marginal sales D) Sales plus Ans: B

43) When a retailer represents a price as regularly $15.99, now $9.99, the $15.99 is called the _____. A) Starting price B) base price C) reference price D) comparison price Ans: C

44) Which of the following are types of reference prices? A) Primary and secondary B) Direct and indirect C) Latent and manifest D) internal and external Ans: D

45) Which type of reference price does a marketer for the consumer to use to compare with the current price present? A) Base reference price B) External reference price C) Private reference price D) Outlet reference price Ans: B

46) Which type of reference price or price range does a consumer retrieve from memory to compare with a price in the market? A) Base reference price B) historical reference price C) private reference price D) internal reference price Ans: D

47) Any patents, trademarks, copyright or trade secrets held by the entrepreneur is known asA) Disclosure documentB) PatentC) Intellectual propertyD) None of the mentionedAns: C

48) The organization will never be able to make the necessary changes withoutA) Top Management commitment B) EmployeesC) WorkersD) None of the mentionedAns: A

49) The ways entrepreneurs make decisions.A) Entrepreneurial domainB) Reverse brain stormingC) HeuristicsD) Reverse brain storming Ans: A

50) Locus of control isA) A feelingB) AttitudeC) AttributeD) None of the aboveAns: C

51) Licensing arrangements haveA) Low risk process involvedB) Easy way to generate incremental incomeC) Several pitfallsD) All of the aboveAns: D

52) Personal characteristics to be a successful entrepreneur includes U.,A) Understanding environmentB) Creating management options C) Encourage open discussionD) All of the above.Ans: D

53) International entrepreneurship isA) LicensingB) Exporting.C) Both of the mentioned in optionsD) None of the two mentionedAns: C

54) Hindrance for going in the international business is known asA) SynergyB) Turn key pointC) Trade BarrierD) Minority interestAns: C

55) In chronological age , most entrepreneurs start their careers between agesA) 22 and 55B) 30 and 55C) 40 and 65D) None of the given optionsAns: A

56) is the combination of at least two firms doing similarBusinesses at the same market level?A) Diversified activity MergerB) Horizontal MergerC) Joint VentureD) Vertical MergerAns: A

57) Which of the following is NOT recognized as a misconception about entrepreneurship?A) Entrepreneurship is found only is small businesses.B) Entrepreneurship is easy.C) Successful entrepreneurship needs only a great idea.D) Entrepreneurial Ventures and small business are different.Ans: D

58) All of the following are recognized as potential sources of entrepreneurial ideas EXCEPT:A) Work experiences. Skills. and abilitiesB) Familiar and unfamiliar products and servicesC) Personal interests or hobbiesD) All of the Selections are recognized as potential sources of entrepreneurial ideas.Ans: D

59) An is an individual who creates something for the first time, is a highly driven individual motivated by his or her own work and personal ideas.A) EntrepreneurB) InventorC) Both a and bD) None of the given optionsAns: B

60) Is the process in marketing of dividing a market into distinct subsets (segments) that behave in the same way or have similar needs?A) Target MarketB) Market AnalysisC) Market SegmentationD) All of the AboveAns: C

61) A business where an individual is both the owner and conductor of the business affairs is called.A) Sole Proprietorship B) PartnershipC) CorporationD) None of the aboveAns: A

62) In, the entrepreneur has the night to sell any assets.A) ProprietorshipB) PartnershipC) Limited Liability CompanyD) Noneof the given optionsAns: A

63) An entrepreneur`s primary motivation for starting a business isA) To make moneyB) To be IndependentC) To be famousD) To be powerfulAns: B

64) To be successful in an entrepreneurial venture, you needA) MoneyB) LuckC) Hard workD) A good ideaAns: B65) Entrepreneurs are best asA) ManagersB) Venture capitalistsC) PlannersD) DoersAns: D

66) A successful entrepreneur relies on which of the following for critical management adviceA) Internal management teamB) External management ProfessionalsC) Financial sourcesD) No oneAns: B

67) Entrepreneurs are:A) High-risk takersB) Moderate risk takersC) Small risk takersD) Doesnt matterAns: B

68) Entrepreneurs typically formA) Service businessesB) Manufacturing companiesC) Constructive companiesD) A Variety of VenturesAns: D

69) Entrepreneurs:A) Are the life of the partyB) Are bores at a cocktail partyC) Will never go to partiesD) just fit into the crowd at a partyAns: D

70) Entrepreneurs and ventures capitalists:A) Get along wellB) Are the best friendsC) Are cordial friendsD) Are in conflictAns: D

71) An individual usually begins his or her first significant entrepreneurial business enterprise at what ageA) TeensB) TwentiesC) FortiesD) FiftiesAns: C

72) Entrepreneurial experience becomes increasingly important asA) Work load increasesB) Complexity of venture increasesC) Complexity of wok increasesD) None of the aboveAns: B

73) Entrepreneurs are concerned about basic issues of:A) Sales, costs and benefitsB) Customers, sales and costsC) Risk, costs and benefitsD) None of the aboveAns: A

74) Licensing arrangements haveA) Low risk process involvedB) Easy way to generate incremental incomeC) Several pitfallsD) All of the aboveAns: D

75) Entrepreneur has used joint ventures:A) When the entrepreneur wants to purchase local knowledgeB) When rapid entry in to the market is neededC) Both of the options givenD) None of the aboveAns: C

76) The starting point for a project is called a(n) ____________.A) Systems requestB) Feasibility studyC) Key performance indicatorD) Project definitionAns: D

77) _______________ Feasibility refers to the technical resources needed to develop, purchase, install, or operate a system.A) OperationalB) TechnicalC) EconomicD) ScheduleAns: B

78) An analyst has identified the costs for hardware repairs to the system. This will be categorized as a _____.A) tangible benefitB) intangible benefitC) operational costD) development benefitAns: C

79) Faster decision making, information processing efficiency, and improved asset utilization are examples of:A) intangible costsB) tangible costsC) tangible benefitsD) intangible benefitsAns: D

80) The process of assessing the degree to which the potential time frame and completion dates for all major activities within a project meet organizational deadlines and constraints for affecting change best describes:A) Operational feasibilityB) Technical feasibilityC) Economic feasibilityD) Schedule feasibilityAns: D

81) Which of the following is not an Operational feasibility vital issue?A) Management supportB) Users trainingC) Performance decline in some system partsD) Cost reduction and avoidanceAns: D

82) A project is Important enough to be considered over other projects, is one ofA) History of the project requestB) Project Selection criteria C) Operational feasibilityD) Economic feasibilityAns: B

83) The final task in the preliminary investigation is A) Estimate Project Development Time and CostB) Evaluate FeasibilityC) Perform Fact-FindingD) Present Results and Recommendations to ManagementAns: D

84) The first step in evaluating feasibility is _____.A) setting priorities B) identify systems requests that are not feasible or necessaryC) conducting a preliminary investigationD) none of the aboveAns: B

85) The first step in a preliminary investigation is generally to _____.A) Evaluate feasibilityB) perform fact-findingC) Understand the problem or opportunityD) Estimate project development time and costAns: B

86) An entrepreneur into the hosiery business found out the reason his hosiery was not selling was due to its color. What could be the best source of this information?A) SupplierB) RetailerC) CompetitionD) Government bureauAns: B

87) In some countries, point of purchase displays is not allowed in retail stores. International entrepreneurs under environment study such differences---------.A) EconomicB) PoliticalC) CulturalD) TechnologicalAns: C

88) Entrepreneurial success has been significant because of the culture and the political and economic systems in------.A) European countriesB) Asian countriesC) Transition economiesD) Middle eastAns: B

89) Having more than 50% ownership position that provides the entrepreneur with managerial control is called-----------A) Joint ventureB) Majority interestC) Horizontal mergerD) Diversified activity mergerAns: B

90) The under-developed or lesser developed countries need manufacturing technology and infrastructure and yet do not want to turn over substantial portion of their economy to foreign ownership. Which of the following is a solution to this dilemma?A) Management contractB) Indirect exportingC) LicensingD) Turn-key projectAns: D

91) The development of a new venture based on an inventors work often requires------A) Expertise of an entrepreneurB) Heavy investment from financiersC) Skilled human resourcesD) Highly educated staffAns: A

92) The importance of intellectual property should be understood by entrepreneur even before .A) Hiring a managerB) Engaging an attorneyC) Developing a productD) Establishing new ventureAns: B93) Which of the following is not followed in brainstorming?A) Criticism is done by the group membersB) The wilder idea is batterC) Quantity of ideas is requiredD) The session should be fun. with no on dominating the discussionAns: A94) The most important characteristic of a successful business website isA) SpeedB) InnovationC) GraphicsD) ProductsAns: A

95) The plan shows whether the business is economically feasible or not.A) FinancialB) BusinessC) EconomicD) MarketingAns: B

96) In which of the following, the ownership of venture is reflected by ownership of shares of stock'?A) PartnershipB) Limited partnershipC) CorporationD) ProprietorshipAns: C

97) Bankers say that most businesses fail because of the inability to plan properly.A) InvestorsB) MarketersC) EntrepreneursD) ConsultantsAns: C17