MD Department of EducationMotivate, Educate, Activate Summit

December 2, 2004Adelphi, MD

Linda Goldsholl, MS, RDlinda.goldsholl@montgomerycountymd.gov

Tracy A. Fox, MPH, RDtracyfox@comcast.net

Advocacy Efforts Beyond School Borders

Overview of Workshop

• Introductions and Workshop Focus

• Advocacy Tips

• Advocacy vs Lobbying

• Promising Policy Options

• Developing an advocacy plan

• Wrap-up

Rule #1: Speaking UpTo see a change you must make a change – let your concerns/views be

known.• Identify the major health/nutrition problems &

concerns in your “community” and communicate those concerns. – Talk it up – Get appointed to key positions– Communicate concerns: send notes, calls, e-

mails, testify at Board of Ed meetings; send a health-related report to key decision makers

– Hold a meeting and invite key players/advocates

Rule #2: Determine Your Target Audience(s)

Key decision makers

Other influencers

Key Decision Makers

• Define who the decision maker(s) is (are):– elected officials and their staff – your boss and their boss– a client– Board of Education/Superintendent/County

Council

• Determine the best approach – strength in numbers

• Identify influencers

Other Influencers

• Who is the person or organization that the decision maker turns to– Staffers– Principals/area superintendents– Golfing/tennis buddy– Secretary– Children – Physician

Speed Bumps Choosing the right messenger

Rule #3: Be Concise and Direct make sure they HEAR you

• A picture tells a thousand words – bring something you have to explain

• Keep it short and simple – the 2 minute rule

• Invite decision makers to moderate a panel

Obesity in Children

*Obese is defined by the 95th percentile of the sex-specific 2000 CDC BMI-for-age-growth charts.

**Data for 1966-70 is for adolescents ages 12-17.

Children Meeting Dietary Recommendations

•Food Guide Pyramid 2%•Fruits and Vegetables 10%•Saturated Fat 16%•Milk Group 30%

USDA, Changes in Children’s Diets, 2001

• 15.5% of children and adolescents are now overweight or obese• Montgomery County has 140,000 students• The 21,000 overweight or obese children fill the seats of

19 Elementary Schools

8 Middle Schools

4 High Schools

Rule #4: Use the Media to Promote Your Message

• Newsletters

• Local/national newspapers

• Letters to the editor

• Radio stations-call in shows

• Local cable access and other stations

• Local ed agency TV shows

Media = “Free Marketing”

Tip #5: Keep the Door Open-Never Assume

First – your “friends” need to hear from you

Second – never assume – nothing is certain

Third – don’t write any one or organization off – yesterday’s adversaries may be tomorrow’s allies

Lobbying vs. AdvocacyLobbying

• Influencing the legislative process either directly or through grassroots approaches – appeals to the public/others suggesting that they contact their elected rep

• Definition varies based on individual and organization.

• Narrowly defined in laws; ind. and orgs. that lobby must comply with laws; public funds generally cannot go towards lobbying; not-for-profit status can be questioned

AdvocacyIt’s OK to Advocate!

• Advocacy refers to the set of skills used to create a shift in public opinion and mobilize the necessary resources and forces to support an issue, policy, or constituency.

• Lobbying generally includes advocacy; advocacy does not necessarily include lobbying.

• No statutes or legal terms for advocacy.• Don’t have to register to be an advocate.• While everyone is (or should be) an advocate, not

everyone is a lobbyist! (thank goodness…).

Examples• Developing non-partisan research and analysis

(preparation of issue briefs) (A)• Briefing policy makers on public health funding

issues, infrastructure, or a public health epidemic in your area like obesity (A)

• Testifying at a Board of Ed open meeting on vending machines in schools (A)

• Briefing policy makers and taking a position on a particular piece of legislation that will negatively impact public health (L)

• Being asked to testify (A)• Asking to testify (L)

Letter WritingMaximizing the Message

New reports/articles

Types of Letters:• Postcard• Form• E-mails• Variations on form• Sign on w/ others• Hand typed or written

Making A Difference

• Form/postcards: strength in numbers

• Personalizing the form letter

• One well-written compelling letter has merit

• Include professional affiliations

Legislative Branches of Maryland

Voters of Maryland

General Assembly of Maryland

House of Delegates 141 MembersSenate 47 Members

Speaker of the House

Chief Clerk

Senate Committees (Standing)(11 members per committee)

•Budget and Taxation•Educational Health and Environmental Affairs•Finance•Judicial Proceedings•Executive Nominations•Rules

President of the Senate

Secretary of the Senate

Select (Local Delegations)

House Committees (Standing)(35 members per committee)

•Appropriations•Health and Government Operational Matters•Economic Matters•Environmental Matters•Judiciary•Ways and Means•Rules and Executive Nominations

County (Local Delegations)

http://mlis.state.md.us

Joint Committees (Statutory)

Joint Committees (Statutory)

Legislative PolicyAdministrative, Exec., and Legislative Review (AELR)Budget and AuditChesapeake Bay Critical Areas OversightFederal RelationsFederal-State-Local Relations advisory CommissionHealth Care Delivery and FinancingLegislative EthicsManagement of Public FundsSpending AffordabilityVehicle Emissions Inspection ProgramWorkers’ Compensation Benefit and Insurance Oversight

Special Committees (Created by President/Speaker)

Rule 1 – Speaking Up

• Let your legislator know of your concerns

• Provide data to support your opinion• Offer your personal experience “This issue is important to me

because…• Know opposing opinions and provide

information to refute claims

Form letters are not very appealing.

Rule 2 – Determine your target audience

• Get to know your legislator through his/her ResumeEmail distribution listMedia events

• Know he/she will not read all 3000 bills. They put trust in their colleagues (those they like of course!) familiar with the bill and will vote the way they vote.

• You can usually count on a sponsor of a bill to vote for it, but you cannot always count on a co-sponsor.

Rule 3 - Be concise and direct – make sure they HEAR you

• Target legislators where you work and live – if you are a constituent, they are likely to

read your correspondence, if not – the letter will be handled by an

aide• Target legislators on the committees• Hand in written statements well before any

hearings

Rule 5 - Keep the door open and never assume

• Nothing happens overnight

effective advocacy for public health policy takes years

• Keep up the communications!

• Use new reports as an opportunity to write again to support your issue

Local CVD Coordinators

A good resource

A potential partner for your efforts

“Never doubt that a small group of thoughtful,

committed citizens can change the world. Indeed, it

is the only thing that ever has.”

Margaret Meade